The N2 Company

What The N2 Company does

The N2 Company is a privately held, Texas-domiciled franchise media company founded in 2004 that operates the largest hyperlocal print magazine network in the United States, with 850+ publications across all 50 states produced through 500+ owner-operators and an in-house print facility in Irving, Texas. Its portfolio comprises five niche magazine brands — Stroll (affluent private communities), Greet (larger neighborhoods and towns), Real Producers (top 300-500 real estate agents per market), BeLocal (new movers), and Uniquely You (disability community) — supplemented by an in-house digital marketing agency, N2 Digital (also known as Hyport Digital), which sells social media management, email marketing, website creation, and the Extended Reach Plus (ER+) digital display advertising product to advertiser clients.

The company makes money through two interlocking streams: (1) franchise fees and ongoing system revenues from 500+ owner-operators (Area Directors) who launch hyperlocal magazines in their territories, with the top 10% averaging $177K in annual commission; and (2) advertising revenue from 30,000+ SMB advertising partners who pay for placement across the magazine portfolio and N2 Digital services, billed monthly on prepayment roughly 30 days before publication. Pricing is quote-based and disclosed via a Franchise Disclosure Document rather than publicly.

The N2 Company is also notable for its N2GIVES program, launched in 2016, which commits 2% of annual revenue to four anti-trafficking nonprofit partners and has delivered $30 million in lifetime donations as of 2026. The business has no disclosed external funding rounds, has been named to the Inc. 5000 list eight times, and was rebranded from N2 Publishing to The N2 Company in 2024.

Name

The N2 Company

Legal name

The N2 Company

Website

https://n2co.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

The N2 Company is a privately held franchise media company founded in 2004 that operates 850+ hyperlocal print magazines across all 50 U.S. states through 500+ owner-operators and five niche brands, serving 30,000+ SMB advertisers with print and digital marketing services.

Ownership category

akta.pro rank

Product category

Hyperlocal Print Media and Advertising

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

akta.pro secondary industry

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Hyperlocal print media
• Franchise publishing
• Local advertising services
• Community magazines
• Digital marketing agency

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Owner-operator Revenue: Entrepreneurs pay fees to launch N2 magazine franchises. Owners earn commission-based income from advertising sales in their markets. Average yearly commission for top 10% of owners is $177K.
2. Advertising Revenue: Local businesses pay to advertise in N2's hyperlocal magazines targeting affluent homeowners, new residents, and top real estate professionals. The company serves 30,000+ advertising partners across 850+ publications.
3. Digital Services Add-ons: N2 Digital provides additional services including social media management, email marketing, website creation, and Extended Reach Plus (ER+) digital advertising campaigns that complement print placements.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

The N2 Company operates a franchise-based hyperlocal media network publishing 850+ niche magazines across all 50 U.S. states through 500+ owner-operators. Its portfolio includes five magazine brands (Stroll, Greet, Real Producers, BeLocal, Uniquely You) targeting affluent neighborhoods, general communities, top real estate agents, new movers, and the disability community, respectively. The company also runs an in-house digital marketing agency (N2 Digital) and an Irving, Texas print facility that produces the publications and sells advertising to 30,000+ local business partners.

Product overview

The N2 Company is a franchise-based hyperlocal media network operating five distinct magazine brands (Stroll, Greet, Real Producers, BeLocal, and Uniquely You) alongside one in-house digital agency (N2 Digital). The company publishes 850+ hyperlocal magazines across all 50 states through 500+ owner-operators, serving 30,000+ advertising partners. Their portfolio targets specific niche audiences: affluent neighborhood residents (Stroll), general communities (Greet), top real estate professionals (Real Producers), new movers (BeLocal), and the disability community (Uniquely You). N2 Digital provides digital marketing services including social media management, email marketing, website creation, and Extended Reach Plus digital advertising that complements the print offerings. The company also operates a state-of-the-art print facility in Irving, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Stroll: Magazine connecting homeowners of the nation's most affluent neighborhoods. Functions as the print version of social media for prestigious private communities.
• Greet
• Real Producers
• BeLocal
• Uniquely You
• N2 Digital

Products and services

• Stroll Magazine A hyperlocal magazine distributed to residents of the nation's most prestigious private communities, featuring families, social lives, and local businesses behind the gates. Advertisers reach affluent homeowners through this title.
• Greet Magazine A hyperlocal magazine celebrating vibrant larger neighborhoods and entire towns, where residents meet neighbors, civic leaders, community groups, and local businesses. Targets a broader upscale community audience than Stroll.
• Real Producers Magazine

Quantifiable outcome

• 82% increase in brand recall when combining print and digital advertising
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Love Justice InternationalcoreOthers · 8 January 2026Anti-trafficking nonprofit receiving funding through N2GIVES program. One of four nonprofit partners receiving $3.3 million commitment in 2026 as part of company's 2% revenue donation pledge to fight human trafficking.
• International Justice MissioncoreOthers · 8 January 2026Global nonprofit organization working to protect people from violence, slavery, and trafficking. Partner in N2GIVES anti-trafficking initiative receiving funding from company's 2% revenue commitment.
• The Exodus RoadcoreOthers · 8 January 2026Anti-trafficking nonprofit focused on prevention, rescue, and restoration activities. One of four nonprofit partners in N2GIVES program, receiving 2026 funding commitment from The N2 Company.
• Atlas FreecoreOthers · 8 January 2026Anti-trafficking organization specializing in prevention and support services. Partner in N2GIVES initiative receiving company donations from 2% of annual revenue commitment.
• Hyport DigitalcoreTechnology or IntegrationInternal digital marketing agency providing social media management, email marketing, website creation, and Extended Reach Plus (ER+) digital advertising services. Supports franchise owners and advertising partners with integrated digital solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Best Version Media: Operates a franchise-based network of hyperlocal community magazines (similar to Stroll, Greet, and BeLocal) targeting affluent neighborhoods and monetized via local SMB advertising. Closely comparable in business model, audience, and franchise structure.
• Valpak: Iconic direct-mail advertising platform serving local SMBs targeting affluent and suburban households. Competes for the same advertising dollars as N2 magazines through a different print channel.
• American Hometown Media: Hyperlocal community publishing company producing niche magazines with local SMB advertising. Directly comparable to N2's Greet and BeLocal brands in format and customer base.
• Lifestyle Publications: Publishes a portfolio of community lifestyle magazines distributed to affluent homeowners, supported by local business advertising. Mirrors N2's flagship Stroll and Greet brands in audience and distribution.

Emerging players

• ReachLocal: Digital advertising platform for local businesses offering paid search, display, and social campaigns. Competes for the same local SMB advertising budget as N2 magazines.
• Hibu: Digital marketing services provider for local SMBs offering websites, SEO, social media, and advertising. Targets the same advertising customer base as N2 but via digital channels.
• Thryv: SaaS-based small business marketing and operations platform with built-in advertising tools. Competes for N2's SMB advertisers' attention with digital-first, measurable ROI offerings.

Broad incumbents

• News America Marketing: Large-scale direct mail and in-store advertising platform owned by News Corp. Competes for the same local SMB advertising budgets as N2 through printed coupons and circulars.
• Lee Enterprises: Major local newspaper publisher operating across the U.S. mid-market. Adjacent incumbent in local print advertising with an overlapping SMB customer base.
• Gannett: Largest U.S. local newspaper publisher (USA TODAY network) serving local SMB advertisers with print and digital offerings. A broader incumbent competing for the same local advertising wallet.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheN2Company
• LinkedInlinkedin.com/company/the-n2-company/mycompany
• Instagraminstagram.com/then2co
• TikToktiktok.com/@then2company
• Xx.com/TheN2Co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The N2 Company