Network for Good Donor Advised Fund
For Good (formerly Network for Good Donor Advised Fund) is a Washington, D.C.-based Donor Advised Fund platform that processes compliant charitable donations and disbursements for enterprise partners, including Google/YouTube, Walmart, and Patagonia, across 1.6M+ vetted nonprofits.
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Network for Good Donor Advised Fund does
Network for Good Donor Advised Fund, doing business as For Good, is a U.S.-based charitable-giving infrastructure provider founded in 2001 and headquartered in Washington, D.C. The company operates a Donor Advised Fund (DAF) platform that handles donation disbursement, charity vetting, fraud safeguards, and reporting on behalf of enterprise partners, having processed over $5 billion in donations across 500,000+ charities and 1.6M+ vetted nonprofits and schools since inception and roughly $400 million annually at present.
The platform is built around five operational stages: enterprise partner goal-setting, donor election of eligible nonprofits from the 1.6M+ database, secure and compliant fund processing, consolidated disbursement to recipient nonprofits (via ACH or check), and transparent reporting back to donors and partners. Technical differentiators include federal and state-level charity solicitation vetting, proactive fraud controls, plug-and-play integration with third-party giving platforms, and real-time impact reporting. The product surface explicitly supports consumer round-up programs, creator-driven fundraising, and corporate giving portals, which is reflected in the company's enterprise partnerships with Google/YouTube (YouTube Giving Fundraisers), Patagonia (Action Works), and Walmart (Spark Good round-up program).
The business model is enterprise B2B with two reported revenue streams: transaction-fee economics on processed donation volume and managed-services fees for the platform infrastructure provided to corporate giving programs. Pricing is quote-based under multi-year contracts, with no publicly disclosed rate cards. The go-to-market combines direct enterprise field sales (consultative, sales-assisted onboarding for new corporate giving programs) with strategic channel partnerships, where embedding inside major consumer platforms (YouTube, Walmart, Patagonia) functions as the primary distribution mechanism. As of May 2025, the company rebranded from 'Network for Good Donor Advised Fund' to 'For Good,' signaling a deliberate repositioning toward a broader enterprise platform narrative.
Network for Good Donor Advised Fund firmographics
Firmographics- Name
- Network for Good Donor Advised Fund
- Legal name
- Network for Good Inc.
- Website
- https://networkforgooddaf.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- For Good (formerly Network for Good Donor Advised Fund) is a Washington, D.C.-based Donor Advised Fund platform that processes compliant charitable donations and disbursements for enterprise partners, including Google/YouTube, Walmart, and Patagonia, across 1.6M+ vetted nonprofits.
- Ownership category
- akta.pro rank
Network for Good Donor Advised Fund industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industries
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Network for Good Donor Advised Fund is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Network for Good Donor Advised Fund business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: For Good processes donations and distributes funds to nonprofits, earning fees on the transactions processed. The platform handles disbursements, compliance, and donor experience for enterprise partners, with $400M in donations processed annually.
- Enterprise Platform Services: Provides operations engine infrastructure for purpose-driven brands to build and scale giving programs, including charity vetting, fraud safeguards, consolidated reporting, and payment disbursements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Giving Program Platform |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Network for Good Donor Advised Fund product offering
Product offeringCore offering
For Good operates a Donor Advised Fund (DAF) giving platform that processes and distributes charitable donations on behalf of purpose-driven brands and enterprises. The platform handles end-to-end disbursement processing via ACH or check, federal and state charity vetting, fraud safeguards, and consolidated payments to a network of 1.6M+ vetted nonprofits and schools, with real-time reporting and impact traceability for partners and donors.
Product overview
For Good is a unified Donor Advised Fund (DAF) giving platform that serves as an operations engine for modern generosity. The core For Good Platform handles disbursements (via ACH or check), charity vetting (federal and state), fraud safeguards, consolidated payments, and transparent reporting. The platform provides plug-and-play integration with external giving platforms and offers real-time reporting with impact traceability. Organizations access a network of 1.6M+ nonprofits and schools for donor election. The product is complemented by a Nonprofit Portal for charity login and management, and specialized program capabilities such as roundup giving (Spark Good) and fundraiser integration (YouTube Giving).
Differentiator
Problem solved
Functional benefit
Products and services
- For Good Platform The For Good Platform is a Donor Advised Fund (DAF) giving platform that handles disbursements, compliance, and donor experience for enterprise partners and individual donors. It provides federal and state charity vetting, fraud safeguards, ACH and check disbursements, consolidated payments, real-time reporting, and access to a network of 1.6M+ nonprofits and schools, enabling purpose-driven brands to launch and scale corporate giving programs such as YouTube Giving, Patagonia Action Works, and Walmart Spark Good.
Quantifiable outcome
- $5B+ in donations processed since 2001
- +4 more outcomes
Companies that use Network for Good Donor Advised Fund
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Network for Good Donor Advised Fund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Network for Good Donor Advised Fund partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google (YouTube)coreGoogle partners with For Good as its Donor Advised Fund partner to collect and distribute YouTube Giving Fundraiser donations at Google's request. YouTube Giving allows creators to support charitable causes by adding donate buttons to videos and live streams. For Good processes and distributes these donations on behalf of YouTube.
- Patagonia Action WorkscorePatagonia Action Works partners with For Good to process and distribute donations to environmental grassroots groups. The partnership connects individuals to organizations working on environmental issues in their community, enabling discovery, connection, and involvement with environmental action groups.
- Walmart (Spark Good)coreWalmart partners with For Good as the backbone for their Spark Good program. Individuals can support favorite causes by rounding up at checkout to donate their change to charity. Giving & Impact Dashboards allow customers to track their impact.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Network for Good Donor Advised Fund competitors and assessment
Company assessmentDirect peers
- Benevity: Corporate-purpose platform offering workplace giving, volunteering, and grant management to enterprise customers. Direct competitor in enterprise B2B giving-program infrastructure, similar GTM to For Good's enterprise platform motion.
- Schwab Charitable: Major DAF sponsor affiliated with Charles Schwab, serving individual donors and advisors with DAF accounts and grant administration. Direct competitor in the institutional DAF sponsor category.
- Fidelity Charitable: The largest DAF sponsor in the U.S., providing donor-advised fund accounts and grantmaking services to individuals and advisors. Directly comparable as a DAF sponsor with similar regulatory, disbursement, and charity-vetting functions.
- BNY Mellon Charitable Gift Fund: Affiliated DAF sponsor offered by a major custodian bank, providing DAF accounts with integrated investment management. Comparable as a financial-institution-affiliated DAF sponsor serving HNW donors.
- PayPal Giving Fund: Online giving fund operated by PayPal that processes donations to vetted nonprofits and provides disbursement and reporting. Direct peer in the digital giving-platform / DAF-adjacent space serving individual donors through a major consumer platform.
- National Philanthropic Trust: Independent DAF sponsor and donor services provider, processing hundreds of millions in annual grants. Closely comparable business model with grantmaking infrastructure and charity vetting.
- Goldman Sachs Philanthropy Fund: DAF sponsor within Goldman Sachs' private wealth platform, offering donor-advised funds to HNW/UHNW clients. Comparable as a DAF sponsor with a financial-institution parent and enterprise-grade compliance.
Emerging players
- Daffy: Modern, digital-first DAF platform targeting younger donors and direct-to-consumer giving. Emerging player in the same DAF sponsor category but with a consumer-led GTM rather than enterprise partnerships.
- Chariot: Digital giving platform that enables donors to discover, vet, and donate to nonprofits with modern UX. Emerging player in the digital DAF-adjacent giving space with overlapping charity-vetting and disbursement infrastructure.
Broad incumbents
- GoFundMe Charity: Large-scale consumer giving and crowdfunding platform that processes donations to nonprofits. Broad incumbent with adjacent donor-reach and charity-disbursement capabilities, though oriented more toward peer-to-peer fundraising than DAFs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Network for Good Donor Advised Fund social profiles
Digital presenceNetwork for Good Donor Advised Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Network for Good Donor Advised Fund leadership team
Management profileNumber of profiles
Network for Good Donor Advised Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Network for Good Donor Advised Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Network for Good Donor Advised Fund
What does Network for Good Donor Advised Fund do?
For Good operates a Donor Advised Fund (DAF) giving platform that processes and distributes charitable donations on behalf of purpose-driven brands and enterprises. The platform handles end-to-end disbursement processing via ACH or check, federal and state charity vetting, fraud safeguards, and consolidated payments to a network of 1.6M+ vetted nonprofits and schools, with real-time reporting and impact traceability for partners and donors.
Is Network for Good Donor Advised Fund a public or private company?
Network for Good Donor Advised Fund is a private company. It is classified as unknown and is currently operating.
When was Network for Good Donor Advised Fund founded?
Network for Good Donor Advised Fund was founded in 2001. It employs 11 to 50 people.
Where is Network for Good Donor Advised Fund based?
Network for Good Donor Advised Fund is headquartered in Washington, United States, in the North America region.
How does Network for Good Donor Advised Fund make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are enterprise Platform Services.
Who are Network for Good Donor Advised Fund's main competitors?
Direct peers on record are Benevity, Schwab Charitable, Fidelity Charitable, BNY Mellon Charitable Gift Fund, PayPal Giving Fund, National Philanthropic Trust and Goldman Sachs Philanthropy Fund. Emerging players are Daffy and Chariot. GoFundMe Charity is listed as a broad incumbent.
Does Network for Good Donor Advised Fund have an API?
No public API is recorded for Network for Good Donor Advised Fund.
What industry is Network for Good Donor Advised Fund in?
Network for Good Donor Advised Fund's product category is Charitable Giving Platform. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 81321 and its SIC code is 6199.