New Order of Fashion

What New Order of Fashion does

New Order of Fashion (NOOF) is a Dutch non-profit foundation established in 2013 and headquartered at Strijp-S in Eindhoven, Netherlands, operating as an international talent platform for regenerative fashion and textile design. The organisation enables emerging designers, students, and industry professionals through three pillars — Explore, Educate, Activate — anchored by the NOOF LAB, a physical makerspace comprising a Studio (weaving looms, knitting machines, tufting tools, digital spinning, natural dye station, fibre carder, textile shredder, HILO e-spinner) and an Atelier (sewing, embroidery, pattern cutting, heat press, plotter). Access is monetised via day passes from €20, monthly memberships at €350, and one-off machine introduction (€15) and 1-1 guidance (€75/hour) fees.

Revenue is generated through a hybrid model combining workshop and event fees, atelier/studio subscriptions, paid Repair & Remake services (€1/minute, 10-minute minimum) offered to both consumers and corporate clients, €200–€1,000 partner participation fees for Dutch Design Week showcases, and — most materially — donations and grants. As an ANBI-registered public benefit organisation and 1% For The Planet member, NOOF receives funding from multiple Dutch cultural foundations (het Cultuurfonds, Stichting DOEN, Creative Industries Fund NL, Meester Koetsier Foundation, Cultuur Eindhoven, Brainport Eindhoven, Kunstloc Brabant) and the Erasmus+ programme via the TRANSITIONS strategic alliance with nine European institutions.

The platform's go-to-market centres on annual curated exhibitions during Dutch Design Week reaching 10,000+ visitors, recurring open calls for talents and partners, hands-on workshops, the Regional Wool Project community initiative, and B2B corporate repair partnerships. The organisation maintains strategic alliances with museums and institutes including TextielMuseum/TextielLab, Fashion for Good Museum, Nieuwe Instituut, Design Museum Den Bosch, and Vancouver Art Gallery, alongside material partners such as Pangaia, Boldwool, and The Seaweed Company.

Name

New Order of Fashion

Legal name

New Order of Fashion Foundation

Website

https://neworderoffashion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Order of Fashion is a Dutch non-profit foundation operating the NOOF LAB makerspace in Eindhoven, providing equipment access, workshops, and Repair & Remake services to emerging sustainable fashion designers, students, and consumers, showcased annually at Dutch Design Week.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Talent Development

NAICS

Cut and Sew Apparel Contractors (31521)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

akta.pro secondary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Sustainable fashion talent
• Textile makerspace services
• Regenerative fashion education
• Garment repair services
• Fashion design residencies

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Workshop and Event Fees: Revenue from workshop fees, machine introduction sessions, and 1-1 guidance sessions at the NOOF LAB. Also includes fees from open call participants (selected partners receive €200-€1000 for participation).
2. Atelier and Studio Access: Day passes (starting from €20) and monthly membership fees (€350) for access to the Atelier space and equipment.
3. Repair & Remake Services: Garment repair services charged at €1 per minute with minimum 10-minute sessions.
4. Donations and Grants: As an ANBI-registered charitable organization, NOOF receives donations and grants from supporters. They are part of 1% For The Planet, allowing companies to donate 1% of annual profits.
5. Corporate Repair Services: Business-to-business repair services where companies provide repair services to their customers through NOOF.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Order of Fashion operates a physical makerspace (NOOF LAB) in Eindhoven providing textile equipment access, workshops, garment repair services, and a talent development platform for emerging sustainable fashion designers. The foundation runs annual Dutch Design Week exhibitions, educational programs (Manus x Machina, TRANSITIONS, Loopholes Toolkit), community events (Fibre Club, Regional Wool Project), and an international talent platform profiling designers from leading BA/MA fashion courses.

Product overview

New Order of Fashion is an international talent development platform and makerspace operating through three pillars: Explore, Educate, and Activate. The core offering centres on NOOF LAB, a physical makerspace in Strijp-S, Eindhoven providing tools, equipment reservations, studio and atelier access for sustainable fashion and textile creation. Supporting programmes include the Manus x Machina residency programme for material and craft exploration, the EU-funded TRANSITIONS project for sustainability training, and the Loopholes Toolkit workshop for circularity strategies. The platform showcases emerging designers through annual Dutch Design Week exhibitions and Open Calls, maintains a talent platform profiling fashion designers globally, and runs community initiatives including the Regional Wool Project and Fibre Club events. Additional services encompass Repair & Remake (garment repair), machine reservations, workshops, and educational programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• NOOF LAB Makerspace A physical makerspace located at Strijp-S, Eindhoven (Torenallee 22-06) providing tools, space, materials, and expert guidance for sustainable fashion and textile creation. Includes the Studio (embroidery machines, knitting machines, tufting tools, digital spinning and dyeing facilities) and the Atelier (drawing, pattern cutting, sewing, and embroidery with domestic and industrial machines). Open Monday-Thursday 9:00-17:00.
• Machine Reservations Online booking system for accessing NOOF LAB equipment including sewing and overlock machines, embroidery machines, tufting guns, 8 shaft and 24 shaft weaving looms, knitting machines, wet felting gentle roller, wool washing station, natural dye station, fiber carder, textile shredder, and HILO e-spinner. Available to designers, students, and makers.
• Repair & Remake Professional garment repair service using techniques including invisible mending, sweater upcycling, sashiko, formal shirt reworking, needle felting, t-shirt redesigning, patching, and darning. Priced at €1 per minute with a 10-minute minimum. Repairs take approximately 5 working days. Available to individual consumers and fashion brands via B2B partnerships.
• Manus x Machina Residency Programme Residency programme that pushes emerging talents through deep exploration of material, craft, and machine hacking. Includes specialized residencies in weaving, passement, and botanical dyeing, guided by experts from the New Order of Fashion network.
• TRANSITIONS Project Strategic alliance for innovation co-financed by the Erasmus+ programme bringing together nine European institutions from Spain, Italy, Netherlands, and Sweden. Develops collaborative training environments and new learning methods for sustainability and digitalisation in the textile sector.
• Loopholes Toolkit Workshop Interactive workshop developed with European knowledge partners of the EU Transitions project that helps fashion and textile brands understand how innovative circular strategies would impact their specific systems and create fitting transition pathways.
• Open Calls (Dutch Design Week) Annual open call programme during Dutch Design Week inviting fashion/textile designers, partners, and filmmakers to participate in exhibitions, workshops, panel talks, and screenings. Selected talents receive €200-€1,000 participation fees plus travel support.
• Annual Exhibitions (Dutch Design Week) Annual curated exhibitions at NOOF LAB during Dutch Design Week (19-27 Oct, 11:00-18:00 daily), showcasing emerging fashion and textile designers. Recent exhibitions include Regeneration: From the Source (2024), Wool (Re)discovered (2025), Fluid in Squares, and La Chambre Bleue. Reaches 10,000+ visitors annually.
• Regional Wool Project Community project tracing local wool fibres back to their source from sheep grazing in the Strabrechtse Heide landscape. Makers transform raw wool through spinning, knitting, felting, dyeing, and weaving into unique handmade pieces showcased at DDW 2025.
• Fibre Club Recurring event programme hosting creatives across textiles and fashion to showcase, sell, and share their work through showcases, workshops, and pop-ups while connecting with fellow makers and audiences.
• NOOF Field Explorations Video portrait series featuring exemplary practitioners and initiatives striving towards change in fashion and textile, where NOOF talents visit and interview representatives from host organisations.
• Talent Platform International online platform showcasing emerging fashion and textile designers from leading BA and MA courses globally, featuring designer profiles, interviews, and portfolio display to provide industry visibility for regenerative fashion talent.

Quantifiable outcome

• More than 80% of a garment's sustainable impact is determined during its design phase

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• 1% For The PlanetcoreOthersNOOF is a member of 1% For The Planet, a global organization where companies commit to donating 1% of annual profits to environmental causes. This membership allows supporters to designate NOOF as a beneficiary.
• Cultuur EindhovencoreStrategic or Co-development PartnerRegional cultural funding body supporting NOOF's exhibitions, events, and programs in Eindhoven.
• Brainport EindhovencoreStrategic or Co-development PartnerRegional development authority for Brainport Eindhoven supporting innovative design and technology initiatives in the region.
• Kunstloc BrabantminorStrategic or Co-development PartnerCultural organization for Brabant region providing support for NOOF's textile and fashion programs.
• PangaiaminorStrategic or Co-development PartnerSustainable materials company partnering with NOOF for DDW 2024 exhibition focusing on innovative textile solutions.
• The Seaweed CompanyminorStrategic or Co-development PartnerSeaweed-based materials company participating in DDW 2024 exhibition, supporting regenerative material research.
• The Dutch Seaweed GroupminorStrategic or Co-development PartnerDutch seaweed industry consortium supporting research into seaweed applications in fashion and textiles.
• North Plus Collaboration (Aalto University, Iceland University of the Arts, Estonian Academy of Design)coreStrategic or Co-development PartnerCollaborative research initiative focusing on seaweed potential within regenerative blue economy framework. Involves students and researchers from three Nordic/Baltic institutions.
• Fashion for Good MuseumcoreStrategic or Co-development PartnerAmsterdam-based museum focused on sustainable fashion innovation. Collaborated with NOOF on Craftcore Never Dies exhibition.
• Transitions Project Consortium (9 European institutions)coreStrategic or Co-development PartnerErasmus+ funded strategic alliance for innovation involving 9 European institutions from Spain, Italy, Netherlands, and Sweden. Focuses on training young people in textile sector sustainability and digitalisation. NOOF is a key partner representing the Netherlands.
• TextielMuseum / TextielLabcoreStrategic or Co-development PartnerLeading textile research center in Tilburg. NOOF partners with TextielLab for residencies and field explorations, providing access to specialized equipment and expertise.
• Nieuwe InstituutcoreStrategic or Co-development PartnerRotterdam-based institute for architecture and design. Collaborated with NOOF on New Store 2.0 at Milan Design Week, providing regenerative fashion expertise.
• Design Museum Den BoschcoreStrategic or Co-development PartnerDesign museum where NOOF served as curatorial consultant for Screenwear exhibition on digital fashion.
• Vancouver Art GalleryminorStrategic or Co-development PartnerCanadian art museum where NOOF served as curatorial consultant on Fashion Fictions exhibition.
• BoldwoolminorStrategic or Co-development PartnerDutch company making use of unused Dutch wool, creating sturdy sheet materials for footwear and outerwear. Partnered with NOOF for DDW 2025 exhibition.
• ForebelminorStrategic or Co-development PartnerSustainable materials company providing seaweed-based socks for DDW 2024 workshops.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Nieuwe Instituut: Rotterdam's national museum for architecture, design, and digital culture. Already a NOOF partner (Milan Design Week New Store 2.0); comparable as a cultural institution convening regenerative-fashion programming, though broader in scope than fashion alone.

Direct peers

• Fashion for Good: Amsterdam-based global sustainable fashion innovation platform and museum. Most directly comparable to NOOF — operates a physical hub, runs accelerator programmes for emerging designers and innovators, and convenes industry partners around circular fashion; existing collaborator of NOOF on the Craftcore Never Dies exhibition.
• The Renewal Workshop: US-based circular fashion company offering garment repair, upcycling, and resale services for brands. Direct functional peer to NOOF's Repair & Remake service and B2B corporate-repair channel.
• The Sustainable Angle: UK-based non-profit running the Future Fabrics Expo and educational programmes connecting designers with sustainable textile innovations. Comparable mission to NOOF's Educate pillar and talent development focus.
• TextielLab / TextielMuseum: Tilburg-based textile research centre and museum offering residencies, specialised machinery, and exhibitions. Closely comparable to NOOF LAB's atelier/studio model, and a formal partner of NOOF for residencies and field explorations.
• Fashion Revolution: Global non-profit campaigning for sustainable fashion through education, research, and events. Comparable as a mission-driven talent-and-awareness platform operating in the regenerative-fashion space.

Emerging players

• Sojo: UK app-based clothing repair and alterations platform with doorstep collection and delivery. Comparable to NOOF's Repair & Remake in service offering, but operates a tech-enabled, multi-city model versus NOOF's single-location atelier.
• FabShed: UK-based textile makerspace offering equipment access and courses. Comparable as a community-led physical makerspace model, although more generalist (less fashion-specific) than NOOF LAB.

Broad incumbents

• Patagonia Worn Wear: Patagonia's garment repair, resale, and recycling programme — a scaled commercial circular-fashion initiative. Overlaps with NOOF's Repair & Remake service and circular-fashion mission, but operates as a brand-owned service at global scale.

Regional players

• Tent Rotterdam: Rotterdam-based platform supporting emerging fashion designers through showcases, residencies, and educational programmes. Closely mirrors NOOF's Explore/Activate pillars for emerging Dutch fashion talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-order-of-fashion
• Instagraminstagram.com/new_order_of_fashion/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Order of Fashion