Wasserman Next Gen

Name

Wasserman Next Gen

Legal name

THE·TEAM: SME, LLC.

Website

https://nextgen.teamwass.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

NEXT GEN·TEAM (THE·TEAM: SME, LLC.) is a B2B professional services firm that manages student ambassador and campus marketing programs for enterprise brand clients including Amazon, Microsoft, HBO Max, Xfinity, and Hulu across US, Canadian, Brazilian, German, and Indian universities.

Ownership category

akta.pro rank

Product category

Campus Marketing Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Campus Events, Programming & Student Engagement (EDALAHAC)

akta.pro secondary industry

Student Organizations & Club Administration (EDALAHAB)

Keywords

• Student ambassador programs
• Campus marketing services
• Brand ambassador management
• Peer-to-peer marketing
• College influencer programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Ambassador Program Management: Manages student ambassador programs on behalf of brand clients, providing campus marketing services including recruitment, training, program management, and reporting. Revenue generated through client contracts with major brands seeking student market penetration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NEXT GEN·TEAM designs, recruits, trains, and manages college student ambassador and campus brand manager programs on behalf of consumer brand clients. Programs typically run 5–12 weeks and involve student ambassadors hosting on-campus activations, creating social media content on personal accounts, and executing peer-to-peer marketing for brands such as Amazon Prime Student, HBO Max, Microsoft Teams, Hulu, SiriusXM, Madewell, Vera Bradley, LaCroix, and others across US, Canadian, and select international university campuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Brand Manager Programs End-to-end management of campus brand manager engagements in which college students host on-campus activations, create social media content, and execute peer-to-peer marketing campaigns on behalf of brand clients such as Amazon Prime Student, HBO Max, Microsoft Teams, Hulu, SiriusXM, and Jimmy John's. Each program typically runs 5–12 weeks during fall or spring semesters.
• Student Brand Ambassador Programs Recruitment, training, and management of student brand ambassadors who represent consumer brands (e.g., Madewell, Vera Bradley, LaCroix, Trojan Brand, NYU Summer Housing) on college campuses through sampling events, campus activations, Instagram/TikTok content, and social media contests.
• Content Creator / Social Influencer Programs Programs that recruit college students and content creators (including those with 50k–500k social followings) to produce branded content showcasing brand benefits on Instagram, TikTok, YouTube, and Twitter. Examples include Amazon Prime Student Social Influencer and Zipcar Content Creator programs.
• Academic Research Consultant Programs Program engaging students to support university research initiatives by training research teams on client technologies (e.g., Microsoft Azure certifications and AI/ML capabilities) and promoting technology adoption within academic settings.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Amazon Prime StudentcoreGTM or Marketing PartnerNEXT GEN·TEAM recruits and manages Amazon Prime Student Campus Managers and Social Influencers who promote Prime Student membership to college students through social media content creation, campus events, and peer-to-peer marketing on US and Canadian campuses.
• MicrosoftcoreGTM or Marketing PartnerPartnership includes Microsoft Teams Campus Brand Manager program (promoting Teams adoption for online learning) and Microsoft Academic Research Consultant program (training university research teams on Microsoft technologies and Azure).
• HBO MaxcoreGTM or Marketing PartnerNEXT GEN·TEAM places HBO Max Campus Brand Managers on select campuses to promote HBO Max subscriptions, streaming content, and brand awareness through campus activations and social media.
• Xfinity/ComcastcoreGTM or Marketing PartnerXfinity on Campus ambassador program promoting digital peer-to-peer marketing, virtual events, and social media for Xfinity on Campus product. Also includes HBCU Tour influencer campaigns.
• MadewellmajorGTM or Marketing PartnerStudent Brand Ambassador program for Madewell's socially conscious denim and apparel brand, executed through peer-to-peer marketing, on-campus activations, and social media promotion targeting college students.
• Vera BradleymajorGTM or Marketing PartnerVera Bradley Campus Ambassador program conducted at ten universities to build brand presence on campus through social media, activations, and fashion-focused events.
• LaCroixmajorGTM or Marketing PartnerStudent ambassador program for LaCroix brand awareness through Instagram content and in-person campus activations, sampling events, and social media contests.
• CACTImajorGTM or Marketing PartnerCACTI Brand Manager program including bar and liquor store sampling, social media content creation, and peer marketing for CACTI and ABI products (21+ markets).
• HulumajorGTM or Marketing PartnerHulu Campus Brand Manager program promoting streaming service subscriptions and brand awareness among college students through campus activations and social media.
• ZipcarmajorGTM or Marketing PartnerZipcar Content Creator Program recruiting students to promote car sharing member benefits on campus through social media posts and campus events.
• Jimmy John'smajorGTM or Marketing PartnerJimmy John's Campus Brand Manager program promoting rewards program and driving student traffic to local restaurant locations through campus marketing.
• SiriusXMmajorGTM or Marketing PartnerSiriusXM Campus Brand Manager promoting the SiriusXM Student Premier package (no car required) through campus events, social media, and peer engagement.
• CheapTicketsminorGTM or Marketing PartnerCheapTickets Campus Brand Manager promoting travel booking website through peer-to-peer marketing, campus activations, and social media to drive website traffic.
• BoostminorGTM or Marketing PartnerCampus ambassador program for Boost campus dining app, promoting pre-order, pickup, and delivery features to drive app downloads and usage.
• Trojan BrandminorGTM or Marketing PartnerTrojan Brand Student Ambassador program promoting sexual health and wellness products on campus through events, social media, and product sampling (targeting 18+ students).
• NYU Summer HousingminorGTM or Marketing PartnerNYU Summer Housing Ambassador program promoting NYC summer housing options to students seeking internships or summer employment in New York City.
• Wonder Woman College Run SeriesminorGTM or Marketing PartnerAmbassador program promoting Wonder Woman 5K run events on campus, including pre-event activations, social media promotion, and day-of event support.
• Entertainment Brand (Warner Bros/Harry Potter)minorGTM or Marketing PartnerBack-to-school event marketing campaign promoting movie franchise through campus photo experiences and Welcome Week activations.

Scale indicators1 record

Broad incumbents

• IZEA: Publicly traded influencer marketing technology and services company providing managed influencer campaigns for enterprise brands — overlaps with NEXT GEN·TEAM's brand ambassador managed services at the enterprise tier.
• CreatorIQ: Enterprise-grade influencer marketing platform used by Fortune 500 brands including many in NEXT GEN·TEAM's client list (e.g., streaming and CPG); competes indirectly by enabling brands to manage creator programs in-house rather than via agency.

Direct peers

• Her Campus Media: College-focused media and marketing company that runs a large Her Campus Ambassador program at universities nationwide, connecting brands with female college students through content, events, and peer-to-peer promotion — the closest direct comparison to NEXT GEN·TEAM's ambassador model.
• College Marketing Group: Boutique agency specializing in campus marketing, student ambassador programs, and college-targeted brand campaigns for consumer brands — directly comparable service offering and target customer base as NEXT GEN·TEAM.
• Later (formerly Mavrck): Influencer marketing platform acquired from Mavrck that manages creator relationships and campaigns for consumer brands — directly comparable technology-mediated alternative to agency-managed ambassador programs.
• Captiv8: Influencer marketing platform with creator discovery, campaign management, and analytics — competes for the same brand budgets that fund NEXT GEN·TEAM's ambassador programs.
• Aspire: Influencer marketing platform used by consumer brands to recruit, manage, and measure creator campaigns — overlapping with NEXT GEN·TEAM's brand ambassador management capability, particularly for student creator programs.
• Carusele: Influencer marketing agency and platform focused on content-led campaigns for consumer brands — comparable managed-services offering for brands seeking turnkey creator and ambassador execution.
• Upfluence: Influencer marketing platform with creator search, outreach, and analytics tools used by consumer brands — competes for the same brand marketing dollars that fund campus ambassador programs.
• Grin: Influencer marketing platform with creator relationship management, content workflows, and ROI analytics — a competing alternative for brands evaluating whether to run ambassador programs through an agency like NEXT GEN·TEAM or self-serve.

Market position

Customer concentration

• Facebookfacebook.com/the.team.nextgen
• LinkedInlinkedin.com/company/wassnextgen
• Instagraminstagram.com/the.team.nextgen
• TikToktiktok.com/@the.team.nextgen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasserman Next Gen