Next Sales and Marketing
Next Sales and Marketing Inc is a Dartmouth, Nova Scotia-based independent manufacturer representative agency that represents roughly 45 electrical, lighting, and lighting-controls manufacturers across Atlantic Canada, earning commissions by securing specifications from contractors, engineers, and distributors.
- Company typePrivate
- Founded-
- HeadquartersDartmouth, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Next Sales and Marketing does
Next Sales and Marketing Inc is a private manufacturer representative agency headquartered in Dartmouth, Nova Scotia that represents approximately 45 leading electrical, lighting and lighting-controls manufacturers across the four Atlantic Canadian provinces (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador). The firm, which previously operated as S&D Marketing, is staffed by a small team of territory-based principals and inside-sales personnel (about eight individuals in total) who call on electrical contractors, engineers/specifiers, and electrical distributors to secure specification of their manufacturers' products on commercial, institutional and industrial construction projects. Customer-facing evidence includes specification wins on projects such as Hyatt Place Moncton, Propeller Brewing, RBC Centre (Dartmouth), Bergengren Credit Union, Wood Motor Ford, The Five Fisherman Restaurant, and Agada Bioscience.
The company's revenue model is commission-based: as an independent rep agency, Next earns referral/agency commissions from the manufacturers it represents (revenue_model classified as affiliate_referral), with product pricing determined by the underlying manufacturers and negotiated through distribution and contractor channels rather than being publicly disclosed. Marketing is relationship-driven and low-cost, relying on an Instagram presence, a website project portfolio ("Our Work"), and an email newsletter, alongside community initiatives such as an annual Christmas Toy Drive run with manufacturer and distributor partners including Cree Lighting, Wesco/Anixter, Rexel Atlantic and IDEAL Electrical.
Operationally, the firm segments its manufacturer book into three product categories surfaced on its website: Lighting (Cree, Coronet, Liteline, Metalumen, Modern Forms, WAC, and others), Electrical (Hammond, IDEAL, Noark, Voltaris, wire and cable lines), and Lighting Controls (Sensorworx, Steinel, Leviton). There is no proprietary technology platform, software product, or app; the offering is human sales coverage and specification support. No external funding, no public listing, no subsidiaries, and no AI or technology-stack disclosure are present in the available data.
Next Sales and Marketing firmographics
Firmographics- Name
- Next Sales and Marketing
- Legal name
- Next Sales and Marketing Inc
- Website
- https://nextinc.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Next Sales and Marketing Inc is a Dartmouth, Nova Scotia-based independent manufacturer representative agency that represents roughly 45 electrical, lighting, and lighting-controls manufacturers across Atlantic Canada, earning commissions by securing specifications from contractors, engineers, and distributors.
- Ownership category
- akta.pro rank
Where Next Sales and Marketing is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Next Sales and Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer Representative Commission: As a manufacturer representative agency, the company earns commissions from electrical and lighting manufacturers for representing their products and generating sales through distributors, contractors, and specification channels in Atlantic Canada.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Next Sales and Marketing product offering
Product offeringCore offering
Next Sales and Marketing Inc is a Halifax-area based manufacturer's representative agency that represents the industry's leading electrical manufacturers and their products throughout Atlantic Canada. The agency covers all four Atlantic provinces with principals handling specification and distributor sales, providing contractors, engineers, and distributors access to lighting, electrical, and lighting controls product lines from 30+ lighting manufacturers and 15+ electrical manufacturers.
Product overview
Next Sales and Marketing Inc is a Halifax, Nova Scotia based agency that represents the industry's leading electrical manufacturers and their products throughout Atlantic Canada. The company operates as a manufacturer's representative offering three main product categories: Lighting Products (including LED fixtures, commercial and residential lighting from manufacturers such as Cree Lighting, Coronet LED, Liteline, Metalumen, Modern Forms, and WAC), Electrical Products (including wire, cable, enclosures, and accessories from manufacturers such as Hammond, IDEAL, Noark Electric, and Voltaris), and Lighting Controls (including sensors and smart lighting controls from Sensorworx and Steinel).
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Products Lighting solutions including LED fixtures, commercial and residential lighting represented by Next Sales and Marketing from manufacturers such as Cree Lighting, Coronet LED, Liteline, Metalumen, Modern Forms, WAC, and others, available to electrical contractors, engineers, and distributors in Atlantic Canada.
- Electrical Products Electrical equipment and components including wire, cable, enclosures, and accessories from manufacturers such as Hammond, IDEAL, Noark Electric, and Voltaris, represented by Next Sales and Marketing for sale through Atlantic Canada distributors and contractors.
- Lighting Controls Lighting control solutions including sensors and smart lighting controls from Sensorworx and Steinel, represented by Next Sales and Marketing for specification and distribution in Atlantic Canada.
Quantifiable outcome
- Wood Motor Ford reduced annual energy from 92,000+ kW to 32,500 kW (65% reduction) after LED upgrade using Cree TrueWhite Technology
Companies that use Next Sales and Marketing
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Next Sales and Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Next Sales and Marketing partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered core.
- Cree LightingcoreCree Lighting is a key lighting manufacturer partner represented by Next Sales and Marketing in Atlantic Canada. Used in multiple projects including Wood Motor Ford LED upgrade and RBC Centre Dartmouth Multi-Pad arena project.
- Elite LightingcoreElite Lighting is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada projects including the RBC Centre Dartmouth Multi-Pad and Hyatt Place Moncton.
- LumentrusscoreLumentruss is a lighting manufacturer partner whose products including the Wood Series, Optilux, and Luxine have been featured in The Five Fisherman Restaurant and Agada Bioscience projects.
- WAC LightingcoreWAC Lighting is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada, featured in Propeller Brewing and RBC Centre projects.
- Coronet LEDcoreCoronet LED is a lighting manufacturer partner with products including the Rush and LS1 series represented by Next Sales and Marketing in Atlantic Canada, featured in the Agada Bioscience project.
- Lind EquipmentcoreLind Equipment is an electrical and lighting manufacturer represented by Next Sales and Marketing in Atlantic Canada.
- IDEAL ElectricalcoreIDEAL Electrical is an electrical manufacturer represented by Next Sales and Marketing. They have partnered on community initiatives including the company's Christmas Toy Drive.
- Emergi-litecoreEmergi-lite (part of TNB) is an emergency lighting manufacturer represented by Next Sales and Marketing in Atlantic Canada, featured in RBC Centre and Hyatt Place Moncton projects.
- LitelinecoreLiteline is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- KurtzoncoreKurtzon is a lighting manufacturer represented by Next Sales and Marketing in Atlantic Canada, featured in the Hyatt Place Moncton project.
- MetalumencoreMetalumen is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Tivoli LightingcoreTivoli Lighting is a manufacturer partner represented by Next Sales and Marketing, featured in the Propeller Brewing project.
- Hammond ManufacturingcoreHammond Manufacturing is an electrical enclosure manufacturer represented by Next Sales and Marketing in Atlantic Canada.
- LEOTEKcoreLEOTEK is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- PolarvoltcorePolarvolt is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- NLS LightingcoreNLS Lighting is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Sonaray LEDcoreSonaray LED is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- WheatlandcoreWheatland is an electrical manufacturer represented by Next Sales and Marketing in Atlantic Canada.
- Rexel AtlanticcoreRexel Atlantic is a major electrical distributor and community partner that has participated in the company's Christmas Toy Drive initiatives.
- Wesco/AnixtercoreWesco (Anixter) is a major electrical distributor and community partner that has supported the company's Christmas Toy Drive initiatives.
- VoltariscoreVoltaris is an electrical manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Republic WirecoreRepublic Wire is an electrical wire manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Noark ElectriccoreNoark Electric is an electrical equipment manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Modern FormscoreModern Forms is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- FabbiancoreFabbian is an international lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- FC LightingcoreFC Lighting is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- TMS LightingcoreTMS Lighting is a manufacturer represented by Next Sales and Marketing for Atlantic Canada, featured in the Hyatt Place Moncton project.
- Galaxy LightingcoreGalaxy Lighting is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- SSL (Solid State Luminaires)coreSSL (Solid State Luminaires) is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Premier LightingcorePremier Lighting is a Canadian lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- CanolightcoreCanolight is a Canadian lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- VotateccoreVotatec is a lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- AnonycoreAnony is a Canadian lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- A.N.D (AND) LightingcoreA.N.D Lighting is an international lighting manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Oracle LightingcoreOracle Lighting is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- SensorworxcoreSensorworx is a lighting controls manufacturer represented by Next Sales and Marketing in Atlantic Canada.
- SteinelcoreSteinel is a lighting controls manufacturer represented by Next Sales and Marketing in Atlantic Canada.
- LevitoncoreLeviton is a lighting controls manufacturer represented by Next Sales and Marketing in Atlantic Canada, featured in the Hyatt Place Moncton project.
- HazluxcoreHazlux (ABB) is an explosion protective equipment manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- MP HuskeycoreMP Huskey is an electrical manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Rack-a-tierscoreRack-a-tiers is an electrical tools and equipment manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Skipper LimitedcoreSkipper Limited is an electrical manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- NescocoreNesco is an electrical equipment manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Infralink NetworkscoreInfralink Networks is an electrical/communication infrastructure manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Dealer SourcecoreDealer Source is an electrical manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- C-portcoreC-port is an electrical products manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- Canada Hand DryerscoreCanada Hand Dryers is a manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
- AdaletcoreAdalet is an electrical equipment manufacturer represented by Next Sales and Marketing for Atlantic Canada markets.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Next Sales and Marketing competitors and assessment
Company assessmentBroad incumbents
- Graybar: Large North American electrical, lighting, and communications distributor. Comparable broad incumbent in the wholesale electrical channel that Next's manufacturer partners use to reach contractors.
- Acuity Brands: Leading North American lighting and building-management solutions manufacturer. Comparable as a principal of large rep agencies; competes for specification share with several of Next's represented brands (e.g., Cree Lighting).
- Rexel: Global electrical distributor and active Next partner (Rexel Atlantic). Not a direct competitor but operates in the same wholesale electrical channel and is a key downstream route-to-market for Next's manufacturer partners.
- Signify (Philips Lighting): Global lighting manufacturer (Philips, Color Kinetics, etc.). Competes with several of Next's represented lines for specification share and is itself a major user of manufacturer's rep agencies in regional markets.
- Wesco International: Major electrical and communications distributor (parent of Anixter, a Next partner). Touches the same Atlantic-Canada contractor base through its distribution branch network and competes for manufacturer mind-share.
- Sonepar: World's largest electrical distributor with Canadian operations. Operates in the same downstream distribution channel that Next's manufacturer partners rely on, and is an indirect comparator for end-customer reach.
Direct peers
- Insight Lighting: Lighting rep agency representing commercial and architectural lighting manufacturers. Comparable to Next in multi-line representation model and specification-driven customer focus across a regional territory.
- Cahill Group: Independent lighting and electrical manufacturers' representative agency covering multiple U.S. regions. Operates the same commission-based, multi-line rep business model as Next, serving engineers, contractors, and distributors with specification-grade lighting.
- Lighting Sales Inc. Manufacturer's representative agency specializing in specification-grade lighting and controls. Operates on the same commission model as Next, serving architectural, engineering, and contractor customers across a defined territory.
- Reflex Lighting Group: Regional lighting representative agency representing architectural and commercial lighting manufacturers to the specification market. Closely comparable to Next in business model, customer base (engineers/specifiers/contractors), and manufacturer-portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Next Sales and Marketing social profiles
Digital presenceNext Sales and Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Sales and Marketing leadership team
Management profileNumber of profiles
Profiles8 records
Next Sales and Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Sales and Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Sales and Marketing
What does Next Sales and Marketing do?
Next Sales and Marketing Inc is a Halifax-area based manufacturer's representative agency that represents the industry's leading electrical manufacturers and their products throughout Atlantic Canada. The agency covers all four Atlantic provinces with principals handling specification and distributor sales, providing contractors, engineers, and distributors access to lighting, electrical, and lighting controls product lines from 30+ lighting manufacturers and 15+ electrical manufacturers.
Is Next Sales and Marketing a public or private company?
Next Sales and Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Next Sales and Marketing founded?
Next Sales and Marketing was founded in -1. It employs 1 to 10 people.
Where is Next Sales and Marketing based?
Next Sales and Marketing is headquartered in Dartmouth, Canada, in the North America region.
How does Next Sales and Marketing make money?
One revenue line is on record: manufacturer Representative Commission.
Who are Next Sales and Marketing's main competitors?
Broad incumbents on record are Graybar, Acuity Brands, Rexel, Signify (Philips Lighting), Wesco International and Sonepar. Direct peers are Insight Lighting, Cahill Group, Lighting Sales Inc. and Reflex Lighting Group.
Does Next Sales and Marketing have an API?
No public API is recorded for Next Sales and Marketing.