Nogueira S/A.Maquinas Agricolas
Nogueira S/A Máquinas Agrícolas is a 65-year-old Brazilian manufacturer of agricultural machinery, producing forage harvesters, haymaking equipment, storage systems, mixers, and stationary livestock equipment for Brazilian livestock and dairy farmers, sold through a nationwide state-based dealer network and direct online store.
- Company typePrivate
- Founded-
- HeadquartersSão João da Boa Vista, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nogueira S/A.Maquinas Agricolas does
Nogueira S/A Máquinas Agrícolas is a privately-held Brazilian manufacturer of agricultural machinery headquartered in São João da Boa Vista, São Paulo, with a manufacturing facility in Itapira, SP. Founded approximately 65 years ago, the company designs and builds equipment for forage harvesting, haymaking, grain and silage storage, feed mixing, and stationary livestock operations. Its core product platform is the FTN series of row-independent forage harvesters (models FTN 1000 POWER, FTN 1150, FTN 1300, FTN 1600, FTN 1600 Haylage, FTN 1850, FTN 2300, and FTN 2600), which use tractor PTO drives, gearbox transmissions, multi-blade rotors, and proprietary features such as a Kernel Processor System for grain cracking, built-in knife sharpening, central lubrication, and joystick-controlled discharge. Beyond harvesters, Nogueira produces drum and disc mowers, rakes, spreaders, balers, horizontal and vertical feed mixers, forage wagons, spreaders and seeders, grain and forage baggers, hammer mills, choppers, and precision silage choppers. The company also distributes CLAAS self-propelled forage harvesters, combines, and haymaking equipment in Brazil under a partnership agreement. Revenue is generated almost entirely through hardware sales via a nationwide authorized dealer network organized by state, supplemented by direct e-commerce sales through lojanogueira.com.br; pricing is not publicly disclosed. End customers are Brazilian livestock and dairy farmers, general agricultural producers, and the dealer/distributor channel itself, served through trade show participation, a monthly newsletter (NOG Informe), a blog, a YouTube channel, and a dealer training program (UNI-NOG).
Nogueira S/A.Maquinas Agricolas firmographics
Firmographics- Name
- Nogueira S/A.Maquinas Agricolas
- Legal name
- Nogueira S/A Máquinas Agrícolas
- Website
- https://nogueira.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nogueira S/A Máquinas Agrícolas is a 65-year-old Brazilian manufacturer of agricultural machinery, producing forage harvesters, haymaking equipment, storage systems, mixers, and stationary livestock equipment for Brazilian livestock and dairy farmers, sold through a nationwide state-based dealer network and direct online store.
- Ownership category
- akta.pro rank
Nogueira S/A.Maquinas Agricolas industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industries
- Hay & Bale Handling Equipment (IMAHACAF), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Nogueira S/A.Maquinas Agricolas is headquartered
LocationHeadquarters
- HQ city
- São João da Boa Vista
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Nogueira S/A.Maquinas Agricolas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Nogueira manufactures and sells agricultural machinery including forage harvesters, haymaking equipment, storage systems, mixers, and stationary livestock equipment. Products are sold through a network of dealer representatives across Brazil and through the company's own online store.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nogueira S/A.Maquinas Agricolas product offering
Product offeringCore offering
Nogueira designs, manufactures, and sells tractor-driven agricultural machinery for forage harvesting, haymaking, grain and silage storage, feed mixing, and stationary livestock feed processing. The company also distributes CLAAS self-propelled forage harvesters, combines, and haymaking equipment in Brazil through its authorized dealer network and online store.
Product overview
Nogueira S/A.Maquinas Agricolas is a Brazilian manufacturer of agricultural machinery and equipment for livestock and crop production. The product portfolio consists of multiple equipment lines: (1) FORAGE HARVESTERS & HEADERS - The FTN series row-independent forage harvesters (FTN 1000 POWER, FTN 1000 POWER FRONTAL, FTN 1150, FTN 1300, FTN 1600, FTN 1600 Haylage platform, FTN 1850, FTN 2300, FTN 2600) designed for harvesting corn, sorghum, and other crops with various working widths and power requirements; (2) STORAGE - Grain and forage bagging systems for silage and grain storage; (3) HAYMAKING - Drum mowers, disc mowers, rakes, spreaders, and balers for hay production; (4) MIXERS & FORAGE WAGONS - Horizontal and vertical feed mixers for livestock ration preparation; (5) AGRICULTURAL - Spreaders and seeders for fertilizer and seed application; (6) STATIONARY LIVESTOCK - Hammer mills, choppers, silage choppers, and tritura-tors for feed processing; (7) CLAAS products - Self-propelled forage harvesters, combines, and haymaking equipment distributed under partnership. The company operates manufacturing facilities in Itapira-SP and serves customers throughout Brazil and Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- FTN Series: Forage harvesters product line including FTN 1000 POWER, FTN 1150, FTN 1300, FTN 1600, FTN 1850, FTN 2300, and FTN 2600 models
- FTN 1000 POWER
- FTN 1600
- FTN 2600
- UNI-NOG
- NOG Informe
Products and services
- FTN 1000 POWER
Quantifiable outcome
- FTN 2600 forage harvester achieves up to 70 ton/hr production capacity
- +2 more outcomes
Companies that use Nogueira S/A.Maquinas Agricolas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nogueira S/A.Maquinas Agricolas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nogueira S/A.Maquinas Agricolas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CLAAScoreNogueira serves as a distributor for CLAAS products in Brazil, offering CLAAS self-propelled forage harvesters, combines, and haymaking equipment as part of their product line. This partnership extends Nogueira's offerings into higher-capacity, self-propelled equipment while leveraging the CLAAS international brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Nogueira S/A.Maquinas Agricolas competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German global leader in harvesting equipment and Nogueira's distribution partner in Brazil. Comparable as the source of the premium-tier forage harvesters and haymaking equipment Nogueira resells.
- CNH Industrial (Case IH, New Holland): Global agricultural equipment manufacturer with major Brazilian market share through Case IH and New Holland brands. Competes in forage harvesters, combines, and haymaking equipment.
- John Deere: Largest global agricultural equipment manufacturer with significant Brazilian operations. Competes across the full equipment spectrum including forage and harvesting machinery.
- AGCO (Massey Ferguson, Valtra): Global agricultural equipment major with strong Brazilian presence via Massey Ferguson and Valtra. Competes across tractors, harvesters, and hay/forage equipment in Brazil.
Direct peers
- Jacto: Brazilian family-owned manufacturer of agricultural machinery (sprayers, harvesters, planters). Directly comparable as a long-established Brazilian ag-machinery OEM with similar dealer-driven go-to-market and focus on mid-tier farm equipment.
- Vermeer Corporation: US-based manufacturer of hay and forage equipment (mowers, rakes, balers) plus industrial and environmental solutions. Comparable for haymaking and post-harvest handling equipment lines.
- Tatu Marchesan: Brazilian agricultural implements manufacturer focused on tillage, planting, and hay/forage handling equipment. Comparable for haymaking and post-harvest equipment categories served by Nogueira.
- Stara: Brazilian agricultural machinery manufacturer (planters, sprayers, spreaders, harvesters). Comparable as a domestic OEM competing in the same Brazilian mid-tier farm-equipment market with strong dealer networks.
- Krone: German manufacturer specializing in forage harvesting (mowers, tedders, rakes, loader wagons, self-propelled BiG X forage harvesters). Direct peer in the high-capacity forage and haymaking equipment category.
- Kuhn Group: Global French manufacturer specializing in agricultural implements including hay/forage tools (mowers, tedders, rakes, balers, mixers). Directly comparable to Nogueira's haymaking, mixing, and forage handling lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nogueira S/A.Maquinas Agricolas social profiles
Digital presenceNogueira S/A.Maquinas Agricolas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nogueira S/A.Maquinas Agricolas leadership team
Management profileNumber of profiles
Profiles6 records
Nogueira S/A.Maquinas Agricolas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nogueira S/A.Maquinas Agricolas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nogueira S/A.Maquinas Agricolas
What does Nogueira S/A.Maquinas Agricolas do?
Nogueira designs, manufactures, and sells tractor-driven agricultural machinery for forage harvesting, haymaking, grain and silage storage, feed mixing, and stationary livestock feed processing. The company also distributes CLAAS self-propelled forage harvesters, combines, and haymaking equipment in Brazil through its authorized dealer network and online store.
Is Nogueira S/A.Maquinas Agricolas a public or private company?
Nogueira S/A.Maquinas Agricolas is a private company. It is classified as family owned and is currently operating.
When was Nogueira S/A.Maquinas Agricolas founded?
Nogueira S/A.Maquinas Agricolas was founded in -1. It employs 1 to 10 people.
Where is Nogueira S/A.Maquinas Agricolas based?
Nogueira S/A.Maquinas Agricolas is headquartered in São João da Boa Vista, Brazil, in the Latin America region.
How does Nogueira S/A.Maquinas Agricolas make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Nogueira S/A.Maquinas Agricolas's main competitors?
Broad incumbents on record are CLAAS, CNH Industrial (Case IH, New Holland), John Deere and AGCO (Massey Ferguson, Valtra). Direct peers are Jacto, Vermeer Corporation, Tatu Marchesan, Stara, Krone and Kuhn Group.
Does Nogueira S/A.Maquinas Agricolas have an API?
No public API is recorded for Nogueira S/A.Maquinas Agricolas.
What industry is Nogueira S/A.Maquinas Agricolas in?
Nogueira S/A.Maquinas Agricolas's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 333111 and its SIC code is 3523.