Nolita Home And Beauty

Name

Nolita Home And Beauty

Legal name

NOLITA

Website

https://nolitahomeandbeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Wholesale Distribution

NAICS

Home Furnishings Retailers (44912), Health and Personal Care Retailers (456)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Off-Price Home & Housewares Department Stores (CRAGAEAC)

akta.pro secondary industries

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO), Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)

Keywords

• Wholesale distribution services
• Home fragrance brands
• Specialty retail wholesale
• Artisan brand representation
• Trade show sales

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated through wholesale distribution of home and beauty products to retail buyers. Products include candles, fragrances, personal care items, accessories, confections, and books. Transaction-based model with volume-driven pricing tiers and promotional incentives (FFA, discounts, free testers/displays).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Nolita Home And Beauty is a B2B wholesale distributor and sales representative representing 35+ artisan and specialty brands across home fragrance, personal care, accessories, confections, and publishing. The company operates a Seattle Mart showroom for in-person wholesale orders and uses MarketTime.com as its trade-only e-commerce ordering platform for retail buyers.

Product overview

Nolita Home And Beauty is a wholesale distributor specializing in curated home and beauty products for retail partners. The company operates primarily as a B2B platform (MarketTime) that aggregates multiple branded product lines, offering retailers access to an extensive portfolio across home fragrances, beauty and personal care, fashion accessories, books, confectionery, and pet products. The product portfolio includes 35+ distinct brands such as VOLUSPA (luxury candles), C.O. Bigelow (apothecary beauty), TOCCA (fragrance), Spongelle (bath products), Sugarfina (confectionery), Harry D Koenig/Kingsley/Mason Pearson (grooming tools), ICU Studio Eyewear, and many others. The company facilitates wholesale ordering, promotional programs, and catalog distribution for independent retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home fragrance wholesale line Wholesale distribution of artisan home fragrance products from represented brands, sold to independent retailers and gift shops for resale
• Personal care wholesale line Wholesale distribution of artisan and specialty personal care products from represented brands, sold to independent retailers and gift shops for resale
• Accessories wholesale line Wholesale distribution of specialty accessories from represented brands, sold to independent retailers and gift shops for resale
• Confections wholesale line Wholesale distribution of specialty confections from represented brands, sold to independent retailers and gift shops for resale
• Publishing wholesale line Wholesale distribution of specialty publishing products (greeting cards, journals, stationery) from represented brands, sold to independent retailers and gift shops for resale
• Seattle Mart showroom sales representation In-person wholesale sales representation at the Seattle Mart showroom for the company's 35+ represented brands, enabling independent retailers to browse, evaluate, and order products across all five lifestyle categories
• MarketTime.com trade-only online ordering Trade-only e-commerce ordering platform allowing approved wholesale buyers to reorder products from represented brands between in-person trade shows

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• PouredcoreChannel Partner/ Reseller/ DistributorHome fragrance brand with promotional program: $800-$1499 = 5% Freight Cap & Free 10 oz Testers; $1500+ FFA. Valid 6/1-8/5/26. Additional ongoing parfum promo with free testers and display for 6 SKUs placed.
• A Bar AboveminorChannel Partner/ Reseller/ DistributorBar accessories brand. Summer Show Special valid 7/20-7/24/26 with $500 FFA.
• Antica FarmacistacoreChannel Partner/ Reseller/ DistributorHome fragrance brand. Summer Special valid 7/15-7/30/26: $1000+ = 1/2 FFA; $2000+ = FFA. Order must ship ASAP.
• Cereria MollaminorChannel Partner/ Reseller/ DistributorCandle brand. Show Special valid 7/20-7/29/26 with $1899 FFA.
• C.O. BigelowcoreChannel Partner/ Reseller/ DistributorPersonal care brand. Summer Show Special valid 7/20-7/24/26: $500-$999 = 5% OFF; $1000+ = 10% OFF. Order must ship 30 days after last day of Market.
• Compagnie de ProvenceminorChannel Partner/ Reseller/ DistributorFrench personal care brand. $700 FFA standard offering.
• VOLUSPAcoreChannel Partner/ Reseller/ DistributorCandle and home fragrance brand. Free Case Pack for qualifying orders over $1000.
• TOCCAcoreChannel Partner/ Reseller/ DistributorLuxury home fragrance brand. Promotional tiers: $1000 = free testers, $1500 = free freight, $2500 = free testers and free freight.
• Patchology - Rare BeautyminorChannel Partner/ Reseller/ DistributorBeauty brand. $350 FFA standard offering.
• SpongelleminorChannel Partner/ Reseller/ DistributorBody care brand. Valid 6/8-9/30/26: $1000 FFA = 8% off + 1 Spongette Assortment (Retail $312); $1500 FFA = 10% off + 1 Wild Flower Assortment (Retail $408).
• SugarfinaminorChannel Partner/ Reseller/ DistributorConfectionery brand. $250+ = 10% off; $500+ = 15% off. Immediate ship only.
• SourcebooksminorChannel Partner/ Reseller/ DistributorPublishing brand. Summer Promotion 6/1-8/31/26: 12-24 units = 51% + FF (SUM26A); 25-49 units = 52% + FF (SUM26B); 50-99 units = 53% + FF (SUM26C); 100+ units = 54% + FF (SUM26D). 2026 New Customer: 15+ units = 53% + FF (NEW26).
• MistralminorChannel Partner/ Reseller/ DistributorHome fragrance brand. Valid 7/20-7/24: $1000+ = 5% FC.
• ICU Studio EyewearminorChannel Partner/ Reseller/ DistributorEyewear brand. Valid 6/2-7/31/26: $500 FFA = 5% off; $1000 FFA = 10% off.
• Lucky FeatherminorChannel Partner/ Reseller/ DistributorJewelry/accessories brand. New Account Promo valid 12/11/25-12/31/26: $300 FF; $300 FFA; $1000 FFA = 5% off.
• Harry D KoenigminorChannel Partner/ Reseller/ DistributorPersonal care/hairbrush brand. New Account Incentive 2026: $350 = FF + 5% off all Kingsley products. Summer Show Specials: Re-orders $400 FFA = 5% off all Kingsley products.
• L. EricksonminorChannel Partner/ Reseller/ DistributorAccessories brand. Standard offering with promotional incentives.
• LINNEAminorChannel Partner/ Reseller/ DistributorCandle brand. Summer Show Special valid 6/8-7/24/26: $750-$2500 = 1 free tester per fragrance ordered (Large Candles and Lotion only); $2500+ = free tester promotion + 8% freight cap.
• LOOK OpticminorChannel Partner/ Reseller/ DistributorEyewear brand. Valid 7/20-7/24/26: $800 FFA; $1000 FFA + Free Logo Blocks; $1200 FFA + Free Countertop Display; $1600 FFA + Free Tabletop Display.
• Haute Diggity DogminorChannel Partner/ Reseller/ DistributorPet accessories brand. Valid 5/28-8/08/26: $1000 FFA + 10% off.
• YUZUminorChannel Partner/ Reseller/ DistributorFragrance brand. Valid 6/9-8/1: $600 = 5% FC (SHIPCAP600) immediate ship only; $1000 FFA on immediate ship orders (FREESHIP1000).
• MoodcastminorChannel Partner/ Reseller/ DistributorCandle brand. Valid 6/1-8/1/26: $200 = 10% Freight Cap; $750 = 5% FC + 8 oz Display; $1000 = FFA + 8 oz Display + 2 burn samples.
• MCCREA'S CARAMELSminorChannel Partner/ Reseller/ DistributorConfectionery brand. $150 = 1 free bag Classic Vanilla sample caramels; $250 = 2 free bags; $500 = Free Freight + 2 free bags.
• TweezermanminorChannel Partner/ Reseller/ DistributorBeauty tools brand. Free Freight Promo available (rep adds note in order comments).
• Two TumbleweedsminorChannel Partner/ Reseller/ DistributorHome decor brand. FFA on orders of 16 units or more.
• SAINTminorChannel Partner/ Reseller/ DistributorBrand. Valid 7/20-7/26/26: $1000 FFA.
• TonicminorChannel Partner/ Reseller/ DistributorWellness brand. Valid 6/1-6/30/26: $999 on Summer Products + free 4 pack heat pillows (Liberty collection); $750 on Summer Products + 2 pack large cube (Luxe Velvet colors).
• Kelly + JonesminorChannel Partner/ Reseller/ DistributorFragrance brand. Free Testers with Opening; Fresh Testers for re-orders on any SKU order of 6 or more.
• BuckyminorChannel Partner/ Reseller/ DistributorAccessories brand. Valid 7/8-7/31. Available at shows and on the road. Continental US only. Immediate Ship Orders only.
• Roger & GalletminorChannel Partner/ Reseller/ DistributorFragrance brand. Rep includes note when submitting order on Market Time.
• Hadley WrenminorChannel Partner/ Reseller/ DistributorHome fragrance brand. Spring Dollar Days promo - prices as marked while supplies last. Immediate ship only. Cannot be combined with other offers.
• Dean DavidsonminorChannel Partner/ Reseller/ DistributorJewelry/accessories brand. Valid 7/18-8/1/26: $20 shipping credit; 5 units signature midi stud with $1500+ orders. Valid for road and show.
• Phaidon PressminorChannel Partner/ Reseller/ DistributorPublisher. Valid 7/17-8/14/26: Min 10 units FFA + 4% off. Code NOPHF26.
• L'AVANTminorChannel Partner/ Reseller/ DistributorHome care brand. Orders $1000 = 50% off Freight; Orders $1750 = FREE SHIPPING + 1 case of choice.

Recent moves5 records

Expansion highlights3 records

Regional players

• Ankorstore: European B2B wholesale marketplace serving independent retailers across home, lifestyle, and beauty categories. Similar aggregator role but operates primarily in European geographies.

Emerging players

• Faire: Online B2B wholesale marketplace aggregating thousands of brands for independent retailers. Directly comparable as it serves the same indie boutique buyer base but operates as a digital-first platform rather than showroom-based rep model.
• Tundra: Zero-commission B2B wholesale platform connecting independent retailers with brand suppliers. Comparable buyer base (independent retailers) and product mix overlap in home and lifestyle goods.

Direct peers

• Two's Company: Designer and wholesaler of curated gifts, home accessories, and fragrance products sold through independent gift shops and boutiques. Closely comparable product mix and indie retailer customer base.
• Smith+Noble: Home furnishings retailer and brand offering window treatments, bedding, and decor. Overlaps with Nolita's home goods product focus and uses wholesale-style trade relationships for design trade professionals.

Broad incumbents

• Crossmark: Retail sales and marketing services agency providing brand representation, merchandising, and insights across consumer goods categories. Comparable as a multi-line sales agency serving retailers, though with broader scope.
• Acosta: Major sales and marketing agency representing CPG, beauty, and home brands to retail buyers. Comparable as multi-line wholesale rep but operates at national enterprise scale.
• Advantage Solutions: Large sales and marketing agency (formerly Daymon Worldwide) representing thousands of CPG and lifestyle brands to retailers. Comparable business model as multi-line rep firm but vastly larger scale and broader category coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nolitahomeandbeauty
• Instagraminstagram.com/nolitahomebeauty
• LinkedInlinkedin.com/company/nolita-home-and-beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nolita Home And Beauty