Norby's Work Perks
Norby's Work Perks is a family-owned Haworth dealer and turnkey workplace interiors provider in Grand Forks, ND, selling and installing office furniture, movable walls, flooring, and ergonomic technology solutions for corporate, government, education, healthcare, and financial clients across the Upper Midwest.
- Company typePrivate
- Founded1981
- HeadquartersGrand Forks, ND, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Norby's Work Perks does
Norby's Work Perks is a family-owned office furniture dealer and workplace interiors firm headquartered at 11 South 4th St in Grand Forks, North Dakota. Founded in 1981 by Doug and Sandy Norby as an office supply and typewriter retailer, the company pivoted to office furniture and design in 1984 and became an authorized Haworth dealer in 1993, ultimately earning Haworth's "Best In Class" designation. After the original building was destroyed in the 1997 Grand Forks flood, the business reopened in 1998 under its current name. In 2024, Doug and Sandy retired and transferred ownership to their son Matt Norby, marking second-generation family leadership.
The company operates as a turnkey workplace interiors provider, reselling and specifying branded furniture from Haworth plus a secondary bench of partners (OFS, Carolina, Workrite, EKO, Neutral Posture, Ergotron). It offers ten product categories — workstations, private offices, social spaces, movable walls and raised flooring, seating, tables, ergonomics, technology, storage and accessories, and carpet/lighting/acoustics — wrapped around six service lines: space planning and interior design, furniture sales, project management, workspace reconfiguration, certified installation, and "2nd Day" post-installation service. Sourcing is anchored on Haworth's commercial furniture line, with installation and staging handled in-house from a 12,500 sq ft temperature-controlled warehouse.
Commercially, Norby's runs a sales-led, consultative GTM with interior designers and sales account managers engaging clients from initial brainstorming through installation. Pricing is quote-based and project-driven. The customer base is regionally concentrated in the Upper Midwest (notably North Dakota) and spans corporate, banking, insurance, education (including UND), energy/utilities, healthcare, and government, the latter accessed through an unusually broad stack of cooperative and government purchasing contracts — GSA, Omnia Partners, Sourcewell, TIPS, NCPA, PEPPM, Vizient, Premiere, Intalere, Healthtrust, plus a North Dakota state contract. Channels include direct sales, a remodeled Grand Forks showroom, and these contract vehicles. The firm employs 16 people and operates as a private, family-controlled business with no external investors.
Norby's Work Perks firmographics
Firmographics- Name
- Norby's Work Perks
- Legal name
- Norby's Work Perks
- Website
- https://norbys.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norby's Work Perks is a family-owned Haworth dealer and turnkey workplace interiors provider in Grand Forks, ND, selling and installing office furniture, movable walls, flooring, and ergonomic technology solutions for corporate, government, education, healthcare, and financial clients across the Upper Midwest.
- Ownership category
- akta.pro rank
Where Norby's Work Perks is headquartered
LocationHeadquarters
- HQ city
- Grand Forks, ND
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Norby's Work Perks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Office Furniture Sales: Sale of quality office furniture including workstations, seating, tables, private offices, storage, and accessories sourced primarily from Haworth and other preferred partners. One-time purchase model with project-based pricing.
- Interior Design Services: Professional space planning and interior design services provided by certified interior designers with four-year degrees. Services include workspace design, product specification, and ongoing consultation.
- Installation and Project Management: Professional furniture installation and project management services ensuring projects stay on time and on budget. Includes logistics, staging, delivery, and installation.
- Day Two Services: Ongoing support services including repair services, workspace reconfiguration, and adjustments after initial installation. Addresses broken chairs to layout changes.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Norby's Work Perks product offering
Product offeringCore offering
Norby's Work Perks is a full-service commercial office furniture dealer and workplace design firm operating as an authorized Haworth "Best In Class" dealer from Grand Forks, ND. The company sells, specifies, installs, and supports office furniture, modular walls, ergonomic seating, flooring, lighting, and acoustics for corporate, government, healthcare, and education clients, and wraps those products with interior design, project management, installation, and post-installation services.
Product overview
Norby's Work Perks is a full-service office furniture and workplace design company offering a comprehensive portfolio of office furniture products alongside professional services. The product offering consists of ten distinct furniture categories—Workstations, Private Offices, Social Spaces, Movable Walls & Raised Flooring, Seating, Tables, Ergonomics, Technology, Storage & Accessories, and Carpet, Lighting & Acoustics—complemented by six core service offerings including Space Planning & Interior Design, Office Furniture Sales, Project Management, Workspace Reconfiguration, Professional Installation, and 2nd Day Service. The company operates primarily as an authorized Haworth dealer, reselling branded furniture products including Haworth, OFS, Carolina, Workrite, EKO, and numerous other manufacturer partners. The products and services work together as an integrated turnkey solution for complete office interior projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Workstations
Quantifiable outcome
- Enhanced employee happiness and productivity through well-designed workspaces
- +1 more outcomes
Companies that use Norby's Work Perks
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Norby's Work Perks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Norby's Work Perks partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- HaworthcoreFoundational partnership since 1993 when Norby's became an authorized Haworth dealer. Haworth provides high-quality furniture solutions and innovative design concepts. Norby's is recognized as a Haworth 'Best In Class' dealer, offering the full range of Haworth products including seating, workstations, movable walls, and smart building solutions.
- OFSminorPreferred furniture partner listed on Norby's trusted partners page, providing additional furniture options beyond Haworth products.
- CarolinaminorPreferred furniture partner listed on Norby's trusted partners page.
- WorkriteminorPreferred ergonomic seating and workspace solutions partner listed on Norby's trusted partners page.
- EKOminorPreferred furniture partner listed on Norby's trusted partners page.
- Neutral PostureminorPreferred partner for ergonomic seating solutions, specialized in workplace seating.
- Omnia PartnersminorCooperative purchasing organization providing contract vehicle for government, education, and non-profit procurement of office furniture.
- SourcewellminorCooperative purchasing organization serving government and education entities with furniture procurement contracts.
- TIPSminorCooperative purchasing program (The Interlocal Purchasing System) for public procurement of furniture and related services.
- NCPAminorNational Cooperative Purchasing Alliance providing contract access for public agencies to procure office furniture.
- PEPPMminorCooperative purchasing program for technology and furniture products serving education and government entities.
- GSAminorGeneral Services Administration schedule contract enabling federal government procurement of office furniture.
- VizientminorHealthcare performance improvement company providing contract vehicle for healthcare organizations to procure office furniture.
- PremiereminorHealthcare group purchasing organization with contract options for office furniture procurement.
- IntalereminorHealthcare GPO providing contract access for medical facilities to purchase office furniture.
- HealthtrustminorHealthcare purchasing organization serving hospitals and healthcare facilities with furniture procurement contracts.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Norby's Work Perks competitors and assessment
Company assessmentDirect peers
- Tangram Interiors: California-based Haworth dealer offering integrated interior design, space planning, and furniture installation services — closely mirroring Norby's turnkey design-sell-install model across commercial verticals.
- Workplace Resource: Office furniture dealership providing design, furniture procurement, and installation services to corporate and government clients in the central US — comparable commercial dealer model.
- Intereum: Upper Midwest office furniture dealership providing workspace solutions, interior design, and installation services — operating in an overlapping geography with a comparable customer mix.
- Atmos Office Furniture: Haworth dealer serving the Mountain West with workspace design, ergonomic seating, and project management — comparable dealer-channel model and product mix.
Broad incumbents
- Kimball International: Office and hospitality furniture manufacturer with a national dealer network competing for commercial, education, and government projects — a comparable broad competitor in the dealer-served commercial furniture market.
- MillerKnoll: Collective of office furniture brands including Herman Miller and others — broad industry incumbent whose dealer network competes across Norby's customer verticals.
- Knoll: Premium office and contract furniture manufacturer competing with Haworth for commercial projects — its authorized dealers compete directly with Norby's for corporate and institutional customers.
- Haworth: Global office furniture manufacturer and Norby's primary product partner since 1993; operates both direct sales and dealer channels that overlap with Norby's territory and customer base.
- Teknion: North American office furniture manufacturer with a dealer network focused on workplace design and architecture-driven specifications — competes for similar mid-to-large commercial projects.
- Steelcase: Largest global office furniture manufacturer with an extensive dealer network — competes with Norby's offering through competing dealers and direct enterprise accounts in the same product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Norby's Work Perks social profiles
Digital presenceNorby's Work Perks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norby's Work Perks leadership team
Management profileNumber of profiles
Profiles3 records
Norby's Work Perks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norby's Work Perks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norby's Work Perks
What does Norby's Work Perks do?
Norby's Work Perks is a full-service commercial office furniture dealer and workplace design firm operating as an authorized Haworth "Best In Class" dealer from Grand Forks, ND. The company sells, specifies, installs, and supports office furniture, modular walls, ergonomic seating, flooring, lighting, and acoustics for corporate, government, healthcare, and education clients, and wraps those products with interior design, project management, installation, and post-installation services.
Is Norby's Work Perks a public or private company?
Norby's Work Perks is a private company. It is classified as family owned and is currently operating.
When was Norby's Work Perks founded?
Norby's Work Perks was founded in 1981. It employs 11 to 50 people.
Where is Norby's Work Perks based?
Norby's Work Perks is headquartered in Grand Forks, ND, United States, in the North America region.
How does Norby's Work Perks make money?
Four revenue lines are on record. Office Furniture Sales are the primary driver. The others are interior Design Services, installation and Project Management and day Two Services.
Who are Norby's Work Perks's main competitors?
Direct peers on record are Tangram Interiors, Workplace Resource, Intereum and Atmos Office Furniture. Broad incumbents are Kimball International, MillerKnoll, Knoll, Haworth, Teknion and Steelcase.
Does Norby's Work Perks have an API?
No public API is recorded for Norby's Work Perks.