Nordic
Nordic Brick & Stone is a second-generation family-owned building materials retailer operating three showrooms in Central Minnesota, serving homeowners, contractors, and commercial clients with brick, stone, fireplace, landscape, and outdoor living products since 1998.
- Company typePrivate
- Founded1998
- HeadquartersAlexandria, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nordic does
Nordic Brick & Stone is a second-generation family-owned building materials retailer and distributor serving Central and West Central Minnesota. Founded in 1998 as Alex Brick & Stone by Wayne Jenzen, a second-generation mason contractor, and his wife Nancy in Alexandria, MN, the company was rebranded to Nordic Brick & Stone in 2023 when it unified its three showroom locations under one brand. The company operates retail showrooms in Alexandria, Nisswa, and Willmar, employing more than 40 industry experts, and serves homeowners, contractors, and commercial clients across a multi-category product platform spanning fireplaces, brick and stone veneer, landscape materials, outdoor living products, and contractor supply (pipe, drainage, ICF forms, rebar, masonry anchors). The company claims to offer the largest masonry, landscape, and fireplace showrooms in central and west central Minnesota.
The business model is direct-to-consumer retail through showroom-based sales complemented by a contractor supply operation. Customers visit showrooms to visualize products and receive guidance from experienced staff, with quote-based pricing across most product lines. Nordic works closely with local contractors and connects customers with installation teams, functioning as a one-stop shop for brick, stone, and fireplace needs. Revenue is generated through one-time retail purchases and contractor supply transactions; specific pricing is not publicly disclosed. The company maintains a presence on Instagram, Facebook, and LinkedIn, and uses its website catalog as a top-of-funnel content channel. The ownership structure is private and family-held, with Neil Jenzen (son of the founder) leading ownership since 2014 and Joel Peterson joining as co-owner in 2015.
Nordic firmographics
Firmographics- Name
- Nordic
- Legal name
- Nordic Brick & Stone, Inc.
- Website
- https://nordicbrick.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nordic Brick & Stone is a second-generation family-owned building materials retailer operating three showrooms in Central Minnesota, serving homeowners, contractors, and commercial clients with brick, stone, fireplace, landscape, and outdoor living products since 1998.
- Ownership category
- akta.pro rank
Nordic industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
- akta.pro secondary industries
- Tile & Stone Specialty Retail (CRAIAGAA), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
Keywords
Where Nordic is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nordic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Retail Product Sales: Nordic generates revenue through direct retail sales of brick, stone, fireplace products, outdoor living items, and landscape materials from their three Minnesota showrooms. They also supply pipe, drainage, ICF, rebar, and other construction materials to Central Minnesota contractors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Nordic product offering
Product offeringCore offering
Nordic Brick & Stone operates three retail showrooms in Central Minnesota selling masonry and building materials including brick, natural stone veneer, fireplaces, landscape materials (pavers, retaining walls), outdoor living products (fire pits, furniture), and construction supplies (pipe, drainage, ICF, rebar) to homeowners, businesses, and contractors. The company provides design-to-installation guidance and serves as a one-stop shop for brick and stone needs across residential and commercial projects.
Product overview
Nordic Brick & Stone is a second-generation family-owned building materials supplier serving Central Minnesota since 1998. The company operates as a multi-category platform offering six interconnected product lines: (1) Fireplaces for indoor and outdoor use with design-to-installation support, (2) Brick + Stone including clay and concrete brick plus natural stone veneer, (3) Landscape materials encompassing pavers, retaining walls, slabs, and walkway products, (4) Outdoor Living featuring fire pits, furniture, and accessories, (5) Supply products including pipe, drainage systems, ICF forms, rebar, and anchors for contractors, and (6) Custom Request services for unique project requirements. The company maintains three showrooms in Alexandria, Nisswa, and Willmar with over 40 industry experts, and serves both residential and commercial customers alongside local contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Fireplaces Indoor and outdoor fireplaces with design-to-installation support for residential and commercial projects.
- Brick + Stone Endless varieties of brick and natural stone veneer for residential and commercial projects, including clay and concrete products.
- Landscape Modern landscape materials including pavers, retaining walls, slabs, pillars, steps, and walkways for outdoor spaces.
- Outdoor Living Outdoor fireplaces, fire pits, premium furniture, and stylish accessories for custom backyard retreats.
- Supply Building materials including pipe, drainage solutions, structural forms (ICF), rebar, anchors, and steel siding for contractors.
- Custom Request Custom project services working with customers from the beginning to bring unique visions to life.
Companies that use Nordic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Nordic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nordic partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights4 records
Nordic competitors and assessment
Company assessmentBroad incumbents
- The Home Depot: Largest U.S. home improvement retailer with broad brick, stone, paver, and fireplace assortments. Overlaps substantially with Nordic's categories but operates at national scale with extensive online pricing and delivery — a structural competitive force rather than a direct showroom competitor.
- Lowe's: Second-largest U.S. home improvement retailer with significant overlap in masonry, landscape, and fireplace categories. Comparable in assortment but not in showroom-led specialty retail model.
Direct peers
- Acme Brick: One of the largest U.S. brick and masonry product distributors with showrooms serving both homeowners and contractors. Comparable to Nordic's brick + stone business model and customer mix, though operating across many more states.
- Midwest Block & Brick: Regional masonry and landscape supply distributor in the Midwest offering brick, block, stone, and hardscape products to contractors and homeowners. Closely comparable to Nordic in product mix and regional trade-customer focus.
- SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies, including pavers, retaining walls, and hardscape materials. Directly comparable to Nordic's landscape and outdoor living lines, though SiteOne operates at national scale and focuses on the trade channel.
- Menards: Midwest-headquartered big-box home improvement retailer with strong presence in Minnesota. Competes directly with Nordic on brick, stone, fireplaces, and landscape materials, but at vastly greater scale and with a broader SKU footprint.
- I-XL Building Products: North American distributor of clay brick, masonry, and stone products serving residential and commercial projects. Comparable to Nordic's brick + stone and contractor supply categories.
- Mutual Materials: Pacific Northwest-based manufacturer and distributor of brick, masonry, and hardscape products serving both residential and contractor customers. Closely comparable to Nordic's masonry and landscape categories as a regional multi-product masonry supplier.
Others
- Belgard (Oldcastle APG): National manufacturer of pavers, retaining walls, and outdoor living products. Comparable as a key supplier brand carried by Nordic, and a partial competitor where Belgard dealer networks overlap with Nordic's hardscape offering.
Regional players
- Pine Hall Brick Company: East Coast-based clay brick manufacturer with showroom and contractor distribution. Comparable to Nordic in brick specialty focus but operates primarily in the southeastern U.S. rather than the Upper Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nordic social profiles
Digital presenceNordic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic leadership team
Management profileNumber of profiles
Profiles2 records
Nordic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic
What does Nordic do?
Nordic Brick & Stone operates three retail showrooms in Central Minnesota selling masonry and building materials including brick, natural stone veneer, fireplaces, landscape materials (pavers, retaining walls), outdoor living products (fire pits, furniture), and construction supplies (pipe, drainage, ICF, rebar) to homeowners, businesses, and contractors. The company provides design-to-installation guidance and serves as a one-stop shop for brick and stone needs across residential and commercial projects.
Is Nordic a public or private company?
Nordic is a private company. It is classified as family owned and is currently operating.
When was Nordic founded?
Nordic was founded in 1998. It employs 51 to 100 people.
Where is Nordic based?
Nordic is headquartered in Alexandria, United States, in the North America region.
How does Nordic make money?
One revenue line is on record: retail Product Sales.
Who are Nordic's main competitors?
Broad incumbents on record are The Home Depot and Lowe's. Direct peers are Acme Brick, Midwest Block & Brick, SiteOne Landscape Supply, Menards, I-XL Building Products and Mutual Materials. Belgard (Oldcastle APG) is listed as an others. Pine Hall Brick Company is listed as a regional player.
Does Nordic have an API?
No public API is recorded for Nordic.
What industry is Nordic in?
Nordic's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAEAF, Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone), with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 4441 and its SIC code is 5211.