Nordic Insurance Group
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
Nordic Insurance Group firmographics
Firmographics- Name
- Nordic Insurance Group
- Legal name
- Nordic Insurance Group ApS
- Website
- https://nordicinsurance.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nordic Insurance Group industry classification
Industry- Product category
- Insurance Intermediation
- NAICS
- Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Nordic Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Nordic Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Intermediary Services: The company generates revenue as an insurance intermediary, helping distribution partners integrate insurance products into their business offerings. Revenue is derived from partnerships with insurance providers and distribution partners, creating new revenue streams for both Nordic Insurance Group and its partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Nordic Insurance Group product offering
Product offeringCore offering
Nordic Insurance Group is an insurance intermediary that helps digital and traditional businesses integrate insurance products into their operations as a natural extension of their core business. The group delivers end-to-end insurance solutions — from opportunity identification and planning to implementation and large-scale distribution — through its four subsidiaries, providing the infrastructure, digital competencies, and sales training required to distribute insurance at scale for partners across the Nordic region.
Product overview
Nordic Insurance Group is an insurance intermediary offering an integrated portfolio of insurance and financial advisory products through its four subsidiaries: Forsikring Danmark (Danish insurance), Nordic Special Risk (specialty/high-risk coverage), Blue For Sure (innovative consumer insurance products), and Nordic Advisor (financial advisory services). The group delivers end-to-end insurance solutions encompassing opportunity identification, planning, and implementation, enabling digital and traditional businesses to integrate financial services as a natural part of their business strategy. The group is approved by the Danish Financial Supervisory Authority and focuses on the Nordic market with plans for geographic expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Forsikring Danmark: Primary insurance brand serving the Danish market
- Nordic Special Risk
- Blue For Sure
- Nordic Advisor
Products and services
- Forsikring Danmark Danish insurance subsidiary operating under Nordic Insurance Group, providing insurance products and distribution services within Denmark as part of the group's end-to-end insurance offering for partner organizations.
- Nordic Special Risk Specialty insurance subsidiary offering coverage for high-risk or non-standard insurance needs across the Nordic region, designed to complement the group's mainstream insurance offerings for partner customers.
- Blue For Sure Insurance brand offering innovative insurance products designed to appeal to partner customers and complement existing product offerings, supporting the group's innovative insurance product track record.
- Nordic Advisor Financial advisory services subsidiary providing straightforward, honest financial guidance and insurance integration support to partner organizations and their customers.
Companies that use Nordic Insurance Group
Customer profileSegments1 record
Ideal customer profiles1 record
Nordic Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nordic Insurance Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Forsikring DanmarkcoreOne of the core group subsidiaries focused on insurance distribution in Denmark. Part of the Nordic Insurance Group structure providing insurance intermediary services.
- Nordic Special RiskcoreGroup subsidiary specializing in special risk insurance products, operating as part of the Nordic Insurance Group ecosystem.
- Blue For SurecoreGroup subsidiary providing insurance distribution services, integrated into the Nordic Insurance Group structure.
- Nordic AdvisorcoreGroup subsidiary focused on financial advisory services, operating within the Nordic Insurance Group ecosystem.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Nordic Insurance Group competitors and assessment
Company assessmentDirect peers
- Wrisk: UK-based embedded insurance platform enabling brands to offer tailored insurance products to their customers. Comparable in its API-driven B2B distribution focus and partner enablement approach.
- Companjon: Danish insurtech offering an embedded insurance platform that integrates coverage into partner digital journeys. Most directly comparable to Nordic Insurance Group given shared Nordic/Danish origin, B2B partnership model, and embedded distribution focus.
- Kasko: German embedded insurance platform that enables businesses to launch and distribute insurance products digitally via APIs. Comparable to Nordic Insurance Group in offering end-to-end infrastructure and product enablement for partner-led distribution.
- Hokodo: UK-based B2B embedded insurance and trade credit platform serving marketplaces and SaaS businesses. Comparable in its focus on enabling B2B partners to distribute insurance products as part of their core customer offering.
- Flex Insurance: Norwegian insurtech providing a SaaS-based platform for launching and distributing insurance products through partners. Comparable as a Nordic, B2B-focused, embedded insurance distribution platform with similar intermediary economics.
- Element Insurance Group: German insurance-as-a-service platform offering white-label and embedded insurance products via API. Comparable to Nordic Insurance Group in its B2B model of enabling partners to integrate insurance as a value-added offering.
Emerging players
- Tibber: Norwegian digital energy retailer that bundles insurance and other services into its consumer offering. Comparable as a Nordic company integrating insurance into a non-insurance customer journey through partnership-led distribution.
- Ageras: Nordic fintech platform connecting SMBs with financial services including insurance and accounting. Comparable as a Nordic B2B intermediary enabling businesses to access financial/insurance products through partner-led distribution.
Broad incumbents
- Cover Genius: Global embedded insurance provider operating across multiple product lines and geographies. Comparable in its B2B2C embedded distribution model, though it operates at significantly larger scale across multiple continents.
- Alm. Brand: Major Danish financial services group offering insurance, banking, and pensions across Denmark. Comparable as a Nordic insurance distributor serving both direct and partner channels, though at much larger scale and with broader product offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nordic Insurance Group social profiles
Digital presenceNordic Insurance Group compliance and trust
Trust signalCompliance2 records
Nordic Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
Nordic Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Nordic Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Insurance Group
What does Nordic Insurance Group do?
Nordic Insurance Group is an insurance intermediary that helps digital and traditional businesses integrate insurance products into their operations as a natural extension of their core business. The group delivers end-to-end insurance solutions — from opportunity identification and planning to implementation and large-scale distribution — through its four subsidiaries, providing the infrastructure, digital competencies, and sales training required to distribute insurance at scale for partners across the Nordic region.
Is Nordic Insurance Group a public or private company?
Nordic Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was Nordic Insurance Group founded?
Nordic Insurance Group was founded in -1. It employs 11 to 50 people.
Where is Nordic Insurance Group based?
Nordic Insurance Group is headquartered in Copenhagen, Denmark, in the Europe region.
How does Nordic Insurance Group make money?
One revenue line is on record: insurance Intermediary Services.
Who are Nordic Insurance Group's main competitors?
Direct peers on record are Wrisk, Companjon, Kasko, Hokodo, Flex Insurance and Element Insurance Group. Emerging players are Tibber and Ageras. Broad incumbents are Cover Genius and Alm. Brand.
Does Nordic Insurance Group have an API?
No public API is recorded for Nordic Insurance Group.
What industry is Nordic Insurance Group in?
Nordic Insurance Group's product category is Insurance Intermediation. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52421 and its SIC code is 6411.