Bladet Nordlys AS
Bladet Nordlys AS is a Tromsø-based regional newspaper company publishing Nordlys and subsidiary titles (iFinnmark, Lofotposten, Fremover) for Northern Norway, monetizing through digital/print subscriptions and advertising via the Amedia media group network.
- Company typePrivate
- Founded-
- HeadquartersTromsø, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bladet Nordlys AS does
Bladet Nordlys AS is a privately held regional newspaper company headquartered in Tromsø, Norway, operating the flagship Nordlys title and serving Northern Norway (Nord-Norge). Founded in 1902, the company publishes a daily newspaper with comprehensive local coverage spanning politics, crime, sports (notably TIL football), tourism, obituaries, and community events, alongside a portfolio of wholly-owned regional titles: iFinnmark (Finnmark), Lofotposten (Lofoten), and Fremover (Narvik). The company is part of the Amedia media group, which provides centralized advertising sales (Amediaannonse), shared technology infrastructure, and bundled subscription products (Pluss Alt) across its regional network. Leadership is consolidated under Helge Nitteberg, who serves as both Managing Director (Adm. dir.) and Editor-in-Chief (Ansvarlig redaktør).
The company's product surface spans multiple digital channels: the primary nordlys.no news portal, the eAvis electronic newspaper platform, the Nord24 breaking-news platform, a dedicated Sport section, and the Nordnorsk Debatt opinion platform. Underlying technology is a web-based publishing platform with a digital subscription system, paywalled content gated by 'for abonnenter' markers, and an Aviskiosk (newspaper kiosk) feature aggregating eAvis editions from other Norwegian titles. Revenue is generated through two primary streams: recurring subscription revenue (digital and print subscriptions, including a free UNG 15-20 youth tier) and advertising revenue (display ads and classifieds in real estate, jobs, and local business categories via the Amediaannonse platform). Distribution occurs through self-serve digital subscriptions and physical paper newspaper delivery across Northern Norway. The company holds GDPR compliance, is a member of the Norwegian Press Complaints Commission (PFU), and publishes annual accountability assessments under Norway's Åpenhetsloven (Transparency Act).
Bladet Nordlys AS firmographics
Firmographics- Name
- Bladet Nordlys AS
- Legal name
- Bladet Nordlys AS
- Website
- https://nordlys.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bladet Nordlys AS is a Tromsø-based regional newspaper company publishing Nordlys and subsidiary titles (iFinnmark, Lofotposten, Fremover) for Northern Norway, monetizing through digital/print subscriptions and advertising via the Amedia media group network.
- Ownership category
- akta.pro rank
Bladet Nordlys AS industry classification
Industry- Product category
- Regional Newspapers
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where Bladet Nordlys AS is headquartered
LocationHeadquarters
- HQ city
- Tromsø
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Bladet Nordlys AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription Revenue: Digital and print newspaper subscriptions including eAvis electronic newspaper platform. The company offers various subscription tiers including youth access (UNG 15-20 free), standard digital subscriptions, and paper newspaper delivery.
- Advertising Revenue: Classified advertisements and display advertising through Amediaannonse platform. The website features dedicated sections for eiendom (real estate), stilling ledig (job listings), and bedrift (business) advertising.
Distribution channels2 records
Marketing channels4 records
Bladet Nordlys AS product offering
Product offeringCore offering
Bladet Nordlys AS publishes the Nordlys regional newspaper and operates related digital news platforms serving Northern Norway. Its core offering is a paid subscription-based daily news service delivered via a print edition, the Nordlys.no web portal, the eAvis electronic newspaper, and the Nord24 breaking-news site, supplemented by advertising through Amediaannonse.
Product overview
Bladet Nordlys AS operates a multi-platform news media business centered on its flagship Nordlys.no digital news portal. The portfolio includes the eAvis digital newspaper, the Nord24 breaking news platform, a dedicated Sport section, and the Nordnorsk Debatt community debate platform. The company also maintains an Aviskiosk (newspaper kiosk) featuring eAvis editions from newspapers across Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Nord24: Digital news platform and online news service operated by Nordlys.
- eAvis
- Nordnorsk Debatt
Products and services
- Nordlys.no
Companies that use Bladet Nordlys AS
Customer profileSegments2 records
Ideal customer profiles2 records
Bladet Nordlys AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bladet Nordlys AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmediacoreNordlys operates as part of the Amedia regional newspaper network, a significant Norwegian local media group. Amedia provides shared technology infrastructure, advertising sales services (Amediaannonse), and central customer service operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bladet Nordlys AS competitors and assessment
Company assessmentDirect peers
- Adresseavisen: Regional newspaper serving Trondheim and Central Norway; highly comparable as a Norwegian regional daily with combined print and digital subscription products and classified advertising.
- Stavanger Aftenblad: Regional newspaper serving the Stavanger region in Western Norway; one of the closest analog peers to Nordlys in scale, geographic focus, and subscription+advertising news model.
- Fædrelandsvennen: Regional newspaper serving the Kristiansand/Southern Norway region; comparable as a long-established Norwegian regional title with both print and digital subscription offerings.
- Bergens Tidende: Largest regional newspaper in Western Norway, also owned by Amedia/Schibsted-affiliated ecosystem; comparable as a print+digital regional daily with subscription and advertising revenue models serving a defined Norwegian region.
- Sunnmørsposten: Regional newspaper serving the Ålesund/Sunnmøre area; like Nordlys, a Norwegian regional title with a print edition, digital paywall, and local advertising business.
Regional players
- Finnmark Dagblad: Regional newspaper serving Finnmark in Northern Norway; directly overlaps with Nordlys's geographic footprint and competes for the same local advertisers and subscribers.
Broad incumbents
- Dagbladet: Norwegian national tabloid newspaper with a large digital presence; competes with regional titles like Nordlys for online reader attention and national advertising.
- NRK: Norway's public broadcaster, which provides extensive regional news coverage across Northern Norway; a broader incumbent competing for the same local news audience and public-interest reporting mandate.
- Aftenposten: Norway's largest national newspaper, owned by Schibsted; a broader incumbent that competes for both readers and advertisers across Norway, including overlap with Nordlys's national news coverage.
- Verdens Gang (VG): Norway's largest online newspaper and major national tabloid, owned by Schibsted; competes with Nordlys for digital audience share and national advertising budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bladet Nordlys AS social profiles
Digital presenceBladet Nordlys AS compliance and trust
Trust signalCompliance2 records
Bladet Nordlys AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bladet Nordlys AS leadership team
Management profileNumber of profiles
Profiles1 record
Bladet Nordlys AS subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bladet Nordlys AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bladet Nordlys AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bladet Nordlys AS
What does Bladet Nordlys AS do?
Bladet Nordlys AS publishes the Nordlys regional newspaper and operates related digital news platforms serving Northern Norway. Its core offering is a paid subscription-based daily news service delivered via a print edition, the Nordlys.no web portal, the eAvis electronic newspaper, and the Nord24 breaking-news site, supplemented by advertising through Amediaannonse.
Is Bladet Nordlys AS a public or private company?
Bladet Nordlys AS is a private company. It is classified as corporate owned and is currently operating.
When was Bladet Nordlys AS founded?
Bladet Nordlys AS was founded in -1. It employs 51 to 100 people.
Where is Bladet Nordlys AS based?
Bladet Nordlys AS is headquartered in Tromsø, Norway, in the Europe region.
How does Bladet Nordlys AS make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue.
Who are Bladet Nordlys AS's main competitors?
Direct peers on record are Adresseavisen, Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende and Sunnmørsposten. Finnmark Dagblad is listed as a regional player. Broad incumbents are Dagbladet, NRK, Aftenposten and Verdens Gang (VG).
Does Bladet Nordlys AS have an API?
No public API is recorded for Bladet Nordlys AS.
What industry is Bladet Nordlys AS in?
Bladet Nordlys AS's product category is Regional Newspapers. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.