USO North Carolina

What USO North Carolina does

USO North Carolina is a 501(c)(3) nonprofit organization and a locally operating affiliate of the congressionally chartered United Service Organizations (USO, Inc.), providing programs and services to active-duty, reserve, and veteran U.S. military service members and their families stationed at or transiting through North Carolina. The organization operates six physical centers across the state — installation-based centers at Fort Liberty (formerly Fort Bragg), Camp Lejeune, and Seymour Johnson Air Force Base, plus airport-based centers at Raleigh-Durham International, Charlotte Douglas International, and Fayetteville Regional Airport — and reports a total of 11 locations statewide, serving the fourth-largest military population in the U.S. Programs span USO Gaming, Youth/MilKids Programming, USO Coffee Connections for military spouses, USO Reading Program, Unit Support, Sports and Entertainment, Information Services, Honors Support Team for families of the fallen, Special Delivery (baby crib donations), Warrior/Spouse/Family Reset resilience programs, the global USO Care Package Program, the Pathfinder career-transition program, and USO2GO expeditionary support. A 30+ employee staff is supplemented by approximately 600–800 volunteers annually.

The organization does not build or sell technology products; service delivery is fundamentally in-person and community-based. Revenue is generated entirely through charitable contributions across four streams: individual donations, corporate partnerships and sponsorships (Harris Teeter's 'Support Our Troops' round-up has raised over $11.2M cumulatively since 2012 and is the first USO NC Chairman's Leadership Circle inductee), planned giving vehicles, and fundraising events such as galas and pack builds. Major corporate partners include American Airlines, Bank of America, the Carolina Panthers, the Charlotte Hornets Foundation, Lowe's Home Improvement, USAA, Blue Cross Blue Shield of North Carolina, Bob's Discount Furniture, Joe Gibbs Racing, and Delta Children. The technology footprint is limited to a website, social media presence, and basic email communications; no proprietary software, mobile applications, or AI/ML capabilities are evident.

Name

USO North Carolina

Legal name

USO, Inc.

Website

https://northcarolina.uso.org

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

USO North Carolina is a 501(c)(3) nonprofit that delivers in-person programs and operates six physical centers serving U.S. military service members and families at North Carolina installations and airports.

Ownership category

akta.pro rank

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting military causes, with various giving options including one-time and recurring donations
2. Corporate Partnerships and Sponsorships: Partnerships with corporations including cause marketing campaigns (e.g., Harris Teeter round-up campaign), event sponsorships, and corporate foundations providing grants
3. Planned Giving: Bequests, IRA donations, charitable remainder trusts, and other planned giving vehicles for long-term support
4. Fundraising Events: Annual galas, pack build events, and community fundraising initiatives

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

USO North Carolina is a 501(c)(3) nonprofit charitable organization that operates six physical centers and a mobile operations center across North Carolina to serve active-duty military service members, their families, and veterans. The organization provides free programs including gaming, youth programming, spouse community gatherings, deployment and homecoming support, care packages, transition assistance, and entertainment ticket distribution. All services are provided at no cost to eligible military beneficiaries and are funded through individual donations, corporate partnerships, sponsorships, planned giving, and fundraising events.

Product overview

USO North Carolina is a nonprofit military support organization operating six physical centers across the state. The organization offers a portfolio of programs and services including USO Gaming (gaming centers for family reconnection and PTSD support), Youth Programming/MilKid Programs (STEAM activities for military children), USO Coffee Connections (spouse community gatherings), Unit Support (deployment/homecoming assistance), USO Reading Program (storytime events), Sports and Entertainment (event tickets and celebrity visits), Information Services, Honors Support Team (families of fallen), Special Delivery (baby cribs), Warrior/Spouse/Family Reset Programs (resiliency training), USO Care Package Program, Pathfinder (career transition), and USO2GO (expeditionary support). The organization does not operate a traditional SaaS product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• USO Gaming Gaming centers and tournaments providing service members with entertainment, stress relief, and tools for post-traumatic stress disorder recovery while strengthening family bonds upon return from deployment.
• Youth Programming (MilKid Programs) Social and recreational opportunities for military children designed to foster connections, build resiliency, and provide STEAM programming for kids, tweens, and teens.
• USO Coffee Connections Monthly gatherings for military spouses to relax, share advice, learn about local events, and build community over coffee, supporting the 8-12 moves typical of a military career.
• Unit Support Unit-based support for deployments, homecomings, and family day events including care packages, comfort assistance, and educational opportunities.
• USO Reading Program Storytime events for parents and children at Camp Lejeune and Fort Bragg centers, featuring monthly themes, crafts, and snacks.
• Sports and Entertainment Distribution of complimentary event tickets, sports team partnerships, celebrity base visits, and entertainment opportunities connecting service members to family, home, and country.
• Information Services Assistance for new community members including help checking in, printing documents, computer lab access, and directional guidance to base services.
• Honors Support Team Support for families of fallen service members providing free internet, computer and telephone access during dignified transfers and times of mourning.
• Special Delivery Program Baby crib donations for expecting military spouses, providing nursery products and creating support systems during vulnerable times of parenthood in military families.
• Warrior Reset Program Three-day leadership and stress management training for service members covering suicide prevention, relationship strengthening, and combat-induced trauma support.
• Spouse Reset Program Support program for military spouses designed to help them cope with unique challenges of military life and deployment separations.
• Family Reset Program Family support program built around experiences of military children, providing tools to succeed through frequent moves and deployments.
• USO Care Package Program Global initiative providing care packages to service members deploying, currently deployed, or stationed overseas, including snacks, toiletries, and handwritten notes.
• Pathfinder Transition support program for service members within 12 months of military separation and military spouses, providing personalized career search assistance.
• USO2GO Mobile and expeditionary support providing relief supplies to troops serving in remote areas.
• USO Centers (6 Locations) Physical centers at Charlotte Douglas International Airport, Raleigh-Durham International Airport, Fayetteville Regional Airport, Fort Bragg, Camp Lejeune, and Seymour Johnson Air Force Base offering amenities including food, beverages, connectivity, gaming, and lounge spaces.

Quantifiable outcome

• Nearly 600,000 service connections each year to military members and families
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and supporting.

• Harris TeetercoreGTM or Marketing Partner · 1 January 2012Harris Teeter runs annual 'Support Our Troops' round-up campaign allowing shoppers to donate at checkout. Since 2012, the campaign has raised over $11.2 million for USO. Harris Teeter distributes 100% of donations to local USO centers. The company is the first-ever USO of NC Chairman's Leadership Circle inductee.
• American AirlinescoreGTM or Marketing PartnerAmerican Airlines provides support to military service members through partnership with USO of NC. They organized USO pack builds, provided event space, coordinated deployment homecomings, and during COVID-19 provided logistical support for care package supply drops. Partner since at least 2020.
• Bank of AmericamajorGTM or Marketing PartnerBank of America partners with USO NC and Carolina Panthers for Salute to Service events, including sending service members to the Super Bowl. Participated in pack build events at Spectrum Center assembling thousands of care packages.
• Carolina PanthersmajorGTM or Marketing PartnerNFL team partnership connecting service members to family, home and country through base visits, reenlistment ceremonies, and Super Bowl ticket programs. Partnership includes Salute to Service Operation Game Day program.
• Charlotte Hornets FoundationmajorGTM or Marketing PartnerNBA team foundation partnered with USO NC to build 3,000 Military Care kits and participate in community events supporting military families.
• Lowe's Home ImprovementmajorGTM or Marketing PartnerLowe's Home Improvement supports USO NC through Chairman's Leadership Circle partnership, product donations for care packages, and participation in holiday events like Trunk or Treat.
• USAAmajorGTM or Marketing PartnerUSAA provides financial support as a corporate sponsor and presented at the Jacksonville Center's 75th anniversary celebration as presenting sponsor.
• Blue Cross Blue Shield of North CarolinamajorGTM or Marketing PartnerBCBSNC partners with USO NC for Military Appreciation Month initiatives, including annual bike builds. Has built over 800 bikes for military children since partnership began. Also provided Duke Energy Foundation grants for transition services.
• Bob's Discount FurnituremajorGTM or Marketing PartnerBob's Discount Furniture supports USO through care package events, financial donations ($11,000 presented), and Café Collections for a Cause and Plushies for Charity programs. CEO Bill Barton is a veteran and father of active service member.
• Joe Gibbs RacingmajorGTM or Marketing PartnerNASCAR racing team hosts annual USO care package packing events at their facility since 2022. Employees volunteer alongside corporate partners to assemble packages for deploying service members.
• Delta ChildrenmajorGTM or Marketing PartnerDelta Children donates nursery products including cribs, mattresses, and sheets to military families through USO's Special Delivery Program. Donated over 2,000 products at Fort Liberty event for expecting military spouses.
• Old Dominion Freight LinesupportingGTM or Marketing PartnerLogistics partner supporting Special Delivery Program by providing trailers to safely transport Delta Children nursery products to distribution site at Fort Liberty.
• The Cannon FoundationsupportingGTM or Marketing PartnerFoundation sponsor that helped enhance Fayetteville Airport Center through partnership with USO NC.
• Community CoffeesupportingGTM or Marketing PartnerProvides coffee for USO NC centers including the new Raleigh MEPS center. Part of Patriot Circle partner program.
• Marine Federal Credit UnionsupportingGTM or Marketing PartnerCredit union partner supporting USO NC through Chairman's Leadership Circle and provides services for military community.
• WalmartsupportingGTM or Marketing PartnerCorporate partner providing donations for disaster relief efforts including Hurricane Florence and Hurricane Irma support.
• WGU North CarolinasupportingGTM or Marketing PartnerEducational partnership providing scholarships and career resources for military service members, veterans, and their dependents. Includes joint scholarship program awarding eight $2,500 scholarships.
• Coca-ColasupportingGTM or Marketing PartnerCorporate sponsor providing beverages and support for USO NC programs.
• Coca-Cola Bottling Co.supportingGTM or Marketing PartnerLocal bottling partner supporting USO NC operations.
• The Armed Forces Families FoundationsupportingGTM or Marketing PartnerFoundation partner supporting Raleigh MEPS center opening and military family programs.
• VFW Post 10001, RaleighsupportingGTM or Marketing PartnerVeterans of Foreign Wars post partner supporting Raleigh MEPS center and veteran services.
• Albemarle FoundationsupportingGTM or Marketing PartnerCorporate foundation supporting USO NC programs and services.
• Matrix Frame USAsupportingGTM or Marketing PartnerCorporate sponsor supporting USO NC.
• Beirut Veterans of AmericasupportingGTM or Marketing PartnerVeteran organization supporting Beirut Memorial Ruck event honoring service members lost in 1983 bombing.
• Gary Sinise FoundationsupportingGTM or Marketing PartnerFoundation partner providing donations for COVID-19 care packages alongside American Airlines and USO NC.
• Robert Irvine FoundationsupportingGTM or Marketing PartnerFoundation partner providing donations for COVID-19 care packages for quarantined troops.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wounded Warrior Project: Large national nonprofit serving post-9/11 wounded veterans and their families through programming, mental health support, and career transition. Directly comparable mission and beneficiary overlap with USO NC's veteran-facing programs like Pathfinder.
• Gary Sinise Foundation: Foundation supporting veterans, first responders, and military families through entertainment, mental health, and family programs. Already a documented USO NC partner; comparable mission and beneficiary overlap.
• Hope For The Warriors: National nonprofit supporting post-9/11 service members, veterans, and military families with clinical, financial, and educational programs. Comparable scope in transition support and family resilience — analogous to USO NC's Pathfinder and Reset Programs.
• Operation Homefront: National military family nonprofit providing financial assistance, housing, and food security programs. Directly comparable beneficiary base (active-duty families, particularly spouses and children) and similar center/event-driven programming.
• Fisher House Foundation: Nonprofit providing free temporary lodging to military and veteran families near medical facilities. Comparable in military-family support mission, donor model, and physical-presence service delivery model used by USO NC.
• Blue Star Families: Nonprofit supporting military families through research, programs, and community-building initiatives. Closely aligned with USO NC's Coffee Connections and MilKids programming, focused on the same spouse and child segments.
• Team Rubicon: Veteran-led nonprofit providing disaster response and humanitarian aid. Comparable to USO NC's Mobile Operations Center disaster relief function and shares the veteran-empowerment programming philosophy.

Broad incumbents

• American Red Cross: Large humanitarian nonprofit providing emergency support to military families, disaster relief, and blood services. Comparable disaster-response capabilities to USO NC's mobile operations, with substantially broader geographic and programmatic reach.
• Veterans of Foreign Wars (VFW): Large established congressionally chartered veterans service organization with state-level posts (VFW Post 10001 Raleigh is already a USO NC partner). Broader-scope veteran advocacy and benefits support, but overlapping beneficiary base and physical-presence community model.
• USO (National): National parent organization operating USO centers worldwide. Parent of USO NC but also a peer in the broader sense — provides comparable programming at significantly greater scale and geographic reach across global military installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/USOofNC
• YouTubeyoutube.com/user/USOofNorthCarolina
• Facebookfacebook.com/USOofNC
• Instagraminstagram.com/usoofnc/?hl=en
• LinkedInlinkedin.com/company/usonorthcarolina

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USO North Carolina