Northern Light Counseling and Salt Cave

What Northern Light Counseling and Salt Cave does

Northern Light Counseling and Salt Cave is a private outpatient mental health and integrative wellness practice founded in June 2021 by Claudia Bayly, LPC, NCC, CATP, and headquartered in Honesdale, Pennsylvania. The practice serves individuals, families, and K-12 students across rural Northeastern Pennsylvania (NEPA), combining evidence-based clinical therapy with holistic wellness modalities delivered in a unique Himalayan Salt Cave environment. The company delivers its core mental health services through a team of approximately 20 licensed clinicians (LPC, LCSW, LMFT, LSW), art therapists, and supervised interns, treating anxiety, trauma, depression, ADHD, PTSD, grief, and family conflict using modalities including EMDR, TF-CBT, IFS, Brainspotting, art therapy, sandtray therapy, and play therapy. Insurance is accepted for clinical services, and the practice also operates a school-based therapy program embedded within multiple partnering K-12 school districts.

The practice's signature physical asset is a purpose-built Himalayan Salt Cave equipped with a halogenerator that disperses pharmaceutical-grade dry salt into the air for 45-60 minute halotherapy sessions. The salt cave is also used as the setting for complementary offerings including restorative yoga, salt cave yoga, sound healing, somatic healing, massage therapy (Swedish, deep tissue, integrative), Advanced Muscle Reconstruction (AMR), kids yoga, and Reiki. Non-clinical services are priced on a pay-per-session basis, with discounted packages (5, 10, 20 session bundles), and are booked through Acuity Scheduling. Clinical services are managed through SimplePractice, a HIPAA-compliant client portal for scheduling, documentation, billing, and secure communication. The company is HIPAA-compliant and has been featured on WNEP news and Pocono Mountain Television.

The business operates on a hybrid revenue model: fee-for-service clinical therapy (insurance reimbursement plus self-pay), cash-pay wellness and halotherapy sessions, and B2B contracts with school districts for embedded student mental health services. The company is founder-owned, bootstrapped, and has not raised institutional funding. In 2024 it expanded its Honesdale property to accommodate additional clinicians and holistic providers. The practice maintains clinical training partnerships with Marywood University and Cedar Crest College, and is a member of the Salt Therapy Association. Its primary customer segments are individuals and families seeking mental health support, school districts serving K-12 students, halotherapy clients seeking respiratory and skin wellness, and holistic wellness seekers in the rural NEPA market.

Name

Northern Light Counseling and Salt Cave

Legal name

Northern Light Counseling

Website

https://northernlightcounseling.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Light Counseling and Salt Cave is a private outpatient mental health and integrative wellness practice in Honesdale, Pennsylvania, serving rural NEPA with licensed clinical therapy, school-based K-12 programs, and a signature Himalayan Salt Cave offering halotherapy, yoga, massage, and sound healing.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling and Integrative Wellness Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Salt Therapy (Halotherapy) (HSADAKAJ), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Outpatient mental health
• Halotherapy services
• Holistic wellness
• Trauma counseling
• Massage therapy

Headquarters

HQ city

Honesdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mental Health Counseling Sessions: Fee-for-service outpatient mental health therapy provided by licensed clinicians (LPC, LCSW, LMFT), interns, and supervised trainees. Billed per session with insurance accepted and SimplePractice portal for billing management
2. Halotherapy/Salt Cave Sessions: Individual and group salt therapy sessions offered in 45-60 minute blocks. Private sessions, partner sessions, and community sessions available. Package deals offered (5, 10, 20 session bundles) at discounted rates
3. Wellness Services: Additional holistic services including massage therapy, sound healing, somatic healing, reiki, restorative yoga, and kids yoga. Each offered as individual session bookings or part of wellness packages
4. School-Based Therapy: Mental health services provided directly within K-12 school settings under partnerships with local school districts. Services to students and families coordinated with school staff

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Northern Light Counseling and Salt Cave provides outpatient mental health counseling (individual, family, child/adolescent) supported by licensed clinicians, alongside halotherapy (dry salt therapy) and complementary wellness services delivered inside a Himalayan Salt Cave. The clinic also offers yoga, sound healing, massage therapy, somatic healing, Reiki, art therapy, sandtray therapy, play therapy, and EMDR, with school-based mental health services delivered through partnerships with local K-12 school districts.

Product overview

Northern Light Counseling is an outpatient mental health and integrative wellness practice offering a unified portfolio of clinical and holistic services. The core offering combines traditional mental health counseling (individual, family, and child/adolescent therapy) with complementary modalities including Dry Salt Therapy (Halotherapy) delivered in a Himalayan Salt Cave, creative therapies (art therapy, sandtray therapy, play therapy), yoga, sound healing, massage therapy, somatic healing, and energy healing (Reiki). Services are available both at the outpatient clinic in Honesdale, PA and through school-based programs. Session types include private salt cave sessions (60 minutes), community salt sessions (45 minutes), and various wellness classes held inside the salt cave environment. The practice was founded in June 2021 and operates from an expanded physical property.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Outpatient clinical counseling services delivered by licensed clinicians (LPC, LCSW, LMFT), interns, and pre-licensed clinicians under supervision, addressing anxiety, trauma, depression, life transitions, grief, PTSD, ADHD, emotional regulation, and family therapy for individuals of all ages.
• Dry Salt Therapy (Halotherapy) Salt cave sessions where pharmaceutical-grade salt is dispersed via a halogenerator into a Himalayan Salt Cave environment, with micro-particles of dry sodium chloride inhaled and absorbed to support respiratory health, skin conditions, relaxation, and overall wellness.
• Private Salt Sessions 60-minute private sessions in the Himalayan Salt Cave for individuals, couples, or small groups seeking personalized salt therapy experiences with soft music, warm lighting, and cozy seating.
• Community Salt Sessions 45-minute small-group salt cave sessions offering a peaceful reset with options to sit in a chair, hammock, or in the salt, supporting lung and skin health, sinus relief, better sleep, and stress reduction.
• Children's Salt Cave Social Play-based salt therapy sessions for children up to age 12 where kids can scoop, dig, and play in salt with shovels and pails; parents/guardians must stay in the room and relax for free.
• Sound Healing Sessions combining therapeutic vibration from crystal bowls and gentle instruments with dry salt therapy to promote deep relaxation, nervous system regulation, emotional release, and inner calm.
• Restorative Yoga Gentle, floor-based yoga conducted inside the Himalayan Salt Cave with supported poses and breathwork that calms the mind, eases tension, and restores balance with salt-infused air benefits.
• Salt Cave Yoga All-levels yoga class focused on breath-aligned movement followed by systematic relaxation, conducted in the Himalayan Salt Cave with halotherapy benefits for respiratory system clearance and skin health.
• Kids Yoga Yoga sessions for children offering benefits for physical flexibility, strength, coordination, mental focus, stress management, self-esteem, and emotional regulation, with a spring series available.
• Salted Meditation and Relaxation Meditation sessions conducted within the Himalayan Salt Cave combining the therapeutic embrace of salt with meditation practices for heightened well-being and inner peace.
• Somatic Healing Body-centered therapeutic approach offered within the Himalayan Salt Cave that integrates mindful awareness, breathwork, and subtle movement to release stored tension and support nervous system regulation.
• Massage Therapy Therapeutic massage services including Swedish, deep tissue, and integrative techniques, available inside the Himalayan Salt Cave combining therapeutic touch with halotherapy benefits for clearing airways and reducing inflammation.
• Advanced Muscle Reconstruction (AMR) Results-driven therapeutic massage inside the Himalayan Salt Cave designed to target deep fascia, correct postural imbalances, and help the nervous system settle, with each session including a 15-minute postural assessment.
• Art Therapy Therapeutic approach using creative expression through art to help clients process trauma, manage anxiety, strengthen emotional regulation, and develop healthy coping skills, provided by Board-Certified Art Therapists.
• Sandtray Therapy Non-verbal therapeutic modality using a sand tray with miniatures to help clients express and process emotions, trauma, and experiences that may be difficult to verbalize, particularly effective for children and trauma survivors.
• Play Therapy Therapeutic approach using play to help children and adolescents express emotions, process trauma, build coping skills, and foster healing in a safe, nurturing environment.
• EMDR (Eye Movement Desensitization and Reprocessing) Evidence-based trauma therapy technique used to help clients process and heal from traumatic experiences and distressing memories.
• Reiki Energy healing technique that promotes emotional balance, reduces stress, and supports the body's natural healing processes through gentle touch or energy work.
• School-Based Mental Health Services Counseling services provided directly within K-12 schools, with clinicians collaborating with staff and families to support students, delivered under established partnerships with local school districts.

Quantifiable outcome

• Salt therapy provides natural, drug-free, non-invasive wellness with no side effects for respiratory hygiene and skin health
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Salt Therapy Association (STA)coreStrategic or Co-development PartnerNorthern Light Counseling is a proud member and supporter of the Salt Therapy Association (STA), which provides resources, information, research and standards to support, promote and create awareness about salt therapy for the industry, businesses, and consumers. Membership supports industry standards and consumer confidence.
• Local School Districts (Pennsylvania)coreStrategic or Co-development PartnerEstablished partnerships with local K-12 school districts for school-based mental health therapy programs. Northern Light Counseling provides counselors directly within schools to support students, collaborating with staff and families in real time. This is a key growth area for the expanding practice.
• Marywood UniversityminorImplementation/ SI/ Consulting PartnerClinical supervision and training opportunities for students from Marywood University. Amy Williams served as an Art Therapy educator at Marywood University and provides clinical supervision for students, supporting professional development in the mental health field.
• Cedar Crest CollegeminorImplementation/ SI/ Consulting PartnerClinical supervision provided for students at Cedar Crest College as part of Northern Light Counseling's commitment to education, mentorship, and professional growth in the mental health field.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Large-scale online counseling platform providing licensed therapy via subscription. Comparable as an outpatient mental health service provider targeting individuals and families, with broader geographic reach than Northern Light.
• Lyra Health: Mental health benefits platform providing therapy and coaching to employees and families through employer contracts. Comparable to Northern Light's school-district contract motion as a B2B channel for mental health services, though at vastly greater scale.
• Talkspace: Online therapy platform connecting users to licensed therapists for outpatient mental health. Comparable on the licensed-therapist outpatient counseling offering, but operates nationally via telehealth rather than in a single rural location.
• Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and related conditions. Comparable as a broader ambulatory mental health provider, though with a virtual-delivery model.

Direct peers

• The Salt Suite: Multi-location halotherapy and salt therapy provider offering private and communal salt sessions, similar to Northern Light's Himalayan Salt Cave offering. Directly comparable on the salt therapy side of the business model.
• Mantra Health: School- and college-focused mental health provider offering counseling, psychiatry, and coaching for students. Comparable on school-based mental health delivery, though with a virtual-first model.
• Daybreak Health: K-12 school-embedded mental health provider offering counseling and teletherapy to students in partner districts. Closely comparable to Northern Light's school-based therapy program in target customer and use case.
• Hazel Health: School-based mental health services provider delivering counseling to K-12 students in partnering districts. Directly comparable to Northern Light's school-based therapy contracts, though operating at much greater scale and via telehealth.
• The Salt Cave (USA franchises): Salt cave and halotherapy operator offering private sessions, yoga, and meditation in salt cave environments. Comparable to Northern Light's combination of halotherapy and in-cave yoga/meditation programming.

Others

• Headspace: Digital wellness platform offering guided meditation, mindfulness, and sleep content. Comparable on the mindfulness and mental wellbeing experience side of Northern Light's yoga, meditation, and wellness workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/northernlightcounselingandcave
• LinkedInlinkedin.com/company/northern-light-counseling-and-salt-cave

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Light Counseling and Salt Cave