North Shore Day Camp

What North Shore Day Camp does

North Shore Day Camp (NSDC) is a privately held summer day camp operating on a 14-acre campus at 85 Crescent Beach Road in Glen Cove, New York, on Long Island's Gold Coast. Founded approximately in 2003 and in operation for over 20 years, NSDC is owned and directed by Joni Iacono and Jason Mercado and operates as a member of the TLC Family of Camps. The camp serves children ages 2.5 through 10th grade across four age-tiered programs (Stepping Stones for ages 2.5-5, Upper Camp for Grades 1-4, C.R.E.W. for Grades 5-8, and the CIT leadership program for Grades 9-10), with approximately 175 group counselors and specialists supported by roughly 20 maintenance, transportation, kitchen, medical, security, and office staff.

NSDC delivers a traditional activity-based day camp product built on four heated swimming pools (American Red Cross Learn to Swim curriculum), multi-sport athletics, creative and performing arts, an outdoor adventure program (climbing wall, ropes courses, zip lines), a 9-hole miniature golf course, and the proprietary STARFISH values framework embedded across daily programming. The core technology stack is non-proprietary: enrollment, parent communication, and daily photo/news delivery run on the third-party CampInTouch platform, with Wistia used for video hosting; the company's differentiation rests on physical facilities, brand, and curriculum rather than software IP.

The revenue model is seasonal pre-paid tuition ($7,100-$11,375 depending on tier and 4-8 week length) plus a $40/week Sports Academy add-on, private/semi-private swim lessons, and FAST year-round programming at Wheatley Plaza. A $2,000 deposit is due upon enrollment with balance by May 1, 2026, and tuition includes round-trip door-to-door mini-bus transportation, lunch, and snacks. A referral program offers up to $600 credit, and the camp's no-tipping policy saves families $500-$1,500 per child while funding a performance-based counselor bonus pool. Go-to-market is sales-led through website inquiry forms, tours, word-of-mouth, and content marketing via a director-authored blog and active social channels.

Name

North Shore Day Camp

Legal name

North Shore Day Camp

Website

https://northshoredaycamp.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Day Camp is a privately held Long Island summer day camp on a 14-acre Glen Cove campus serving children ages 2.5 through 10th grade via age-tiered programming, proprietary STARFISH values curriculum, and all-inclusive tuition covering transportation and meals.

Ownership category

akta.pro rank

Product category

Children's Summer Day Camp Services

NAICS

Educational Services (61), Sports and Recreation Instruction (61162)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Academic Enrichment Camps (General Studies) (EDAMALAB)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Summer day camp
• Children's camp programs
• Youth swim instruction
• Camp transportation services
• Summer youth athletics

Headquarters

HQ city

Glen Cove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Summer Camp Tuition: Seasonal tuition for day camp programs covering ages 2.5 through 8th grade. Tuition ranges from $7,100–$11,375 depending on program tier (Nursery/Pre-K, K-4th Grade, or CREW 5th-8th) and enrollment length (4–8 weeks). Tuition includes round-trip door-to-door bus transportation, lunch, and daily snacks.
2. Sports Academy Add-On: Optional premium add-on for specialized sports instruction (basketball, soccer, flag football, baseball) at $40 per week ($8/day), offered during Weeks 2–7 for campers entering 1st–4th grade.
3. Private/Semi-Private Swim Lessons: Optional extra-fee private and semi-private swim instruction available at an additional cost beyond regular tuition for campers needing one-on-one attention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

North Shore Day Camp operates a traditional summer day camp on a 14-acre Glen Cove, NY campus, providing age-tiered full-day programming (9am–4pm) for children ages 2.5–14 across four programs — Stepping Stones (ages 2.5–5), Upper Camp (Grades 1–4), NSDC C.R.E.W. (Grades 5–8), and the CIT Program (Grades 9–10). Tuition (4–8 week enrollment, $7,100–$11,375) includes door-to-door bus transportation, lunch, and daily snacks, with an activity mix spanning swimming (American Red Cross curriculum), athletics, arts, adventure, performing arts, electives, and the proprietary STARFISH character-values program. Optional add-on services include the Sports Academy ($40/week) and private/semi-private swim lessons.

Product overview

North Shore Day Camp operates as a traditional summer day camp offering age-differentiated programs across a unified platform. The core offering spans five main programs organized by age: Stepping Stones (ages 2.5-5), Upper Camp (Grades 1-4), NSDC C.R.E.W (Grades 5-8), and CIT Program (Grades 9-10). These programs share common infrastructure including four heated swimming pools, athletic fields, adventure courses, arts facilities, and specialty areas, while differentiated by activity intensity and off-campus travel opportunities. Add-on modules include FAST Athletics and Sports Academy for enhanced sports training, plus the STARFISH Values Program for character development. Door-to-door transportation and lunch are included in tuition. The camp runs Monday-Friday from June 29 to August 21, 2026, with flexible 4-8 week enrollment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Stepping Stones Program Early childhood summer day program for children ages 2.5–5, delivered on a dedicated campus featuring age-appropriate activities, heated swimming pools, an indoor activity area, gymnastics pavilion, and creative play areas with small group sizes and high counselor-to-camper ratios. Includes a Nursery Mini-Day option ending at 1pm. Tuition ranges from $7,100 (4 weeks) to $9,950 (8 weeks).
• Upper Camp (Grades 1–4) Main day camp program for 1st through 4th graders featuring league sports, club elective selections, off-campus day trips, overnight camp experiences, and an introduction to the STARFISH values program. Tuition ranges from $7,475 (4 weeks) to $10,475 (8 weeks) and includes transportation, lunch, and snacks.
• NSDC C.R.E.W. (Campers Ready to Explore the World) Pre-teen and teen summer day program for Grades 5–8 combining 3 days per week at camp with 2 days of off-campus travel including day trips to NYC and beaches, and a two-day overnight trip to destinations such as Hershey Park or Great Adventure. Tuition ranges from $8,050 (4 weeks) to $11,375 (8 weeks).
• CIT Program (Camper in Training) Leadership development program for campers entering 9th and 10th grade that teaches future camp counselor skills including leadership, teamwork, communication, and management through hands-on experience working with children.
• Sports Academy Enhanced sports add-on for 1st–4th graders offering focused instruction in basketball, soccer, flag football, and baseball with two 45-minute sports periods daily. Runs during Weeks 2–7. Additional cost of $40 per week.
• FAST Athletics (Fitness & Athletic Skills Training) Athletic skill development program delivered by FAST (co-founded by NSDC Director Jason Mercado) that builds sport-specific movement foundations through drill-based games, challenges, and obstacle courses. Integrated into NSDC summer programming (FAST Beginnings for Stepping Stones, FAST Fundamentals for Upper Camp) and offered year-round from Wheatley Plaza for ages 18 months through 7th grade.
• Private/Semi-Private Swim Lessons Optional one-on-one and semi-private American Red Cross swim instruction available at an additional cost beyond regular tuition for campers needing individualized attention. Builds on the daily swim program taught across four heated pools by certified Water Safety Instructors.

Quantifiable outcome

• Families save $500–$1,500 per child compared to camps with tipping policies
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• TLC Family of CampscoreStrategic or Co-development PartnerNorth Shore Day Camp is a member of the TLC Family of Camps, which includes three sleepaway camps (Timber Lake Camp in Phoenicia NY, Timber Lake West in Roscoe NY, Tyler Hill Camp in Tyler Hill PA) and three additional day camps (Hampton Country Day Camp, Southampton Country Club). The TLC Family also includes North Shore Day School and the TLC STARFISH Foundation. Families receive a 15% Loyalty Credit toward sleepaway camp tuition.
• FAST Sports (Fitness & Athletic Skills Training)coreStrategic or Co-development PartnerFAST (Fitness & Athletic Skills Training) is a youth athletic development company co-founded by NSDC Director Jason Mercado. FAST provides coaches and the FAST curriculum for NSDC's athletic programming including the FAST Beginnings program for Stepping Stones and FAST Fundamentals for Upper Camp. FAST also operates year-round multi-sport and movement classes from Wheatley Plaza for children 18 months through 7th grade.
• Hoops 101 BasketballminorStrategic or Co-development PartnerHoops 101 Basketball is a premier youth basketball organization on Long Island offering cutting-edge coaching methods for children of all ages and abilities. Founded by former Division I coach Mike Kelly. NSDC partners with Hoops 101 as part of its Camp Within A Camp program, with sessions held on NSDC's campus (July 31 – August 4 for grades 1–6).
• American Camp Association (ACA)coreOthersNorth Shore Day Camp is fully accredited by the American Camp Association (ACA), which sets standards for camp safety, programming, staff training, and operations. ACA accreditation is a mark of quality and compliance with industry best practices.
• TLC STARFISH FoundationminorOthersA charitable arm of the TLC Family of Camps that provides underserved children with summer camp, educational, community, and wellness opportunities. A portion of NSDC tuition directly supports the Foundation's programs.
• Regents ReviewminorOthersTest preparation company owned by Tyler Hill Camp parents offering SAT II subject test, Regents exam, and AP prep courses. Featured in NSDC's Family Connect newsletter to provide camp families with academic support resources.
• CampInTouchcoreTechnology or IntegrationCamp management and enrollment technology platform used by NSDC for new family applications, returning camper enrollment, daily photos and news delivery, camp forms, and personal information management. NSDC directs all families to create accounts at northshore.campintouch.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Breezemont Day Camp: Long Island day camp offering traditional summer programming including sports and swim, with similar age-tiered structure and family demographic.
• Crestwood Day Camp: Established Long Island day camp competing in the same Nassau County/Suffolk County market with a similar traditional multi-activity structure and premium positioning.
• Timber Lake West: TLC Family sleepaway camp in Roscoe, NY, sharing customer pipeline, leadership bench, and programming philosophy with NSDC.
• Ivy League Day Camp: Long Island day camp with comparable age-tiered programming and family-oriented pricing, competing for the same Long Island household segment.
• Woodmont Day Camp: Long Island day camp offering traditional swim, sports, and arts programming to Long Island families, competing head-to-head for similar seasonal enrollment.
• Tyler Hill Camp: TLC Family sleepaway camp in Tyler Hill, PA with shared values programming and direct cross-enrollment pathways for NSDC graduates.
• Timber Lake Camp: A TLC Family sleepaway camp in Phoenicia, NY that shares the cross-sell Loyalty Credit with NSDC and operates the same STARFISH values framework — directly comparable on operating philosophy and customer base.
• Southampton Country Club Day Camp: Another TLC Family day camp on Long Island offering similar traditional programming, swimming, and athletics for affluent East End families — directly comparable operating model.
• Hampton Country Day Camp: A sibling Long Island day camp within the TLC Family of Camps, sharing ownership and the STARFISH character framework, and serving a comparable premium family demographic in East Hampton.

Others

• American Camp Association: Industry accreditation body that sets standards NSDC complies with; not a competitor but a peer ecosystem participant that influences competitive positioning across the day-camp category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NorthShoreCamp
• YouTubenorthshoredaycamp.com/nsdc-campers-parents/videos
• Facebookfacebook.com/northshoredaycamp
• Instagraminstagram.com/northshoredaycamp
• LinkedInlinkedin.com/company/north-shore-day-camp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Day Camp