What Cup Manager does

Cup Manager is a comprehensive tournament management system for sports organizers, operated by Invite AS (a Norwegian parent company whose main office is in Lund, Sweden). Its core product is a downloadable Windows and Mac application with cloud-synchronized data that runs the full tournament lifecycle — team and referee registration, integrated online payments (Stripe with Klarna and Swish), conflict-free team grouping across 11 dimensions, AI-based automatic scheduling built on constraint programming, playoff bracket construction, real-time live results reporting, referee lifecycle management, team self-service portals, accommodation and meal planning, and a free included tournament website plus optional custom-branded iOS and Android apps. The platform has hosted more than 2,000 tournaments across approximately 1,200 client organizations globally since 2010 and is the primary product of Invite AS alongside the sister product Superinvite, which serves approximately 1,000 sports clubs in Norway and Sweden with member and training fee collection.

Revenue is generated via a per-team license fee that scales with tournament size, transaction fees on online payments, and a portfolio of optional paid add-ons including custom tournament apps, livestreaming integration (SolidSport, Streamify), rentable live-reporting phones, a hotel booking module, referee management add-ons, an annual CupInsight report and conference, and OCR payment reading. Go-to-market combines direct sales (Calendly demo bookings and workshops) with a high-touch support model that includes free workshops on scheduling and registration opening — a differentiator emphasized on the website. The customer base is anchored in Scandinavia (Sweden and Norway primary) with growing international reach (Spain, Italy, Tanzania through the East Africa Cup partnership), supported by an International Sales Manager and a Country Manager for Norway. The workforce of approximately 13 identifiable individuals spans Norway, Sweden (Lund), Romania, and Austria, including a four-person development team with academic backgrounds in neurophysiology, computer science, mathematics, and cognitive science. Invite AS is self-financed and profitable, and in 2025 was awarded Årets Gasellføretag by Dagens Næringsliv, a recognition achieved by only 2% of Norwegian companies.

Name

Cup Manager

Legal name

Invite AS

Website

https://cupmanager.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cup Manager is a tournament management software platform that helps sports organizers run the full tournament lifecycle — registration, payments, AI-based scheduling, live results, referee management, and accommodation — for over 1,200 clients globally, primarily in Scandinavia with growing international reach.

Ownership category

akta.pro rank

Product category

Sports Tournament Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Sports tournament software
• Tournament management system
• Match scheduling software
• Sports event registration
• Tournament payment processing

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Team-Based License Fee: Cup Manager charges a per-team licensing fee for tournament participation. This forms the primary revenue stream. The pricing is simple and scales with tournament size, with add-on services available.
2. Transaction Fees on Online Payments: Online payment processing via Stripe (card, Klarna, Swish) incurs a transaction fee. Teams pay online at registration, with the tournament receiving funds directly and the transaction cost borne by either the tournament or passed through to teams.
3. Add-on Services and Premium Features: Premium add-on services include: custom tournament apps (iOS/Android), live streaming integration (SolidSport/Streamify), live reporting phones rental, hotel booking module, referee management add-ons, CupInsight annual report and conference, and OCR payment reading.
4. Superinvite (Sister Product - Club Member Payments): Cup Manager's sister product Superinvite handles club membership fees and training fees for approximately 1,000 clubs in Norway and Sweden, collecting funds for clubs and associations. Cup Manager and Superinvite share the same parent company Invite AS.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cup Manager is a downloadable desktop (Windows and Mac) and cloud-synced tournament management platform that handles the full lifecycle of sports tournaments, including team and referee registration with waitlist and payment management, AI-based automated match scheduling, conflict-free group allocation, optimal playoff bracket construction, live result reporting with streaming integration, referee lifecycle administration, accommodation and meal planning, integrated tournament websites, and custom-branded iOS/Android apps. Customers are sports tournament organizers (clubs, federations, event companies), licensed on a per-team basis with optional add-on services.

Product overview

Cup Manager is a comprehensive tournament management system developed by Invite AS (parent company also behind Superinvite). The core product is Cup Manager itself — a downloadable desktop application for Windows and Mac that handles the complete tournament lifecycle. The platform is offered as a unified system with several add-on modules including a custom tournament app (iOS/Android), the Cup Manager Admin app for staff, a Hotel Booking Module, Live Reporting Telephones (rentable hardware), and an included tournament website/CMS. A complementary product, Superinvite, handles club membership and payment collection. CupInsight provides annual reporting and conference services for organizers. The platform supports tournaments of all sizes from local 30-team events to the world's largest youth sports tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Superinvite: A digital platform used by approximately 1000 clubs for collecting training fees and membership fees in Norway and Sweden. Also used for collecting payments for football camps, training camps, and other events.

Products and services

• Cup Manager Core tournament management platform covering the full tournament lifecycle (registration, payment, draw/grouping, AI-based scheduling, live results, livestreaming, referee management, team accounts, and accommodation) delivered as a downloadable Windows/Mac desktop application with cloud-synced data. Target customers are sports tournament organizers (clubs, federations, event companies) running events of all sizes from local to world-class.
• Superinvite Sister product of Cup Manager under Invite AS, used by approximately 1,000 clubs in Norway and Sweden to collect membership fees, training fees, camp fees, and other club payments.
• Tournament App Custom-branded mobile app for iPhone and Android built by Cup Manager for individual tournaments, including live results, schedule, CupPass administration, and push notifications.
• Cup Manager Admin App Mobile app for tournament staff during events with modules for result reporting (final and live), speaker module, info desk, and check-in; available on iPhone, Android, and web.
• Cup Manager Website/CMS Free tournament website/CMS included with Cup Manager, supporting multiple languages, custom branding, sponsor sections, Facebook integration, and automatic syncing of registration forms, team lists, and schedules.
• Hotel Booking Module Module enabling teams to search and book hotel rooms directly through the tournament platform, with tournament administrators controlling room inventory, pricing, and the cheapest room configuration display.
• CupInsight Annual report and conference program for tournament organizers providing insights and tools to improve tournament quality and scale; consists of an annual report and an annual conference.

Quantifiable outcome

• 2000+ tournaments conducted with the platform
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature12 records

Partnerships

Five partnerships are on record, tiered minor and core.

• East Africa Cup (EAC)minorStrategic or Co-development Partner · 1 January 2025Cup Manager's parent company Invite Sports (Invite AS) partners with East Africa Cup, an annual youth education and culture festival in Moshi, Tanzania. East Africa Cup has strengthened youth through sports, education, and community engagement since 2003. Invite Sports began the partnership in early 2025, having raised nearly 50,000 SEK for EAC through its Superinvite platform by September 2025. The partnership supports youth development initiatives and community building in East Africa.
• SolidSportcoreTechnology or IntegrationSolidSport is a live streaming provider integrated with Cup Manager. The integration allows tournaments to stream matches with minimal setup. Live scores from Cup Manager automatically update in SolidSport video streams when goals are scored.
• StreamifycoreTechnology or IntegrationStreamify is a live streaming provider integrated with Cup Manager. Similar to SolidSport, the integration enables automated score overlay in live streams and minimal configuration for tournament organizers.
• StripecoreTechnology or IntegrationStripe is the payment processing infrastructure for Cup Manager's integrated payment solutions. Handles card payments, Klarna, and Swish. Stripe enables automatic payment matching to team registrations and provides the settlement infrastructure for tournament payment processing.
• SuperinvitecoreOthersSuperinvite is a sister product under Invite AS, used by approximately 1000 clubs in Norway and Sweden for collecting membership fees, training fees, and club payments. Cup Manager and Superinvite are sibling products within the Invite Sports (Invite AS) portfolio, sharing sales, support, and brand resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: Sports team and tournament management platform with registration, scheduling, and communication features. Comparable to Cup Manager in serving amateur sports organizers, though with a stronger consumer-team-app focus rather than organizer-centric tournament workflow.
• Playmetrics: Youth sports management platform with registration, scheduling, and tournament bracket functionality. Comparable to Cup Manager as a vertically-integrated platform serving youth tournament organizers, though with stronger league-management emphasis.
• GotSport: Youth sports tournament and league management platform offering tournament brackets, scheduling, registration, and team management. Directly comparable to Cup Manager in serving youth tournament organizers with similar end-to-end functionality.
• LeagueApps: Sports league and tournament management platform with registration, scheduling, payments, and communication tools. Comparable to Cup Manager in serving amateur sports organizers with end-to-end event management functionality, though focused primarily on North America.
• QuickScores: Online tournament management platform offering scheduling, bracket generation, and live scoring for amateur sports tournaments. Comparable to Cup Manager in scheduling and live-results functionality, though with a more lightweight, US-focused offering.
• Tourney Machine: US-based tournament management software providing scheduling, registration, and results for sports tournaments. Closely comparable to Cup Manager in core functionality (scheduling, registration, results) for amateur and youth sports, though serving primarily the North American market.

Regional players

• Spond: Norwegian-origin sports team and event management app widely used across Scandinavia. Comparable to Cup Manager in serving the same Scandinavian amateur sports market, though primarily focused on team-level coordination rather than tournament organizer workflows.

Others

• Eventbrite: Large general-purpose event ticketing and registration platform used by some sports tournament organizers. Comparable to Cup Manager in registration and payment functionality, though without specialized tournament scheduling, referee management, or sport-specific features.

Broad incumbents

• Active Network / CommunityPass: Sports registration and event management platform serving parks & recreation departments and youth sports organizations. Comparable to Cup Manager in registration and payment processing functionality, though primarily focused on the North American municipal sports market.
• SportsEngine (Stack Sports): Large US-based sports management platform owned by NBC Sports/Comcast, offering registration, websites, and tournament management. Comparable to Cup Manager in overlapping functionality but as part of a much broader sports management portfolio serving North American youth sports at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CupManager
• LinkedInlinkedin.com/company/cup-manager

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cup Manager