Not My Generation
Not My Generation is a 501(c)(3) nonprofit that builds and supports youth-led (ages 18-26), cross-movement coalitions across nearly 15 U.S. states to advance intersectional, abolitionist gun violence prevention through training, microgrants, summits, and policy resources.
- Company typePrivate
- Founded2018
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Not My Generation does
Not My Generation, Inc. (NMG) is a 501(c)(3) nonprofit organization founded by Kathryn Fleisher in late 2018 in the wake of the Pittsburgh Tree of Life synagogue shooting and formally incorporated with tax-exempt status in 2020. Headquartered in Washington, DC but retaining roots in Pittsburgh, NMG operates a coalition-based gun violence prevention model led by and for young adult organizers (ages 18-26). The organization's core programs include the annual Summit for Young Adults Against Gun Violence (inaugurated November 2019 with 125 attendees), the 8-month Activism Boot Camp (ABC Program) for high schoolers and young adults, the Root Causes podcast produced by youth organizers, the De-Policing Gun Violence Prevention Policy Playbook, the Funding the People microgrant mutual aid program (minimum $10,000 committed annually), Power a Project sponsorship, advocacy trainings, and local coalition support across nearly 15 U.S. states.
The organization does not develop proprietary technology and distributes its work through a Squarespace-hosted website, Instagram and Facebook channels, a podcast on Spotify/Sounder/YouTube, Action Network email action alerts, and an ActBlue donation platform. Its business model is purely donor-funded: NMG accepts individual and organizational charitable contributions through ActBlue, distributes a defined minimum of $10,000 per year in microgrants to individual organizers and community organizations/collectives, and offers all programs, trainings, and resources free of charge to participants. There is no commercial pricing, no enterprise sales motion, no venture funding, and no parent company.
NMG is led by Founder/Executive Director Kathryn Fleisher (2020 Truman Scholar, former Giffords Courage Fellow) and a distributed national team of directors covering field organizing, equity and inclusion, program and strategy, education, policy and advocacy, communications, fundraising/finance, and partnerships, supported by a volunteer National Board. The organization partners with at least nine peer groups (Youth Over Guns, March for Our Lives affiliates, New Voters Project, Generation Ratify, Triangle People Power, #Enough Plays, Meddling Kids Movement, National Youth Rights Association, Greater Good Initiative, Activized Film) and operates with an explicitly abolitionist, intersectional framing of gun violence as a symptom of systemic injustice rather than a standalone policy issue.
Not My Generation firmographics
Firmographics- Name
- Not My Generation
- Legal name
- Not My Generation, Inc.
- Website
- https://notmygen.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Not My Generation is a 501(c)(3) nonprofit that builds and supports youth-led (ages 18-26), cross-movement coalitions across nearly 15 U.S. states to advance intersectional, abolitionist gun violence prevention through training, microgrants, summits, and policy resources.
- Ownership category
- akta.pro rank
Not My Generation industry classification
Industry- Product category
- Gun Violence Prevention Advocacy
- NAICS
- Child and Youth Services (62411), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
- akta.pro secondary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
Keywords
Where Not My Generation is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Not My Generation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: NMG operates as a 501(c)(3) nonprofit organization established in 2020. The organization accepts donations through ActBlue (secure.actblue.com/donate/nmg20210731_website) and relies on individual and organizational contributions to fund operations, microgrants, and organizing activities.
- Microgrant Program: NMG administers a microgrant mutual aid program that sets aside a minimum of $10,000 annually for distribution to individual organizers and organizations/collectives working towards justice and equity. The organization also caps organization/collective funding at 50% of total microgrant funds available per fiscal year.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Not My Generation product offering
Product offeringCore offering
Not My Generation is a 501(c)(3) nonprofit that delivers localized, intersectional gun violence prevention advocacy by and for young adults through a coalitional model. Its core offerings include training young adult organizers (ages 18-26), distributing microgrants to local organizers and community organizations, producing advocacy resources (including the De-Policing Gun Violence Prevention Policy Playbook), hosting an annual national Summit, producing the Root Causes Podcast, and supporting local coalitions across nearly 15 U.S. states.
Product overview
Not My Generation is a nonprofit organization (501(c)(3)) providing a suite of programs centered on localized, intersectional gun violence prevention advocacy by and for young adults. The organization's offerings include the annual Summit for Young Adults Against Gun Violence, the Activism Boot Camp (ABC Program) for youth activist training, the Root Causes Podcast produced by youth organizers, the De-Policing Gun Violence Prevention Policy Playbook, the Funding the People Microgrant Program for mutual aid distribution, Power a Project for coalition sponsorship, Resources & Trainings including advocacy guides and zines, Action Alerts & Blogs for legislative advocacy, and the Coalition Program for local organizing. These programs work together to train, empower, fund, and connect local organizers to create effective, inclusive catalysts for change in communities across the country.
Differentiator
Problem solved
Functional benefit
Products and services
- Summit for Young Adults Against Gun Violence Not My Generation's flagship annual event bringing together young gun violence prevention organizers from across the country for training, coalition building, and advocacy.
- Activism Boot Camp (ABC Program) An 8-month training program providing high schoolers and young adults with fundamentals of youth activism, community building, and gun violence prevention organizing, including social media management, group facilitation, strategic planning, public speaking, policy research, professional writing, and values-driven leadership skills.
- Root Causes Podcast A national podcast series produced by youth organizers discussing intersections of gun violence with racial, gendered, and class oppression. Features conversations with community organizers, academics, and political figures.
- De-Policing Gun Violence Prevention Policy Playbook A comprehensive policy playbook outlining a unified, de-policed policy platform for gun violence prevention organizers, created through cross-organizational resource sharing, literature review, community roundtables, and organizer input.
- Funding the People Microgrant Program A mutual aid program providing one-time microgrants to individual organizers and organizations/collectives for community organizing efforts, emergency needs (rent, food, medical care), or aligned projects.
- Power a Project Sponsorship program allowing donors to fund specific microgrants for local organizers or seed new coalitions, with options to sponsor individual microgrants or provide seed funding for coalition formation at the local level.
- Resources & Trainings Collection of advocacy guides, fact sheets, trainings (De-Policing GVP 101, Anti-Oppression Training), and zines supporting gun violence prevention organizing and education.
- Action Alerts & Blogs Regular communications featuring legislative action alerts, organization updates, and personal narratives related to gun violence prevention.
- Coalition Program Local coalition-building model bringing together organizers from different movements and backgrounds to build violence-free communities, with NMG supporting coalitions across nearly 15 states with young adult organizers (ages 18-26) at the helm.
Quantifiable outcome
- 125 young organizers gathered at inaugural 2019 Summit
- +2 more outcomes
Companies that use Not My Generation
Customer profileSegments3 records
Ideal customer profiles2 records
Not My Generation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Not My Generation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- #Enough Plays to End Gun ViolencecorePartner organization in NMG's coalition network. #Enough Plays to End Gun Violence creates plays and performances to raise awareness and funding for gun violence prevention.
- New Voters ProjectcorePartner organization in NMG's coalition network focused on youth voter engagement and civic participation.
- Meddling Kids MovementcorePartner organization in NMG's coalition network.
- Triangle People PowercorePartner organization in NMG's coalition network focused on grassroots power building.
- Youth Over GunscorePartner organization in NMG's coalition network focused on youth-led gun violence prevention.
- National Youth Rights AssociationcorePartner organization in NMG's coalition network focused on youth rights and civic engagement.
- Greater Good InitiativecorePartner organization in NMG's coalition network.
- Generation RatifycorePartner organization in NMG's coalition network focused on youth advocacy.
- Activized FilmcorePartner organization in NMG's coalition network focused on film and media advocacy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Not My Generation competitors and assessment
Company assessmentBroad incumbents
- Sandy Hook Promise: National GVP organization focused on school-based violence prevention programs and mental health. Comparable mission area and youth-facing programming; broader school-safety framing.
- Brady Campaign: Long-standing national gun violence prevention organization. Comparable GVP policy and advocacy mission; broader historical remit and houses Team ENOUGH youth program that overlaps with NMG.
- Newtown Action Alliance: National GVP advocacy group formed after the Sandy Hook shooting; comparable mission and federal policy focus, though not youth-led.
- Giffords: Established gun violence prevention organization founded by Gabby Giffords; NMG's founder was a Giffords Courage Fellow. Comparable GVP mission with broader policy and electoral focus; not youth-specific.
- Everytown for Gun Safety: Largest U.S. gun violence prevention organization with significant state-level lobbying infrastructure. Comparable GVP mission; much larger scale and institutional footprint than NMG.
Direct peers
- Team ENOUGH: Brady United's youth-led gun violence prevention program focused on young adults ages 13-25. Directly comparable cohort model and target demographic to NMG's young-adult organizer base.
- States United to Prevent Gun Violence: Coalition of state-level GVP organizations running public education and state legislative campaigns. Comparable coalition-of-coalitions structure to NMG's state-by-state model.
- Students Demand Action: Everytown for Gun Safety's youth volunteer arm mobilizing student activists on GVP. Comparable as a youth-led GVP advocacy network with distributed local chapters; differs in being housed inside a larger incumbent.
- March For Our Lives: Student-led gun violence prevention organization founded after the Parkland shooting. Directly comparable as a youth-led GVP advocacy group; multiple NMG directors are alumni of March For Our Lives Colorado.
Regional players
- Protect Minnesota: Minnesota-based state-level gun violence prevention advocacy organization. Comparable community organizing and policy advocacy mission, but serves a single state rather than NMG's national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Not My Generation social profiles
Digital presenceNot My Generation compliance and trust
Trust signalCompliance1 record
Not My Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not My Generation leadership team
Management profileNumber of profiles
Profiles16 records
Not My Generation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not My Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not My Generation
What does Not My Generation do?
Not My Generation is a 501(c)(3) nonprofit that delivers localized, intersectional gun violence prevention advocacy by and for young adults through a coalitional model. Its core offerings include training young adult organizers (ages 18-26), distributing microgrants to local organizers and community organizations, producing advocacy resources (including the De-Policing Gun Violence Prevention Policy Playbook), hosting an annual national Summit, producing the Root Causes Podcast, and supporting local coalitions across nearly 15 U.S. states.
Is Not My Generation a public or private company?
Not My Generation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Not My Generation founded?
Not My Generation was founded in 2018. It employs 1 to 10 people.
Where is Not My Generation based?
Not My Generation is headquartered in Washington, United States, in the North America region.
How does Not My Generation make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are microgrant Program.
Who are Not My Generation's main competitors?
Broad incumbents on record are Sandy Hook Promise, Brady Campaign, Newtown Action Alliance, Giffords and Everytown for Gun Safety. Direct peers are Team ENOUGH, States United to Prevent Gun Violence, Students Demand Action and March For Our Lives. Protect Minnesota is listed as a regional player.
Does Not My Generation have an API?
No public API is recorded for Not My Generation.
What industry is Not My Generation in?
Not My Generation's product category is Gun Violence Prevention Advocacy. Its primary akta.pro industry code is BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.