What Generation Ratify does

Generation Ratify is a youth-led nonprofit advocacy organization founded in July 2019 in Arlington, Virginia, focused on ratifying the Equal Rights Amendment (ERA) and advancing gender equality in the United States. The organization operates as a grassroots social movement rather than a commercial enterprise, mobilizing young people through 50+ local and state chapters, digital organizing tools, voter-contact campaigns, and direct legislative and judicial advocacy. By July 2021, Generation Ratify had grown to a 10,000+ grassroots base across all 50 states, trained 300+ young lobbyists, contacted approximately 1.09 million voters, and helped push Virginia to become the 38th state to ratify the ERA on January 27, 2020.

The organization's operational technology stack consists of off-the-shelf digital organizing tools rather than a proprietary product suite: a national Slack workspace for organizer coordination, phone-banking and text-banking platforms for voter contact (the Elect Equal Rights 2020 program alone reached 244,912 voters), an 8-week Digital Organizing Bootcamp developed during COVID-19, and a public-facing web presence with Instagram, Twitter, email, and SMS channels (Text @GRATIFY to 81010). Outreach is amplified through Redbubble merchandise, earned media in outlets such as the Boston Globe, HuffPost, and Newsy, and a coalition architecture spanning NOW, Period, Free Speech For People, law firm Covington and Burling LLP, and the Generation Gender Equality coalition. The organization has also pursued a formal legal track, filing an amicus brief in Commonwealth of Virginia v. David S. Ferriero with pro bono counsel.

Generation Ratify generates revenue exclusively through donations and fundraising inquiries; all membership, chapter participation, and volunteer engagement are free of charge. Leadership is structured around a National Executive Director and functional leads across development, organizing, IDEA (Inclusion, Diversity, Equity, Accessibility), and creative, supplemented by state and chapter-level coordinators. Current and recent campaign priorities include the Action for Abortion mobilization launched in response to the Dobbs decision, the Feminist Framework policy platform released in January 2021, and ongoing ERA-focused legislative and judicial advocacy.

Name

Generation Ratify

Legal name

Generation Ratify

Website

https://generationratify.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Generation Ratify is a youth-led nonprofit advocacy organization founded in 2019 that mobilizes young people across all 50 U.S. states to ratify the Equal Rights Amendment and advance gender equality through grassroots chapters, digital organizing tools, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Gender Equality Advocacy Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Civic and Social Organizations (8134)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Gender equality advocacy
• Youth grassroots organizing
• Equal rights amendment
• Community mobilizing campaigns
• Nonprofit political advocacy

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through donations, fundraising inquiries, and member support to sustain its grassroots organizing activities and advocacy efforts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Generation Ratify is a youth-led nonprofit advocacy organization that mobilizes young people across the United States to ratify the Equal Rights Amendment (ERA) and advance gender equality legislation. The organization runs voter mobilization programs (phone/text banking), legislative lobby days, a multi-week Digital ERA Action Bootcamp training program, the Feminist Framework policy initiative, and grassroots campaigns supporting pro-ERA candidates.

Product overview

Generation Ratify is a youth-led advocacy organization focused on ratifying the Equal Rights Amendment (ERA) and advancing gender equality in the United States. The organization does not offer a traditional technology product or software platform. Rather, it operates as a grassroots social movement conducting advocacy campaigns, voter mobilization, legislative lobbying, and educational programs including the Digital ERA Action Bootcamp, Elect Equal Rights campaign, and various webinar series.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital ERA Action Bootcamp
• Elect Equal Rights Campaign
• Feminist Framework
• Phone-Banking and Text-Banking Programs

Quantifiable outcome

• 1.07 million voter contacts made in 2020 election cycle
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Free Speech For PeoplecoreStrategic or Co-development PartnerLegal partnership for filing letters to Attorney General demanding the Department of Justice rescind its advisory opinion regarding ERA ratification; collaborated on advocacy initiatives to advance the ERA through judicial channels
• Convington and Burling LLPcoreStrategic or Co-development PartnerLaw firm partnership for drafting and filing amicus brief in Commonwealth of Virginia v. David S. Ferriero court case supporting ERA ratification; provided legal expertise and support for youth advocacy in courts
• End Rape On CampusminorStrategic or Co-development PartnerCo-signed letter to Attorney General Garland advocating for ERA ratification
• Engendered CollectiveminorStrategic or Co-development PartnerPartner organization co-signing advocacy letter to advance gender equality and ERA
• DC Teens ActionminorStrategic or Co-development PartnerYouth organization partnership for joint advocacy efforts and coalition letters
• Gen Z Girl GangminorStrategic or Co-development PartnerPartner organization in coalition advocacy for gender equality and ERA
• The Greater Good InitiativeminorStrategic or Co-development PartnerYouth advocacy organization partner in ERA coalition efforts
• Not My GenerationminorStrategic or Co-development PartnerPartner organization in advocacy coalition for gender equality
• Agnès FilmsminorStrategic or Co-development PartnerCo-organized Rethinking Sisterhood webinar series on media and the ERA
• Directed by WomenminorStrategic or Co-development PartnerPartner in Rethinking Sisterhood webinar series on media's role in affirming the ERA
• Equal Means EqualminorStrategic or Co-development PartnerCo-organized Rethinking Sisterhood webinar series on media and the ERA
• Media EquityminorStrategic or Co-development PartnerPartner in media-focused advocacy series for ERA
• Women Occupy HollywoodminorStrategic or Co-development PartnerCo-organized Rethinking Sisterhood webinar series on media and the ERA
• PlatformminorStrategic or Co-development PartnerPartner organization that helped make Youth for the ERA Lobby Day possible
• NFTY MARminorStrategic or Co-development PartnerCo-sponsor of Youth for the ERA Lobby Day
• Gen Z Girl GangminorStrategic or Co-development PartnerCo-sponsor of Youth for the ERA Lobby Day on Capitol Hill
• DC Teens ActionminorStrategic or Co-development PartnerCo-sponsor of Youth for the ERA Lobby Day
• Period DCminorStrategic or Co-development PartnerCo-sponsor of Youth for the ERA Lobby Day
• Girl Up NoVAminorStrategic or Co-development PartnerCo-sponsor of Youth for the ERA Lobby Day
• The Feminist FrontminorStrategic or Co-development PartnerOrganization that signed on to support the amicus brief
• Pride Liberation ProjectminorStrategic or Co-development PartnerLGBTQ+ advocacy organization that signed on to support the ERA amicus brief
• Youth Against Sexual ViolenceminorStrategic or Co-development PartnerOrganization supporting the amicus brief for intersectional gender equity
• The Pad ProjectminorStrategic or Co-development PartnerMenstrual equity organization that signed on to support ERA amicus brief
• Gen-Z For ChangeminorStrategic or Co-development PartnerYouth advocacy coalition partner signing on to amicus brief
• iFeministminorStrategic or Co-development PartnerDigital feminist organization partner supporting ERA advocacy
• Period (The Menstrual Movement)coreStrategic or Co-development PartnerNational coalition partner in Generation Gender Equality coalition dedicated to strengthening youth voice on gender equality issues
• National Organization for Women (NOW)coreStrategic or Co-development PartnerMajor partner organization in Generation Gender Equality coalition for youth-led gender equality advocacy
• Gender Equality Law CenterminorStrategic or Co-development PartnerPresented ERA-related court cases in ERA Bootcamp Week 7 training on judicial advocacy

Scale indicators13 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Supermajority: A women's political organization founded in 2019 focused on building women's political power through training, advocacy, and electoral mobilization. Directly comparable as a younger-generation feminist advocacy group using digital organizing tactics similar to Generation Ratify.
• ERA Coalition: A national coalition dedicated to passing the Equal Rights Amendment, founded by Jessica Neuwirth and Carol Jenkins. Directly comparable to Generation Ratify in mission (ERA ratification) and advocacy tactics, though it operates with older leadership and broader institutional membership.
• Ultraviolet: A digital-first gender equality advocacy organization mobilizing women online through campaigns targeting elected officials. Comparable in mission (gender equality, reproductive rights) and digital organizing approach, though with a broader demographic base.

Broad incumbents

• NARAL Pro-Choice America: A major reproductive rights advocacy organization engaging in legislative lobbying, electoral organizing, and grassroots mobilization. Highly comparable to Generation Ratify's tactics (phone banking, legislative advocacy) and overlapping gender-equality mission.
• National Organization for Women (NOW): The largest feminist advocacy organization in the US, focused on women's rights including the ERA. NOW is a core coalition partner of Generation Ratify and represents the broader incumbent feminist advocacy space the youth-led organization operates within.
• Planned Parenthood: A major reproductive health and rights organization with extensive youth engagement programs, electoral advocacy, and grassroots chapters. Comparable in advocacy infrastructure and youth-targeted outreach, with overlapping reproductive rights mission.
• EMILY's List: A political action committee supporting pro-choice Democratic women candidates. Generation Ratify supported 14 Virginia General Assembly candidates in 2019, directly comparable as electoral organizing entities focused on electing gender-equality-aligned candidates.
• American Civil Liberties Union (ACLU): The ACLU engages in constitutional litigation including ERA-related advocacy. Generation Ratify partnered with law firms supporting ACLU-aligned litigation goals, making it an adjacent peer in civil rights advocacy infrastructure.

Emerging players

• Women's March: A national women's rights movement organizing mass mobilizations and advocacy. Comparable as a women-led advocacy movement engaging in legislative and electoral advocacy on overlapping gender equality issues.
• SisterSong: A reproductive justice organization led by women of color focused on intersectional gender equity. Comparable to Generation Ratify's intersectional feminism framework and coalition-based organizing approach, with overlapping youth engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/genratify
• Instagraminstagram.com/generationratify
• LinkedInlinkedin.com/company/generation-ratify

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Ratify