NOW Carpets Design
Spanish handcrafted carpet manufacturer producing custom and collection-based rugs for global hospitality, high-end residential, and corporate interiors via wholly-owned offices in Zaragoza, New York, Miami, Dubai, and Mexico City.
- Company typePrivate
- Founded1984
- HeadquartersZaragoza, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOW Carpets Design does
NOW Carpets Design s.c. is a Spanish handcrafted carpet manufacturer founded in 1984 and headquartered in Zaragoza. The company produces custom and collection-based rugs using traditional artisan techniques spanning hand-knotted, hand-tufted, hand-loom knotted, and woven/kilim methods, with materials including wool, bamboo silk, jute, polypropylene, recycled polyester, and nylon. A joint venture gives the company control of looms up to 20 meters wide, enabling large-format contract production that exceeds the typical capacity of artisan peers.
The commercial model is direct B2B enterprise sales to hospitality groups (Marriott, Hilton, Hyatt, Ritz Carlton, Radisson, Novotel, W Hotels, Mercer), high-end residential projects, and corporate/contract interiors, with a quote-based pricing system and a 60-day delivery commitment on bespoke orders. The portfolio spans curated collections (Palma outdoor/indoor, Maui, Landscape, Roots, Hand-Tufted, Hand-Knotted, Kilims, Basic Contract) plus the Carpets a la Carte fully custom service and a newer Seating Solutions (Puffs) furniture extension. The company collaborates with 17 internationally recognized designers, led by Creative Director Ignasi Soler, and is supported by RUGMARK, Centexbel, and SGS certifications.
NOW Carpets operates through wholly-owned regional subsidiaries in New York and Miami (NOW Carpets USA Inc), Dubai (NOW Carpets Middle East), and Mexico City (NOW Carpets México), executing door-to-door logistics worldwide. Revenue is not publicly disclosed and the entity remains a privately held Spanish civil society partnership (sociedad civil) with no evidence of external institutional investment.
NOW Carpets Design firmographics
Firmographics- Name
- NOW Carpets Design
- Legal name
- NOW Carpets Design s.c.
- Website
- https://nowcarpets.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spanish handcrafted carpet manufacturer producing custom and collection-based rugs for global hospitality, high-end residential, and corporate interiors via wholly-owned offices in Zaragoza, New York, Miami, Dubai, and Mexico City.
- Ownership category
- akta.pro rank
NOW Carpets Design industry classification
Industry- Product category
- Custom Carpet & Rug Manufacturing
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Broadloom Carpet Manufacturing (IMAOAJAA)
Keywords
Where NOW Carpets Design is headquartered
LocationHeadquarters
- HQ city
- Zaragoza
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
NOW Carpets Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Bespoke Carpets: Bespoke/custom carpet manufacturing for hospitality, contract, and residential projects. Any design, size, and color with short delivery times.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
NOW Carpets Design product offering
Product offeringCore offering
NOW Carpets Design manufactures handcrafted custom and bespoke carpets for hospitality, contract/commercial, and high-end residential projects. The company produces rugs using four production systems (hand-knotted, hand-tufted, hand-loom knotted, and kilim/woven) with materials including wool, bamboo silk, jute, polypropylene, recycled polyester, and nylon. It offers a full custom service (Carpets a la Carte) with any design, size, or color delivered in 60 days, alongside curated collections developed in collaboration with international designers.
Product overview
NOW Carpets Design is a handcrafted rug manufacturer specializing in custom and collection-based carpets for hospitality, contract, and residential projects. The company operates a platform-plus-services model, offering curated collections (Palma, Maui, Landscape, Roots, Hand-Tufted, Hand-Knotted, Kilims, Basic Contract) alongside a full Custom & Bespoke service for fully customized rugs. Core collections like Palma and Maui are designed for both indoor and outdoor use, while specialty lines serve luxury interiors (Hand-Knotted with wool and bamboo silk) and natural aesthetics (Roots in jute). Seating Solutions (custom puffs) extends the brand into complementary furniture. All products utilize traditional craftsmanship techniques including hand-tufted, hand-knotted, hand-loom knotted, and kilim weaving, with materials spanning wool, bamboo silk, jute, polypropylene, recycled polyester, and nylon. The company maintains a 60-day delivery commitment for custom orders.
Differentiator
Problem solved
Functional benefit
Brands
- Carpets a la Carte: Custom personalized rugs service offering bespoke solutions tailored to individual project needs.
Products and services
- Palma Collection Indoor and outdoor rug collection made of polypropylene with hand-woven braids, available in 78 colors. Includes 14 pieces (PL-01 through PL-12 and rounded variants) inspired by the Balearic Islands and Mediterranean Sea, sold to hospitality, contract, and residential customers.
- Maui Collection Outdoor and indoor rug collection featuring a distinctive horizontal braid design with geometric figures and contrasting patterns, made from polypropylene, suitable for hospitality exteriors and indoor applications.
- Landscape Collection Collection featuring tone-on-tone colors with natural materials (wool and bamboo silk). Includes designs Brazil, Huelva, Andalucia, and Monegros inspired by landscapes viewed from above, with customization options.
- Roots Collection High-density handwoven jute rugs combining patchwork weaving techniques and patterns, creating a sophisticated play of relief, depth, and tone within a warm organic color palette. Fully customizable in size, shape, color, and composition.
- Custom & Bespoke Carpet Service (Carpets a la Carte) Full custom carpet design service allowing any design, size, and color for hospitality, contract, and residential projects. Offers three pathways (customize existing designs, develop client-provided designs, or commission exclusive designs from concept), with a 60-day delivery time and access to 200+ color options.
- Seating Solutions (Puffs) Custom puffs designed and manufactured for interior and exterior projects using textures from the carpet collections. Function as seating elements and occasional tables, available in different compositions and materials (polypropylene and jute).
- Hand-Tufted Collection Manual technique using craft tools that insert woolen threads on stretched cotton or jute fabric, allowing different pile heights and design definition. Includes various designs such as Cha-Cha, Bloom, KO, and Radical for hospitality and residential projects.
- Hand-Knotted Collection Manual weaving technique on vertical loom using hand-tied knots, with higher knot count providing greater design definition and durability. Includes designs Miles, Rombos, Kaizen, Mar, Connection, The Sea and the Sand, Radical, and Akari for luxury interiors.
- Kilims Collection Flatweave rugs with crossed threads without knots on a flat surface; some outdoor rugs are made with recycled polyester. Includes Mosaic, Etnica, Kala, and Holi designs for hospitality and residential use.
- Basic Contract Collection Entry-level contract rugs designed for durability and value for high-traffic commercial use. Includes Holi Basic and Dune designs for hospitality and corporate projects.
Quantifiable outcome
- 60-day custom delivery time
- +2 more outcomes
Companies that use NOW Carpets Design
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles1 record
NOW Carpets Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NOW Carpets Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key.
- HBA StudiokeyInterior design studio collaboration on The Ritz-Carlton Orlando Grande Lakes project. HBA Studio created sophisticated interiors and NOW Carpets produced complementary custom-made rugs for the hotel.
- United Design ArchitectskeyInterior design firm for W Barcelona hotel project. Collaborated on custom Squeeze and Funghi collection rugs reflecting the hotel's bold personality and avant-garde spirit.
- Stone Design StudiokeyOngoing collaboration with Stone Design Studio on multiple projects including Coca-Cola Spain headquarters (Madrid), Novotel Madrid City Las Ventas, and Teads Headquarters Madrid.
- Rockwell GroupkeyDesign studio collaboration for Neuehouse Hollywood project - a creative workspace in a landmark modernist building originally designed by William Lescaze as the former CBS Radio Building.
- Concord HospitalitykeyDesign partnership on Aloft Tampa Midtown by Marriott project, bringing together bold design, hospitality excellence, and custom craftsmanship.
- L2 Studios Inc.keyDesign studio collaboration for Ritz Carlton St. Thomas project in US Virgin Islands, delivering Squeeze collection customized to reflect island's natural beauty.
- Ismael Leyva ArchitectskeyArchitectural partnership on Hudson 36 Building in Manhattan, providing Palma PL-04 outdoor collection for the adult-only boutique property.
- GCA StudiokeyInterior design collaboration with GCA studio (in collaboration with The Over) on Hotel Pol & Grace Barcelona project, developing custom-made rugs blending with hotel interior design.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
NOW Carpets Design competitors and assessment
Company assessmentDirect peers
- Tai Ping Carpets: Asia-based custom luxury carpet manufacturer serving hospitality, aviation and luxury retail with bespoke hand-tufted and woven rugs. Directly comparable on custom capability, hospitality channel and tier-1 brand clientele.
- Stanton Carpet: US-based carpet company with a strong hospitality and residential custom rug and broadloom program. Comparable on serving luxury and boutique hotel chains with custom patterned carpets and on selling through designer and architect channels.
- Jaipur Rugs: India-based handmade rug manufacturer with deep artisan supply chains and growing hospitality and contract presence. Comparable on handcrafted production techniques, large color libraries and bespoke design services for global buyers.
- The Rug Company: UK-based luxury handmade rug maker collaborating with leading designers and selling into the same premium hospitality and residential customer base as NOW Carpets. Closest direct competitor in design-led, custom hand-knotted rugs for hotels and high-end residences.
Emerging players
- Loloi: US-based design-led rug brand combining artisan production with designer collaborations and wholesale distribution. Comparable on designer-attributed handmade rugs but distributes primarily through retail and e-commerce rather than direct hotel specification.
- Nordic Knots: Design-forward rug brand offering premium handmade and machine-made rugs direct to consumer and to designers. Comparable on designer collaborations and customization but operates primarily in D2C and residential channels rather than hospitality specification.
Broad incumbents
- Surya: Broad home furnishings company with a large rug category serving hospitality, residential and contract channels. Comparable on custom and designer-attributed rugs for hotels and design firms but with a wider product range including lighting, textiles and decor.
- Interface: Global leader in modular carpet tile and commercial flooring with strong hospitality and corporate accounts. Competes with NOW Carpets on contract carpet specifications for hotels and corporate workspaces, though focused on tile rather than custom rugs.
- Mohawk Group: Broad flooring manufacturer covering carpet, rugs, laminate and tile with substantial hospitality and residential distribution. An incumbent alternative for hotel procurement teams evaluating rug and broadloom solutions at scale.
- Shaw Industries: One of the world's largest carpet and flooring manufacturers with deep hospitality and contract carpet programs. Serves the same hotel and commercial customers as NOW Carpets but across a far broader product portfolio including broadloom and carpet tile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NOW Carpets Design social profiles
Digital presenceNOW Carpets Design compliance and trust
Trust signalCompliance3 records
NOW Carpets Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOW Carpets Design leadership team
Management profileNumber of profiles
Profiles2 records
NOW Carpets Design subsidiaries and ownership
Company hierarchySubsidiaries3 records
NOW Carpets Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOW Carpets Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOW Carpets Design
What does NOW Carpets Design do?
NOW Carpets Design manufactures handcrafted custom and bespoke carpets for hospitality, contract/commercial, and high-end residential projects. The company produces rugs using four production systems (hand-knotted, hand-tufted, hand-loom knotted, and kilim/woven) with materials including wool, bamboo silk, jute, polypropylene, recycled polyester, and nylon. It offers a full custom service (Carpets a la Carte) with any design, size, or color delivered in 60 days, alongside curated collections developed in collaboration with international designers.
Is NOW Carpets Design a public or private company?
NOW Carpets Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOW Carpets Design founded?
NOW Carpets Design was founded in 1984. It employs 1 to 10 people.
Where is NOW Carpets Design based?
NOW Carpets Design is headquartered in Zaragoza, Spain, in the Europe region.
How does NOW Carpets Design make money?
One revenue line is on record: custom Bespoke Carpets.
Who are NOW Carpets Design's main competitors?
Direct peers on record are Tai Ping Carpets, Stanton Carpet, Jaipur Rugs and The Rug Company. Emerging players are Loloi and Nordic Knots. Broad incumbents are Surya, Interface, Mohawk Group and Shaw Industries.
Does NOW Carpets Design have an API?
No public API is recorded for NOW Carpets Design.
What industry is NOW Carpets Design in?
NOW Carpets Design's product category is Custom Carpet & Rug Manufacturing. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 314110 and its SIC code is 2273.