Nritya Shakti

What Nritya Shakti does

Nritya Shakti is a privately held dance education and performance business headquartered in Mumbai, India, founded and led by dancer-choreographer Shakti Mohan. The company operates a multi-program platform anchored by a physical studio in Goregaon West that houses two rentable dance spaces (Studio A and Studio B), a green room, and podcast-grade recording equipment. Core offerings span in-studio classes across Contemporary, Ballet, Jazz, Hip Hop, Bollywood, and related styles for adults and children; the Intensive Training Program (ITP), a 3-to-12-month certificate course with up to 60+ hours of monthly classes; the MAPC, a 6-month professional diploma; the Kids & Teens program; Studio Bookings for third-party rehearsal and shoot rentals; Rasā the Stage, an artist-led performance venue founded in 2021; and NSXP, a three-day immersive dance retreat in Goa.

Revenue is generated through six distinct streams with different mechanics: recurring class packs and monthly subscriptions for regular and Kids & Teens classes (₹1,500–₹8,000), upfront tuition for the ITP (₹50,848–₹1,62,712 depending on duration), hourly-to-full-day studio rentals (₹1,200–₹21,240 per session with night discounts), ticketed events at Rasā the Stage, one-time retreat fees for NSXP Goa, and pay-upfront workshops. The customer base is entirely consumer — recreational adults, children, and aspiring professional dancers — with no disclosed enterprise or institutional accounts, and distribution is direct-to-consumer via the company's website, social channels, and event partnerships (notably BookMyShow and travel partner Pick Your Trail for the Dance Across The World content series). All prices exclude 18% GST.

The business is founder-owned and operated with no external funding, no parent company, and a stated headcount of 17. Geographic reach is domestic Indian with international brand visibility generated through YouTube content filmed in Sri Lanka and Kazakhstan. The product portfolio functions as a single integrated dance ecosystem rather than independent lines, designed to retain students from beginner classes through professional certification and post-graduation performance opportunities.

Name

Nritya Shakti

Legal name

Nritya Shakti

Website

https://nrityashakti.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nritya Shakti is a Mumbai-based dance education and performance studio founded by choreographer Shakti Mohan, offering in-studio classes, certificate and diploma training programs, kids' programs, studio rentals, a performance venue, and Goa retreats to recreational students, children, and aspiring professional dancers in India.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

akta.pro secondary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Dance education
• Dance studio
• Dance training
• Performing arts
• Professional dance

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Classes - Regular Batches: Recurring class pack sales for regular dance sessions including Kids & Teens, Pre-Teens, and adult classes. Students purchase monthly class packages (4, 8, 10, or 20 classes) or drop-in sessions.
2. Intensive Training Program (ITP): Certificate program with 3, 6, 9, or 12 month durations providing comprehensive dance training. Students pay upfront for extended programs with tuition ranging from ₹50,848 for 3 months to ₹1,62,712 for 1 year.
3. Studio Bookings: Rental of studio spaces (Studio A and Studio B) for rehearsals, shoots, and workshops. Also includes podcast recording facilities and equipment rentals. Pricing varies by duration from hourly to full-day rates.
4. Rasā the Stage: Performance venue hosting events including open mics, musical performances, and theatrical shows. Artists book tickets for events at the venue.
5. NSXP Contemporary (Goa Retreat): Three-day immersive dance retreat in Goa offering contemporary technique, modern, floorwork, partner work, ballet, yoga, contact jams, and showcases.
6. Workshops and Masterclasses: Pop-up workshops and masterclasses with guest teachers. Full payment required to secure placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nritya Shakti runs a Mumbai-based dance education studio offering regular in-studio classes across multiple styles (Contemporary, Ballet, Jazz, Hip Hop, Bollywood, Modern, Floorwork, House, Dancehall Fusion, Semi-Classical, Pilates), a 3 to 12-month certificate Intensive Training Program (ITP), age-segmented Kids & Teens batches, a 6-month MAPC professional diploma, professional Studio A and B rentals, ticketed performance venue events at Rasā the Stage, and an immersive three-day Goa dance retreat branded NSXP. Additional revenue comes from pop-up workshops, masterclasses with guest teachers, and a studio recruitment function.

Product overview

Nritya Shakti is a dance education and performance studio based in Mumbai, India, founded by Shakti Mohan. The company operates as a multi-service dance center offering a platform of interconnected programs: In-Studio Classes provide regular dance instruction across multiple styles for all levels; the Intensive Training Program (ITP) offers a comprehensive certificate course spanning 3-12 months with extensive training and mentorship; the Kids & Teens Program delivers age-appropriate dance education; Studio Bookings enable third-party rental of professional dance spaces; Rasā the Stage provides an intimate performance venue for performing artists; NSXP Goa offers immersive dance retreats; and MAPC delivers a professional diploma program. These offerings work together as a unified dance ecosystem serving students from beginners through professional performers.

Differentiator

Problem solved

Functional benefit

Brands

• Rasā The Stage: An intimate performance space founded in 2021 by Shakti Mohan for artists to perform, experiment, and grow across dance, music, theatre, poetry, and more.
• NSXP

Products and services

• In-Studio Classes Regular dance classes held at the Mumbai studio across multiple styles (Contemporary, Ballet, Jazz Technique, Jazz Funk, Hip Hop, Dancehall Fusion, Bollywood, Semi-Classical, House Dance, Pilates, Choreography) for all skill levels. Sold via monthly class packs, drop-in sessions, and open-class subscriptions.
• Intensive Training Program (ITP) Certificate program of 3, 6, 9, or 12 months providing more than 60 hours of monthly dance classes with in-house faculty and guest teachers. Includes faculty mentoring, weekly masterclasses, industry insight seminars, choreography projects, video shoots, and performance opportunities; longer programs add teaching assistance, professional portfolio photoshoots, and specialized performance opportunities.
• Kids & Teens Program Age-segmented dance education program for children and pre-teens including Kids Batch Levels 1 & 2, Kids Ballet, Pre-Teens Jazz Technique, Pre-Teens Jazz Funk, and Advanced Pre-Teens classes taught by specialized instructors.
• Studio Bookings Rental of Studio A (24ft x 21.25ft x 12.5ft height) and Studio B (32.75ft x 25ft x 12.5ft height) on hourly or full-day bases for rehearsals, photoshoots, video shoots, podcast recordings, and workshops. Includes professional lighting, Epson EH-TW 7100 projector, green room, and 25% night/overnight discount from 9:30 pm to 7:30 am.
• Rasā the Stage Intimate artist-led performance venue founded in 2021 by Shakti Mohan, providing a platform for performing artists across dance, music, theatre, poetry, open mics, and live events, with events ticketed to attendees.
• NSXP Goa Dance Retreat Three-day immersive dance retreat in Goa featuring Contemporary technique, Modern, Floorwork, Partner work, Ballet, Yoga, contact jams, and a final showcase, with registration including accommodation and travel information.
• MAPC - Movement and Performance Conservatory Six-month diploma program designed to educate dancers to become industry professionals, focusing on sound technique, movement versatility, music understanding, independent creation approach, and distinctive performance ability.
• Workshops and Masterclasses Pop-up workshops and masterclasses with guest teachers requiring full upfront payment to secure placement, with 80% minimum attendance requirement for participants.

Quantifiable outcome

• More than 60 hours of dance classes per month in ITP program
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pick Your TrailminorGTM or Marketing PartnerTravel partner for the 'Dance Across The World' video series. Pick Your Trail facilitated travel logistics for Shakti Mohan's dance exploration episodes in Sri Lanka and Kazakhstan.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pineapple Dance Studios: London-based multi-style dance studio with regular classes, teacher training, and studio hire. Comparable as a physical multi-style dance education and rental operator in a major creative city.
• Broadway Dance Center: Large established New York dance studio offering multi-style classes, professional training programs, and teacher certifications. Comparable as a multi-style dance education operator with a structured certificate-track program akin to Nritya Shakti's ITP.
• Millennium Dance Complex: Iconic LA dance studio offering drop-in classes across many styles plus intensive programs and studio rental. Comparable multi-style adult dance education and studio-booking model, though at substantially larger scale.

Emerging players

• CLI Studios: Online dance education platform offering on-demand classes and live workshops with celebrity choreographers. Comparable as a creator-led dance content and learning platform addressing the same multi-style, aspirational dancer audience.
• Steezy: Online dance education platform with structured multi-level courses across hip hop, contemporary, and more. Comparable as a digital-first dance learning destination competing for the same aspirational adult learner demographic.

Direct peers

• Shiamak Davar Dance Academy: India's largest celebrity-founded dance academy chain, offering multi-style classes, instructor training, and performances across multiple cities. Directly comparable as a founder-brand-driven, multi-style dance education business serving the same consumer base in India.
• The Danceworx: Multi-city Indian dance studio chain founded by Ashley Lobo offering contemporary, ballet, and jazz classes plus professional training. Comparable as a multi-style Indian dance education operator with both consumer and professional-tier programs.
• Terence Lewis Dance Academy: Celebrity-choreographer-led contemporary and freestyle dance academy in Mumbai with in-studio classes, workshops, and online content. Closely comparable to Nritya Shakti given its Mumbai base, multi-style adult classes, and founder-driven brand.
• Big Dance Center: Mumbai-based dance studio offering group classes, private lessons, and studio rentals across multiple styles. Comparable as a same-city dance education and studio-bookings operator competing for the same Mumbai consumer.
• Attakalari Centre for Movement Arts: Bengaluru-based contemporary dance center offering classes, workshops, residencies, and performance programming. Comparable as an Indian contemporary-dance education and performance venue ecosystem with similar program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NrityaShakti
• YouTubeyoutube.com/@NrityaShakti
• Facebookfacebook.com/NrityaShakti
• Instagraminstagram.com/nrityashakti
• LinkedInlinkedin.com/company/nritya-shakti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nritya Shakti