New York Hearing Center

What New York Hearing Center does

New York Hearing Center is a privately held, founder-owned audiology practice founded in 2006 by Dr. Kathy Feng, a Doctor of Audiology with master's training from St. John's University and a clinical doctorate from the University of Florida. The firm operates two physical offices in New York City, one in Manhattan's Chinatown at 128 Mott St. and one in Brooklyn's Sunset Park at 726 60th St., supported by a team of approximately 14 employees including two audiologists. The practice serves patients across all age groups, with primary emphasis on adults and seniors experiencing hearing loss, alongside secondary segments including children and families needing pediatric audiology, musicians and audio professionals requiring custom in-ear monitors, and the general public seeking hearing evaluations.

The core service portfolio spans diagnostic hearing assessments conducted in soundproof booths using pure tone and speech audiometry, hearing aid dispensing across BTE, ITE, ITC, RIC/RITE, and open-fit styles with Bluetooth connectivity and rechargeable options, custom ear molds and earplugs for swimming, sleeping, and concert use, newborn hearing screenings using OAE and ABR, tinnitus evaluation and management, and hearing aid fitting with follow-up programming. The firm is a clinical services business, not a technology developer; its underlying technology is standard audiometric diagnostic equipment and third-party hearing aid hardware, with no proprietary AI/ML, patents, or software products disclosed.

Revenue is generated through a mix of hardware sales (hearing aids typically $1,500 to several thousand dollars per pair, with most patients requiring two devices) and professional services (diagnostic tests up to $250 out-of-pocket, fitting, and follow-up). Approximately 60% of patients use insurance, with Healthfirst, United Healthcare, Empire BCBS, The Empire Plan, Oxford, and NY Medicaid as accepted payers. The go-to-market is direct-to-consumer via phone, website contact form, and walk-in appointments, supported by SEO-driven content marketing and online reputation management on Google and Yelp. The firm is bootstrapped, with no external funding, no parent company, and no M&A activity recorded.

Name

New York Hearing Center

Legal name

New York Hearing Center

Website

https://nyhear.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Hearing Center is a privately held, founder-owned audiology practice operating two clinics in Manhattan's Chinatown and Brooklyn's Sunset Park, offering hearing tests, hearing aid fitting, custom ear molds, pediatric audiology, and tinnitus management to NYC patients of all ages.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Audiology services
• Hearing aids
• Hearing tests
• Custom ear molds
• Tinnitus treatment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including BTE, ITE, RIC/RITE, and Open-fit models. Hearing aids range from $1,500 to several thousand dollars depending on technology level and features. Most patients require two hearing aids, effectively doubling the per-patient revenue.
2. Hearing Tests and Diagnostics: Hearing evaluations, hearing tests for adults and children, newborn hearing screenings, tinnitus evaluations, and diagnostic examinations. Services billed to insurance or paid out-of-pocket.
3. Custom Ear Products: Custom ear molds for swimming, sleeping, concerts, and in-ear monitors for musicians and audio professionals. Ear impressions created in-office with same-day service.
4. Hearing Aid Fitting and Follow-up: Initial fitting, programming, and follow-up adjustments for hearing aids as part of the treatment process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New York Hearing Center is an audiology practice that diagnoses hearing loss and dispenses hearing aids, custom ear molds, and custom earplugs to patients across all age groups. It conducts hearing tests in soundproof booths, fits and programs hearing aids (BTE, ITE, ITC, RIC, RITE, open-fit), and provides specialty services including tinnitus management, newborn and pediatric audiology, and custom ear impressions for musicians. Services are delivered in person at two clinic locations in Manhattan and Brooklyn, with insurance billing for covered services.

Product overview

New York Hearing Center operates as an advanced audiologist practice offering a unified suite of hearing healthcare services centered on hearing aids and diagnostic testing. The core portfolio includes hearing aids (BTE, ITE, ITC, RIC, RITE, Open-fit styles), hearing tests, custom ear molds, custom earplugs (for swimming, sleeping, and concerts), and in-ear monitors for musicians. Supporting services include newborn hearing screenings, pediatric audiology, hearing aid fitting with follow-up care, and tinnitus treatment. All products and services are delivered through two physical locations in Manhattan and Brooklyn.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Aids A range of hearing aid devices in Behind the Ear (BTE), In the Ear (ITE), In the Canal (ITC), Receiver in Canal (RIC), Receiver in the Ear (RITE), and Open-fit styles, designed to treat varying degrees of hearing loss from mild to severe. Available features include Bluetooth connectivity, rechargeable batteries, directional microphones, and noise reduction.
• Hearing Tests Diagnostic hearing assessments conducted in soundproof booths using pure tone audiometry and speech audiometry to evaluate hearing sensitivity and speech recognition, for adults and children.
• Custom Ear Molds Custom-fitted ear molds designed for use with hearing aids and premium In-Ear Monitors, providing optimal comfort and acoustic performance.
• Custom Earplugs Custom-molded earplugs for swimming, sleeping, and musicians, crafted using silicon molds of the ear canal for superior fit and noise reduction.
• Custom In-Ear Monitors Custom-fitted professional in-ear monitors for musicians, audio engineers, and music enthusiasts, providing high-fidelity sound reproduction and hearing protection. The practice takes ear impressions in-office and partners with Ultimate Ears to craft the devices.
• Custom Concert Earplugs Custom-fitted earplugs with noise filters designed for concert attendees, blocking dangerous decibel levels while allowing normal volume music to be heard.
• Newborn Hearing Screenings Early hearing detection services for infants including otoacoustic emission (OAE) testing and auditory brainstem response (ABR) assessments.
• Pediatric Audiology Services Specialized hearing care for infants, children, and teenagers including developmental assessments and treatment plans for childhood hearing loss.
• Hearing Aid Fitting and Follow-up Professional fitting and programming of hearing aids with follow-up adjustments to ensure optimal comfort and performance.
• Tinnitus Treatment Management and treatment services for tinnitus (ringing in the ears) including hearing aids with masking features, masking devices, and cognitive-behavioral therapy counseling.

Quantifiable outcome

• Many patients report significant quality of life improvements after receiving hearing aids
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Eargo: Direct-to-consumer OTC hearing aid brand selling rechargeable in-canal devices online; competes for mild-to-moderate hearing loss patients who might otherwise enter NYHC's clinical channel.
• Lexie Hearing: OTC hearing aid brand with an online fitting and support model backed by Bose; competes with NYHC for first-time hearing aid buyers seeking lower-cost, app-driven alternatives.
• Jabra Enhance: OTC hearing aid brand offering online-purchased devices with optional remote audiology support; targets a similar entry-level patient segment as NYHC's basic hearing aid tier.

Direct peers

• Manhattan Audiology: Independent audiology practice serving Manhattan with diagnostic hearing evaluations, hearing aid fittings, and follow-up care — directly comparable in service mix, geographic market, and clinic-based delivery model.
• Brooklyn Audiology Associates: Brooklyn-based independent audiology practice providing hearing assessments and hearing aid dispensing — overlaps directly with NYHC's Brooklyn office patient base and core services.
• Audio Help Hearing Centers: Multi-location audiology group in NYC offering hearing tests, hearing aids, and tinnitus treatment in a clinic setting; a direct competitor for clinical audiology patients in Manhattan and Brooklyn.

Broad incumbents

• HearUSA: Large national audiology and hearing care network owned by WS Audiology; offers a comparable clinical-plus-retail model at materially greater scale and with manufacturer backing NYHC does not have.
• Miracle-Ear: National hearing aid retail brand with hundreds of franchised locations; competes on brand recognition, financing, and convenience rather than clinical specialization, but overlaps with NYHC's hearing aid dispensing revenue.
• ENT and Allergy Associates: Large multi-specialty ENT and allergy physician group across the NY tri-state area with audiology services in-house; competes for otology/hearing-loss referrals and offers greater scale and physician-network reach than NYHC.
• Costco Hearing Aid Centers: In-store audiology and hearing aid dispensing at aggressive price points inside a major big-box retailer; competes for price-sensitive hearing aid buyers across the NYC metro without requiring specialty clinical credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-york-hearing-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Hearing Center