OEEC B.V. (Open en Eerlijk Coaching)

What OEEC B.V. (Open en Eerlijk Coaching) does

OEEC B.V. (Open en Eerlijk Coaching) is a Dutch private limited company founded in 2013 and headquartered in Alphen a/d Rijn, operating a nationwide network of self-employed mental coaches, trainers, and intervisie facilitators under a central methodology and quality framework. The firm is led by two Algemeen directeuren, Bram Meijer (background in healthcare/nursing) and Steven Verbeek (work and organizational psychology, prior responsibility for absenteeism and vitality at Ahold Delhaize), and delivers services to Dutch organizations, teams, and individual employees focused on mental vitality, work happiness, and sustainable employability.

Its core product portfolio consists of eight named services organized around a three-phase model of amplitie (strengthening), preventie (prevention), and curatie (recovery): individual employee coaching, Vierkracht (a compact four-session trajectory), CHAP Geluksconsult (happiness assessment using the licensed Cambridge Happiness Profiler), Vitaal Leidinggeven (leadership training), maatwerk trainingen (custom team training), intervisie begeleiding, Zaal aan Zet (interactive theatre-based sessions), and Triage Intake Mentaal (mental triage intake). Measurement is anchored in two validated instruments — VITA-16 for mental vitality and CHAP for work happiness — that together support auditable outcome reporting.

OEEC makes money through professional-services fees on a quote-based, multi-year contract basis. Distribution combines direct enterprise sales (free 30–45 minute advisory meetings followed by tailored proposals), seven insurance and occupational-health collectiviteiten (VGZ, Zilveren Kruis, Menzis, CZ, Aon, Robidus, Aevitae) under which OEEC is an approved provider, and a franchise partnership with Cenzo B.V. since 2016 that channels individual and mid-market clients through a GZ-psychologist network. Strategic measurement and coach-development partnerships with the CHAP Happiness Institute, Revel, and the Associatie voor Coaching round out the operating model. The company is privately held, has no disclosed external funding, and operates exclusively within the Netherlands.

Name

OEEC B.V. (Open en Eerlijk Coaching)

Legal name

OEEC B.V.

Website

https://oeec.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

OEEC B.V. is a Dutch professional-services firm that delivers mental vitality coaching, training, and happiness measurement to organizations, teams, and individual employees across the Netherlands through a nationwide network of certified self-employed coaches and trainers.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Vocational Rehabilitation Services (624310)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

Keywords

• Mental coaching services
• Organizational vitality training
• Leadership development programs
• Work happiness consulting
• Team intervisie facilitation

Headquarters

HQ city

Alphen a/d Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Coaching Services: OEEC provides individual mental coaching trajectories for employees, including standard coaching, Vierkracht (4-session compact trajectory), and CHAP geluksconsult. Revenue is generated on a per-trajectory/per-session basis, typically billed to the employer or through insurance collectiviteiten.
2. Training and Workshop Services: Custom training programs including Vitaal Leidinggeven (leadership training), maatwerk trainingen (custom team training), and intervisie begeleiding. Sold to organizations as in-company programs, typically priced per program or per day segment.
3. Zaal aan Zet (Interactive Regietheater): Interactive theater sessions on vitality, absenteeism, and ownership for teams and organizations. Billed as a separate service, priced on request.
4. Triage Intake Mentaal: Mental triage intake service delivered in partnership with Cenzo B.V., involving an online questionnaire and a telephone intake interview by a BIG-registered psychologist or certified mental coach, with a recommendation for the appropriate intervention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

OEEC B.V. provides professional mental coaching, training, and intervisie services for organizations, teams, and individual employees in the Netherlands, organized around a three-phase model of amplitie (strengthening), preventie (prevention), and curatie (recovery). Services are delivered through a nationwide network of ICF/NOBCO-certified self-employed coaches and trainers, supplemented by the CHAP (Cambridge Happiness Profiler) and VITA-16 measurement instruments for outcomes reporting.

Product overview

OEEC B.V. (Open en Eerlijk Coaching) operates as a landelijk (nationwide) network of independent mental coaches, trainers, and intervisie facilitators under a central organization that sets quality standards and coordinates delivery. The company offers a suite of professional services organized around three levels — individual employee, team, and organization — all focused on mental vitality, work happiness, and sustainable employability. The core product portfolio consists of eight named offerings: Coaching medewerker (individual coaching), Maatwerk trainingen (custom training), Intervisie begeleiding (peer supervision), Vitaal Leidinggeven (vital leadership training), Geluksconsult using CHAP (happiness assessment), Vierkracht (four-session coaching compact), Zaal aan Zet (interactive theatre sessions), and Triage Intake Mentaal (mental triage intake). These are delivered by a carefully selected network of ICF- and NOBCO-certified professionals and supplemented by partnerships with Cenzo B.V. for psychological care escalation and CHAP Happiness Institute for happiness measurement. The company is not a software platform — it does not offer a developer API, SDK, or technical integrations with third-party tools.

Differentiator

Problem solved

Functional benefit

Brands

• Vierkracht: A compact coaching trajectory of four sessions for employees who function well or experience beginning signals, seeking targeted guidance in a compact and bounded program.

Products and services

• Coaching medewerker (Individuele coaching) Individual coaching focused on mental resilience, recovery, and personal ownership, tailored to where the employee stands within the amplitie, prevention, or recovery phases of the OEEC approach. Targeted at employees experiencing reduced resilience, work-related stress, or returning after absenteeism.
• Maatwerk trainingen Custom in-company training programs that help teams recognize patterns and work more effectively together, covering mental resilience, workload, ownership, communication, and decision-making. Sold to organizations as bespoke team interventions.
• Intervisie begeleiding Facilitated intervisie (peer supervision) sessions for professional reflection on practical dilemmas, aimed at strengthening insight, professional conduct, and collaboration within teams or professional groups.
• Vitaal Leidinggeven Leadership program that trains managers to recognize stress and vitality signals early, conduct professional prevention conversations, and take effective action aligned with organizational policy. Offered in standard (two-day physical) and blended (e-learning plus one practical day) formats.
• Geluksconsult (CHAP) Happiness assessment and consultation using the CHAP (Cambridge Happiness Profiler) instrument, providing a personal happiness report covering 28 happiness predictors across Goals, Recharge, and People dimensions, followed by a 75-minute development consult to translate insights into concrete steps. Also available as organizational measurement.
• Vierkracht Compact four-session coaching trajectory (intake plus three coaching sessions) designed for employees who are functioning well or experiencing early signs of strain, offering focused support in a bounded format. Rated 8.8 by participants.
• Zaal aan Zet Interactive theatre-based session in which teams practice with real-life situations around vitality, absenteeism, and ownership, using humor and safety as a basis for learning and behavioral change. Delivered as a separate service priced on request.
• Triage Intake Mentaal Mental triage intake service conducted within three working days by a BIG-registered psychologist or certified mental coach (delivered in partnership with Cenzo B.V.), combining an online questionnaire with a telephone intake interview and delivering a clear intervention recommendation. 98.8% of recommendations prove correct.

Quantifiable outcome

• +30% mental vitality improvement (VITA-16)
• +6 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CHAP Happiness InstitutecoreStrategic or Co-development Partner · 1 January 2020CHAP (Cambridge Happiness Profiler) is a scientifically validated happiness measurement instrument developed by Patrick van Hees and the Cambridge Happiness Institute. OEEC is a licensed practitioner network offering CHAP assessments in the Netherlands. The partnership provides the measurement methodology for OEEC's happiness consulting and organizational measurement services.
• Associatie voor CoachingminorStrategic or Co-development Partner · 1 January 2019The Associatie voor Coaching, founded in 1992 by Willem Verhoeven (author of 'De manager als coach'), is the first coaching training institute in the Netherlands. OEEC collaborates with the association for coach training, accreditation, and professional development of its network professionals.
• Cenzo B.V.coreStrategic or Co-development Partner · 1 January 2016Cenzo (Centraal Netwerk Zorg) is a quality franchise organization of independently established GZ-psychologists founded in 1994. OEEC has been an official partner since 2016. The partnership enables OEEC to access clients through Cenzo's network and provides a pathway to psychological care (GBZ/GZ) when coaching is insufficient. OEEC is listed as an official partner on Cenzo's platform.
• Trees for AllminorOthersOEEC plants 1 tree via Trees for All for every completed coaching trajectory and 1 tree for every training day segment. This environmental partnership reflects OEEC's social responsibility commitment beyond the organization.
• VGZ (Mijn Bedrijfszorg)minorChannel Partner/ Reseller/ DistributorOEEC is an approved provider within VGZ's collectiviteit (group insurance arrangement), making OEEC's services accessible to employers and employees covered by VGZ health insurance.
• Zilveren Kruis (Gezond Ondernemen)minorChannel Partner/ Reseller/ DistributorOEEC is accessible as a provider through Zilveren Kruis's Gezond Ondernemen platform, enabling employer-funded access to OEEC's coaching and training services.
• MenzisminorChannel Partner/ Reseller/ DistributorOEEC is an approved provider within Menzis's employer wellness portal, enabling access to OEEC's services through employer-funded health insurance arrangements.
• CZminorChannel Partner/ Reseller/ DistributorOEEC is listed as a provider through CZ's occupational health portal, enabling access to OEEC's mental vitality services for CZ-insured employers.
• AonminorChannel Partner/ Reseller/ DistributorOEEC is available as a provider through Aon's employer wellness offerings, providing access to OEEC's services for Aon-insured organizations.
• RobidusminorChannel Partner/ Reseller/ DistributorOEEC is accessible as a provider through Robidus, an occupational health and absenteeism management platform serving Dutch employers.
• AevitaeminorChannel Partner/ Reseller/ DistributorOEEC is listed as a provider within Aevitae's provider network for occupational health services, enabling employer-funded access to OEEC's mental coaching and training services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arboned: Dutch occupational health and absenteeism management provider operating across the same employer wellness landscape as OEEC, with a broader service portfolio and nationwide infrastructure.
• HumanTotalCare: Major Dutch occupational health and absenteeism management provider. Competes at the broader employer-wellbeing/verzuim level where OEEC also operates, but with a much wider portfolio (arbodienst, verzuim, re-integratie).
• Arbo Unie: One of the largest Dutch occupational health service providers, offering absenteeism management, workplace mental health, and prevention services to employers. Overlaps with OEEC in the employer-sponsored wellbeing space at scale.

Direct peers

• Cenzo B.V. Dutch franchise network of registered GZ-psychologists and OEEC's official partner since 2016. Operates in the same Dutch organizational mental health market and shares client routing via the Triage Intake Mentaal workflow.
• iPractice: Dutch online psychology practice providing employer-paid mental health treatment and coaching via a tech-enabled platform. Competes for the same Dutch employer wellbeing budget as OEEC.
• OpenUp: Amsterdam-based digital mental health platform offering employer-sponsored, app-delivered coaching and psychology sessions across Europe. Direct competitor to OEEC for the same employer-funded Dutch EAP-style buying channel.

Emerging players

• Psymind / 121 Zelfhulp: Dutch online mental health platform offering e-mental health and coaching trajectories through employer and insurance channels. Direct competitor at the intersection of insurance-funded access and digital delivery.
• Mindler: Sweden-origin digital mental health platform expanding across Europe with employer-paid therapy and coaching via an app. Targets the same European employer-sponsored EAP category as OEEC.
• OpenMinds / &Mijn Werkgever: Dutch workplace mental health provider offering employer-sponsored coaching, workshops, and online tools. Directly comparable to OEEC's mix of individual coaching, team training, and CHAP-style measurement offerings.

Others

• Springest / Coursera for Business: Dutch learning and development marketplace, including wellness and resilience content used by employers. Adjacent to OEEC's training offerings (Vitaal Leidinggeven, maatwerk trainingen) as a distribution and content channel rather than a direct coaching competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/open-en-eerlijk-coaching

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEEC B.V. (Open en Eerlijk Coaching)