Oficina Digital

What Oficina Digital does

Oficina Digital is a small, founder-led Brazilian company (founded 2007, headquartered in São Paulo, ~20 employees) that operates as a digital publishing and educational services house rather than a unified software platform. Its core offering is editorial content and educator training in digital education and gamification, delivered under the direction of Carlos Seabra, a multimedia editor and educator with four decades of experience across Brazilian cultural and educational institutions. The portfolio includes the PNLD 2026-approved textbook 'Mundo Digital, modo de usar' (co-published with Editora AJS), the Creative Commons-licensed 'Cineclubismo – organização e funcionamento' (co-published with Vento Nordeste), educational ebooks on the Essia platform, and a catalog of digital and board games hosted on jogos.oficina.com.br.

The company monetizes through four distinct streams: (1) professional talks and workshops for teachers, managers, and coordinators in public and private schools (R$3,000-5,000 in São Paulo, R$7,000+ elsewhere), (2) textbook licensing via the PNLD government procurement program for Ensino Médio, (3) book sales through Amazon Kindle (R$6) and Brazilian print-on-demand platforms (R$25) with a free PDF option, and (4) bespoke video content production. Go-to-market is event-driven: Seabra personally conducts in-person engagements at schools and educational conferences, supported by direct outreach via email ([email protected]) and WhatsApp Business. Distribution combines direct sales for services, marketplaces for books, and government procurement for the PNLD textbook.

Technically, the stack is content-centric (digital publishing, multimedia production, gamification design) with no disclosed app, API, SDK, or proprietary AI system. The principal named customers are Brazilian public schools (via PNLD), Escola do Futuro da USP, and FTD Educação. The firm is privately held, bootstrapped, and shows no external investors, funding rounds, or M&A activity. The most significant recent milestones are the 2024 PNLD 2026 approval and the 2023-2024 publisher partnerships that broaden national reach beyond the São Paulo workshop base.

Name

Oficina Digital

Legal name

Oficina Digital

Website

https://oficina.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Oficina Digital is a São Paulo-based digital publishing and educational services firm that produces PNLD-approved textbooks, books, games, and educator workshops on digital education and gamification, serving Brazilian public schools and individual teachers under founder Carlos Seabra.

Ownership category

akta.pro rank

Product category

Educational Publishing and Training Services

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH)

akta.pro secondary industries

Digital Literacy & Media Literacy (Reading/Writing Online) (EDAMAJAN), Workshops, Webinars & Live Masterclasses (MPACALAD), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Educational publishing
• Digital education
• Gamification workshops
• Educational consulting
• Creative content production

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Talks and Workshops: Professional speaking engagements and hands-on workshops for educators on digital technology topics, gamification, and educational innovation. Fees range from R$3,000-5,000 in São Paulo and R$7,000+ for other cities, with additional coverage for travel and accommodation.
2. Book Sales: Sale of published books through multiple formats including free PDF, paid Kindle (R$6.00), and print versions (R$25.00). Book is distributed via Amazon marketplace and print-on-demand platforms.
3. PNLD Textbook Licensing: Educational textbook 'Mundo Digital, modo de usar' approved for PNLD 2026 do Ensino Médio, generating revenue through government educational procurement channel.
4. Video Content Production: Production of educational video content including videoaulas and recorded presentations for educational projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oficina Digital is a Brazilian digital publishing and educational services company operated by Carlos Seabra. It produces and sells educational ebooks, books (including the PNLD 2026-approved "Mundo Digital, modo de usar"), digital and board games, and delivers in-person educational talks and workshops on digital education, artificial intelligence in the classroom, gamification, and active methodologies for teachers and school coordinators in Brazil.

Product overview

Oficina Digital is a digital publishing and educational services company that operates as a multi-product portfolio rather than a unified platform. The core offerings include: (1) educational ebooks published through the Essia platform, (2) printed and digital books including the PNLD-approved 'Mundo Digital, modo de usar' and 'Cineclubismo - organização e funcionamento', (3) digital and board games, and (4) educational talks and workshops on digital technologies in education. Carlos Seabra serves as the director and primary content creator across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Ebooks de Educação
• Cineclubismo - organização e funcionamento Book by Hermano Figueiredo, Regina Célia Barbosa, and Carlos Seabra covering concepts, organization, and operation of film clubs (cineclubes), with practical guidance and historical context. Licensed CC BY-NC-ND, 58 pages, ISBN 978-65-980476-0-3.
• Mundo Digital, modo de usar Educational textbook by Carlos Seabra and Flávio Nigro covering digital education with innovative pedagogical proposals, critical reflections, and practical activity suggestions. Approved for PNLD 2026 do Ensino Médio, 360 pages, 12 chapters, published by Editora AJS.
• Palestras e Oficinas Educacionais Educational talks and hands-on workshops delivered by Carlos Seabra covering digital education, artificial intelligence in the classroom, playful learning, gamification, active methodologies, and mobile device use in education, targeted at teachers, managers, and school coordinators.
• Jogos Digitais e de Tabuleiro Digital and board games created by Carlos Seabra, including entertainment games and educational applications for use in schools and other settings.

Quantifiable outcome

• PNLD 2026 approval for Ensino Médio digital education textbook

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Editora AJScoreStrategic or Co-development Partner · 1 January 2024Publisher partnership for 'Mundo Digital, modo de usar' book. Editora AJS published the 360-page digital education textbook that received PNLD 2026 approval for Ensino Médio.
• Vento NordestecoreStrategic or Co-development Partner · 1 January 2023Co-publishing partnership for the book 'Cineclubismo – organização e funcionamento'. Vento Nordeste collaborated with Oficina Digital as co-publisher for this 58-page publication licensed under CC BY-NC-ND.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saraiva Educação: Brazilian educational content publisher with PNLD-approved textbooks and digital learning materials. Competes in the same government procurement channel that 'Mundo Digital' just entered, with similar subject coverage aimed at Ensino Médio.
• Editora Moderna: Major Brazilian K-12 educational publisher participating in PNLD procurement cycles. Comparable as another textbook publisher targeting the same Brazilian public school market through government-approved content channels.
• FTD Educação: One of Brazil's largest educational publishers, producing K-12 textbooks and digital content. Carlos Seabra previously served as technical-pedagogical coordinator at FTD Educação, making it a highly relevant institutional peer in the same Brazilian K-12 educational publishing market.
• Positivo (Soluções Educacionais): Brazilian educational content and solutions provider serving K-12 schools with textbooks, digital platforms, and pedagogical services. Comparable as a comprehensive K-12 educational content competitor in the Brazilian market.
• Editora Melhoramentos: Long-established Brazilian publisher of children's and educational books. Carlos Seabra previously served as director of the entertainment division at Divertire/Melhoramentos, making it an institutional peer with overlapping content categories.
• Somos Educação: Large Brazilian K-12 educational publisher (Ática, Scipione, Saraiva brands) with PNLD-approved textbooks and digital platforms. Most relevant peer for understanding scale of national educational publishing in Brazil and the dynamics of PNLD procurement.

Regional players

• Novatec Editora: Brazilian publisher specializing in technology and digital-related books for Portuguese-speaking audiences. Comparable as a regional educational publisher producing Portuguese-language content on digital themes for the Brazilian market.

Direct peers

• Editora AJS: Brazilian publisher that co-published 'Mundo Digital, modo de usar' with Oficina Digital for PNLD 2026. Direct peer and strategic partner in educational textbook publishing with comparable workflow and target market.
• Vento Nordeste: Brazilian independent publisher and co-publisher of 'Cineclubismo' with Oficina Digital. Direct peer in small-press publishing with overlapping audience of cultural and educational readers.

Others

• Escola do Futuro da USP: Educational research and innovation center at the University of São Paulo where Carlos Seabra served as researcher and project coordinator. Comparable as an institutional actor in educational methodology and digital pedagogy research in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oficina-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oficina Digital