ohmygood

What ohmygood does

ohmygood B.V. is a Dutch private limited company founded in 2019 and headquartered in 's-Hertogenbosch (Den Bosch), Netherlands, operating a social e-commerce marketplace built on WooCommerce. The platform connects consumers and corporate gift-givers with 150+ vetted social enterprises (impactmakers) offering 3,000+ sustainable, fair-trade, and inclusive products across categories including clothing, accessories, jewelry, food and drink, home and garden, and experiences. Its core product is the ohmygood giftcard, an electronic stored-value card that recipients redeem on the platform; the company also sells pre-curated giftboxes, runs impact events and workshops, and operates a dedicated B2B corporate gifting channel (Zakelijk). Giftcard balances are held in a separate foundation, Stichting Beheer ohmygood, to safeguard customer funds and ensure payment to accepting vendors.

The business model combines giftcard sales (transaction-based) with marketplace commissions on vendor transactions. Pricing is pay-as-you-go with giftcards starting from €10 and product prices ranging from approximately €7 to over €100. The go-to-market operates two primary motions: direct-to-consumer e-commerce for individuals and gift recipients, and event-driven B2B sales targeting companies for end-of-year gifts, employee appreciation, and CSR-aligned gifting — most visibly through the annual 3FM Serious Request campaign in Den Bosch supporting Spieren voor Spieren. Marketing channels include the website, email newsletter, LinkedIn, Facebook, and Instagram. Customers served include individual consumers, SMB and mid-market corporate buyers, and a localized enterprise segment (e.g., Quiet Den Bosch participants), while the supply side consists of impact-first social enterprises meeting published impact criteria across sustainability, fair chain, and inclusivity.

Name

ohmygood

Legal name

ohmygood B.V.

Website

https://ohmygood.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ohmygood is a Dutch social e-commerce marketplace that sells electronic giftcards redeemable across 150+ vetted social enterprises (impactmakers) offering 3,000+ sustainable products, serving both individual consumers and corporate B2B gift-buyers, primarily in the Netherlands with event-driven distribution via the annual 3FM Serious Request campaign in Den Bosch.

Ownership category

akta.pro rank

Product category

Social Impact Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Social impact marketplace
• Corporate gifting platform
• Sustainable gift cards
• Impact maker products
• Fair trade e-commerce

Headquarters

HQ city

’s-Hertogenbosch, North Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Giftcard Sales: ohmygood sells giftcards (both white and red variants) to B2B customers (companies) and potentially B2C. The giftcard holds electronic monetary value that can be spent at participating impactmaker vendors on the platform.
2. Marketplace Commission: Platform acts as intermediary between giftcard holders and impactmaker vendors. Revenue likely generated through commissions on transactions processed through the giftcard system, with Stichting Beheer ohmygood managing the funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ohmygood operates a gift card-based e-commerce marketplace that connects consumers and corporate buyers with 150+ social enterprises (impactmakers) offering 3,000+ curated sustainable, fair-trade, and inclusive products. Recipients redeem ohmygood giftcards on the online shop to select products with a documented social or environmental impact story, while companies can purchase bulk giftcards for employee gifting and CSR-aligned campaigns such as 3FM Serious Request.

Product overview

ohmygood is a social e-commerce platform that operates a gift card system and online marketplace connecting consumers with over 150 social enterprises (impactmakers). The core offering consists of the ohmygood Giftcard, which recipients redeem on an online shop offering more than 3,000 sustainably and ethically sourced products. The platform also sells pre-curated Giftboxes and provides B2B corporate gifting solutions. Impact Events and Workshops round out the offering for business clients. The company's mission focuses on making sustainable, fair-trade, and inclusive consumption accessible through gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• ohmygood Giftcard An electronic gift card holding monetary value that allows recipients to choose from 3,000+ gifts with a documented social/environmental impact story from 150+ vetted social enterprises on the ohmygood platform.
• ohmygood Online Shop (Cadeaus) An online marketplace offering curated sustainable, fair-trade, and inclusive products from vetted impact makers, spanning clothing, accessories, jewelry, care products, food and drink, home and garden, office supplies, kids' products, and entertainment.
• Giftboxes Pre-curated gift box sets containing products from impactmakers, offered through the ohmygood platform for special occasions and corporate gifting.
• Zakelijk (B2B Corporate Gifting) Corporate gifting solution for businesses, including bulk giftcard purchases, custom giftboxes for end-of-year gifts, and participation in impact-driven campaigns such as 3FM Serious Request.
• Impact Events & Workshops Corporate events and workshops organized by ohmygood to inspire businesses and stimulate collaboration between companies and impact makers.
• Serious Request Giftcard Special edition gift card tied to the 3FM Serious Request campaign for Spieren voor Spieren (Muscles for Muscles), enabling companies in Den Bosch to support children with muscle diseases while providing impact-driven gifts to employees.

Quantifiable outcome

• 3,000+ gift options from 150+ impactmakers available on the platform
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• CRE8coreOthersOne of 150+ impactmakers (social enterprises) selling products through the ohmygood platform. CRE8 sells puzzle stands and other products. All impactmakers are vetted for 'Impact first' criteria.
• GoodscoreOthersImpactmaker vendor selling socks and storytelling products through the ohmygood marketplace. Part of the 150+ social enterprises on the platform.
• A Beautiful StorycoreOthersImpactmaker vendor selling jewelry (bracelets) through the ohmygood platform. Verified social enterprise meeting impact criteria.
• Senza Tea Co.coreOthersTea vendor impactmaker on the ohmygood platform, selling giftsets and tea products.
• Vegan Food TourcoreOthersImpactmaker offering vegan food tours in Amsterdam, Utrecht, and Rotterdam. Provides experiences as gifts through the platform.
• Pure Africa CoffeecoreOthersImpactmaker providing African coffee beans with microcredit component. Sells coffee products on the platform with prices from €19.30.
• Gosling CoffeecoreOthersImpactmaker selling coffee from Rwanda, Uganda, Peru, and Colombia. Offers 32 products on the platform including coffee beans and barista accessories.
• PineutcoreOthersDIY cocktail and drink mix vendor impactmaker on the platform, selling cocktail kits and drink-making supplies.
• Het TheezaakjecoreOthersSocial enterprise tea vendor offering 47 products including tea, matcha kits, and mate starters. Development company helping people find meaningful work.
• Cycle-Up (the Shop)coreOthersCircular economy hub in Leeuwarden selling products made from waste/rest streams. Supports people who struggled to find employment.
• 3FM Serious RequestflagshipGTM or Marketing PartnerAnnual charity campaign partnership with 3FM radio station. ohmygood giftcards used for Spieren voor Spieren (Muscles for Muscles) campaign. The Glazen Huis is in Den Bosch. Companies can participate by purchasing giftcards that double impact through direct donations.
• Spieren voor SpierenflagshipStrategic or Co-development PartnerCharitable foundation benefiting from the 3FM Serious Request campaign. ohmygood facilitates donations through special giftcards where the monetary value goes to the charity while recipients also choose impactful gifts.
• Quiet Den BoschminorGTM or Marketing PartnerLocal initiative supporting families living in quiet poverty. Participates in Quiet 500 campaign during Serious Request, collecting giftcards for Quiet members to choose gifts at Christmas.
• Stichting Beheer ohmygoodcoreOthersFoundation that holds and manages funds belonging to giftcard holders, separate from ohmygood's assets, to guarantee payment to vendors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VVV Cadeaukaart: Established Dutch multi-store gift card accepted across a large retail network. Dominant incumbent in the Dutch corporate gifting market, against which ohmygood's impact-focused giftcard must differentiate.
• Etsy: Global marketplace for handmade, vintage, and craft items, with significant overlap in sustainable/small-maker product assortment. Competes for the same conscious-consumer gifting demand internationally.
• HEMA: Dutch variety retailer with extensive gift and household assortment, plus a corporate gifting business. Broad incumbent offering mainstream gifts at scale that competes for the same seasonal and corporate gifting occasions.
• Bol.com: Largest Dutch e-commerce marketplace with broad assortment including gifts, gift cards, and many sustainable vendors. Dominant incumbent whose scale and logistics create competitive pressure on niche players.

Direct peers

• YourSurprise: Dutch personalized gift and corporate gifting platform offering customized products (gifts, flowers, business gifts). Comparable B2B gifting motion and curated product approach, though focused on personalization rather than impact.
• Cadeaukaart.nl: Dutch gift card marketplace aggregating multiple gift cards and offering corporate gifting solutions. Direct competitor in the gift card distribution space, although less focused on sustainable/impact vendors.
• Fonq: Dutch online home, lifestyle and gift retailer with a curated multi-brand assortment. Comparable curated marketplace format for gifting/home, though broader assortment without the explicit impact-first vendor filter.

Emerging players

• GoodUp: Dutch sustainable gifting and impact engagement platform for businesses, offering eco-friendly gifts, donations, and employee engagement tools. Direct thematic overlap in the impact-gifting-for-business space.
• Faire: B2B wholesale marketplace connecting independent brands with retailers. Comparable marketplace mechanics for impact-focused small vendors, though serving retail buyers rather than giftcard recipients.
• Lokale Helden: Dutch platform for local and sustainable brands/products. Closely aligned with ohmygood's mission to support impact-makers, and competes for the same sustainability-conscious consumer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xnl.linkedin.com/company/ohmygood
• LinkedInlinkedin.com/company/ohmygood
• Instagraminstagram.com/ohmygood.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ohmygood