O'Kane Marketing

What O'Kane Marketing does

O'Kane Marketing is a Boston-area real estate marketing agency founded in 2019, operating with a 7-person team to serve real estate developers, realtors, and property managers primarily in the Northeast U.S. The firm delivers an integrated set of marketing services spanning architectural CGI rendering and animated video (via sister company Perfect Renders), standalone property websites (via sister company HomePages), Meta-platform paid social campaigns, property branding, and print materials. Its flagship commercial offering is a $35,000 comprehensive sellout package that bundles these capabilities into a single fixed-scope engagement aimed at moving pre-construction or newly built residential inventory.

The business model is project-based professional services, with à-la-carte pricing on individual components and a standardized bundled SKU for full property sellouts. Distribution is direct-to-client via website contact forms, phone, and email, supplemented by a content-led demand-generation motion that includes an active blog, organic social profiles, an annual "Developers to Watch" editorial series targeting Boston developers, and a published case-study portfolio anchored by The Elle Group's $545 ad spend producing $2M+ in condo sales. Headcount is 7, no funding rounds or institutional investors are disclosed, and Perfect Renders and HomePages operate as wholly-owned sister brands rather than independent contractors.

Operationally, the company is small, founder-owned, and vertically specialized in the Boston real estate marketing niche. There are no disclosures of AI/ML capabilities, proprietary software beyond the sister-brand websites, regulatory actions, M&A activity, or leadership changes. Geographic focus is Northeast U.S. with light indications of activity "beyond" New England, but no concrete expansion program is documented.

Name

O'Kane Marketing

Legal name

O'Kane Marketing

Website

https://okanemarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

O'Kane Marketing is a 7-person Boston-area real estate marketing agency serving developers, realtors, and property managers with architectural renders, property websites, Meta paid social campaigns, and branding, delivered through sister brands Perfect Renders and HomePages.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Real estate marketing
• Architectural rendering
• Property websites
• Social media advertising
• Property branding

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real estate marketing services: Project-based marketing services including renders, websites, social media management, and branding for real estate developers and realtors. Services are offered as individual components or bundled packages.
2. Comprehensive sellout packages: $35,000 comprehensive marketing packages for property sellouts including property branding, render images, video, property website, social media, and print materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

O'Kane Marketing is a real estate marketing agency that provides architectural rendering (via Perfect Renders), property website development (via HomePages), social media advertising campaigns, and property branding for real estate developers and realtors. Services are sold individually or as comprehensive sellout packages starting at $35,000, with the goal of generating buyer leads and selling new construction or existing properties.

Product overview

O'Kane Marketing is a real estate marketing agency that operates as a unified service offering with three distinct product lines: Perfect Renders (architectural CGI and video production), HomePages (property website development), and core agency services encompassing social media management, property branding, and print materials. The company specializes in helping developers and real estate agents market properties through visual content and digital advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Perfect Renders: Architectural rendering services for real estate properties
• HomePages

Products and services

• Perfect Renders Architectural rendering service producing magazine-quality CGI images and animated videos for real estate developments, enabling realtors and developers to market properties before or during construction.
• HomePages Property website creation service that builds standalone websites for real estate listings, giving agents direct control over buyer leads rather than routing them through third-party platforms like Zillow.
• Social Media Advertising Campaigns Managed Facebook/Instagram advertising campaigns on the Meta ad platform for real estate properties, including objective setting (lead generation), audience configuration under Special Ad Category rules, creative development from renders into animated video, and automated email follow-up for captured leads.
• Comprehensive Sellout Package All-in-one property sellout marketing bundle priced at $35,000, covering property branding, render images and video, a property website, social media management, and print materials for a successful new development sellout.
• Property Branding and Print Materials Brand development services for real estate properties including visual identity, print collateral, and supporting brand assets used alongside digital campaigns for property marketing.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Perfect RenderscoreStrategic or Co-development PartnerSister company specializing in high-quality architectural rendering services. Provides the render creation capability that is central to O'Kane Marketing's visual marketing offerings for real estate properties.
• HomePagescoreStrategic or Co-development PartnerSister company providing property website development services. Integrates with O'Kane Marketing's full-service offering to deliver complete property marketing solutions.
• Blueprint StudiominorStrategic or Co-development PartnerProvider of the $35,000 comprehensive sellout marketing package referenced in case studies. Offers bundled property marketing solutions including renders, websites, and social media.
• The Elle GroupminorOthersBoutique real estate team in Boston featured as a case study demonstrating O'Kane Marketing's social media advertising capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Placester: Real estate marketing platform providing websites, CRM, and lead-generation tools to agents and brokerages. Comparable to O'Kane's HomePages service and overall digital marketing stack for realtors, delivered as a software product.
• Ylopo: Real estate tech company combining AI-driven home valuation tools with Facebook/Instagram lead generation and IDX websites for agents and teams. Comparable on the social ad + website integration dimension, though more tech/SaaS-led than O'Kane's services-led model.
• Real Geeks: Real estate lead generation and CRM platform offering agent websites, IDX, and Facebook advertising tools. Comparable to O'Kane in the integrated website-plus-Meta-ads offering for realtors, though delivered as a SaaS product rather than services.

Direct peers

• Zurple: Real estate marketing automation and lead-generation platform serving agents and developers with behavioral targeting and CRM-driven campaigns. Comparable to O'Kane's Meta-led lead generation and automation engine for property marketing.
• BluCactus: Digital marketing agency offering web design, SEO, social media, and branding services with a focus on real estate and property clients. Comparable to O'Kane in offering integrated digital marketing for real estate professionals.
• Agent Image: Long-standing real estate website design and digital marketing agency providing IDX websites, branding, and SEO for agents, teams, and developers. Comparable to O'Kane's HomePages service line and broader agency offering targeting the same realtor/developer customer base.
• Coffee & Contracts: Real estate marketing and branding agency specializing in print, direct mail, and digital campaigns for agents and brokerages. Comparable to O'Kane in serving realtors and brokerages with project-based marketing packages, particularly on the print and direct-response side.
• Luxury Presence: Real estate marketing platform and agency serving luxury and boutique agents and developers with websites, branding, and digital marketing. Closely comparable to O'Kane Marketing in offering integrated renders, websites, and lead-gen campaigns for property sellouts, though operating at a larger national scale.

Broad incumbents

• CINC (Commissions Inc): Real estate lead generation and website platform providing consumer-facing home search sites and agent marketing tools at national scale. Comparable to O'Kane's HomePages positioning as an alternative to MLS-routed leads, though operating as a broader incumbent platform.
• Compass: National real estate brokerage providing agents with in-house marketing, branding, and digital advertising platforms. Comparable as a broad incumbent offering integrated real estate marketing services to its agent network, though at much larger scale than O'Kane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/okanemarketing
• Facebookfacebook.com/okanemarketing
• LinkedInlinkedin.com/company/okanemarketing
• Instagraminstagram.com/okanemarketing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Kane Marketing