Olatu

What Olatu does

Olatu (legal entity SAS AGINTZA) is a French artisanal producer of fruit and vegetable juices, specialty beverages, and condiment sauces, founded in 2019 and headquartered in Bayonne in the Basque Country, with production and bottling in Bardos. The company operates three sub-brands: Olatu (core organic juices including apple, orange, grapefruit, ACE, and exotic blends), Olatu Lab (innovation line featuring Ginger Beer, tonics with oak-bark infusion developed with Euskaren, and cocktail-oriented mixers), and Adio (artisanal Basque condiment sauces — barbecue, hot sauce, ketchup, mustard — themed around Basque legends). Production uses traditional pressing and pasteurization plus wild-yeast fermentation for the Ginger Beer, with all ingredients selected from named local suppliers (Frédéric's orchard in Mouguerre, Larrère ginger farms in the Landes, Euskaren in Saint-Pée-sur-Nivelle); the entire range is BIO-certified, free of added sugar (under 4.5g/100mL), and packaged in glass bottles with ecological paper labels.

The business operates a dual-channel model. Direct-to-consumer sales run through the company's own e-commerce storefront (olatu-paysbasque.com) with delivery limited to metropolitan France, a 6-bottle minimum order, and per-unit pricing from €2.50 to €8.90. The B2B channel serves bars, restaurants, hotels, caterers, event professionals, and proximity-commerce/organic retailers, processed via the Ankorstore marketplace with 60-day payment terms and complemented by direct sales outreach. Revenue is transactional per-bottle across both channels, with no subscription, licensing, or recurring contract model disclosed. The 11-employee team (4 named operators: Pierre Crusel, Geoffrey Onchalo, Clément Zozaya, Jon Gomez) is founder-owned with no external funding, €1,245 share capital, and operates from a single headquarters in Bayonne, a warehouse in Bayonne, and a bottling site in Bardos.

Customer segments split between B2C health-conscious individual consumers seeking low-sugar artisanal beverages and a curated B2B hospitality portfolio that includes multiple Michelin-starred and Michelin-recommended restaurants (Le Moulin d'Alotz, Les Rosiers, Table des Frères Ibarboure, Ekaitza, Villa de l'Étang Blanc). Marketing is anchored in the Basque regional identity, an active Instagram presence (@olatujus, @adio.sauces), a recipe and news blog, a low-frequency RGPD-compliant newsletter, and recurring cause-marketing collaborations (October Rose with Les Filles du Surf, Les Txapels film support, H2O-URA water-awareness edition with Pascal Elgart).

Name

Olatu

Legal name

SAS AGINTZA

Website

https://olatu-paysbasque.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Olatu is a Basque artisanal producer of organic juices, specialty beverages (Ginger Beer, tonics), and condiment sauces, founded in 2019 and headquartered in Bayonne, France. It sells direct-to-consumer via its e-commerce storefront and B2B to French hospitality through the Ankorstore marketplace.

Ownership category

akta.pro rank

Product category

Artisanal Juices and Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Plant-Based Beverage Production (Oat/Soy/Almond, etc.) (AFAFABAI)

Keywords

• Artisanal fruit juices
• Basque beverages
• Organic ginger beer
• Artisanal condiments
• Alcohol-free cider

Headquarters

HQ city

Bayonne

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Direct-to-consumer sales through own online storefront. Products shipped across metropolitan France with minimum order of 6 bottles. Payment accepted via credit card (Visa, Mastercard, Amex).
2. B2B Reseller & Hospitality Supply: Wholesale supply of juices, beverages, and sauces to bars, restaurants, hotels, caterers, and specialty food retailers. Professional orders facilitated through Ankorstore platform with payment terms at 60 days.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Olatu produces and bottles artisanal fruit and vegetable juices, specialty fermented beverages (including traditional Ginger Beer and oak-bark tonics), alcohol-free cider, and artisanal Basque condiment sauces in the Basque Country. Products are sold under three sub-brands — Olatu (juices), Olatu Lab (innovation beverages for cocktails), and Adio (condiment sauces) — via direct e-commerce to consumers and B2B channels to hospitality and specialty retailers.

Product overview

Olatu is a Basque artisanal producer of fruit and vegetable juices, beverages, and condiments operating three sub-brands: Olatu (core juice brand offering 20+ organic juices including apple, orange, grapefruit, multivitamin, and exotic fruit varieties), Olatu Lab (innovation laboratory featuring specialty beverages like Ginger Beer, tonics, and sodas designed for cocktails), and Adio Sauces (artisanal condiment sauces including barbecue, hot sauce, ketchup, and mustard with Basque legends). The company emphasizes local production in the Basque Country, organic ingredients, no added sugar (natural fruit sugar only), recyclable glass bottles, and eco-friendly paper labels.

Differentiator

Problem solved

Functional benefit

Brands

• Olatu Lab: Innovation laboratory line featuring artisanal ginger beer, tonics, and plant infusions for cocktails.
• Adio

Products and services

• Olatu Artisanal Juices Core Olatu brand offering 20+ organic (BIO) fruit and vegetable juices pressed and bottled in the Basque Country, including apple, orange, grapefruit, grape, multivitamin (ACE), red berries, tomato with Espelette pepper, and exotic varieties. Sold to consumers via own e-commerce and to hospitality professionals via B2B channels.
• Olatu Lab Beverages (Ginger Beer, tonics, cocktails, infusions) Innovation sub-brand offering specialty fermented and infused beverages designed for cocktails and aperitifs, including traditional Ginger Beer (wild-yeast fermented with French ginger from Larrère farms), signature tonic using oak bark infusion instead of quinine, and plant-based cocktails and infusions (e.g., CBD infusion, Tepache). Targeted at consumers and bartenders.
• Adio Artisanal Basque Sauces Adio is Olatu's sauce sub-brand producing artisanal Basque condiment sauces including Barbakoa BBQ sauce with Espelette pepper, spicy Basque sauce, organic artisanal ketchup, and ginger-turmeric mustard. Each sauce is themed around a Basque legendary character (Basajaun, Sorgin, Kokotx, Larmichette, Txomin).
• Cidre Sans Alcool (Alcohol-Free Cider)

Quantifiable outcome

• Sugar content below 4.5g per 100mL in refreshing beverages, among the lowest on the market
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• H2O - URAminorGTM or Marketing Partner · 1 June 2024Ginger Beer limited edition for June 2024 to support Pascal Elgart's 1,000km swim for water awareness. Olatu donates a portion of sales to the H2O - URA association for environmental water projects and film creation about water sustainability.
• Les Filles du SurfcoreGTM or Marketing Partner · 1 January 2022Artist collaboration with Les Filles du Surf, who creates labels for the Eau tropicale October Rose edition. All sales benefits are donated to October Rose breast cancer research. Les Filles du Surf creates works celebrating women's bodies beyond the perfect surfer image.
• Lucas BoulangerieminorStrategic or Co-development Partner · 1 January 2021Collaboration between Olatu and the Lucas bakery chain to create 'La Potion Lucas', a signature beverage with a bear mascot and complex flavor profile referencing honey, blueberries, and berries. The partnership shares artisan values, taste, and quality.
• EuskarencoreStrategic or Co-development Partner · 1 January 2020Euskaren, a specialist and passionate tea and infusion maker in Saint-Pée-sur-Nivelle, collaborated with Olatu since 2020 to develop iced tea recipes and the Olatu Lab range through plant, berry, tea, and fruit infusions. Euskaren also developed an oak bark infusion to replace quinine for bitterness in tonic beverages.
• Les Txapels (film)minorGTM or Marketing PartnerDecember limited edition bottles of pineapple and tomato juice with special labels designed by Yvan Mesmer Dudons. Sales benefits support the production of the film 'Les Txapels' by Lucie Francini, celebrating sorority, friendship, and surfing among four women surfers.
• AnkorstorecoreChannel Partner/ Reseller/ DistributorProfessional B2B marketplace platform through which Olatu processes reseller orders with benefits on delivery and 60-day payment terms for professional clients.
• Larrère FarmsminorOthersGinger supplier for the Ginger Beer product. Ginger cultivated in the Landes region by Larrère farms, making Olatu's Ginger Beer a French-origin product (gingembre français) as highlighted in marketing.
• Matias (Mouguerre Farmer)minorOthersOlatu financially and humanly supports Matias in developing a 2-hectare food forest on his family land in Mouguerre. The partnership includes a crowdfunding campaign and equipment purchases (shredder, landscape assistance, nursery plants, tools, branch chipper, brush cutter, log splitter, greenhouse).

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Biotta: Swiss producer of organic vegetable and fruit juices sold across European specialty retail and hospitality. Comparable to Olatu as a BIO-certified, vegetable-and-fruit-led juice brand with similar ingredient transparency and selective D2C + retail distribution.
• Alain Milliat: French artisanal fruit juice and nectar brand, positioned as a premium alternative to industrial juices, with selective hospitality distribution. Highly comparable to Olatu as an artisanal, single-country French juice producer targeting chefs and premium retail.
• Fever-Tree: Premium mixer brand (tonics, ginger beer, sodas) supplying the cocktail and hospitality channel globally. Closely comparable to Olatu Lab on mixer/tonic positioning, premium hospitality go-to-market, and natural-ingredient messaging (e.g., quinine sourcing, ginger-led SKUs).
• Fentimans: UK-based heritage brand brewing botanically fermented ginger beer, tonics, and soft drinks using traditional methods. Directly comparable to Olatu Lab on traditional wild-yeast fermentation and bartender-targeted mixer positioning.
• Le Petit Olivier: French artisanal producer of condiments, sauces and gourmet pantry items sold in specialty retail. Closely comparable to Olatu's Adio sub-brand on Basque-tinged, locally-produced condiment storytelling and selective premium distribution.
• Val de Rance (Cidre): Leading French craft cidre producer with a presence in both traditional and alcohol-free cider. Directly comparable to Olatu's Cidre Sans Alcool line and shares the French cidre / alcoholic-beverage-alternative category overlap.
• Maison Meneau: French artisanal producer of fruit-based beverages, lemonades and cordials sold through premium retail and hospitality. Highly comparable to Olatu on artisanal positioning, glass-bottle format, and chef/hospitality channels.

Broad incumbents

• Pago (Hochwald): European premium fruit juice brand operating broadly in the chilled and ambient juice category with much wider distribution. Comparable to Olatu as a competing premium juice positioning but at significantly larger scale and broader geography.
• Charles & Alice: Major European producer of fruit compotes, juices and smoothies sold across mainstream retail. Comparable to Olatu on fruit-based ambient beverages but at much larger industrial scale, providing a competitive reference point for scale economics.
• Teisseire (Britvic): Iconic French syrups and beverage brand with broad national distribution. Comparable to Olatu as a competing CPG beverage brand in France, though operating at far larger scale and broader product scope including mixers/flavor bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olatujus
• LinkedInlinkedin.com/company/olatu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olatu