Olivami Association
Olivami ETS is an Italian non-profit association enabling remote adoption of Xylella-resistant olive trees in Salento, Puglia, serving individual consumers and corporate ESG clients through annual subscription tiers that fund reforestation and deliver certified EVO olive oil.
- Company typePrivate
- Founded-
- HeadquartersMartano, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Olivami Association does
Olivami Association (Olivami ETS) is an Italian non-profit association (Ente del Terzo Settore) founded in 2022 and headquartered in Martano, in the Salento region of Puglia, Italy. It addresses the devastation of Salento's olive groves caused by Xylella fastidiosa, which has destroyed over 21 million olive trees in the past five years. The association enables individuals and companies to remotely adopt Xylella-resistant olive trees (Leccino and Favolosa cultivars), with each adoption funding the planting and cultivation of a new tree on land operated by approximately 20 partner agricultural companies across the province of Lecce.
Its core platform is a WooCommerce-based e-commerce site (www.olivami.com) that sells annual tree-adoption subscriptions across four tiers (Basic €31.79, Silver €134.99, Gold €265.19, Platinum €1,268.39). Adopters receive annual EVO olive oil shipments scaled to tree maturity (1–2L per tree at Basic), personalized wooden plaques, adoption certificates, and visit rights to groves in Salento. The technology stack is conventional: WordPress/WooCommerce with Stripe and PayPal for payments, Klaviyo and MailChimp for email, SiteGround for hosting, and standard Google/Facebook tracking pixels — no proprietary AI/ML or advanced tech differentiation.
The business model is hybrid subscription-based: (1) high-volume direct-to-consumer annual adoptions, (2) corporate "Giardino Aziendale" programs (minimum 50 trees, customized B2B contracts with co-branded oil, signage, team-building, and ESG reporting), (3) certified carbon credits from new plantations, (4) gift and wedding-favor products, and (5) a referral network of 50+ Salento accommodations (OlivaMi Club). To date, the association reports 60,000+ trees adopted, 85,000+ new trees planted, 230+ corporate gardens, and 24 disclosed enterprise participants including Deloitte, Merck, Xerox, Lundbeck, and BCC banks. With only 5 employees, operations are lean and dependent on partner farms for physical infrastructure.
Olivami Association firmographics
Firmographics- Name
- Olivami Association
- Legal name
- Olivami ETS
- Website
- https://olivami.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olivami ETS is an Italian non-profit association enabling remote adoption of Xylella-resistant olive trees in Salento, Puglia, serving individual consumers and corporate ESG clients through annual subscription tiers that fund reforestation and deliver certified EVO olive oil.
- Ownership category
- akta.pro rank
Olivami Association industry classification
Industry- Product category
- Sustainable Agriculture
- NAICS
- Oilseed (except Soybean) Farming (11112), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Agricultural Production-Crops (100), Forestry (800), Fats & Oils (2070)
- akta.pro primary industry
- Olive Groves (Olives for Oil & Table) (AFAGACAG)
- akta.pro secondary industries
- Invasive Species Control & Site Restoration (Pre/Post Planting) (AFAMACAN), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), High-Oleic & Specialty Oilseed Oils (AFAJALAC)
Keywords
Where Olivami Association is headquartered
LocationHeadquarters
- HQ city
- Martano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Olivami Association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Olive Tree Adoption Subscriptions: Annual adoption fees for olive trees (Basic 1 tree, Silver 5 trees, Gold 10 trees, Platinum 50 trees). Adoption is structured as a subscription product with annual renewal. Customers receive EVO olive oil deliveries proportional to trees adopted, plus certificates and visit rights.
- Corporate Giardino Aziendale (Corporate Olive Gardens): Companies adopt minimum 50 olive trees to create branded corporate olive gardens. Includes co-branded oil labeling, wooden signage with company logo, team building events, and olive tree gifting to clients/partners.
- Carbon Credits: Sale of certified carbon credits generated from new olive tree plantations in Salento. Companies can use these credits for ESG reporting and carbon offset strategies.
- Regeneration Projects: Medium to long-term environmental regeneration projects co-developed with companies, potentially structured for carbon credit certification, with project timelines up to 20 years.
- Gift Tree Packages: Adoption plans sold as gifts for occasions such as weddings, births, and anniversaries. Includes personalized certificates and messages delivered on specified dates.
- Solidarity Wedding Favors (Bomboniere Solidali): Olive tree adoptions sold as wedding favors, combining ceremonial gifts with environmental impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic – 1 Olive Tree: €31.79/year, 150 kg CO2 offset/year, 1L oil (years 1-3), 1.5L (years 4-5), 2L (year 6+) |
| Subscription | Annual | Silver – 5 Olive Trees: €134.99/year, 750 kg CO2 offset/year, 5L oil (years 1-3), 7.5L (years 4-5), 10L (year 6+) |
| Subscription | Annual | Gold – 10 Olive Trees: €265.19/year, 1,500 kg CO2 offset/year, 10L oil (years 1-3), 15L (years 4-5), 20L (year 6+) |
| Subscription | Annual | Platinum – 50 Olive Trees: €1,268.39/year, 7,500 kg CO2 offset/year, 50L oil (years 1-3), 75L (years 4-5), 100L (year 6+) |
| Subscription | Annual | Corporate Giardino Aziendale: Minimum 50 trees, customized pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Olivami Association product offering
Product offeringCore offering
Olivami ETS is a non-profit association that sells annual subscriptions for the remote adoption of newly planted olive trees in Salento, Puglia, Italy, regenerating groves devastated by Xylella fastidiosa. Adopters pay recurring annual fees for 1 to 50 olive trees (€31.79–€1,268.39) and receive annual shipments of certified EVO olive oil, unique adoption certificates, personalized wooden plaques placed on their trees, CO2 absorption certificates, and visit rights to the olive grove. Corporate clients also purchase branded Giardino Aziendale (50+ trees), long-horizon regeneration projects (up to 20 years), and certified carbon credits for ESG reporting.
Product overview
Olivami Association operates a non-profit olive tree adoption platform focused on regenerating Salento's olive groves affected by Xylella. The core offering consists of four adoption tiers (Basic, Silver, Gold, and Platinum) allowing individuals to adopt 1-50 olive trees annually, receiving certified EVO olive oil shipments and carbon offset certificates. The product portfolio extends to corporate solutions including Giardino Aziendale (Corporate Garden) for businesses adopting 50+ trees with co-branding options, environmental regeneration projects with 20-year horizons, and certified carbon credits. Supporting offerings include olive tree gifting services, solidarity wedding favors, an affiliated accommodations network (OlivaMi Club), and tree visitation programs. The platform is built on WooCommerce with Stripe and PayPal payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic – 1 Olive Tree Adoption Entry-level annual adoption subscription for a single newly planted olive tree in Salento at €31.79 per year, providing 150 kg/year CO2 absorption, an annual EVO olive oil delivery (1 liter in years 1–3, 1.5 liters in years 4–5, 2 liters from year 6), a unique adoption certificate, a personalized wooden plaque, and visit rights to the grove.
- Silver – 5 Olive Trees Adoption Mid-tier annual adoption subscription for 5 olive trees at €134.99 per year, providing 750 kg/year CO2 absorption and annual EVO oil delivery (5 liters in years 1–3, scaling to 10 liters from year 6), with adoption certificates and personalized plaques for each tree.
- Gold – 10 Olive Trees Adoption Premium annual adoption subscription for 10 olive trees at €265.19 per year, providing 1,500 kg/year CO2 absorption and escalating EVO oil delivery (10 liters in years 1–3, up to 20 liters from year 6), with certificates and plaques.
- Platinum – 50 Olive Trees Adoption High-volume annual adoption subscription for 50 olive trees at €1,268.39 per year, providing 7,500 kg/year CO2 absorption and EVO oil delivery (50 liters in years 1–3, scaling to 100 liters from year 6), with certificates and plaques for each tree.
- Giardino Aziendale (Corporate Garden) Corporate olive tree adoption program (minimum 50 trees, customized pricing) enabling businesses to create a branded corporate olive grove with co-branded oil labels, wooden signage with company logo, a Certificate of Garden Creation, the ability to gift adopted trees to clients/employees, team building events at the grove, and ESG benefits.
- Environmental Regeneration Projects (Progetti di Rigenerazione Ambientale) Medium to long-term environmental regeneration projects co-developed with companies, spanning up to 20 years, focused on new olive tree plantation with measurable environmental, social, and economic benefits, and optional carbon credit certification.
- Italian Certified Carbon Credits (Progetti Italiani di Compensazione CO2) Sale of certified carbon credits generated from new olive tree plantations in Salento with full traceability to real regeneration projects and Italian certification, for company ESG reporting and carbon offset strategies.
- Gift an Olive Tree (Regala un Ulivo) Gifting service allowing individuals to give olive tree adoptions as symbolic gifts for births, weddings, anniversaries, and birthdays, with customizable certificates and messages delivered on specified dates.
- Solidarity Wedding Favors (Bomboniere Solidali) Eco-friendly wedding and event favors enabling couples to gift olive tree adoptions to wedding guests instead of traditional favors, supporting Salento regeneration.
- OlivaMi Shop Separate online shop (www.shop.olivami.com) for purchasing additional olive oil products and merchandise beyond the adoption program benefits.
- Visit Your Olive Tree (Visita il tuo Ulivo) Olive tree visitation service enabling adopters to visit their adopted trees in Salento, with an online booking system for guided tours and grove locations.
- OlivaMi Club / Affiliated Accommodations Network (Strutture Convenzionate) Loyalty program providing adopters with discount codes at 50+ partner hotels, B&Bs, restaurants, resorts, camping sites, and beach clubs across Salento.
Quantifiable outcome
- 21 million olive trees destroyed by Xylella in Salento in the past 5 years, driving urgent need for reforestation
- +4 more outcomes
Companies that use Olivami Association
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles2 records
Olivami Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Olivami Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Agricultural Companies (Olivami Association Partners)coreOlivami unites approximately 20 agricultural companies (aziende agricole) from the province of Lecce. These partner farms provide the land, planting infrastructure, and ongoing cultivation for the olive tree adoption program. The main planting ground is in the countryside around Carpignano Salentino, with additional groves in Martano, Melendugno, Serrano, and Borgagne.
- Affiliated Accommodation Facilitiesminor50+ partner hotels, B&Bs, swimming pools/beach resorts, restaurants, camping sites, and vacation villages across Salento. Partners receive increased visibility on Olivami's website, social media promotion, and dedicated sections. Adopters receive discount codes (OlivaMi Club) for stays at partner facilities. Partners contribute to local Salento tourism growth.
- Raw ExpressminorCourier service used for shipping olive oil deliveries to adopters throughout Italy and internationally. Raw Express handles all physical product distribution.
- StripecorePayment processing platform used for credit/debit card transactions on the Olivami website. Stripe handles secure payment processing without Olivami accessing sensitive payment data.
- PayPalcoreDigital payment platform available as a payment method for adopters. PayPal enables secure online transactions and supports credit card payments through its platform.
Scale indicators15 records
Expansion highlights5 records
Olivami Association competitors and assessment
Company assessmentDirect peers
- Treedom: Italy-headquartered B2C/B2B platform enabling remote adoption of trees (including olives) funded by individuals and corporations. Closest direct analog in terms of adoption-subscription model, ESG positioning, and corporate tree-gifting use cases.
- Tree-Nation: Online platform enabling individuals and companies to plant and fund trees in reforestation projects worldwide. Closely mirrors Olivami's remote tree adoption plus corporate tree-gifting mechanics.
- Reforest Action: French-led reforestation platform funding tree-planting projects through corporate and individual sponsors. Comparable model of funded planting tied to corporate ESG commitments, with a similar geographic Mediterranean focus.
- Ecologi: Subscription-based climate-action platform where individuals and companies fund reforestation and carbon offset projects. Highly comparable in B2C subscription mechanics and corporate carbon/ESG partnerships.
Emerging players
- Veritree: Tech-enabled reforestation platform offering verified tree-planting with on-the-ground monitoring for carbon and ESG buyers. Overlaps with Olivami on tree-tracking, corporate ESG delivery, and carbon-credit integration.
- PUR Projet: Regenerative agriculture and agroforestry project developer partnering with corporates. Comparable in the regenerative-agriculture and corporate-sustainability channel, though with broader crop and geographic scope.
- Cool Effect: Nonprofit carbon offset marketplace curating high-quality forestry and land-based projects. Comparable non-profit mission and consumer-facing carbon product positioning.
- Pachama: Marketplace for nature-based carbon credits with technology-driven verification. Relevant on the carbon-credit side of Olivami's business, particularly for corporate ESG buyers.
Broad incumbents
- ClimatePartner: Provider of carbon offsetting and climate action solutions to European businesses. Comparable in serving corporate carbon-offset and ESG-reporting needs, though broader in scope than Olivami.
- South Pole Group: Large established carbon project developer and credit seller serving global corporate ESG demand. Comparable as a competitor/supplier in the voluntary carbon market that Olivami targets with its Salento credits.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Olivami Association social profiles
Digital presenceOlivami Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivami Association leadership team
Management profileNumber of profiles
Olivami Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivami Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivami Association
What does Olivami Association do?
Olivami ETS is a non-profit association that sells annual subscriptions for the remote adoption of newly planted olive trees in Salento, Puglia, Italy, regenerating groves devastated by Xylella fastidiosa. Adopters pay recurring annual fees for 1 to 50 olive trees (€31.79–€1,268.39) and receive annual shipments of certified EVO olive oil, unique adoption certificates, personalized wooden plaques placed on their trees, CO2 absorption certificates, and visit rights to the olive grove. Corporate clients also purchase branded Giardino Aziendale (50+ trees), long-horizon regeneration projects (up to 20 years), and certified carbon credits for ESG reporting.
Is Olivami Association a public or private company?
Olivami Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Olivami Association founded?
Olivami Association was founded in -1. It employs 1 to 10 people.
Where is Olivami Association based?
Olivami Association is headquartered in Martano, Italy, in the Europe region.
How does Olivami Association make money?
Six revenue lines are on record. Olive Tree Adoption Subscriptions are the primary driver. The others are corporate Giardino Aziendale (Corporate Olive Gardens), carbon Credits, regeneration Projects, gift Tree Packages and solidarity Wedding Favors (Bomboniere Solidali).
Who are Olivami Association's main competitors?
Direct peers on record are Treedom, Tree-Nation, Reforest Action and Ecologi. Emerging players are Veritree, PUR Projet, Cool Effect and Pachama. Broad incumbents are ClimatePartner and South Pole Group.
Does Olivami Association have an API?
No public API is recorded for Olivami Association.
What industry is Olivami Association in?
Olivami Association's product category is Sustainable Agriculture. Its primary akta.pro industry code is AFAGACAG, Olive Groves (Olives for Oil & Table), with a secondary code of AFAMACAN, Invasive Species Control & Site Restoration (Pre/Post Planting). Its NAICS code is 11112 and its SIC code is 100.