Oma Coby's Oliebollenbar

What Oma Coby's Oliebollenbar does

Oma Coby's Oliebollenbar is the trading name of Stichting Uit Mijn Bol, a Dutch non-profit foundation registered in Amsterdam that operates a seasonal e-commerce and pop-up food business built around a decades-old family recipe for oliebollen (traditional Dutch fried dough balls), marketed under the name "Cobybollen" after 99-year-old Oma Coby. The foundation sells 10-packs of Cobybollen in two variants (with raisins at €20 and without raisins at €20), accepts direct donations at €10, €50, and €100 tiers, and offers a B2B corporate ordering service with dedicated December delivery. Distribution is direct-to-consumer via an e-commerce storefront combined with time-boxed pickup locations across nine Dutch cities (Amsterdam, Aalsmeer, Delft, Den Haag, Deventer, Eindhoven, Haarlem, Rotterdam, Utrecht).

The operating model is highly seasonal, concentrated in the December holiday window, with a stated production capacity of 25,000 oliebollen per campaign. The recipe itself is treated as a trade secret and is the principal proprietary asset. Operations are managed by Oma Coby's grandson, Mark Simoons, alongside a small core team of brand, photography, PR, and creative contributors, supported by a volunteer network ("Coby's vrienden"). Marketing is driven by organic social media (Instagram), email, earned media/PR, and word-of-mouth, with the emotional story of Oma Coby as the central hook.

The business model is mission-driven rather than profit-driven. Proceeds from oliebollen sales and donations are committed to Stichting De Tijdmachine, a partner since 2013, which organizes "Gouwe Ouwe" events in elderly care centers — dining halls transformed into 1960s/70s-style bars with live music — aimed at combating loneliness among Dutch seniors. The stated social-impact unit economics are €1 per oliebol donated and €10 per elderly attendee supported, with a campaign goal of funding 2,500 elderly attendances per season. The company has no external equity funding and is not investor-backed.

Name

Oma Coby's Oliebollenbar

Legal name

Stichting Uit Mijn Bol

Website

https://omacobysoliebollenbar.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Oma Coby's Oliebollenbar is a Dutch non-profit foundation that sells seasonal packs of traditional oliebollen (Cobybollen) via e-commerce and pickup locations across nine Dutch cities, with proceeds funding Stichting De Tijdmachine's events combating elderly loneliness.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Oliebollen Sales: Selling traditional Dutch oliebollen (Cobybollen) to consumers and businesses. Products sold in packs of 10, with option to add donation to charity.
2. Donations: Direct monetary donations from supporters. Donation tiers at €10, €50, and €100. Donors receiving €100+ can attend a Gouwe Ouwe event.
3. Corporate/B2B Orders: Bulk orders for businesses as Christmas gifts, corporate events, or Christmas packages. Special delivery service for larger business orders during December.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oma Coby's Oliebollenbar is a seasonal Dutch e-commerce food initiative that sells traditional Dutch oliebollen ("Cobybollen") made from a secret decades-old family recipe of 99-year-old Oma Coby, sold in packs of 10 at €20 per pack with optional raisins. The venture also accepts tiered charitable donations (€10, €50, €100) and offers a B2B corporate bulk-ordering service for Christmas gifts and events, with all proceeds directed toward Stichting De Tijdmachine's "Gouwe Ouwe" events fighting elderly loneliness.

Product overview

Oma Coby's Oliebollenbar is a seasonal e-commerce platform selling Dutch oliebollen (fried dough balls) made from a secret family recipe passed down from Oma Coby, a 99-year-old grandmother. The core product line consists of Cobybollen available in two variants: with raisins and without raisins, sold in packs of 10 at €20 per pack. The company also offers monetary donations (€10, €50, €100) to support its charitable mission, B2B corporate ordering services, and vouchers for partner venue Mooie Boules. All proceeds fund Stichting De Tijdmachine's 'Gouwe Ouwe' events that combat loneliness among elderly Dutch citizens by recreating 1960s/70s dancing venues with live music.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 Cobybollen met krenten Pack of 10 traditional Dutch oliebollen (fried dough balls) made with raisins using Oma Coby's decades-old secret family recipe, sold to individual consumers and businesses for €20 per pack.
• 10 Cobybollen zonder krenten Pack of 10 traditional Dutch oliebollen (fried dough balls) made without raisins using the same secret family recipe from Oma Coby, sold for €20 per pack.
• Doneer €10,- Direct monetary donation of €10 supporting Stichting De Tijdmachine's efforts to combat loneliness among elderly people in the Netherlands through "Gouwe Ouwe" events.
• Doneer €50,- Direct monetary donation of €50 supporting Stichting De Tijdmachine's "Gouwe Ouwe" events for elderly people in care homes.
• Doneer €100,- Direct monetary donation of €100 supporting Stichting De Tijdmachine; donors at this level receive an invitation to attend a "Gouwe Ouwe" event.
• Mooie Boules Voucher Free game voucher for Mooie Boules venues in the Netherlands, valid December 2025 through January 2026, allowing one free game per grandparent to play with family members.
• Cobybollen Zakelijk (B2B) Corporate oliebollen ordering service for businesses, including bulk orders, corporate Christmas gifts, office party catering, and special delivery for larger December orders.

Quantifiable outcome

• €1 per oliebol goes to Stichting De Tijdmachine for organizing Gouwe Ouwe events
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Stichting De TijdmachinecoreStrategic or Co-development Partner · 1 January 2013Charitable foundation that organizes 'Gouwe Ouwe' events in elderly care centers. These events transform dining halls into 1960s/70s style bars with live music to combat elderly loneliness. Oma Coby's Oliebollenbar donates €1 per oliebol sold and aims to provide 2,500 elderly with free event access.
• Mooie BoulescoreStrategic or Co-development PartnerSocial partner and national partner of Oma Coby. Locations serve as pickup points and attention is raised for elderly loneliness. Partnership announced in context of December 2025/January 2026 voucher program for free games with grandparents.
• Ballonnenservice.nlminorGTM or Marketing PartnerProvides balloon decoration for events.
• PaardekooperminorOthersWholesale packaging supplier for products.
• De VondeltuinminorChannel Partner/ Reseller/ DistributorPick-up location in Amsterdam.
• On The RockminorChannel Partner/ Reseller/ DistributorPick-up location in Aalsmeer.
• Digital FCminorGTM or Marketing PartnerOnline marketing agency.
• Tante TiniminorGTM or Marketing PartnerCreative video agency.
• Studio StempelminorGTM or Marketing PartnerProvides personalized stamps.
• Parlour AmsterdamminorOthersHair and beauty salon.
• Multi SuppliesminorOthersPrinting and office supplies provider.
• Beep For HelpminorOthersHousehold help provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• VriendenLoterij: Dutch charity lottery funding health and welfare causes through recurring consumer donations. Comparable as a Netherlands-based donation-driven organization that channels consumer payments into charitable outcomes with tiered engagement.
• Stichting Jarige Job: Dutch charitable foundation funding birthday celebrations for children in poverty. Comparable as a Dutch Stichting running donation-driven campaigns where consumers fund specific outcomes (in this case, social impact) tied to small purchase or gift moments.

Broad incumbents

• FEBO: Dutch automated food retail chain (wall-automated kroketten, burgers, frikandellen) with iconic Dutch street-food positioning. Comparable as a Dutch branded specialty food retailer with strong local consumer recognition and impulse-purchase model.
• Jumbo: Second-largest Dutch supermarket chain, competing directly with Albert Heijn on seasonal bakery items including oliebollen. Comparable as a broad food retailer in the same Dutch consumer purchase context.
• Albert Heijn: Largest supermarket chain in the Netherlands with national distribution and a broad bakery/donut assortment including oliebollen in season. Comparable as the dominant incumbent channel competing for the same seasonal treat purchase occasion.
• Domino's Pizza Netherlands: Major Dutch delivery and e-commerce food brand operating at scale with strong B2C and B2B order flows. Comparable as a Dutch food brand operating D2C e-commerce plus multi-city fulfillment and B2B corporate ordering infrastructure.
• HEMA: Iconic Dutch variety retailer with a food category including seasonal baked goods. Comparable as a mass-market Dutch branded retailer leveraging national scale and household recognition.
• Bakker Bart: Dutch multi-location bakery chain selling fresh baked goods including seasonal oliebollen and appelflappen. Comparable as a Dutch specialty baked-goods retailer with established storefront distribution.

Emerging players

• Picnic: Dutch app-based online-only grocery retailer with home delivery model. Comparable as a digitally native Dutch food brand using e-commerce and routing infrastructure to serve distributed consumer demand efficiently.

Direct peers

• Kees van der Geest: Famous Amsterdam-based oliebollen professional baker selling traditional Dutch oliebollen seasonally through fixed-location stalls. Directly comparable product, season, and Dutch consumer focus to Oma Coby's Oliebollenbar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/omacoby
• LinkedInlinkedin.com/company/oma-coby-s-oliebollen-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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