What Revista O Mecânico does

Revista O Mecânico, operated by INFINI EDITORA LTDA, is a Brazilian vertical media company serving professional mechanics in the automotive aftermarket. Founded in 1982 and headquartered in São Paulo, it operates as a multi-channel platform combining a monthly print magazine (with edition 386 published as of July 2026), a digital news portal at omecanico.com.br, a YouTube channel (O Mecâniconline), a daily email newsletter, and the annual Congresso Brasileiro do Mecânico event. The primary audience consists of professional mechanics working on light and heavy vehicles across Brazil, reached through paid annual subscriptions, courtesy distribution (ROD), and digital channels.

The company monetizes through three core revenue streams: recurring print and digital magazine subscriptions priced at R$ 90.00 per year for twelve monthly deliveries; advertising sold to automotive parts manufacturers, lubricant brands, tool companies, and OEMs targeting the professional mechanic segment; and event revenue from the annual Congresso Brasileiro do Mecânico, which features exhibitor stands, Technical Boxes (hands-on workshops introduced in 2019), and lectures. Adjacent product lines include the Mecânico Pro professional services sub-brand, Curso do Mecânico (online technical courses), and a digital archive of past editions available as free PDF downloads from 2007 to present. The editorial portfolio spans cooling systems, charging/starting, air conditioning, brakes, diesel mechanics, transmissions, hybrids and electrics, and workshop management.

Revista O Mecânico holds the longest-running media brand in Brazil's automotive maintenance segment, with edition 386 in production and a 30+ exhibitor base at its 2026 congress that includes Volkswagen, Renault, Nissan, Schaeffler, Continental, Castrol, Mann-Filter, Delphi, Valvoline, Texaco, and Mopar. The company operates with approximately 36 employees, is privately held with no disclosed external investment or parent company, and has no AI/ML capabilities evident in its current product set. The ownership structure is described as founder/management-controlled, with no public ticker or exchange listing.

Name

Revista O Mecânico

Legal name

INFINI EDITORA LTDA

Website

https://omecanico.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian vertical media company founded in 1982, serving professional mechanics across Brazil through a monthly print magazine, digital portal, YouTube channel, daily newsletter, and the annual Congresso Brasileiro do Mecânico event.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Annual subscription model where readers pay R$ 90.00 for 12 months of magazine deliveries to their address
2. Advertising: Advertising space sold to automotive parts manufacturers, oil companies, tool companies, and other businesses in the automotive aftermarket sector
3. Events: Organizing the annual Congresso Brasileiro do Mecânico (Brazilian Mechanic Congress) with exhibitor stands, technical boxes, and lectures

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Revista O Mecânico is a Brazilian automotive maintenance media company that publishes a monthly technical magazine for professional mechanics of light and heavy vehicles, sustained by annual subscriptions (R$ 90.00/year) and advertising from aftermarket parts, lubricant, and tool brands. It operates a digital news portal, a daily email newsletter, a YouTube technical video channel, online training courses (Curso do Mecânico), a paid professional service (Mecânico Pro), and the annual Congresso Brasileiro do Mecânico event, creating a multi-channel content and event platform for the Brazilian automotive aftermarket.

Product overview

Revista O Mecânico is a Brazilian automotive maintenance publication with over 40 years of history, offering a platform of products including a monthly technical magazine, a news portal with exclusive content, a daily newsletter, digital archives of past editions, and the annual Congresso Brasileiro do Mecânico event. The portfolio also includes online training courses through Curso do Mecânico and the Mecânico Pro premium service.

Differentiator

Problem solved

Functional benefit

Brands

• Mecânico Pro: Professional services platform for mechanics
• Curso do Mecânico
• Congresso Brasileiro do Mecânico
• O Mecânico Responde
• Abílio Responde

Products and services

• Revista O Mecânico (Monthly Print Magazine) Monthly technical magazine aimed at professional mechanics of light and heavy vehicles, providing technical content, repair procedures, diagnostic guides, and automotive industry news. Available by annual subscription (R$ 90.00/year) and courtesy distribution.
• Portal O Mecânico (Digital News Portal) Website providing daily news, exclusive content, full magazine articles, and technical videos from the O Mecâniconline YouTube channel, serving professional mechanics in Brazil.
• Newsletter O Mecânico Daily email newsletter delivering automotive news and technical updates to professional mechanics and subscribers.
• Congresso Brasileiro do Mecânico (CBM) Annual in-person event bringing together automotive mechanics, parts manufacturers, and suppliers for technical training, workshops, lectures, and networking. Includes exhibitor stands, technical boxes, and live demonstrations.
• Curso do Mecânico Online technical courses for mechanics covering topics such as automotive air conditioning diagnosis and other maintenance procedures.
• Mecânico Pro Professional services platform offering additional resources and tools for automotive professionals beyond the standard magazine subscription.
• Edições Anteriores (Digital Magazine Archive) Archive of past magazine editions available as downloadable PDFs, covering automotive maintenance content from 2007/2008 to present.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered minor.

• ACDelcominorStrategic or Co-development Partner · 1 January 2026Participant in the 9th Congresso Brasileiro do Mecânico as an exhibitor, showcasing automotive parts and solutions to professional mechanics attending the event
• CastrolminorStrategic or Co-development Partner · 1 January 2026Lubricant brand participant in the 9th Congresso Brasileiro do Mecânico, engaging with automotive maintenance professionals at the annual event
• Mann-FilterminorStrategic or Co-development Partner · 1 January 2026Filter manufacturer participant in the 9th Congresso Brasileiro do Mecânico, showcasing filtration solutions to mechanics
• VolkswagenminorStrategic or Co-development Partner · 1 January 2026Automaker participant in the 9th Congresso Brasileiro do Mecânico, engaging with the professional mechanic community
• RenaultminorStrategic or Co-development Partner · 1 January 2026Automaker participant in the 9th Congresso Brasileiro do Mecânico, connecting with independent mechanics
• NissanminorStrategic or Co-development Partner · 1 January 2026Automaker participant in the 9th Congresso Brasileiro do Mecânico, showcasing products and engaging with mechanics
• Schaeffler (INA, FAG, LuK)minorStrategic or Co-development Partner · 1 January 2026Aftermarket parts manufacturer (旗下品牌INA, FAG, LuK) participant in the 9th Congresso Brasileiro do Mecânico, demonstrating technical expertise to mechanics
• DelphiminorStrategic or Co-development Partner · 1 January 2026Aftermarket parts and diagnostics participant in the 9th Congresso Brasileiro do Mecânico, providing technical information to mechanics
• DaycominorStrategic or Co-development Partner · 1 January 2026Automotive components manufacturer participant in the 9th Congresso Brasileiro do Mecânico, engaging with the professional community
• KYBminorStrategic or Co-development Partner · 1 January 2026Suspension components manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• NTNminorStrategic or Co-development Partner · 1 January 2026Bearing manufacturer participant in the 9th Congresso Brasileiro do Mecânico, showcasing products to mechanics
• ValvolineminorStrategic or Co-development Partner · 1 January 2026Lubricant brand participant in the 9th Congresso Brasileiro do Mecânico
• MoparminorStrategic or Co-development Partner · 1 January 2026FCA/Mopar parts brand participant in the 9th Congresso Brasileiro do Mecânico
• ElringminorStrategic or Co-development Partner · 1 January 2026Gaskets and sealing solutions participant in the 9th Congresso Brasileiro do Mecânico
• WEGAminorStrategic or Co-development Partner · 1 January 2026Aftermarket parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• AuthomixminorStrategic or Co-development Partner · 1 January 2026Diagnostic tools and equipment manufacturer celebrating 20 years in 2025, participant in the 9th Congresso Brasileiro do Mecânico
• ContinentalminorStrategic or Co-development Partner · 1 January 2026Automotive parts and technology company participant in the 9th Congresso Brasileiro do Mecânico
• CircularminorStrategic or Co-development Partner · 1 January 2026Auto parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• Consórcio LDMminorChannel Partner/ Reseller/ Distributor · 1 January 2026Business consortium participant in the 9th Congresso Brasileiro do Mecânico
• Consórcio do MecânicominorChannel Partner/ Reseller/ Distributor · 1 January 2026Specialized consortium for mechanics participating in the 9th Congresso Brasileiro do Mecânico
• YPF LubrificantesminorStrategic or Co-development Partner · 1 January 2026Lubricant manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• Imperial FerramentasminorStrategic or Co-development Partner · 1 January 2026Tools manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• SataminorStrategic or Co-development Partner · 1 January 2026Tools manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• TirrenominorStrategic or Co-development Partner · 1 January 2026Automotive parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• MS MotorserviceminorStrategic or Co-development Partner · 1 January 2026Motor and vehicle parts distributor participant in the 9th Congresso Brasileiro do Mecânico
• Allen/AmortecedoresminorStrategic or Co-development Partner · 1 January 2026Shock absorber manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• MenilminorStrategic or Co-development Partner · 1 January 2026Auto parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• RanalleminorStrategic or Co-development Partner · 1 January 2026Auto parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• AxtorminorStrategic or Co-development Partner · 1 January 2026Auto parts distributor participant in the 9th Congresso Brasileiro do Mecânico
• Bpro AutominorStrategic or Co-development Partner · 1 January 2026Auto parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• Loja do MecânicominorChannel Partner/ Reseller/ Distributor · 1 January 2026Online store for mechanics' tools and equipment participant in the 9th Congresso Brasileiro do Mecânico
• MecProminorStrategic or Co-development Partner · 1 January 2026Professional tools brand participant in the 9th Congresso Brasileiro do Mecânico
• Mestre das VansminorStrategic or Co-development Partner · 1 January 2026Van parts specialist participant in the 9th Congresso Brasileiro do Mecânico
• Urba-BrosolminorStrategic or Co-development Partner · 1 January 2026Auto parts manufacturer participant in the 9th Congresso Brasileiro do Mecânico
• SustaineraminorStrategic or Co-development Partner · 1 January 2026Sustainable automotive solutions participant in the 9th Congresso Brasileiro do Mecânico
• TexacominorStrategic or Co-development Partner · 1 January 2026Lubricant brand participant in the 9th Congresso Brasileiro do Mecânico
• MotorcraftminorStrategic or Co-development Partner · 1 January 2026Ford's parts brand participant in the 9th Congresso Brasileiro do Mecânico

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Auto Esporte: Brazilian automotive magazine published by Editora Globo, one of the country's most established automotive media brands. Comparable as a national automotive publication in Brazil, though it targets consumers rather than professional mechanics.
• Automotive News: The leading global B2B automotive industry publication, covering OEMs, suppliers, and dealer networks. Comparable to Revista O Mecânico as a multi-decade B2B automotive media brand serving the industry with editorial, data, and events.
• Quatro Rodas: Brazilian automotive media brand published by Editora Abril, covering vehicles and the automotive industry nationally. Comparable to Revista O Mecânico as a long-running Brazilian automotive publication, though it is consumer-focused rather than professional mechanic-focused.
• Car and Driver Brasil: Brazilian edition of the global Car and Driver automotive media brand. Comparable as a multi-platform Brazilian automotive content brand with national reach, competing for the same advertising budgets from OEMs and parts suppliers.
• Motor1.com Brasil: Brazilian edition of the global Motor1 automotive media network, part of Motorsport Network. Comparable as a multi-platform Brazilian automotive content brand with national reach, though consumer-focused rather than professional.

Emerging players

• Webmotors: Brazilian online automotive marketplace and content platform, owned by Cars.com. Comparable as a digital-first Brazilian automotive media business with national reach, though focused on vehicle sales rather than professional mechanic content.
• Autopeças Show: Brazilian automotive aftermarket trade show and exhibition event. Comparable as a key event in the Brazilian aftermarket calendar, directly competing with the Congresso Brasileiro do Mecânico for aftermarket exhibitor and attendee mindshare.

Direct peers

• Carplace: Brazilian automotive content and news site covering launches, reviews, and industry news. Comparable as a Brazilian digital automotive media outlet competing for audience attention and automotive advertising budgets.
• Autoo: Brazilian automotive content portal covering news, reviews, and technical content for car buyers and enthusiasts. Comparable as a Brazilian digital automotive media outlet with national reach, though with a consumer rather than professional mechanic focus.
• Brasil Auto Parts: Brazilian automotive aftermarket services and parts platform focused on the replacement parts ecosystem. Comparable as a Brazilian aftermarket-focused media/business serving the same professional mechanic and parts supplier customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OMecaniconline
• Facebookfacebook.com/omecanico
• LinkedInlinkedin.com/company/revistaomecanico
• Instagraminstagram.com/revistaomecanico

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista O Mecânico