What Onic Pakistan does

Onic Pakistan is a digital-first consumer telecom brand operated as a sub-brand of Pak Telecom Mobile Limited (PTML), a private limited company domiciled in Pakistan. The company sells prepaid mobile connectivity to individual consumers in Pakistan, offering physical SIM cards and eSIMs with 4G LTE service and a phased 5G rollout. Its product portfolio spans weekly, monthly, annual, group, and roaming plans, with data allocations ranging from 30GB to 250GB per cycle and prices from PKR 500 to PKR 4,390.

The technology stack is built on PTML's underlying 4G LTE network infrastructure with planned 5G expansion, layered with a self-serve digital platform comprising the onic.pk website and iOS/Android mobile applications. Notable product features include in-app mobile number port-in, preferred number selection, data rollover across billing cycles, free eSIM or physical SIM provisioning, a loyalty program, golden number selection, and an AI-powered support feature branded 'Onic AI' with a ChatGPT integration bundled into premium tiers.

Onic makes money almost exclusively through prepaid consumer revenue: recurring top-ups and plan renewals (subscription), one-time SIM/eSIM provisioning fees, and usage-based international roaming across Saudi Arabia, UAE, UK, Turkey, and global destinations. Distribution is multi-channel — direct via website and mobile app, plus a franchisee network and SIM pickup points — and is supported by device co-marketing partnerships with Apple, Samsung, and Nothing, and content partnerships with Tapmad, Vouch365, and Pandapro that bundle third-party benefits into premium plans.

Name

Onic Pakistan

Legal name

Pak Telecom Mobile Limited

Website

https://onic.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Onic Pakistan is a digital-first prepaid telecom brand operated by Pak Telecom Mobile Limited, offering 4G/5G SIM and eSIM plans to individual consumers in Pakistan through an app-centric platform supplemented by franchisees and content partnerships.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Prepaid Mobile Data Plans: Onic generates revenue primarily through prepaid mobile data plans sold directly to consumers. Plans are available in weekly, monthly, annual, group, and roaming variants with varying data allocations and price points. Revenue is recurring based on customer plan renewals.
2. SIM Card Sales: Revenue from initial SIM card provisioning, including both physical SIM cards and eSIM activations.
3. Roaming Services: International roaming plans for travel to Saudi Arabia, UAE, UK, and Turkey generating additional revenue from Pakistani travelers and international visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Onic Pakistan is a digital-first mobile telecom brand that sells prepaid mobile connectivity to individual consumers in Pakistan, delivered entirely through its app. It provides 4G/5G SIM and eSIM services, a portfolio of data, voice, SMS, and roaming plans across weekly, monthly, annual, group, and location-based tenures, and bundles value-added perks such as streaming access and lifestyle discounts via partner integrations.

Product overview

Onic Pakistan is a digital telecom brand operated by Pak Telecom Mobile Limited, offering mobile SIM services (both physical and eSIM) with various data and voice plans. The core product portfolio includes Weekly, Monthly, Annual, Group, Roaming, and Location-Based Plans with tiered data allowances (40GB to 250GB). The platform differentiates through value-add services including Telco In An App (in-app mobile number port-in, preferred number selection), Data Rollover (unused data carrying forward), Loyalty Program, Onic Perks, and Golden Number selection. The brand also offers Onic 5G connectivity (rolling out in phases) and Onic AI as an AI-powered feature. Perks bundled with plans include Tapmad Streaming, Pandapro food discounts, Vouch365 savings, and Onic Xclusive discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Onic: Primary digital telecom brand offering 4G and 5G SIM cards, eSIMs, and mobile data plans

Products and services

• Onic Prepaid SIM / eSIM Digital-first prepaid mobile connection for individual consumers in Pakistan, available as a physical SIM with free home delivery or as an eSIM activated through the Onic app, delivering 4G/5G voice, SMS, and data service.
• Weekly Plans Short-tenure prepaid mobile data, voice, and SMS plans for individual consumers who prefer flexible, week-long recurring bundles over longer commitments.
• Monthly Plans Standard 30-day prepaid mobile data, voice, and SMS packages for individual consumers, forming the core recurring offering of the Onic portfolio.
• Annual Plans Longer-tenure 12-month prepaid mobile data, voice, and SMS plans for consumers seeking a full-year commitment with locked-in pricing and bundled value.
• Group Plans Shared or pooled mobile plans for families, friends, or small consumer groups that consolidate multiple lines under one bundle managed via the Onic app.
• Location-Based Plans Prepaid mobile plans tailored for usage in defined geographic areas within Pakistan, providing localized allowances and pricing for region-specific consumer needs.
• International Roaming Prepaid roaming bundles that let Pakistani consumers use their Onic connection for data, voice, and SMS while travelling outside Pakistan.
• Onic 5G Fifth-generation mobile data service offered to Onic consumers in 5G-covered areas, enabling higher-speed mobile broadband on compatible devices.
• Onic AI Standalone AI-powered virtual assistant experience delivered inside the Onic ecosystem to help individual subscribers resolve queries, find plans, and get support conversationally.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• TapmadminorGTM or Marketing PartnerTapmad is a streaming service partner integrated into Onic's premium plans (Iconic, Limitless, Xclusive). Customers on these plans receive Tapmad streaming access as a bundled benefit, enhancing the value proposition of higher-tier plans.
• Vouch365minorGTM or Marketing PartnerVouch365 is a savings/discounts partner bundled with Onic's premium plans. Provides customers with exclusive deals and savings opportunities as part of their Onic subscription.
• PandaprominorGTM or Marketing PartnerPandapro is a food-related partner offering discounts or deals for Onic customers on premium plans, targeting food enthusiasts and offering savings on dining.
• Apple (iPhone)minorGTM or Marketing PartnerOnic has marketing partnerships with Apple for iPhone promotions, including specific landing pages for iPhone 17 with Onic plans.
• SamsungminorGTM or Marketing PartnerOnic has marketing partnerships with Samsung for device promotions, including specific landing pages for Samsung A57, A37, and S26 series devices.
• Nothing (Phone)minorGTM or Marketing PartnerOnic has marketing partnership with Nothing for Phone promotions, including a dedicated landing page for Nothing Phone with Onic plans.
• Pak Telecom Mobile LimitedcoreOthersOnic is a digital brand operated under Pak Telecom Mobile Limited, the parent telecommunications company providing the underlying network infrastructure and regulatory licensing.
• Social Media Platforms (Facebook, LinkedIn, Instagram, TikTok, X, YouTube)minorGTM or Marketing PartnerOnic maintains active official presence on major social media platforms for brand awareness, customer engagement, and marketing communication.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banglalink:
• Jazz: Jazz is Pakistan's largest mobile operator with the country's largest subscriber base, offering prepaid and postpaid 4G services. It is the dominant incumbent that Onic directly competes against for digital-savvy prepaid consumers on price, data bundles, and brand recognition.
• Ufone: Ufone is the legacy mobile brand of Pak Telecom Mobile Limited (PTML), the same parent that operates Onic. As a sister brand sharing PTML's spectrum and infrastructure, Ufone is Onic's closest comparable—and most direct internal competitor for the same corporate parent's prepaid customers.
• Telenor Pakistan: Telenor Pakistan is a major mobile operator known for mass-market prepaid offerings, Easyload top-ups, and the My Telenor App self-serve platform. It is directly comparable as a prepaid-focused competitor with its own digital experience.
• Zong (China Mobile Pakistan): Zong is Pakistan's second-largest mobile operator with strong 4G coverage and a data-led value proposition. It is a direct competitor to Onic on affordable prepaid data plans, digital onboarding, and aggressive data promotions.

Broad incumbents

• Reliance Jio: Jio pioneered the digital-first, app-led telco model in India with affordable 4G data, partner ecosystem (JioSaavn, JioCinema, JioMart), and aggressive self-serve onboarding. Onic's playbook of app-driven onboarding, bundled perks, and low-cost data closely mirrors Jio's strategy adapted for Pakistan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Onic_PK
• YouTubeyoutube.com/@onic_pakistan
• Facebookfacebook.com/onicpakistan
• LinkedInlinkedin.com/company/onicpakistan
• Instagraminstagram.com/onic_pakistan
• TikToktiktok.com/@onicpakistan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onic Pakistan