Onlinetravel

Name

Onlinetravel

Legal name

TOR GLOBAL TRAVEL (CICMA nº 3750), S.L.U.

Website

https://onlinetravel.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Technology Platform

NAICS

Travel Agencies (561510)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Hotel & Accommodation Booking Platforms (THALAFAB), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• White-label travel platform
• Online travel agency technology
• Travel booking engine
• Hotel booking software
• Flight booking system

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Hotel Bookings: Affiliates set their own commission percentage on hotel reservations. Commission is calculated as a percentage of the selling price of each reservation and paid monthly via bank transfer.
2. Fee on Flight Bookings: Affiliates set their own fee per passenger and per reservation for flight bookings.
3. Commission on Travel Packages: Affiliates earn both fee and commission on Flight+Hotel package bookings, combining earnings from both product types.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Onlinetravel is a B2B white-label SaaS platform that enables travel agencies, entrepreneurs, and hotel chains to launch and operate fully-branded online travel agencies. Partners receive a customizable booking engine with access to over 2 million hotels, 700+ airlines, car rentals, packaged tours across 80,000+ destinations, and integrated travel insurance, deployed under the partner's own domain, brand, and languages. The platform is offered free of charge to affiliates, with revenue earned via commissions on bookings processed through each partner's branded site.

Product overview

Onlinetravel is a B2B white-label platform-as-a-service for creating online travel agencies. The core product is the Onlinetravel White-Label Platform — a fully customizable, widget-driven SaaS tool that partners embed on their own branded domain to sell flights (700+ airlines), hotels (2M+ properties), flight+hotel packages, car rentals, travel insurance (via Intermundial), and packaged tours (80,000+ destinations) across 22+ languages and 50+ currencies. The platform is offered at no upfront cost; partners earn commissions on every booking and configure their rates via a dedicated commission management panel. Supporting modules include the Widget Customization System for content enrichment and the Booking Express demo site for prospect onboarding.

Differentiator

Problem solved

Functional benefit

Products and services

• Onlinetravel White-Label Travel Platform A fully customizable white-label SaaS platform enabling travel agencies, tour operators, hotel chains, and entrepreneurs to launch a branded online travel agency on their own domain. Includes booking engines for hotels, flights, packages, cars, and insurance, with multi-language (32+ languages) and multi-currency (70 currencies) support, widget-based content customization, and a commission management panel. Target customers are businesses wanting to sell travel online under their own brand without building technology.
• Booking Express Demo Platform A live demonstration environment at bookingexpress.com that lets prospective partners experience the Onlinetravel white-label booking flow, browse inventory, and test the user experience prior to signing up as an affiliate.

Quantifiable outcome

• Access to over 500,000 hotels, 500 airlines, and 80,000 destinations globally.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IntermundialcoreStrategic or Co-development PartnerInsurance provider partnership offering travel insurance products. Intermundial provides basic assistance insurance included in flight+hotel package prices, with optional cancellation and assistance coverage upgrades available to customers.
• Dominios.netminorChannel Partner/ Reseller/ DistributorDomain hosting partner that provides domain registration and web hosting services for affiliates who need their own domain for the white-label platform.
• Tor Global Travel, S.L.U.coreOthersParent company and owner of the Onlinetravel brand. Tor Global Travel is a licensed travel agency (CICMA 3750) based in Madrid, Spain, that owns all intellectual property and operates the white-label platform technology.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SiteMinder: Public-listed (ASX:SDR) hotel distribution platform offering booking engine, channel manager, and white-label capabilities to hotels and travel sellers. Directly comparable as a B2B booking/white-label technology provider serving SMB accommodation sellers, though SiteMinder is significantly larger and more hotel-focused.
• Travelgate: B2B travel marketplace connecting hotels, OTAs, bedbanks, and tour operators with standardized APIs for hotel and travel distribution. Comparable as a B2B travel intermediary monetizing booking commissions; differentiates via API-first architecture rather than white-label widgets.
• Hotelbeds: One of the world's largest B2B bedbanks distributing hotel inventory to travel agents, OTAs, and tour operators globally. Directly comparable as a B2B intermediary monetizing hotel commissions through partner distribution networks — same business model, far greater scale and supplier inventory.

Emerging players

• Duffel: B2B travel API platform enabling developers and travel businesses to sell flights, hotels, and ancillary services. Comparable as a B2B travel technology platform targeting modern travel sellers, though Duffel is API-first rather than white-label widget-based and is primarily flight-focused.
• Mystifly: B2B flight content aggregator and marketplace providing access to airfares from 900+ airlines via a single API for travel sellers. Comparable as a B2B travel intermediary serving OTAs and TMCs with aggregated supplier inventory; partial overlap with Onlinetravel's flight-booking capability.

Broad incumbents

• Amadeus: One of the world's largest GDS and travel technology providers, serving airlines, hotels, agencies, and corporates with both distribution and IT solutions. A broad incumbent covering the same B2B travel distribution category as Onlinetravel, but at vastly greater scale across multiple segments.
• Travelport: Global GDS and travel commerce platform serving airlines, hotels, agencies, and developers. A broad incumbent in the same B2B travel technology space; offers overlapping booking and supplier-connectivity capabilities, though at enterprise scale rather than SMB white-label focus.
• Booking.com Affiliate Partner Program: The affiliate/partner program from Booking.com allowing website owners to earn commissions on hotel bookings referred. A direct alternative for SMB affiliates evaluating white-label platforms; offers massive inventory and brand trust, though less customizable than a fully white-labeled solution.
• Sabre: Major global GDS and travel technology provider offering booking, fulfillment, and retailing solutions to airlines, hotels, agencies, and corporations. Broad incumbent competitor in B2B travel distribution with deep supplier connectivity, though focused more on enterprise travel sellers than SMB white-label.
• Expedia TAAP (Travel Agent Affiliate Program): Expedia's program allowing travel agents and SMBs to resell Expedia's hotel, flight, car, and package inventory under their own brand. Directly competes for the same SMB travel-agency affiliate that Onlinetravel targets, with the backing of one of the world's largest OTAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onlinetravel-destinia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onlinetravel