Only

What Only does

Only by A.M (operating as "Only") is a privately held sustainable fashion retailer headquartered at 1117 1st Avenue in Seattle, Washington. The company designs and sells a clothing line marketed as timeless, flattering, and produced under environmentally sustainable and ethically sound practices, targeting fashion-conscious consumers who want versatile wardrobe pieces without excess. Its core product is the Only by A.M apparel line, sold directly to consumers through a single physical retail/showroom location and a Squarespace-hosted e-commerce storefront (onlybyam.com) that ships free within the US and supports a 14-day return window.

Beyond apparel, Only has built a second revenue stream by operating its Seattle storefront as a community event space. The venue hosts a calendar of fitness classes (yoga, barre, pilates, solidcore-style sessions), art workshops (watercolor, paint & sip), culinary experiences, and seasonal markets, with tickets sold through Eventbrite. Programming is delivered in partnership with local fitness instructors, artists, and small brands (e.g., [solidcore], Dyme Designs, Taswira, Saint Monday Mobile Coffee Bar, and named instructors such as Risi Russell and Nina Park). A retention layer called "The Circle" — an email subscription list — provides subscribers early access to product releases and exclusive event invitations.

Name

Only

Legal name

Only by A.M

Website

https://onlybyam.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Only by A.M is a Seattle-based sustainable fashion retailer selling timeless apparel through a single downtown storefront and an e-commerce site, while operating the venue as a community event space for fitness classes, art workshops, and local markets.

Ownership category

akta.pro rank

Product category

Sustainable Womens Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Premium & Contemporary Apparel Brands (CRAAAAAB), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Sustainable fashion
• Womens apparel
• Ethical clothing
• Community events
• Direct-to-consumer retail

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and fashion product sales: Sells clothing and accessories through their e-commerce website and physical retail location. Products feature sustainable, ethically sourced designs.
2. Ticketed events and experiences: Hosts and sells tickets to various community events including fitness classes (yoga, barre, pilates), art workshops (watercolor, paint & sip), markets, and social gatherings. Events are held at their Seattle location and occasionally at partner venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Only by A.M is a sustainable women's fashion brand that designs and sells timeless, flattering, ethically produced clothing through a physical retail storefront in Seattle and a direct-to-consumer e-commerce website. Beyond apparel, the brand operates a community event space at its Seattle location hosting fitness classes, art workshops, culinary experiences, markets, and social gatherings, complemented by an email-based community membership program ("The Circle") providing early access and exclusive event invitations.

Product overview

Only by A.M is a sustainable fashion brand operating as a single unified product offering. The core business is its clothing line featuring timeless, ethically produced garments. Supporting the brand are two community-oriented programs: The Circle, an email-based membership providing early access and exclusive notifications, and Only Events, a curated calendar of fitness classes, creative workshops, culinary experiences, and social gatherings hosted at the 1117 1st Avenue Seattle location.

Differentiator

Problem solved

Functional benefit

Products and services

• Only by A.M Clothing A sustainable women's fashion brand offering timeless, flattering garments designed for various occasions, produced with environmentally sustainable and ethically sound practices. Sold to fashion-conscious consumers through the Seattle storefront and online shop.
• The Circle A free email-based community membership program providing subscribers with early access to new product releases, exclusive event invitations, and priority notifications about community news and updates. Accessible via email newsletter sign-up.
• Only Events Regularly hosted ticketed community events at the Seattle location, including fitness classes (yoga, barre, pilates, solidcore), creative workshops (watercolor, paint & sip), culinary experiences (pasta making, tea lounge), holiday markets, and social gatherings featuring local vendors, artists, and instructors. Tickets sold through Eventbrite.

Quantifiable outcome

• Ships orders within 12 business days with free US shipping
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor.

• [solidcore]minorStrategic or Co-development Partner · 28 November 2023Fitness studio partnership for pilates and core-focused workout sessions hosted at Only's Seattle location. Includes 45-minute dynamic core-focused, full-body workouts off the reformer with motivating beats.
• TaswiraminorGTM or Marketing Partner · 4 November 2023African fashion and networking event partnership featuring African designers and artists, Afrobeats music, food from Hadiani Restaurant, and live photoshoot. 20% discount offered on Ayo Collection pieces.
• Dyme DesignsminorGTM or Marketing Partner · 7 October 2023Local jewelry brand hosting permanent jewelry pop-up events at Only's location. Permanent jewelry service includes bracelets, necklaces, and anklets with jade charms available.
• Saint Monday Mobile Coffee BarminorGTM or Marketing PartnerMobile coffee pop-up featuring curated selection of high-quality coffee with Mexican cultural flavors. Pop-up events held at Only's Seattle location.
• Elizabeth CraddockminorStrategic or Co-development PartnerLocal artist leading watercolor painting workshops at Only. Classes include supplies and wine, suitable for all skill levels.
• Risi RussellminorStrategic or Co-development PartnerBarre fitness instructor leading candlelit barre classes with Reggaeton music. 45-minute workout sessions followed by socializing.
• Nina ParkminorStrategic or Co-development PartnerYoga instructor leading special Spooky Yoga event sessions at Only.
• Local Seattle Artisans and MakersminorChannel Partner/ Reseller/ DistributorVarious local vendors and artisans participate in events like Holiday Market, showcasing jewelry, home decor, and handcrafted items.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Eileen Fisher: Established sustainable women's apparel brand known for minimalist, timeless designs. Comparable on sustainable minimalist positioning and women's apparel category, though operating at significantly greater scale and breadth.
• Aritzia: Canadian contemporary women's apparel retailer combining own-brand product with a multi-store experiential retail model. Comparable on women's apparel retail and experiential store formats, though at vastly larger scale.
• Patagonia: Iconic sustainable apparel company with strong environmental and ethical sourcing practices. Comparable on sustainability narrative and ethical production, though dominant in outdoor/casual wear rather than women's contemporary.

Direct peers

• Reformation: Sustainable women's fashion brand producing trend-forward, ethically made garments. Comparable on sustainable women's apparel positioning and DTC-first distribution, though at substantially greater scale.
• Cuyana: DTC brand focused on sustainable, minimalist women's apparel and accessories with an emphasis on fewer, better pieces. Highly comparable to Only's 'only what you want' minimalism and sustainability cues.
• Pact: Sustainable basics apparel brand emphasizing organic cotton, ethical factories, and everyday women's and family clothing. Comparable on sustainability and ethical sourcing cues within women's apparel.
• Everlane: Direct-to-consumer sustainable apparel brand offering ethically produced everyday basics and women's clothing. Closely comparable on DTC positioning, sustainability narrative, and women's apparel focus.
• Sézane: French DTC contemporary women's apparel brand with a sustainability story and direct-to-consumer model. Comparable as a digitally native contemporary women's brand with curated, limited assortments.

Emerging players

• Outdoor Voices: Community-driven activewear brand hosting fitness events as a core part of its brand experience. Comparable on the community-plus-apparel hybrid model that builds brand loyalty through local programming.
• Rothy's: Sustainable direct-to-consumer brand producing shoes and accessories from recycled materials. Comparable on sustainability-led DTC positioning and women-focused customer base, though narrower product scope (footwear).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onlybyam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Only