Ons Brabant Fietst

What Ons Brabant Fietst does

Ons Brabant Fietst is a Dutch non-profit mobility initiative launched in 2016 under BrabantStad Fiets, a collaboration between the Province of Noord-Brabant and the B7 cities (Breda, Tilburg, Eindhoven, 's-Hertogenbosch, Helmond, Oss, and Roosendaal). The initiative was established to promote cycling among commuters in the North Brabant province and is managed by Brabant Partners, a non-profit foundation (stichting zonder winstoogmerk). In September 2025, the initiative was rebranded to Brabant Bereikbaar to reflect an expanded mandate covering all sustainable travel modalities, including public transport, carpooling, and hybrid working, in addition to its original cycling promotion focus.

The organization operates as a one-stop service point (loket) for mobility behavioral change, offering a portfolio of services including a Mobiliteitsscan (mobility diagnostic tool for employers), Fietsstimulering (cycling stimulation) programs, promotion of Snelfietsroutes (fast cycling routes), public transport advisory services, carpooling facilitation, hybrid working advisory, and practical employer toolkits. Its technology footprint is modest: a content-driven website (brabantbereikbaar.nl) with self-service resources, supported by organic social media presence on LinkedIn, Instagram, Facebook, and YouTube. The core "platform" is essentially a coordination and advisory service backed by a small team of seven employees, not a software product.

The business model is non-commercial. As a publicly funded government initiative operating under Brabant Partners with backing from the Province of Noord-Brabant and the B7 cities, the organization does not charge end users, generate revenue from commercial sales, or have venture capital or private equity backing. It serves three primary constituencies: municipalities and regional authorities (four major regional partnerships across North Brabant), employers seeking mobility policy advisory, and individual commuters (forenzen). Distribution occurs through a self-serve digital portal, regional government networks acting as channel partners, and direct employer engagement programs.

Name

Ons Brabant Fietst

Legal name

Brabant Partners

Website

https://onsbrabantfietst.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brabant Bereikbaar (formerly Ons Brabant Fietst) is a Dutch non-profit government initiative that advises municipalities and employers across North Brabant on sustainable mobility, promoting cycling, public transport, carpooling, and hybrid working to change commuter behavior.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Services

NAICS

Support Activities for Transportation (488), School and Employee Bus Transportation (4854)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation Demand Management (TDM) & Commute Programs (EDALAKAJ)

akta.pro secondary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• Sustainable mobility services
• Cycling promotion programs
• Commuter behavior change
• Employer mobility policy
• Municipal mobility advisory

Headquarters

HQ city

Oisterwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels7 records

Core offering

Ons Brabant Fietst (now Brabant Bereikbaar since September 2025) is a non-profit mobility initiative that advises, activates, and motivates municipalities, employers, and commuters in North Brabant, Netherlands to shift toward sustainable travel. Core deliverables include the Mobiliteitsscan (mobility scan for employers), Snelfietsroutes (fast cycling route promotion), and behavior-change programs covering cycling, public transport, carpooling, and hybrid working. The service is funded through provincial and municipal government channels and delivered at no direct cost to end users.

Product overview

Brabant Bereikbaar (formerly Ons Brabant Fietst) is a unified mobility management platform serving as the central hub for sustainable travel in North Brabant, Netherlands. The platform offers a portfolio of services targeting three key audiences: municipalities (gemeenten), employers (werkgevers), and commuters (forenzen). Core offerings include the Mobiliteitsscan (Mobility Scan) for organizational assessment, Snelfietsroutes (Fast Cycling Routes) infrastructure promotion, and various stimulation programs covering cycling, public transport, carpooling, and hybrid working. The platform acts as a one-stop shop for behavioral change in the mobility transition, working alongside Brainport Bereikbaar. Originally launched in 2016 as Ons Brabant Fietst with a cycling focus, it rebranded and expanded in September 2025 to encompass all sustainable travel modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobiliteitsscan (Mobility Scan) Diagnostic tool for employers in North Brabant to assess current mobility patterns and develop tailored mobility policies for their workforce.
• Snelfietsroutes (Fast Cycling Routes) Promotion and coordination of fast cycling routes connecting major cities in Brabant, enabling efficient commuter cycling between urban centers.
• Fietsstimulering (Cycling Stimulation) Services Programs and advisory to encourage cycling among commuters, including workplace cycling promotion, bike leasing information, and cycling infrastructure support for employers.
• Openbaar Vervoer (Public Transport) Advisory Advisory and activation services to promote public transport usage among employers and commuters in North Brabant.
• Samenrijden (Carpooling) Services Programs to facilitate and encourage carpooling among Brabant commuters through employer engagement and commuter activation.
• Hybride Werken (Hybrid Working) Advisory Advisory services helping employers implement and optimize hybrid working policies to reduce commuting impact in North Brabant.
• Toolkits for Employers Practical toolkits and resources for employers to design and implement mobility policies within their organizations.
• Municipal Mobility Advisory (Voor gemeenten) Advisory support for municipalities and regional authorities across North Brabant on sustainable mobility policy, cycling stimulation, and behavioral change programs, delivered via four regional partnerships: Regio Noordoost-Brabant, Stedelijke Regio Breda-Tilburg, Stedelijke Regio West-Brabant-West, and Brainport Bereikbaar.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BrabantStad FietscoreStrategic or Co-development Partner · 1 January 2016Initiative of BrabantStad Fiets, a collaboration between province Noord-Brabant and the B7 cities (seven largest cities in Brabant). This is the parent organization that established Ons Brabant Fietst in 2016 with the goal of getting more Brabanders to cycle more often.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerProvincial government of North Brabant, one of the two founding partners of BrabantStad (along with the B7 cities). Provides governmental backing and regional coordination for mobility initiatives.
• B7-steden (Breda, Tilburg, Eindhoven, 's-Hertogenbosch, Helmond, Oss, Roosendaal)coreStrategic or Co-development PartnerSeven largest cities in North Brabant that collaborate on mobility, sustainability, and urban development through BrabantStad. Each city participates in regional mobility programs.
• Brabant PartnerscoreStrategic or Co-development PartnerNon-profit foundation (stichting zonder winstoogmerk) that manages Ons Brabant Fietst/Brabant Bereikbaar. Also oversees Routebureau Brabant which handles recreational cycling routes.
• Routebureau BrabantminorStrategic or Co-development PartnerOrganization under Brabant Partners that manages recreational cycling routes in Brabant, providing complementary expertise in cycling infrastructure and promotion.
• Brainport BereikbaarcoreStrategic or Co-development PartnerPartnership for smart mobility in the Brainport Eindhoven region. Now operates together with Brabant Bereikbaar as one team serving as the single point of contact (loket) for behavioral change in mobility transition across Brabant. Took the lead earlier as executor for smart mobility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• 9292: Netherlands' primary multimodal travel information platform for public and shared transport. It is comparable as a Dutch mobility-mode-promotion and information service supporting modal shift from car to alternative transport.
• Fietsersbond: Dutch Cyclists' Union, a nationwide advocacy organization promoting cycling infrastructure and policy. Comparable as a cycling-promotion and infrastructure-advocacy counterpart at national scale to Brabant Bereikbaar's regional cycling mission.
• CROW: Dutch national platform for transport, infrastructure, and public space knowledge, advising governments on mobility and cycling infrastructure. Comparable as a knowledge and advisory counterpart supporting regional mobility transition efforts like Brabant Bereikbaar.
• Tour de Force: National Dutch cycling promotion partnership involving government, employers, and cycling organizations. It overlaps with the cycling stimulation legacy of Ons Brabant Fietst and shares the goal of increasing commuting and recreational cycling uptake.

Direct peers

• Brainport Bereikbaar: Brainport Bereikbaar is the closest comparable mobility behavior change initiative for the Brainport Eindhoven region. The two organizations formally merged operations in September 2025 to form one team, making this the most directly comparable peer.

Broad incumbents

• Beter Benutten: A former national Dutch TDM program coordinated by the Ministry of Infrastructure that funded employer- and regional-level mobility behavior change projects. It is comparable as the broader umbrella TDM approach that provincial programs like Brabant Bereikbaar descend from.
• NS (Nederlandse Spoorwegen): Principal Dutch national railway operator and a major employer mobility partner. Comparable as an incumbent transport provider whose employer and commuter services intersect with Brabant Bereikbaar's public transport activation work.

Regional players

• Groningen Bereikbaar: A regional TDM and sustainable mobility initiative serving the Groningen province in the Netherlands with similar employer- and commuter-focused behavioral change programming; operates in a different geography but serves an analogous public-sector-coordinated mobility transition mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@brabant-bereikbaar
• Facebookfacebook.com/brabantbereikbaar
• LinkedInlinkedin.com/company/onsbrabantfietst
• Instagraminstagram.com/brabantbereikbaar_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ons Brabant Fietst