What 9292 does

9292 (legally 9292 | REISinformatiegroep B.V.) is a Dutch private limited company headquartered in Utrecht that operates the 9292.nl public-transport journey planner, the 9292 mobile app (iOS, Android, Huawei AppGallery), and partner-facing APIs for timetable and mobility integration. Its core product is a multi-modal real-time routing engine that combines fixed timetables, flex/on-demand transport, shared mobility (notably Donkey Republic shared bikes), live vehicle locations and disruption data across 15+ Dutch public-transport operators (NS, Arriva, Breng, Connexxion, EBS, RRReis, Hermes, Qbuzz, HTM, Keolis, Syntus, Transdev, RET, U-OV, Waterbus) with cross-border coverage to Belgian and German airports. Notable technical features include a per-stop accessibility dataset (wheelchair access, step-free, tactile guidance), a multi-operator e-ticket system valid across operators and granting P+R discounts at 52 NS stations, a crowd-expectation alert layer, and an in-app Spotify playlist generator tied to journey context. The platform reports 5 million users and 450 million monthly page views at an average of 11 sessions per user per month.

The company monetises through a diversified model: display and travel-advice-linked advertising sold to B2B advertisers (the primary stream, with audience reach of 5M users and a 63% female desktop skew), transaction-based e-ticket sales via Tranzer B.V. as fulfilment partner, B2B licensing of its journey-planning APIs and timetable data to operators and other travel planners, marketplace commissions on Donkey Republic shared-bike rentals billed through Nazza N.V., data monetisation (location, IP, cookie and advertising IDs shared with Google and Infoplaza under consent), and annual legal-entity subscriptions for query access. GTM motions span product-led growth (free self-serve web and mobile apps), sales-led B2B (operators and API customers), direct-to-consumer ad sales, API-first distribution, and marketplace/app-store listing. Primary customer segments are Dutch public-transport travellers (B2C, primary), advertisers (B2B), and public-transport operators and mobility providers (B2B), with secondary emphasis on students, travellers with disabilities, and international/airport travellers.

Governance and compliance posture: registered with KvK 30104171, GDPR/AVG and Telecommunicatiewet compliant with a Consent Management Platform, a published Responsible Disclosure policy, and an explicit database-rights assertion on its timetable dataset. The ownership structure is independent and private with no disclosed parent or investor group, and the firm appears self-funded — no funding rounds, M&A, leadership changes or IPO activity are disclosed in the available sources. The employee base is 51-100, all based at the Utrecht registered office.

Name

9292

Legal name

9292 | REISinformatiegroep B.V.

Website

https://9292.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

9292 is a Dutch multi-modal public-transport journey planner serving 5 million users across the Netherlands (with cross-border coverage to Belgian and German airports) via a website, iOS/Android/Huawei apps, and B2B APIs, monetising primarily through advertising and multi-operator e-ticketing.

Ownership category

akta.pro rank

Product category

Public Transport Journey Planning

NAICS

Travel Arrangement and Reservation Services (5615), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industries

Ground Transport (Bus/Coach/Ferry) Content Aggregators & APIs (THALAJAF), Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)

Keywords

• Public transport journey planner
• Multi-modal travel planning
• E-ticket distribution
• Real-time transit data
• Shared mobility integration

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Display and targeted advertising: Sells advertising inventory on the 9292 website, app and newsletter, with targeting by region, departure, destination, operator, time, audience and behaviour, and the ability to link ads to specific travel advice. Advertisements visible at least 10 seconds on the homepage and 5+ seconds on travel advice pages.
2. E-ticket sales (transaction-based): Sells digital public transport e-tickets via the 9292 app (ticket shop and via travel advice), valid across all affiliated Dutch operators; personal data forwarded to Tranzer B.V. and the operator for fulfilment, with service fees applied.
3. B2B API and timetable licensing: Licenses journey planning APIs and timetable data to other travel planners and offers timetable integration, brand listing, fare information and disruption updates to public transport operators; the data is also surfaced in other travel planners that consume 9292 data.
4. Shared mobility commissions (Donkey Republic): Resells Donkey Republic shared (electric) bikes inside the 9292 app; users pay a fixed start fee, service fee and per-minute price; billing handled by 9292 (Nazza N.V.).
5. Data monetisation (advertiser data sharing): Location data, IP addresses, cookie IDs and advertising IDs are shared with third parties (Google, Infoplaza) under consent for ad personalisation, described as an essential part of the 9292 business model.
6. Legal-entity subscription (intra-organisation access): Legal entities can take out a subscription to query travel information from a single IP address; commercial reuse of journey data is otherwise not permitted without prior consent.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

9292 operates a free, ad-supported multi-modal public transport journey planner across the Netherlands via its website 9292.nl and native iOS, Android and Huawei apps. The platform combines fixed timetables, real-time vehicle positions, on-demand/flex transport, shared mobility and disruption data from 15+ Dutch operators to deliver personalized door-to-door travel advice, with in-app e-ticket purchase, Donkey Republic bike rental, accessibility-aware routing and a Spotify playlist generator. It also licenses the underlying timetable and journey-planning data to third-party travel planners and sells targeted advertising to brands, generating revenue alongside B2B API access.

Product overview

9292 (REISinformatiegroep B.V.) operates a single, integrated public-transport platform distributed across three primary surfaces: the 9292.nl Journey Planner (web), the 9292 mobile app (iOS, Android, Huawei AppGallery), and partner-facing 9292 APIs for B2B timetable and mobility integration. At its core is the multi-modal routing engine that powers the web Journey Planner and the mobile app; layered onto it are modules such as 9292 e-tickets (multi-operator digital tickets), Shared mobility (Donkey Republic bike rental in-app), the Stations & Stops pages, the Playlist Generator (Spotify integration), the Accessible travel planning module, and 9292 Advertising. Together, these products let travelers plan, pay for, ride, and complete Dutch public-transport journeys (including border regions) on a unified platform, while partner operators, mobility providers, and resellers plug in via the B2B APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• 9292 Journey Planner (website) Public-facing web journey planner at 9292.nl that lets travellers enter origin, destination, departure/arrival time, and options (less walking, accessible travel, etc.) to receive multi-modal public-transport, shared-mobility, and flex-transport travel advice across the Netherlands and border regions.
• 9292 mobile app (iOS, Android, Huawei AppGallery) Native mobile companion to the 9292 website that adds favourites, home-screen customization, live vehicle locations, e-ticket purchase and storage, shared-bike rental, accessibility routing, and Spotify playlist generation on top of the journey planner.
• 9292 e-tickets Digital multi-operator tickets valid on train, bus, tram, metro, water taxi, and stop taxi of all affiliated Dutch public-transport operators (NS, Arriva, Breng, Connexxion, EBS, RRReis, Hermes, Qbuzz, HTM, Keolis, Syntus, Transdev, RET, U-OV, Waterbus). Purchasable from the in-app ticket shop or directly from a chosen travel advice, with P+R discount at 52 NS stations.
• 9292 Partner APIs (B2B timetable & mobility integration) Partner-facing APIs that allow transport operators and resellers to integrate their timetables (fixed routes, shared transport, reservation-based flex transport) and shared-mobility services into the 9292 planner, with optional in-app reservation and payment. Timetable data is also redistributed to third-party travel planners whose data is supplied by 9292.
• 9292 Advertising (display & travel-advice ads) Advertising platform across 9292.nl, the 9292 mobile app, and 9292 newsletters reaching 5 million users and 450 million monthly page views; supports targeted campaigns tied to specific travel advice (origin, destination, operator, time).
• Shared mobility in the 9292 app (Donkey Republic) In-app shared-mobility module that lets users find, reserve, unlock, and pay for Donkey Republic (electric) shared bikes directly from the 9292 app via the 'Huren in de buurt' flow, with theft insurance included in the rental.
• Stations & Stops pages Per-station and per-stop landing pages on the 9292 website listing departures, facilities (lifts, shops, dining), an on-site map, and (as of February 2026) accessibility indicators such as wheelchair access, step-free access, and tactile guidance paving.
• Playlist Generator (Spotify integration) In-app feature that opens a Spotify playlist tailored to the planned journey and the user's mood via a green button at the bottom of travel advice, with playlists savable to the user's Spotify library.
• Accessible travel planning Accessibility module inside the journey planner that constrains routing to accessible stops and vehicles, adds extra transfer time, and exposes per-stop accessibility information (wheelchair access, step-free access, tactile paving) for travellers with visual, auditory, or motor impairments.
• E-tickets for the Arriva Night Train 9292 e-tickets for the Arriva Night Train (Maastricht/Groningen–Schiphol/Amsterdam), priced at €5/€10/€15 depending on distance plus service fees; the e-ticket is the only valid ticket and serves as the seat reservation.

Quantifiable outcome

• 5 million users and 450 million page views per month
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tranzer B.V.coreTechnology or IntegrationTranzer B.V. acts as the e-ticketing fulfilment partner for 9292: when a user purchases an e-ticket, personal data is passed to Tranzer and to the relevant transport operator under the user's consent. Enables 9292 to resell public transport tickets across multiple operators without acting as the licensed ticket issuer itself.
• Nazza N.V.coreTechnology or IntegrationNazza N.V. handles invoicing/billing for mobility services (such as Donkey Republic shared bikes) used via 9292; personal data is shared with Nazza and the mobility provider under user consent.
• Donkey RepubliccoreStrategic or Co-development PartnerDeeply integrated shared-mobility partner: users can find, reserve, unlock, lock and pay for Donkey Republic (electric) shared bikes directly inside the 9292 app, including via the 'Huren in de buurt' map view. Insurance is included in the rental and support is handled by 9292 (088 076 06 25).
• GooglecoreTechnology or IntegrationGoogle is used as a third-party processor for the 9292 website and apps; location data, IP addresses, cookie IDs and advertising IDs are shared with Google under user consent for advertising and analytics.
• InfoplazacoreTechnology or IntegrationInfoplaza is used as a third-party processor for the 9292 website and apps; shares location, IP, cookie and advertising IDs under user consent, likely for weather and traffic-related information services.
• Apple (App Store)coreOEM/ Whitelabel/ Licensing PartnerThe 9292 iOS app (id556557690) is distributed via the Apple App Store; 9292 The Game additionally supports sign-in via Apple Game Center. App Store is one of three official distribution channels for the app.
• Google (Google Play)coreOEM/ Whitelabel/ Licensing PartnerThe 9292 Android app (package nl.negentwee) is distributed via Google Play; one of three official distribution channels alongside Apple App Store and Huawei AppGallery.
• Huawei (AppGallery)minorOEM/ Whitelabel/ Licensing PartnerThe 9292 app is distributed via Huawei AppGallery (app C101475773), listed alongside Google Play and Apple App Store as an official download channel.
• NS InternationalcoreTechnology or IntegrationIntegrated cross-border ticketing partner: 9292 surfaces NS International trains (Intercity Brussel, Eurostar) in travel advice for routes to Brussels Airport-Zaventem, Antwerp, Düsseldorf, and provides deep links to NS International for international ticket purchase.
• FlibcominorChannel Partner/ Reseller/ Distributor9292 surfaces Flibco shuttle buses (3/hour) between Brussels-South and Charleroi Airport as part of cross-border airport travel advice.
• Dutch public transport operators (NS, Arriva, Breng, Connexxion, EBS, GVB, Hermes, HTM, Keolis, Qbuzz, RET, U-OV)coreStrategic or Co-development PartnerIntegration partnership across the Dutch public transport ecosystem: operators' timetables, fares, disruptions and shared mobility data are integrated into the 9292 planner and app. Operators are listed on dedicated operator pages with contact info; full integration with reservations and payments via the app is available. 9292 also feeds data to other travel planners that consume its data.
• Arriva (night train)coreChannel Partner/ Reseller/ Distributor9292 acts as the e-ticket distribution channel for the Arriva night train between Maastricht/Groningen and Schiphol/Amsterdam; e-ticket is the only valid ticket and automatically reserves a seat.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HERE Technologies: Global location data and mapping platform supplying transit, routing and traffic APIs to operators and apps. Indirect competitor to 9292's B2B timetable/journey planning API offering.
• Uber: Ride-hail and multimodal mobility platform with growing public-transport and shared-mobility integrations in Europe. Competes for last-mile and shared-mobility commissions inside 9292's app, e.g., alongside Donkey Republic.
• Google Maps: Global multimodal journey planner covering Dutch public transport with free routing and, increasingly, ticket deep-links. Competes for the same attention as 9292's planner and exerts continuous pricing pressure on Dutch PT ad inventory.

Others

• FlixBus: Long-distance bus/coach operator with its own journey planner and ticketing. Comparable in serving Dutch travellers' end-to-end trip planning and an alternative booking channel surfaced by 9292 via cross-border integrations.
• Tranzer B.V. Dutch mobility ticketing platform that powers 9292's e-ticket fulfilment and also offers its own consumer-facing MaaS apps. An enabler/partner today, but also a potential disintermediation risk as it expands white-label offerings.

Emerging players

• Transit App: North-American-rooted multimodal journey planner with strong UX, live data and bike/scooter integrations. Comparable product DNA to 9292 and a potential international expansion peer.

Direct peers

• NS (Nederlandse Spoorwegen): Principal Dutch rail operator with its own 'NS' journey planner and app, integrating NS International, Eurostar and ICE tickets. Most direct Dutch competitor for train-led journey planning and the largest single source of timetable data consumed by 9292.
• Moovit: Global multimodal journey planner covering 3,500+ cities with operator integrations, live data and accessibility features. Direct functional peer to 9292 and a likely competitor as it deepens Dutch coverage.
• Citymapper: Multimodal urban journey planner combining public transport, walking, cycling and ride-hail across multiple cities. Closest international peer in product UX and operator-integration model, although its Dutch footprint is limited.

Regional players

• TomTom: Dutch-headquartered mapping and navigation company with traffic, routing and location APIs. A regional incumbent with comparable routing data assets and a potential B2B competitor for 9292's API licensing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/9292reistmetjemee
• LinkedInlinkedin.com/company/9292-reisinformatiegroep-bv
• Instagraminstagram.com/9292reistmetjemee
• TikToktiktok.com/@9292reistmetjemee
• Xx.com/9292

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9292