What Groningen Bereikbaar does

Groningen Bereikbaar is a publicly funded regional mobility coordination initiative operating in the Province of Groningen and the Municipality of Groningen in the Northern Netherlands. The organization functions as a central coordination hub for managing traffic and accessibility during major road and rail infrastructure projects, including Operatie Julianaplein, Operatie Ring Zuid, and Operatie Groningen Spoorzone. It serves commuters, employers, students, event organizers, and visitors by providing real-time accessibility information, employer mobility advisory services, and behavioral change campaigns that encourage cycling, public transit, and P+R usage as alternatives to car travel during construction disruptions.

The organization's product surface is built around a digital platform anchored by the Slimme Kaart (Smart Map), which displays real-time road closures, construction work, and accessibility status for roads and cycling routes. Adjacent offerings include the MobilityAnalyst analytics tool for employers, a Toolkit of sustainable mobility policy resources, and several free trial programs for electric cargo bikes, bakfietsen, and speed pedelecs distributed through partner bicycle retailers. Marketing and distribution operate through a multi-channel model: a self-serve website, organic social media (Facebook, Instagram, LinkedIn, X, YouTube), a quarterly print newspaper distributed house-to-house, newsletters, webinars, community events, and direct employer outreach by mobility advisors.

The business model is non-commercial. Groningen Bereikbaar generates no revenue from service fees; all services are provided free of charge to users. Operations are funded by the Province of Groningen and Municipality Groningen as a government-related entity. Strategic partners include the core regional transport operators (NS, Arriva, Qbuzz, OV-bureau Groningen Drenthe), sports clubs (FC Groningen, Donar), Campus Groningen, and several local bicycle retailers that serve as physical distribution points for trial programs. The initiative reports engagement scale signals including approximately 17,000 daily cyclists on six through-cycle routes, over 1,000 participants in cycling challenges, and 11 employers holding Fietsvriendelijk Bedrijf (Bike-Friendly Company) certification.

Name

Groningen Bereikbaar

Legal name

Groningen Bereikbaar

Website

https://groningenbereikbaar.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Groningen Bereikbaar is a publicly funded regional mobility initiative in the Northern Netherlands that coordinates traffic management and promotes sustainable travel during major road and rail construction projects, serving commuters, employers, students, and visitors across the Province of Groningen.

Ownership category

akta.pro rank

Product category

Public Mobility Management

SIC

Transportation Services (4700)

akta.pro primary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

akta.pro secondary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

Keywords

• Mobility management
• Sustainable transport
• Traffic information
• Infrastructure coordination
• Employer mobility

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding: Groningen Bereikbaar operates as a publicly funded initiative by the Province of Groningen and Municipality Groningen. The organization coordinates mobility during major infrastructure projects (such as Operatie Julianaplein and Operatie Ring Zuid) and promotes sustainable travel behaviors. No commercial revenue is generated as services are provided free of charge to citizens, employers, and visitors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Groningen Bereikbaar is a publicly funded regional mobility coordination initiative that helps residents, employers, and visitors of Groningen navigate major road and rail construction projects. It provides real-time traffic and accessibility information through the Slimme Kaart, employer advisory services and a mobility toolkit, free trial programs for sustainable transport modes (speed pedelecs, cargobikes, bakfietsen), and travel tips promoting cycling, public transit, and P+R usage. All services are offered free of charge and funded by the Province of Groningen and Municipality of Groningen.

Product overview

Groningen Bereikbaar is a mobility information and coordination platform operated by the Province of Groningen and Municipality of Groningen. The organization provides real-time accessibility information through its Slimme Kaart (Smart Map) alongside various free trial programs for sustainable transport options including speed pedelecs, cargo bikes, and bakfietsen. For employers, it offers the MobilityAnalyst tool and a Toolkit to develop sustainable mobility policies. The core product is the Slimme Kaart integrated with a news portal, travel tips, and promotional campaigns—all aimed at helping residents and visitors navigate road and rail construction work while maintaining accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Slimme Kaart (Smart Map) Interactive digital map displaying real-time traffic information, road closures, construction work, and accessibility status for roads and cycling routes in and around Groningen. Available to all residents, employers, and visitors free of charge.
• MobilityAnalyst Analytics tool for employers that provides insights into employee travel options, helping organizations develop sustainable mobility policies and support CO2 reduction reporting.
• Speed Pedelec Trial Free one-week trial program for commuters who normally drive to work, allowing them to test electric assisted speed pedelecs. Bikes are reserved online and picked up at partner bicycle shops.
• Electric Cargo Bike (Cargobike) Trial Free two-week trial program for entrepreneurs to test electric cargo bikes as an alternative to cars or delivery vans. Features Urban Arrow Cargo bikes with 330L loading capacity and 60km range.
• Electric Bakfiets (Cargo Bike) Trial Free one-week trial program for parents to test electric bakfietsen (cargo bikes) for transporting children, available at multiple bike shops in the region.
• Toolkit for Employers Collection of resources, guides, and materials for employers to develop and implement sustainable mobility policies for their workforce.
• Travel Tips & Advice Curated travel advice and tips for smart traveling to and from Groningen during construction periods, including alternative routes and transportation options.
• Employer Advisory Services Personalized mobility advisory visits and consultations for employers, providing tailored mobility planning advice and toolkit resources during major construction projects.

Quantifiable outcome

• 17,000 cyclists use the six through-cycle routes daily
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• QbuzzcoreTechnology or Integration · 5 May 2020Qbuzz, the regional bus operator, coordinates closely with Groningen Bereikbaar during major operations (Julianaplein, Ring Zuid) to adjust services, add extra buses, and maintain public transit accessibility.
• Provincie GroningencoreOthersThe Province of Groningen is the primary governing body and funder of Groningen Bereikbaar. The initiative operates under provincial authority to coordinate mobility during major infrastructure projects across the region.
• Gemeente GroningencoreOthersThe Municipality of Groningen collaborates with Groningen Bereikbaar on urban mobility planning, construction coordination, and sustainable transport initiatives.
• NS (Nederlandse Spoorwegen)coreTechnology or IntegrationNS coordinates train service adjustments during major rail infrastructure projects and promotes train travel as an alternative to car travel during construction periods.
• ArrivacoreTechnology or IntegrationArriva operates regional train services in Groningen/Drenthe and coordinates service changes during infrastructure projects covered by Groningen Bereikbaar.
• OV-bureau Groningen DrenthecoreTechnology or IntegrationThe public transport authority for Groningen and Drenthe coordinates cross-regional transit planning and service adjustments during major construction phases.
• iWinkminorImplementation/ SI/ Consulting PartneriWink provides website hosting and newsletter distribution services for Groningen Bereikbaar under a processor agreement ensuring GDPR compliance.
• FC GroningenminorGTM or Marketing PartnerFootball club partnered with Groningen Bereikbaar and Koninklijke Gazelle to promote cycling to Euroborg stadium, installing 350 extra bike parking spaces and rewarding cyclists.
• DonarminorGTM or Marketing PartnerBasketball club Donar collaborated on cycling promotions to home games, treating cyclists with chocolates and other rewards.
• Campus GroningenminorStrategic or Co-development PartnerCampus Groningen partnered with Groningen Bereikbaar on mobility initiatives; aims to become car-free by 2030.
• GoingEasy.nlminorChannel Partner/ Reseller/ DistributorPlatform used for booking free trial electric cargo bikes, bakfietsen, and speed pedelecs. Bikes picked up at partner bicycle shops (Century-Velodroom, Broekhuis, etc.).
• Century-VelodroomminorChannel Partner/ Reseller/ DistributorBicycle retailer in Groningen serves as pickup location for free Cargobike trial program.
• BroekhuisminorChannel Partner/ Reseller/ DistributorBicycle retailer in Groningen serves as pickup location for free electric bakfiets trial program.
• Koninklijke GazelleminorGTM or Marketing PartnerBicycle manufacturer partnered with FC Groningen and Groningen Bereikbaar to promote cycling to football matches.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• BEREIK! (Haaglanden): Mobility management program covering the Haaglanden region (The Hague area), delivering employer engagement, accessibility tools, and travel-alternative campaigns during construction periods, structurally analogous to Groningen Bereikbaar.
• SmartwayZ.NL: North Brabant regional mobility program coordinating multi-year infrastructure projects across the province, combining employer engagement, smart mobility pilots, and citizen information, with a directly comparable public-coordination role.
• Rotterdam Bereikbaar: Regional Dutch mobility management initiative operating under the same "Bereikbaar" model as Groningen Bereikbaar, coordinating employer engagement, real-time traffic information, and behavioral campaigns during major infrastructure projects in the Rotterdam region.
• Utrecht Bereikbaar: Utrecht-region counterpart that coordinates employer mobility programs, citizen information, and multi-modal alternatives during major road and rail projects in the Utrecht province, sharing Groningen Bereikbaar's public-coordination business model.
• Amsterdam Bereikbaar: Dutch regional mobility initiative providing comparable employer advisory, accessibility information, and travel-mode campaigns during Amsterdam infrastructure works, with the same public-coordination mandate.
• Brainport Bereikbaar: Eindhoven-region "Bereikbaar" initiative coordinating mobility around Brainport industry infrastructure works, providing employer advisory, multimodal promotion, and citizen information comparable to Groningen Bereikbaar's mandate.

Others

• KiM Netherlands Institute for Transport Policy Analysis: Dutch government research institute under the Ministry of Infrastructure that produces transport-policy data and analysis informing the same employer-mobility, modal-shift, and CO2-reporting domains Groningen Bereikbaar operates in.
• Goudappel Coffeng: Major Dutch mobility and transport consultancy providing data analytics, mobility policy advice, and modeling for government clients, often partnering with regional "Bereikbaar" initiatives on employer and behavioral programs.
• Mobycon: Dutch mobility consultancy that advises municipalities and regions on sustainable mobility planning, behavioral campaigns, and modal-shift strategy, supplying adjacent professional services to programs like Groningen Bereikbaar.
• CROW: Dutch technology and knowledge platform for transport, infrastructure, and public space that develops guidelines and standards used by mobility initiatives like Groningen Bereikbaar to design infrastructure and behavioral programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GronBereikbaar
• YouTubeyoutube.com/channel/UCmV7e4VPbctbDQhgZiiuVHg
• Facebookfacebook.com/GroningenBereikbaar
• LinkedInlinkedin.com/company/groningen-bereikbaar
• Instagraminstagram.com/groningenbereikbaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groningen Bereikbaar