OnzeAuto.

What OnzeAuto. does

OnzeAuto B.V. is a Dutch community-based electric car-sharing operator headquartered in Utrecht. The company organizes shared electric vehicles around named, local communities — typically neighborhoods, residential complexes, or organizations — and serves 100+ communities and 4,000+ car sharers across the Netherlands. OnzeAuto provides the vehicles, insurance, maintenance, and a reservation/access app, while community members manage charging infrastructure and parking. The service targets three primary segments: neighborhood residents, residential complexes and real estate developers, and organizations/employers, with secondary segments including self-employed professionals, collective housing cooperatives (CPOs), and government bodies acting as catalysts. In lower-income neighborhoods, OnzeAuto runs an Inclusive Mobility Pilot (launched 2024) to address transport poverty, co-funded by the Shell Impact Fund and the Ministry of Infrastructure and Water Management.

The product is built on the GoodMoovs technology platform, adopted under a January 2023 partnership that also transferred GoodMoovs' existing Limburg and Brabant operations to OnzeAuto. The OnzeAuto mobile app supports reservations, digital-key vehicle access, in-community communication, and an occupancy dashboard that signals when additional cars should be added to a fleet. The fleet consists entirely of 100% electric vehicles — Hyundai Kona, Renault 5, Hyundai Inster, Peugeot e-208, Renault Megane E-Tech, Opel Corsa-e, and Volkswagen ID.3 — all equipped with parking sensors, navigation, and often a tow bar.

The business model combines a recurring monthly credit (rijtegoed) subscription — tiered from €50 to €300+/month with credit rollover and declining per-km/per-hour rates at higher tiers — with usage-based charges for reserved hours and kilometers, and direct per-reservation payment in some communities and pilots. A free trial subscription supports acquisition. No booking, cancellation, or deposit fees apply, and all-inclusive service (maintenance, insurance, charging, breakdown assistance) is bundled into the rate. Go-to-market is community-led and demand-driven: new communities form only when sufficient local demand exists, seeded by local ambassadors, housing corporations, and provincial/municipal government partnerships. OnzeAuto self-proclaims Dutch market leadership in community-based car sharing.

Name

OnzeAuto.

Legal name

OnzeAuto B.V.

Website

https://onzeauto.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OnzeAuto is a Dutch community-based electric car-sharing operator serving 4,000+ car sharers across 100+ neighborhoods, residential complexes, employers, and government-led initiatives nationwide, using the GoodMoovs platform and a subscription-plus-usage pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Monthly credit (rijtegoed) subscriptions: Customers purchase a monthly credit package (rijtegoed) of e.g. €50, €100, €150, €200, €300 or more. Reserved hours and kilometers are deducted from this credit. Unused credit rolls over to the next month up to 3x or 6x the monthly amount depending on the plan. Usage beyond the credit is billed at the same rates. Higher monthly credit = lower per-km and per-hour rates.
2. Per-reservation usage charges: Per reservation, OnzeAuto always charges the reserved hours and kilometers traveled. In some cases direct per-reservation payment is used instead of monthly credit. Maintenance, insurance, charging costs, and service are always included.
3. Direct per-reservation payment: In some cases (e.g., some communities or pilots), customers pay directly per reservation after a ride has taken place, rather than via a monthly prepaid credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

OnzeAuto is a Dutch community-based electric car-sharing service that operates a 100% electric vehicle fleet shared by residents in neighborhoods, tenants of residential complexes, employees of partner organizations, and self-employed professionals (ZZP'ers). The service bundles vehicle use, maintenance, insurance, and charging into a single subscription, with demand-driven fleet expansion where new vehicles are placed only when neighborhood occupancy thresholds are met.

Product overview

OnzeAuto operates a community-based electric car sharing platform across the Netherlands. The offering consists of a core technology platform powered by GoodMoovs, a mobile reservation and access app, and a fleet of electric vehicles including Hyundai Kona, Renault 5, Hyundai Inster, Peugeot e-208, Renault Megane E-Tech, Opel Corsa-e, and Volkswagen ID.3. The service targets neighborhoods, residential complexes, and organizations, with OnzeAuto providing vehicles, insurance, maintenance, and app infrastructure while communities manage charging and parking. The company also runs specialized programs like the Inclusive Mobility Pilot for lower-income areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Car Sharing (Particulier) Subscription-based electric car-sharing service for individual residents living in participating Dutch neighborhoods, providing 24/7 access to a shared local EV fleet with reservation, keyless unlock, and per-kilometer usage billing.
• Real Estate Car Sharing (Vastgoed) Car-sharing service for residential complexes, housing corporations, and real estate developers that places dedicated electric vehicles on-site for the exclusive use of residents in a building or development.
• Organizational Car Sharing (Organisaties) Shared electric mobility solution for employers and organizations that want to provide staff with access to a pool of shared electric vehicles for business and commute use.
• ZZP Car Sharing Subscription-based shared EV access tailored for self-employed professionals in the Netherlands who need flexible, low-commitment access to a vehicle without owning one.
• Inclusive Mobility Pilot Pilot program that extends OnzeAuto's community car-sharing to lower-income households in partnership with municipalities and the Shell Impact Fund, providing subsidized access to shared electric vehicles.

Quantifiable outcome

• 1 shared car replaces on average 6 normal cars, reducing parking pressure and freeing up street space
• +7 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GoodMoovscoreTechnology or Integration · 1 January 2023OnzeAuto transitioned all its cars and car sharers to the GoodMoovs platform and the new OnzeAuto app. GoodMoovs provides the underlying technology platform for sharing electric cars and managing vehicles. The partnership enables OnzeAuto to leverage GoodMoovs' experience in electric vehicle sharing operations and platform development. OnzeAuto also took over existing GoodMoovs operations in Limburg and Brabant.
• Gemeente Sittard-GeleencoreStrategic or Co-development Partner · 1 January 2023Municipality Sittard-Geleen was the first municipality to switch from GoodMoovs to OnzeAuto on January 1, 2023. The municipality not only greened its own transport but also gave a major boost to sustainable car sharing for residents and organizations in the municipality. Four initial electric cars were placed.
• Provincie ZeelandcoreStrategic or Co-development Partner · 1 September 2022Provincie Zeeland brought part of its mobility needs into a starting car-sharing initiative, catalyzing the creation of 8 electric shared cars across Middelburg and beyond within two years. The province supports with communication and infrastructure and participates with its own staff, creating a multi-stakeholder shared car ecosystem.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerProvincie Noord-Brabant brought part of its own mobility needs into local car-sharing initiatives, with employees able to use shared cars at the office and in their home towns. Employees are automatically also members of private car-sharing communities in their own neighborhoods, making them local ambassadors.
• Stichting Duurzame Mobiliteit Zeeland (SDMZ)minorStrategic or Co-development PartnerThe Foundation for Sustainable Mobility Zeeland (SDMZ) did the initial groundwork to bring car-sharing to Zeeland before OnzeAuto took over and scaled the initiative.
• Stichting Limburg ElektrischminorStrategic or Co-development PartnerFoundation that collaborated with GoodMoovs in Limburg before OnzeAuto took over the operations in Limburg and Brabant.
• Stichting Brabant ElektrischminorStrategic or Co-development PartnerFoundation that collaborated with GoodMoovs in Brabant before OnzeAuto took over the operations in Limburg and Brabant.
• Gemeenten (various municipalities)minorStrategic or Co-development PartnerVarious Dutch municipalities partner with OnzeAuto to pilot inclusive car-sharing in lower-income neighborhoods. They help communicate with residents and provide support for the initiative.
• Local ambassadors and village/wighborhood councilsminorChannel Partner/ Reseller/ DistributorLocal village councils, neighborhood councils, and individual ambassadors in Zeeland (including the 150 councils united in the Zeeuwse Vereniging Kleine Kernen en Dorpen voor Morgen) help promote and communicate car-sharing to residents and businesses.
• AddVision ProjectmanagementminorStrategic or Co-development PartnerAddVision Projectmanagement was instrumental in setting up SDMZ (Stichting Duurzame Mobiliteit Zeeland), the foundation that laid the groundwork for car-sharing in Zeeland.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turo: Large global peer-to-peer car-sharing marketplace. Comparable to OnzeAuto as a platform enabling shared vehicle access between individuals, though operating at significantly larger scale with a broader geographic footprint.
• MyWheels: Dutch peer-to-peer and community car-sharing platform operating across the Netherlands. Closely comparable to OnzeAuto on geography, customer base (Dutch residents and organizations), and shared-vehicle model, with overlapping demand-led community formation.
• Share Now: European free-floating car-sharing operator (formerly car2go/Drive Now) with significant Dutch footprint. Comparable to OnzeAuto as a self-service shared car service, though at much larger scale and with a station-free urban model.
• Greenwheels: Long-standing Dutch car-sharing operator with a nationwide fleet of shared cars. Directly comparable to OnzeAuto as both target Dutch consumers and organizations with self-service shared vehicle access, though Greenwheels uses a more traditional station-based model rather than OnzeAuto's community-led approach.
• Getaround: Peer-to-peer car-sharing platform operating across Europe. Comparable to OnzeAuto's community sharing concept at a continental scale, with similar technology-mediated vehicle access for individuals and organizations.
• SnappCar: Dutch peer-to-peer car-sharing platform active in the Netherlands. Comparable to OnzeAuto in serving Dutch private car owners and renters, though SnappCar's model is marketplace-based between private individuals rather than community-curated.

Broad incumbents

• Zipcar: Established car-sharing brand owned by Avis Budget Group, operating across North America and Europe. Comparable as a broad incumbent in the shared-mobility category with self-service vehicle access, though not specifically community-based.
• Sixt (car sharing / subscription): Large European mobility provider with car rental, subscription, and sharing products. Comparable as a broad incumbent offering flexible vehicle access to consumers and organizations across Europe, including the Netherlands.

Others

• Stichting Openbaar Vervoer / Deelauto.nl: Dutch aggregator/portal that maps car-sharing offerings across providers in the Netherlands. Comparable as ecosystem participant that channels Dutch consumers to shared-vehicle services including OnzeAuto's competitors and partners.

Emerging players

• Uber (Carshare / Uber Carshare): Uber's car-sharing product (formerly known as Uber Carshare) is an emerging peer-to-peer shared mobility play in Europe. Comparable to OnzeAuto as a tech-mediated shared-vehicle access model, with overlapping sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@onzeauto.7626
• LinkedInlinkedin.com/company/onzeautobv
• Instagraminstagram.com/onzeauto._

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnzeAuto.