Open Revenue Consulting

Name

Open Revenue Consulting

Legal name

Open Revenue Consulting

Website

https://openrevenueconsulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Hospitality consulting
• Hotel revenue management
• Food waste reduction
• Direct booking optimization
• Hotel asset management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Consulting engagements focused on revenue management, marketing strategy, sustainability transformation, and digital transformation for hotels. Services are offered as modular packages or comprehensive integrated solutions tailored to each client's specific needs. Pricing and scope are defined in proposals and service agreements with each client.
2. Technology Platform Subscriptions: SaaS-style access to PMI platform, RevMarketing Automation (Userguest), asset management tools, and customer acquisition cost analytics. Clients include hotel chains and independent hotels subscribing to the platforms. The platforms are offered alongside consulting services to drive adoption.
3. Zero Food Waste Event Certification: Certification service for events to prevent food waste with verified compliance and THE PLEDGE on Food Waste certification. Includes consulting, promotional materials, and official verification. Cost depends on size and duration of event.
4. THE PLEDGE on Food Waste Implementation: Implementation program for hotels including technology deployment (smart scales, tablets, analytics apps), staff training, certification support, and ongoing consulting. Hotels achieve GOLD certification level and measurable waste reduction outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Open Revenue Consulting is a strategic consulting firm that helps hotels and hotel groups convert gross revenue into net profit through revenue management, commercial strategy, digital transformation, and sustainability programs. It layers proprietary methodologies such as THE PLEDGE on Food Waste and PMI/Performance Management Intelligence on top of partner technologies (Userguest, D2o, Winnow) and delivers them as modular or integrated consulting engagements, with subscription access to underlying platforms.

Product overview

Open Revenue Consulting offers an integrated suite of hospitality management solutions centered on revenue optimization and operational efficiency. The portfolio includes THE PLEDGE on Food Waste (sustainability certification and waste reduction program), RevMarketing Automation/Userguest (direct booking optimization), PMI (Performance Management Intelligence for resource planning), Asset Management Platform (360-degree hotel digitization), and Cost of Acquisition Analysis. The company also organizes the Global Revenue Forum Madrid as an industry platform. Services are available as modular offerings or integrated solutions adapted to specific client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• THE PLEDGE on Food Waste A UN-awarded sustainability program providing hotels with accredited consultants and a comprehensive 7-step methodology for reducing food waste emissions, including Gold-level certification, technology implementation (smart scales, tablets, FIT analytics apps), and staff training. For hotels, hotel groups, and event organizers seeking measurable F&B waste reduction and sustainability certification.
• RevMarketing Automation (Userguest) Advanced solution combining Revenue Management and Digital Marketing that automatically optimizes the booking experience on hotel websites, boosting direct bookings and improving profitability through real-time visitor behavior analysis and personalized messages and offers. For hotels and hotel groups looking to grow direct channel revenue and reduce OTA dependency.
• PMI (Performance Management Intelligence) Operational planning and management platform connecting all hotel departments into a single intelligent system with daily forecasting, real-time resource planning, and complete operational performance visibility, integrating with PMS, POS, ERP, staff management, revenue, and sustainability systems. For hotel chains and large hotel groups.
• Hotel Asset Management Platform Comprehensive web-based hotel management solution enabling 360-degree digitization of hotel operations including maintenance, safety and regulations (HACCP, Legionella, swimming pools), sustainability (water, energy, waste), housekeeping, and guest experience management from a single platform. For large hotel chains operating multiple properties.
• Customer Acquisition Cost Analysis Analytics platform that unifies PMS, CRS, POS, ERP, and marketing tool data to accurately identify the true cost of each booking and channel profitability, with dynamic P&L, KPIs, and customized calculations updated in real time and AI-based demand and profitability optimization. For hotels and hotel groups seeking visibility into channel and segment profitability.
• Zero Food Waste Event Certification Rigorous verification process for events to prevent food waste, redistribute surplus food through partner networks, and divert waste from landfills, aligned with SDGs 2, 12, and 13 and Spain's Law 1/2025. For event organizers, venues, and agencies seeking zero waste certification.
• Global Revenue Forum Madrid Annual conference for revenue, profit management, hotel distribution, and technology professionals, bringing together industry leaders, experts, and technology providers to address current challenges. For hotel executives, revenue managers, and hospitality technology professionals.
• Strategic Consulting Services Specialized consulting services integrating strategic advisory with innovative technology to maximize conversion of gross revenue into net profit, including revenue management, commercial strategy, digital transformation, and resource planning. Offered as modular or comprehensive integrated solutions adapted to each client's needs. For hotels and hotel groups of all sizes.

Quantifiable outcome

• Average 50% reduction in food waste in under 4 months with THE PLEDGE on Food Waste program
• +13 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• D2ocoreTechnology or Integration · 1 January 2026D2o provides the PMI (Performance Management Intelligence) platform that Open Revenue Consulting implements as part of their productivity and resource planning services. Manages over 1,200 operational assets across 23 countries.
• PhenixcoreStrategic or Co-development Partner · 3 July 2025Phenix is an organization specializing in comprehensive surplus food donation management guaranteeing full traceability and food safety. With a network of 200+ social entities, distributes food to those in need. Partner in Neo Open Lab event and ongoing food waste reduction initiatives with hotels.
• Sala ScalacoreStrategic or Co-development Partner · 3 July 2025Sala Scala is a recognized catering provider whose dinner show 'Origen' plans menus based on capacity criteria to avoid surpluses and food waste. Partner in Neo Open Lab event and zero waste event certification.
• Eco Finca Samarrita / HORECA Sustainability SolutionscoreStrategic or Co-development Partner · 3 July 2025Eco Finca Samarrita, through HORECA Sustainability Solutions, enables transformation of food waste not suitable for human consumption into regeneration and transformation processes, generating compost for organic plant cultivation. Partner in Neo Open Lab and ongoing hotel sustainability programs.
• Remar CanariasminorStrategic or Co-development Partner · 3 July 2025Remar Canarias is a social organization receiving donated food from hotels through Phenix's network. Partner in the food donation chain helping hotels comply with Law 1/2025 hierarchy of priorities.
• Torres Hospitality ConsultingminorStrategic or Co-development Partner · 3 July 2025Torres Hospitality Consulting co-presents the Global Revenue Forum Madrid with Open Revenue Consulting and will be present at FITUR 2026 (Pabellón 12, stand 12D17) alongside the Global Revenue Forum team.
• WinnowcoreTechnology or Integration · 1 January 2025Winnow provides AI-based food waste analytics technology used in THE PLEDGE on Food Waste implementations. Winnow's solution, based on AI and analytics, automatically tracks food waste by product type, time of day and service, providing real-time visibility.
• UserguestcoreTechnology or Integration · 1 January 2019Userguest provides RevMarketing Automation technology deployed by Open Revenue Consulting across 1,400+ hotels in 40 countries. Since 2019, generated 195,000+ bookings and €120M+ revenue. Open Revenue Consulting distributes Userguest as a key technology component of their service offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDeaS: Specialized SaaS revenue management vendor applying data science and ML to hotel pricing, directly competing with the analytical components of ORC's revenue optimization offering while operating at global enterprise scale.
• Duetto: Cloud-based revenue management software for hotels with dynamic forecasting and pricing analytics; overlaps with ORC's revenue management consulting and is a sponsor of the Global Revenue Forum Madrid.
• STR / CoStar: Global hospitality benchmarking provider supplying occupancy, ADR and competitive performance data; comparable to ORC's analytics-driven cost-of-acquisition and channel profitability work and is a Global Revenue Forum sponsor.
• Lighthouse (formerly OTA Insight): Market intelligence platform combining demand data, pricing and distribution for the hotel sector; competes with ORC's cost-of-acquisition analytics and channel profitability work.
• Cloudbeds: Unified hotel management platform integrating PMS, channel manager, booking engine and analytics; competes with ORC's PMI/asset management stack on operational digitization and is a forum sponsor.

Direct peers

• Winnow: AI-based food waste analytics provider used inside ORC's THE PLEDGE implementations; a core technology partner whose standalone offering competes for direct hotel relationships in the same sustainability niche.
• Paraty Tech: Direct sales, digital marketing and distribution technology for hotels; closely comparable to ORC's RevMarketing Automation and direct-conversion strategy service line.
• BeonX: Predictive intelligence platform helping hotels anticipate demand and optimize revenue using market data and analytics; comparable to ORC's revenue management and commercial strategy consulting at the technology layer.
• RoomPriceGenie: Automated revenue management software focused on independent hotels with continuous price optimization; serves the same mid-market boutique segment ORC targets with modular consulting and the PMI platform.

Emerging players

• Hotelverse: Technology solution focused on guest experience personalization and ancillary revenue generation throughout the customer journey; overlaps with ORC's guest experience and revenue optimization pillars at an earlier stage of scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/open-revenue-consulting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Revenue Consulting