opper
- Company typePrivate
- Founded1987
- HeadquartersIssy-les-Moulineaux, Île-de-France, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
opper firmographics
Firmographics- Name
- opper
- Legal name
- opper advertising
- Website
- https://opper.io
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
opper industry classification
Industry- Product category
- Media SaaS Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where opper is headquartered
LocationHeadquarters
- HQ city
- Issy-les-Moulineaux, Île-de-France
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
opper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Software Subscriptions: opper generates primary revenue through SaaS software subscriptions across its three solution suites: subsuite (subscription management), adsuite (CRM/advertising), and marketingsuite (marketing automation). These are recurring subscription-based solutions sold to media publishers, advertising networks, and media groups on a per-solution or bundled basis.
- B2B Data Solutions: Revenue from the andzup data platform providing B2B prospecting data and contact information to sales teams, agencies, independents, and media companies. Priced as a subscription with data access included.
- Professional & Outsourcing Services: opper provides integrated services including subscription back-office management, customer relations, database operations, invoice generation, financial flow management, retail distribution management, and setup of online sales shops. These professional services complement the software offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
opper product offering
Product offeringCore offering
opper is a B2B media solutions publisher that provides an integrated SaaS platform organized in three universes: data (andzup B2B prospecting), software (adsuite for advertising CRM, subsuite for subscription management, and marketingsuite for marketing automation and analytics), and services (le lab consulting, retail distribution, and customer services). The offering is purpose-built for press publishers, media groups, advertising networks, and digital content platforms across Europe, supporting subscription lifecycle management, advertising sales optimization, audience monetization, and B2B prospecting.
Product overview
opper is a media solutions publisher offering a portfolio of SaaS software solutions organized in three universes: data (andzup), software (adsuite with aloha/adresa, subsuite with mahalo/gestri, marketingsuite with ID management/user engagement & monetization/audience retention/data analytics), and services (le lab/retail/customer services). The platform serves press publishers, media groups, advertising networks, and digital content platforms across France and Europe with integrated subscription management, advertising sales optimization, and marketing automation tools.
Differentiator
Problem solved
Functional benefit
Brands
- andzup: B2B data and commercial prospecting tool for identifying, qualifying, and activating decision-makers
- adsuite
- subsuite
- marketingsuite
- mahalo
- gestri
- aloha
- adresa
Products and services
- subsuite
Quantifiable outcome
- Companies using a CRM see an average increase of 29% in sales opportunities and 56% in sales productivity
- +1 more outcomes
Companies that use opper
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
opper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
opper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OceanConnect 2026minoropper joined OceanConnect 2026 as an official supplier. OceanConnect is an offshore sailing racing project led by Yves Courbon that combines sporting performance with ocean conservation commitment. opper is contributing to the project ahead of the Route du Rhum 2026. The partnership emphasizes shared values of performance, innovation, and environmental responsibility, serving as a brand visibility and sponsorship engagement rather than a core product or technology integration.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
opper competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot provides inbound marketing, CRM, and automation software used by media and B2B companies. While broader than opper's media-vertical specialization, it competes in marketing automation and CRM for mid-market publishers.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent in marketing automation and CRM that increasingly targets media and publishing clients with subscription, ad sales, and personalization tools. It is a wider-portfolio competitor to opper's adsuite and marketingsuite.
- Adobe Experience Cloud: Adobe Experience Cloud offers enterprise marketing, analytics, and content tools that overlap with opper's marketingsuite capabilities (analytics, audience engagement, personalization) for media customers, though as part of a much broader portfolio.
Direct peers
- Lineup Systems: Lineup Systems provides advertising sales CRM and order management software for media companies. It is a direct competitor to opper's adsuite (aloha, adresa) in the ad sales automation category.
- Arc XP: Arc XP (formerly Arc Publishing, a Washington Post business) provides content management and digital experience platforms for publishers. It competes with opper's integrated media workflow tooling across subscription and audience monetization.
- Cleeng: Cleeng offers subscriber retention and churn management for video and media businesses. It overlaps with opper's audience retention module within marketingsuite, particularly for streaming and digital content customers.
- Zephr: Zephr provides subscription and paywall decisioning software for publishers and media brands. It is a direct competitor to opper's subsuite in the European subscription monetization segment.
- Piano: Piano offers subscription management, paywall, and audience engagement software to digital publishers globally. It directly competes with opper's subsuite and marketingsuite in serving media companies with subscription and retention workflows.
- Marfeel: Marfeel delivers mobile-first publishing and audience analytics tools for media companies. It overlaps with opper's marketingsuite in publisher-focused engagement, data analytics, and retention modules.
- Sailthru (CM Group): Sailthru, part of CM Group, provides email marketing automation and personalization for media and retail. It competes with opper's marketingsuite in audience retention and personalized engagement for publishers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
opper social profiles
Digital presenceopper compliance and trust
Trust signalCompliance2 records
opper financial estimates
Financial estimateRevenue estimate
Valuation estimate
opper leadership team
Management profileNumber of profiles
Profiles1 record
opper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
opper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about opper
What does opper do?
opper is a B2B media solutions publisher that provides an integrated SaaS platform organized in three universes: data (andzup B2B prospecting), software (adsuite for advertising CRM, subsuite for subscription management, and marketingsuite for marketing automation and analytics), and services (le lab consulting, retail distribution, and customer services). The offering is purpose-built for press publishers, media groups, advertising networks, and digital content platforms across Europe, supporting subscription lifecycle management, advertising sales optimization, audience monetization, and B2B prospecting.
Is opper a public or private company?
opper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was opper founded?
opper was founded in 1987. It employs 101 to 250 people.
Where is opper based?
opper is headquartered in Issy-les-Moulineaux, Île-de-France, France, in the Europe region.
How does opper make money?
Three revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are B2B Data Solutions and professional & Outsourcing Services.
Who are opper's main competitors?
Broad incumbents on record are HubSpot, Salesforce Marketing Cloud and Adobe Experience Cloud. Direct peers are Lineup Systems, Arc XP, Cleeng, Zephr, Piano, Marfeel and Sailthru (CM Group).
Does opper have an API?
Yes. opper provides an open API that allows users to export analytical data to external Business Intelligence tools. The API enables connection to CRM systems, ERP systems, ad servers, and order management tools. The platform has native connectors for integration with major market solutions.
What industry is opper in?
opper's product category is Media SaaS Platform. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5418 and its SIC code is 7372.