Optimera Danmark A/S
Optimera Danmark A/S operates BilligByg.dk, a Danish-language e-commerce and content website selling affordable building materials and construction guidance to individual DIY homeowners and housing associations across Denmark.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Optimera Danmark A/S does
Optimera Danmark A/S operates a Danish-language direct-to-consumer website platform marketed primarily under the trade name BilligByg.dk. The platform targets individual DIY homeowners and, secondarily, housing associations (boligforeninger) undertaking residential construction or renovation projects, with a value proposition centered on affordable building materials and professional guidance on Danish construction regulations and processes. Core offerings are organized as product/category pages (wood products including terrace boards, battens, and drywall; plastic roofing; drywall screws; spade bits; cable conduits) layered with an editorial blog of articles covering construction, garden machinery, and home-maintenance topics — built on the GeneratePress WordPress stack with no disclosed proprietary technology, no mobile app, no API, and no documented integrations.
The business model blends three revenue streams: (i) direct, quote-based online sales of building materials, (ii) affiliate/referral revenue earned when visitors are routed to the construction-quote marketplace bygliga.dk for project pricing, and (iii) consultation/advisory services connecting customers to building professionals. Pricing is not publicly disclosed; customers must request quotes via the site or via the bygliga.dk partner. Marketing is content-driven and SEO-oriented, relying on topical Danish-language articles and product pages rather than paid or social channels, and the company serves only the domestic Danish market with no international footprint, no app presence, no patents or trademarks of record, and no third-party certifications or awards. The team disclosed is 5 employees based in Grindsted, Region of Southern Denmark, and there are no recorded funding rounds, M&A events, leadership hires, or regulatory actions in the input data.
Optimera Danmark A/S firmographics
Firmographics- Name
- Optimera Danmark A/S
- Legal name
- Billig Byg
- Website
- https://optimera.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optimera Danmark A/S operates BilligByg.dk, a Danish-language e-commerce and content website selling affordable building materials and construction guidance to individual DIY homeowners and housing associations across Denmark.
- Ownership category
- akta.pro rank
Optimera Danmark A/S industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Hardware Retailers (444140), Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
Keywords
Optimera Danmark A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Affiliate/Referral Revenue: The platform refers customers to partner services (such as bygliga.dk for construction quotes) and earns referral fees when customers engage with those services.
- Building Materials Sales: Direct sales of building materials through the website platform. The company appears to offer discounted building materials to customers.
- Consultation and Advisory Services: Provides guidance and advice on affordable construction, connecting customers with professionals and consultants who can help with building projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for building materials and services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Optimera Danmark A/S product offering
Product offeringCore offering
Optimera Danmark A/S operates BilligByg.dk, an online Danish retailer of affordable building materials including terrace boards (Terrassebrædder), battens (Reglar), wood panels and drywall (Træplader og gips), plastic roofing (Plasttag), drywall screws (Skruer til gips), spade drills (Spadebor), and cable conduits (Kabelrør). The site combines direct e-commerce sales across these product categories with an educational blog and a referral partnership with bygliga.dk that connects customers to construction professionals for project execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Terrassebrædder (Terrace boards) Outdoor terrace/decking boards sold online to Danish homeowners and small contractors for building or refurbishing exterior decks.
- Reglar (Battens) Timber battens sold online as a framing component for walls, ceilings, and roof structures in Danish construction and renovation projects.
- Træplader og gips (Wood panels and drywall) Wood boards and gypsum plasterboard sold online for interior wall, ceiling, and partition construction in Danish renovation projects.
- Plasttag (Plastic roofing) Plastic/corrugated roofing sheets sold online for sheds, carports, lean-tos, and other light outdoor structures in Danish residential settings.
- Skruer til gips (Screws for drywall) Specialized drywall screws sold online in the volumes needed for installation of plasterboard panels in renovation projects.
- Spadebor (Spade drills) Spade/paddle wood-boring drill bits sold online to Danish DIYers and tradespeople for timber drilling tasks.
- Kabelrør (Cable conduits) Cable conduit tubing sold online for routing and protecting electrical cabling in Danish residential electrical installations.
- Construction advisory/educational content Educational articles and buying-guidance content published on BilligByg.dk to help Danish homeowners make informed decisions on construction and renovation purchases.
- Tradesperson referral (via bygliga.dk) Referral pathway via bygliga.dk that connects BilligByg.dk customers with vetted construction professionals for project execution.
Companies that use Optimera Danmark A/S
Customer profileSegments2 records
Ideal customer profiles2 records
Optimera Danmark A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optimera Danmark A/S partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Optimera Danmark A/S competitors and assessment
Company assessmentDirect peers
- Jem & Fix: Danish discount hardware and building supplies chain serving price-sensitive DIY consumers. Highly comparable given Billig Byg's affordability-led positioning and small-scale operations.
- Byggmax (Nordic): Nordic discount building materials retailer focused on affordable DIY supplies. Most comparable business model and value proposition (low-price building materials for self-builders).
- Silvan: Major Danish DIY home improvement chain selling building materials, tools, and garden supplies to consumers. Directly comparable on assortment (wood, drywall, screws, garden machinery) and DIY homeowner target.
- Bauhaus (Denmark): Pan-European home improvement and DIY retail chain with Danish stores selling building materials, tools, and garden equipment. Comparable on DIY customer base and category mix overlapping with Billig Byg's assortment.
- Davidsen: Danish building materials retailer with strong regional presence serving both consumers and trade. Comparable assortment and DIY/professional mix, though larger in scale.
- XL-BYG: Large Danish home improvement and building materials retail chain with member-owned stores nationwide. Directly comparable as a multi-category building materials retailer serving both DIY consumers and trade contractors in Denmark.
- Stark Danmark: Danish building materials distributor serving both professional trades and DIY customers. Comparable on the building materials categories Billig Byg sells (lumber, drywall, fasteners, insulation).
- 10-4.dk: Danish online building materials retailer offering delivery and competitive pricing on lumber, drywall, and insulation. Comparable online-first, DIY-focused model serving the same Danish consumer segment.
Others
- Optimera Norge: Major Norwegian building materials distributor in the same Dahl/Optimera group; namesake overlap creates brand confusion risk. Different geography and scale but materially similar assortment.
Broad incumbents
- Bygma: Major Danish professional- and consumer-facing building materials distributor. Comparable core categories (wood, drywall, fasteners, insulation) but operates at much larger scale and serves primarily trade contractors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights1 record
Customer concentration
Optimera Danmark A/S social profiles
Digital presenceOptimera Danmark A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimera Danmark A/S leadership team
Management profileNumber of profiles
Optimera Danmark A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimera Danmark A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimera Danmark A/S
What does Optimera Danmark A/S do?
Optimera Danmark A/S operates BilligByg.dk, an online Danish retailer of affordable building materials including terrace boards (Terrassebrædder), battens (Reglar), wood panels and drywall (Træplader og gips), plastic roofing (Plasttag), drywall screws (Skruer til gips), spade drills (Spadebor), and cable conduits (Kabelrør). The site combines direct e-commerce sales across these product categories with an educational blog and a referral partnership with bygliga.dk that connects customers to construction professionals for project execution.
Is Optimera Danmark A/S a public or private company?
Optimera Danmark A/S is a private company. It is classified as unknown and is currently operating.
When was Optimera Danmark A/S founded?
Optimera Danmark A/S was founded in -1. It employs 1 to 10 people.
How does Optimera Danmark A/S make money?
Three revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are building Materials Sales and consultation and Advisory Services.
Who are Optimera Danmark A/S's main competitors?
Direct peers on record are Jem & Fix, Byggmax (Nordic), Silvan, Bauhaus (Denmark), Davidsen, XL-BYG, Stark Danmark and 10-4.dk. Optimera Norge is listed as an others. Bygma is listed as a broad incumbent.
Does Optimera Danmark A/S have an API?
No public API is recorded for Optimera Danmark A/S.
What industry is Optimera Danmark A/S in?
Optimera Danmark A/S's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces. Its NAICS code is 444 and its SIC code is 5030.