What Orbit does

Orbit is a privately held SaaS company headquartered in Victoria, British Columbia, Canada, and operating as an independent entity within the WeCommerce portfolio of Shopify-focused ecommerce companies (alongside Pixel Union, Knit, Stamped, Foursixty, KnoCommerce, and others). Formed in March 2022 when the apps division of Pixel Union Design was spun off and rebranded, Orbit builds and distributes a suite of Shopify-native applications aimed at Shopify merchants who need promotional tooling, B2B wholesale functionality, on-site conversion capture, and ambassador/VIP program management. The company is remote-first with ~21 employees distributed across Canada and the US.

The product portfolio centers on three flagship apps: Ultimate Special Offers (an all-in-one promotions app consolidating nine offer types — Post-Purchase Upsell, Upsell, Goal, BOGO, Discount, Bundle, Volume, Bulk, Free Gift — at $9/month plus a 1% usage fee capped at $10 per order), Wholesale Hub (a B2B wholesale app with tiered pricing from $39-$99/month powering 7,000+ brands), and Pixelpop (a popup and banner builder with email integrations to Mailchimp, CM Commerce, and Constant Contact, priced $6-$48/month). Supporting products include Alliance Pro (ambassador/VIP discount management), CoPilot (a premium hands-on support add-on for Wholesale Hub), and the Hubble Wholesale Directory (a B2B marketplace connecting retailers and wholesalers). All products are distributed primarily through the Shopify App Store with freemium entry tiers to drive self-serve product-led adoption.

The business model combines SaaS subscriptions, usage-based fees on transaction volume (Ultimate Special Offers charges a 1% capped fee on discounted/upsell orders), and low-cost directory listings (Hubble). Customer segments are predominantly SMB Shopify merchants across retail, apparel, home goods, nutrition, and similar verticals, with a long-tail customer base and modest per-account contract values. Marketing is driven by content (Orbit Blog, YouTube tutorials, Help Center), merchant spotlights, email newsletters, and organic social, with no disclosed external funding and operating capital effectively underwritten by WeCommerce.

Name

Orbit

Legal name

Orbit Apps

Website

https://orbitapps.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbit is a Victoria, BC-based SaaS company, part of WeCommerce, that builds Shopify-native apps — Ultimate Special Offers, Wholesale Hub, Pixelpop, Alliance Pro, and the Hubble Wholesale Directory — serving SMB Shopify merchants with promotions, B2B wholesale, popups, and ambassador program management.

Ownership category

akta.pro rank

Product category

Shopify Ecommerce Applications

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Shopify app development
• Ecommerce promotion tools
• B2B wholesale software
• Popup marketing apps
• Post-purchase upsell

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Subscriptions: Monthly or annual subscription revenue from three main Shopify apps: Ultimate Special Offers, Wholesale Hub, and Pixelpop. Annual billing offers 10% discount. Revenue generated from tiered subscription plans with varying feature sets.
2. Usage-Based Fees: Ultimate Special Offers charges 1% usage fee on orders with discounts or upsells on the Ultimate plan, with a maximum $10 usage fee per order. Free plan limits to 10 orders with discounts/upsells per month.
3. Hubble Wholesale Directory Subscriptions: Low-cost subscription fee for wholesalers to have listings in the Hubble Wholesale B2B directory. Very low barrier to entry compared to traditional directories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Orbit develops and sells Shopify-native ecommerce applications that help online merchants run promotions, manage B2B wholesale operations, and capture visitor attention. Its portfolio includes Ultimate Special Offers (a nine-in-one promotion platform), Wholesale Hub (B2B wholesale functionality inside Shopify), Pixelpop (popups and banners), Alliance Pro (pro/loyalty program management), CoPilot (hands-on support add-on), and Hubble (a B2B wholesale directory).

Product overview

Orbit (formerly Pixel Union Apps) offers a suite of Shopify apps that empower ecommerce entrepreneurs to increase sales and run their businesses more efficiently. The portfolio spans three core product categories: Sales Growth (Ultimate Special Offers — the flagship all-in-one promotions app with nine offer types), Pricing (Wholesale Hub — B2B wholesale functionality, and Alliance Pro — pro/loyalty program management), and Store Design (Pixelpop — popup and banner builder). Supporting products include CoPilot (a hands-on support add-on for Wholesale Hub) and the Hubble Wholesale Directory (a B2B marketplace connecting wholesalers with retailers). All products are designed exclusively for the Shopify platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Special Offers Shopify app offering nine promotion types (Post-Purchase Upsell, Upsell, Goal, BOGO, Discount, Bundle, Volume, Bulk, Free Gift) in a single dashboard to increase average order value and run sales.
• Wholesale Hub Shopify app enabling B2B and B2C merchants to run wholesale operations inside their existing store, including account tagging, custom pricing, volume discounts, net payment terms, quick order forms, and product visibility controls.
• Pixelpop Popups & Banners Shopify popup and banner app with seven popup types (Email Signup, Announcement, Page Promo, Coupon Code, Image, Social Follow, Cookie Notice) and four shapes, including exit-intent, display frequency, and email-marketing integrations.
• Alliance Pro Shopify app for brands to manage pro/loyalty programs for ambassadors, industry professionals, and VIP customers, including discount management, spend limits, applications, accreditation, specialty groups, and renewal reminders.
• CoPilot Premium support add-on for Wholesale Hub providing a dedicated Account Manager, two scheduled phone calls over two weeks, same-day priority email responses, and a site audit from a Merchant Experience expert.
• Hubble Wholesale Directory B2B online directory where wholesalers create listings (with contact forms, location maps, category filters, and image galleries) that retailers can browse for free; wholesalers pay a low subscription fee for listings.

Quantifiable outcome

• Merchants made over $19 million with Ultimate Special Offers during BFCM 2021
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered major, minor and core.

• Pixel UnionmajorStrategic or Co-development Partner · 1 March 2022Formerly the parent company of Orbit (as Pixel Union Apps). After spin-off, Pixel Union continues as premier Shopify themes partner while Orbit operates independently under WeCommerce. Orbit is still connected to Pixel Union as sister companies.
• KnitminorStrategic or Co-development Partner · 1 March 2022Formerly part of Pixel Union along with Orbit. Now independent agency (knitagency.com) operating as separate entity under WeCommerce family. Connected to Orbit through shared WeCommerce ownership.
• ShopifycoreTechnology or IntegrationPrimary platform partner. All Orbit apps are built for Shopify and distributed through Shopify App Store. Orbit is a Shopify Partner with apps integrating deeply into Shopify checkout, order management, and customer systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yotpo: Broad ecommerce marketing platform spanning reviews, loyalty, SMS, and subscriptions. Competes with Alliance Pro on loyalty/programs and overlaps with the broader conversion ecosystem.
• Klaviyo: Dominant email marketing and SMS platform for Shopify with significant owned marketing automation footprint. Adjacent to Pixelpop's email capture flows and the broader Orbit stack via integrations.

Others

• Stamped: Reviews and ratings app for Shopify, also a sister company under the WeCommerce umbrella. Ecosystem-adjacent rather than a direct competitor; shares parent portfolio and Shopify-focused GTM.

Direct peers

• Privy: Shopify popups, email capture, and conversion tool with similar SMB-merchant targeting. Competes head-to-head with Pixelpop on popups, banners, and email signup capture.
• ReConvert: Shopify app specializing in post-purchase upsells and one-click upsell flows. Directly competes with Orbit's Ultimate Special Offers post-purchase upsell feature on the same merchant base.
• Sparklayer: B2B/wholesale commerce platform purpose-built for Shopify Plus, offering custom pricing, net terms, and quick order forms. Direct competitor to Wholesale Hub for B2B merchants on Shopify.
• Smile.io: Loyalty and rewards platform purpose-built for Shopify merchants. Directly overlaps with Alliance Pro's VIP/ambassador program management functionality.
• Appstle: Shopify app suite including B2B/wholesale, subscriptions, and loyalty. Closely overlaps with Wholesale Hub and Alliance Pro on wholesale pricing and pro program management.
• Bold Commerce: Suite of Shopify apps covering discounts, bundles, and pricing — including Bold Upsell, Bold Discounts, and Product Bundles. Direct overlap with Ultimate Special Offers' nine offer types.
• Justuno: Conversion optimization platform with popups, exit-intent, and personalization for ecommerce. Competes with Pixelpop on popup formats and targeting for Shopify merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/orbitapps
• YouTubeyoutube.com/channel/UC57okN3si9gQrIhe5GX_UPQ
• Facebookfacebook.com/launchorbitapps
• LinkedInlinkedin.com/company/orbit-apps

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit