Otara Family And Christian Health Centre

What Otara Family And Christian Health Centre does

Otara Family and Christian Health Centre is a single-site, privately owned primary care medical practice located at 5/120 East Tamaki Road in Otara, South Auckland, New Zealand. Founded in 1999 through the merger of two predecessor clinics (Otara Christian Health Centre and Bairds Rd Family Health Centre), the practice operates under a Christian values-based ethos and serves a culturally diverse community of families and individuals, with particular reach into Pacific, Maori, Fijian, and Indian populations. The clinic offers a full primary care portfolio spanning general health consultations, prevention and wellness, immunisations, urgent care, maternity services, women's and men's health, sexual health, diabetes and cardiovascular management, mental health support, travel health, minor surgery, home visits, driving and insurance medicals, plus specialised offerings such as medication DNA testing, free health coaching for chronic conditions, and care coordination for complex patients.

The practice is delivered by a multidisciplinary clinical team of 9 doctors, 2 nurse practitioners, 5+ nurses, health care assistants, dieticians, podiatrists, midwives, pharmacists, health coaches, and care coordinators. Its technology stack is built on commodity healthcare SaaS: Health365 for patient portal and repeat prescription management, Doxy.me for video consultations (with per-clinician links), JotForm for online patient enrolment, SmartPaymentPage for online bill payment, and WordPress as the public website CMS. The clinic holds Cornerstone Accreditation from the Royal College of General Practitioners NZ and is a Health Care Home (HCH) Certified Practice, and is affiliated with ProCare, an Auckland Primary Health Organisation. Dr Harley Aish, one of the founding physicians, also serves as Chairman of ProCare.

The business model is fee-for-service on top of NZ government capitation funding for enrolled patients. Consultation fees are tiered by enrolment and Community Services Card (CSC) status — adult enrolled visits range from NZ$19 (with CSC) to NZ$24 (without), with non-enrolled adults charged NZ$50–NZ$70; enrolled children under 17 are seen free. Ancillary revenue is generated from repeat prescriptions (NZ$8–NZ$15; NZ$35 same-day), procedural services (NZ$5–NZ$36), and free-for-under-26 sexual health and childhood immunisations. GTM is sales-led and community-driven: walk-ins, online enrolment via JotForm, bookings via phone/email/Health365, plus video consultations for remote access. The practice is heavily reliant on community reputation, evidenced by a 4.7/5 Google rating across 129 reviews and testimonials referencing multi-generational family relationships of 25+ years.

Name

Otara Family And Christian Health Centre

Legal name

Otara Family and Christian Health Centre

Website

https://otarafamily.health.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Otara Family and Christian Health Centre is a privately owned, Cornerstone-accredited primary care medical clinic in Otara, South Auckland, serving enrolled and walk-in patients with a multi-disciplinary team of doctors, nurse practitioners, nurses, midwives, and allied health professionals, with revenue from consultation fees, repeat prescriptions, and procedural services.

Ownership category

akta.pro rank

Product category

Primary Care Medical Services

NAICS

Offices of Physicians (6211), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Medication Reminders & Adherence Coaching (Non-Clinical) (HSABALAA), Medication Reminders & Adherence Support (Non-Skilled) (HLADAGAE)

Keywords

• Primary healthcare services
• General practitioner clinic
• Family medical care
• Chronic disease management
• Community health services

Headquarters

HQ city

Otara, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consultation Fees: Fee-for-service model where patients pay for doctor and nurse consultations based on enrolment status and CSC (Community Services Card) holder status. Prices range from free for enrolled children under 17 to $70 for non-enrolled non-residents. ACC surcharges and Saturday fees apply as add-ons.
2. Repeat Prescriptions: Patients pay for repeat prescriptions picked up at the clinic ($8-$15) or faxed to their pharmacy ($10). Same-day prescriptions available at higher cost ($35).
3. Procedure and Service Fees: Additional charges for specific services including medical certificates ($15), driving medicals ($36), cervical smears, wound care, ear syringing, spirometry, ECG, travel vaccinations, and minor surgery. Nurse service fees range from $5-$12 depending on service type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Otara Family and Christian Health Centre is a primary care medical clinic delivering general practitioner consultations, immunisations, chronic disease management, maternity care, women's and men's health, mental health support, urgent care, minor surgery, home visits, and driving/insurance medicals to families and individuals in South Auckland. Services are delivered by a multi-disciplinary team of doctors, nurse practitioners, nurses, dieticians, podiatrists, midwives, pharmacists, health coaches, and care coordinators under one roof. The practice supplements in-person care with phone, video (Doxy.me), and Health365 online portal access for appointments and repeat prescriptions.

Product overview

Otara Family & Christian Health Centre operates as a primary care medical practice offering a unified portfolio of healthcare services delivered through an integrated team of doctors, nurses, nurse practitioners, health coaches, and care coordinators. The core service model centers on General Health consultations, Prevention & Wellness programs, Urgent Care, and Immunizations, supported by specialised services including Maternity Care, Women's Health, Diabetes Management, Cardiovascular Care, Mental Health Support, Sexual Health, Men's Health, and Travel Health. The practice also provides procedural services such as Minor Surgery, Driving Medicals, Insurance Medicals, and Medication DNA Testing. Enhanced offerings include free Health Coach services for enrolled patients with chronic conditions and Care Coordinator support for complex cases. Video Consultations are available via Doxy.me, while repeat prescriptions and appointments can be managed through the Health365 patient portal.

Differentiator

Problem solved

Functional benefit

Products and services

• General Health Services Comprehensive primary healthcare services delivered by doctors, nurses, and healthcare assistants covering general medical consultations, health assessments, and ongoing patient care for enrolled and walk-in patients.
• Prevention & Wellness Proactive health management services including routine check-ups, health screenings, lifestyle coaching, and disease prevention programs to maintain patient wellbeing.
• Urgent Care Immediate medical attention for urgent but non-life-threatening conditions available during opening hours, with nurse assessment and doctor referral when required.
• Immunizations & Vaccinations Childhood immunisations, flu vaccines, tetanus boosters, Pneumovax, Zostavax, and travel vaccinations provided by trained nurses, with many free for eligible patients.
• Maternity Service Pregnancy support including pregnancy tests, early check-ups, midwife clinics, and postnatal care covering breastfeeding, mental health, and fitness.
• Women's Health Specialised care including cervical smears, contraception, fertility consultations, breast checks, menopause management, and termination referrals.
• Diabetes Management Comprehensive diabetes care with regular check-ups, medicine reviews, foot checks, eye checks, and dietician services for blood sugar management.
• Healthy Heart Checks & Cardiovascular Disease Care Cardiovascular risk assessments, heart health monitoring, and management of heart conditions including heart attacks, rhythm problems, heart failure, and strokes.
• Mind Health and Stress Support Mental health consultations for stress, anxiety, depression, sleep difficulties, and breathing relaxation techniques, with 1737 crisis line referral available.
• Sexual Health Services STI checks and contraception consultations available at reduced cost ($10 with nurse, free for under-26 patients) for enrolled patients.
• Men's Health Tailored health checks for men including heart disease screening, stroke risk assessment, diabetes screening, prostate checks, and general wellness assessments.
• Travel Health Pre-travel consultations, vaccinations, and medication advice available by appointment with doctors, recommended 8-12 weeks before travel.
• Video Consultations Virtual healthcare appointments via the Doxy.me platform allowing patients to consult with doctors and nurses remotely for enrolled patient services.
• Repeat Prescriptions Regular medication refills available via phone, email, or Health365 portal, with pickup from desk ($8) or pharmacy delivery ($10), and same-day prescription option ($35).
• Home Visits Medical care provided at patients' homes for those unable to attend the clinic, particularly for housebound or critically ill patients.
• Minor Surgery In-clinic surgical procedures including wound care, ulcer dressings, boil treatment, and other minor surgical interventions.
• Driving Medicals Driver licence medical examinations conducted by healthcare assistants and doctors for routine licensing requirements at $36 per examination.
• Insurance Medicals Medical examinations and form completion for insurance purposes, requiring appointment booking and form submission.
• Health Coach Services Free health coaching for enrolled patients with long-term conditions including prediabetes, diabetes, gout, high cholesterol, and chronic pain, with weekly follow-ups.
• Care Coordinator Services Support for patients with complex health and social needs, helping them stay healthy in the community through care planning and coordination.
• Medication DNA Testing Personalised assessment by Dr Harley Aish of how the body processes medications including allopurinol, antidepressants, codeine, simvastatin, and warfarin.

Quantifiable outcome

• 4.7 out of 5 Google rating from 129 reviews
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ProCareminorOthersProCare is a Primary Health Organisation (PHO) in Auckland. Dr Harley Aish is Chairman of ProCare. ProCare likely supports the practice through primary care funding and coordination. The clinic displays the ProCare logo as a valued partner on its website.
• Health365coreTechnology or IntegrationHealth365 is the patient management and online portal system used by the clinic. Enrolled patients use Health365 to book appointments and request repeat prescriptions online. The clinic is integrated with Health365 for patient-facing digital services.
• Doxy.mecoreTechnology or IntegrationDoxy.me is the video consultation platform used by the clinic. Each doctor and nurse practitioner has their own individual Doxy.me link for conducting video consultations with patients remotely.
• Royal College of General Practitioners (New Zealand)minorOthersThe clinic holds Cornerstone Accredited GP Practice status from the Royal College of General Practitioners NZ. This accreditation provides quality assurance and standards compliance.
• Health Care Home (HCH)minorOthersThe clinic is HCH (Health Care Home) Certified, indicating adoption of an enhanced model of primary care that provides better access and continuity for patients.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Tend Health: NZ digital-first primary care provider with a flagship clinic and strong app-based booking, video consult, and repeat prescription functionality. Comparable service mix (GP + digital portal + video) but with stronger technology branding and broader geographic reach.

Broad incumbents

• ProCare (PHO Network): Largest Auckland Primary Health Organisation providing capitation funding, network support, and clinical programs to affiliated GP practices. OFCHC is already a ProCare member with Dr Aish as chairman; ProCare is the umbrella entity rather than a competing clinic.

Direct peers

• Botany Family Doctors: Established East Auckland family GP practice offering similar comprehensive primary care services. Comparable fee structure, multidisciplinary team approach, and South/East Auckland catchment overlap.
• White Cross Health: Operates multiple 24/7 urgent care and GP clinics across Auckland including South Auckland. Comparable primary and urgent care offering; competes directly for after-hours and walk-in patients that OFCHC refers out.
• Local Doctors (Tamaki Healthcare Group): One of the largest Auckland GP networks with multiple clinics across South and East Auckland. Directly comparable multi-doctor primary care model serving similar multicultural, high-deprivation communities; main competitor in the Otara catchment.
• EastMed Healthcare: Auckland primary care practice network with multiple sites offering GP, urgent care, and allied health. Comparable multidisciplinary primary care model serving East and South Auckland families.
• The Fono Health: Pacific-focused primary care provider operating multiple clinics in South Auckland. Comparable community-embedded GP model targeting Pacific, Maori, and other multicultural communities with multidisciplinary teams and social services integration.
• Greenstone Family Clinic: South Auckland community GP clinic offering family medicine, chronic disease management, and immunisations. Comparable general practice scope and multicultural patient focus in adjacent suburbs.

Others

• Health365: NZ patient management portal provider used by OFCHC and many other NZ GPs. Technology partner rather than competitor, but its wider adoption across competing clinics means digital differentiation is limited.
• Counties Manukau District Health Board Community Services: Public healthcare provider for the same South Auckland region. Not a direct GP competitor but the regional health authority whose funding decisions, after-hours policy, and community programs shape OFCHC's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/otarafamily
• LinkedInlinkedin.com/company/otara-family-and-christian-health-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otara Family And Christian Health Centre