Culture Care

What Culture Care does

Culture Care is a telehealth platform founded in 2019 and headquartered in Oakland, California, that delivers culturally competent medical care to Black women, trans men, and non-binary individuals. The platform offers OB/GYN, Pediatrics, Lactation, Urgent Care, and Therapy services, currently accessible in California, New York, and Pennsylvania. The company is founder-led by Dr. Joy Cooper, MD, MSc, FACOG, and operates with approximately 12 employees.

The business runs on a direct-to-consumer model with self-serve appointment booking via Acuity Scheduling at culturecare.as.me, and a "Gift a Visit" mechanism that allows existing patients to fund visits for others. The provider network is small and curated for cultural and clinical fit — the value proposition is human-delivered, culturally affirmative care rather than technology differentiation. There is no proprietary technology stack disclosed; the platform effectively wraps a vetted clinician network around a third-party scheduling tool.

Revenue mechanics and growth funding are not disclosed in the available data. With ~12 employees, three states, and no published funding rounds, Culture Care appears to be a bootstrapped, founder-led operation at the early stage of scaling. The forward signal is a "Request to add your state" intake, indicating demand-led geographic expansion rather than preemptive market entry.

Name

Culture Care

Website

https://ourculturecare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Culture Care is a telehealth platform founded in 2019 that provides culturally competent OB/GYN, pediatric, lactation, urgent care, and therapy services to Black women, trans men, and non-binary individuals across California, New York, and Pennsylvania.

Ownership category

akta.pro rank

Product category

Virtual Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

Keywords

• Virtual health services
• Telehealth platform
• OB/GYN care
• Lactation consulting
• Mental health therapy

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Virtual Health Services: Revenue generated from patient visits for various telehealth services including OB/GYN, Pediatrics, Lactation, Urgent Care, and Therapy. Patients book appointments with providers through the platform's scheduling system.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Culture Care is a direct-to-consumer telehealth platform that connects Black women, trans men, and non-binary individuals with Black doctors for virtual visits. The platform delivers virtual health services across OB/GYN, Pediatrics, Urgent Care, Therapy, and Lactation specialties, with patients booking appointments through a state-based online scheduling system currently available in California, New York, and Pennsylvania.

Product overview

Culture Care is a telehealth platform designed to provide culturally competent healthcare for Black women, trans men, and non-binary individuals. The platform operates as a unified service connecting patients with Black doctors through Virtual Health Services. The core offering includes multiple integrated specialty services: OB/GYN, Pediatrics, Urgent Care, Therapy, and Lactation Services—all accessible via Virtual Visits. The platform is currently available in California, New York, and Pennsylvania, with the ability to request additional states. Patients can book appointments through an online scheduling system with specific providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Health Services Core telehealth offering that delivers virtual visits with Black doctors across multiple specialties (OB/GYN, Pediatrics, Urgent Care, Therapy, Lactation) for Black women, trans men, and non-binary individuals in California, New York, and Pennsylvania.
• OB/GYN Services Virtual obstetric and gynecological care provided by Black female doctors, including Dr. Joy Cooper (MD, MSc, FACOG) and Dr. Aaliyah Hodge (MD, FACP), serving patients in CA, NY, and PA.
• Pediatrics Virtual pediatric care connecting families with culturally competent Black pediatric providers.
• Urgent Care Virtual urgent care services providing immediate, non-emergency medical access staffed by providers such as Dr. Stephanie Brown (MD, MPH).
• Therapy Mental health therapy delivered by licensed clinical social workers including Anim Aweh (LCSW, LICSW, CHE) and Jabina Coleman (LCSW, IBCLC).
• Lactation Services Virtual lactation consulting and breastfeeding support provided by International Board Certified Lactation Consultants (IBCLCs) such as Jabina Coleman.
• Virtual Visit Booking Online state-based scheduling system that allows patients to book virtual appointments with named Culture Care providers; available in California, New York, and Pennsylvania, with waitlist signup for additional states.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sesame: Sesame is a direct-pay telehealth marketplace where patients book visits with providers across many specialties including primary and women's health. Comparable in its DTC, self-serve booking model and multi-specialty coverage.
• Tia: Tia is a women's-health primary care platform combining virtual and in-person care. Like Culture Care, it serves women with a relationship-based, inclusive care model and overlaps directly in OB/GYN and primary care.
• Maven Clinic: Maven is a virtual care clinic for women and families covering OB/GYN, pediatrics, lactation, and mental health. It is the closest scaled direct-peer to Culture Care across nearly every specialty on offer.

Broad incumbents

• Ro: Ro is a multi-condition telehealth platform (Roman, Rory, etc.) covering primary care, women's health, and urgent care. It is a broad incumbent whose women's health lines intersect with Culture Care's services.
• K Health: K Health is an AI-driven virtual primary care platform serving a broad U.S. population. It overlaps with Culture Care's primary care and urgent care offerings as a scaled incumbent.
• Planned Parenthood Direct (Planned Parenthood Federation of America): Planned Parenthood operates a telehealth app offering birth control, UTI treatment, and other women's health services. It is a broad incumbent serving women via virtual care in many of the same states.
• Hims & Hers: Hims & Hers operates a scaled DTC telehealth platform with a growing women's health vertical. It is a broad incumbent that overlaps with Culture Care's general virtual care and urgent care offerings.

Emerging players

• Elektra Health: Elektra Health is a virtual women's health platform focused on midlife and menopause care. It is an emerging player in the women's virtual care category where Culture Care also competes.
• Caraway Health: Caraway is a virtual-first women's health provider targeting Gen Z with inclusive care for women and gender-diverse individuals. Comparable to Culture Care in its inclusive, DTC women's-health orientation.
• Wisp: Wisp is a DTC telehealth provider focused on sexual, reproductive, and women's health. It overlaps with Culture Care's OB/GYN and inclusive care positioning for a direct-to-consumer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ourculturecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Care