What Ovela.io does

Ovela Helsinki Oy (Ovela.io) is a Finnish software company founded in 2016 that develops VR/AR solutions and 3D visualization tools for enterprise clients. The company is headquartered in Helsinki, Finland, with a team of 7-10 people possessing over 30 years of combined experience in software development. Ovela operates across four core solution areas: Ovela Event (virtual and hybrid event experiences with AR features), Ovela Learning (immersive training and just-in-time training through VR/AR), Ovela Design (3D configurators for product visualization and sales enablement), and Ovela Marketing (virtual showrooms, 3D videos, and AR-enhanced presentations). The company also wholly owns Loiste Interactive, a game development subsidiary producing PC games INFRA and Obenseuer, sold through Steam.

The company's technology stack is built on Unreal Engine and Unity 3D, enabling development across VR, AR, mobile, and web platforms. Its enterprise customers are acquired through a sales-led go-to-market motion centered on website contact forms, with quote-based multi-year contracts and custom-engagement pricing. The company serves multiple horizontal use cases including event organizers, corporate training departments, industrial and product design firms (oil and gas, utilities, shipping, consumer products), and marketing/PR teams. Consumer-side, Loiste Interactive distributes games globally via Steam.

Ovela reported €500,000 in revenue for fiscal year 2022. The company is privately held and founder-owned, with no disclosed institutional investment, parent company, or external funding rounds. Co-founder Oskari Samiola serves as CEO with approximately 15 years of experience in 3D virtual world creation, while Co-founder Iiro Jussila serves as Advisor and is also a part-time professor at LUT University's School of Engineering Science. Notable brand recognition includes the Netflix-cited collaboration on the Designated Survivor series, where Ovela's INFRA game inspired infrastructure-collapse storylines.

Name

Ovela.io

Legal name

Ovela Helsinki Oy

Website

https://ovela.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ovela Helsinki Oy is a Finnish VR/AR software company delivering immersive enterprise solutions across events, learning, design, and marketing, plus consumer PC games via its Loiste Interactive subsidiary. The firm serves B2B clients globally with custom-built 3D applications.

Ownership category

akta.pro rank

Product category

VR/AR Software Development

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (54143), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• VR/AR software development
• 3D visualization
• Immersive training
• Virtual event platforms
• Game development

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development Services: Custom VR/AR software development and consulting services for enterprise clients, including event solutions, learning platforms, design configurators, and marketing applications. Revenue generated through project-based engagements with sales-led acquisition.
2. Game Sales: Sale of PC games (INFRA, Obenseuer) through Steam digital distribution platform. One-time purchase model for individual consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ovela.io (Ovela Helsinki Oy) designs and develops custom VR/AR software solutions for enterprise clients across four pillars: Event, Learning, Design, and Marketing. The company also operates the Loiste Interactive game studio, publishing consumer games including INFRA and Obenseuer on Steam.

Product overview

Ovela.io is a software company offering VR/AR solutions organized into five distinct products/services. The core offerings include four specialized solutions: Ovela Event (virtual/hybrid event experiences), Ovela Learning (VR/AR training and education), Ovela Design (3D configurators for product visualization), and Ovela Marketing (VR/AR marketing and showroom experiences). Additionally, Ovela operates Loiste Interactive as a game development sub-brand creating realistic games like INFRA and Obenseuer. The company also develops custom software applications and games using technologies including Unreal Engine, Unity 3D, and various web frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Ovela Event
• Ovela Learning
• Ovela Design
• Ovela Marketing
• INFRA
• Obenseuer

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Varjo: Varjo is a Helsinki-based maker of high-end VR/XR headsets used for enterprise training, simulation, and design — overlapping with Ovela's target buyer profile in industrial, training, and design use cases. While Varjo sells hardware rather than services, both companies anchor Finland's enterprise XR ecosystem and frequently appear together in enterprise pilots.
• Futurice: Futurice is a Finnish digital consultancy with established XR and 3D capabilities serving enterprise clients across the Nordics. While broader in scope, Futurice's XR practice competes with Ovela for the same Nordic enterprise immersive-services RFPs.

Emerging players

• Mursion: Mursion provides VR-based simulation training focused on soft skills and interpersonal scenarios, intersecting with Ovela's gamified learning approach. Both target enterprise learning and development buyers and compete for similar VR training budgets.
• Spatial: Spatial is an immersive collaboration platform for virtual meetings, events, and 3D showrooms, overlapping with Ovela's Ovela Event and Ovela Marketing offerings. Both target enterprise and brand teams seeking VR/AR-based engagement and product presentation.

Broad incumbents

• Unity Technologies: Unity is the leading real-time 3D engine platform that Ovela explicitly uses to build its solutions. While Unity primarily sells software, its professional services and partner ecosystem increasingly compete with studios like Ovela for enterprise immersive content delivery.
• Epic Games (Unreal Engine): Epic Games' Unreal Engine is the other core 3D platform Ovela uses to deliver its VR/AR solutions. Epic's enterprise push and partner network overlap with Ovela's service offerings, particularly in virtual production, automotive, and industrial design visualization.

Direct peers

• STRIVR: STRIVR provides VR-based immersive training for enterprise workforces, including retail and sports, overlapping with Ovela's Ovela Learning and corporate training offering. Both target large enterprises seeking measurable training outcomes through VR.
• Zoan: Zoan is a Finnish VR/AR studio building immersive experiences and metaverse solutions for enterprise and public-sector clients, closely matching Ovela's mix of custom immersive content services across events, training, and marketing. Both are Finland-based studios leveraging Unreal/Unity to deliver XR projects for Nordic and international brands.
• Glue Collaboration: Glue is a Helsinki-based VR collaboration platform for virtual meetings and events, directly competing with Ovela's Ovela Event solution. Both serve enterprise customers seeking VR-based virtual events and meetings from the same Nordic VR/AR ecosystem.
• Talespin: Talespin is a US-based immersive learning platform providing VR/AR enterprise training and workforce development, directly competing with Ovela's Ovela Learning solution. Both target corporate L&D buyers seeking just-in-time VR training and skills development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ovela-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovela.io