P5 THE PROPERTY KONGRESS

What P5 THE PROPERTY KONGRESS does

P5 THE PROPERTY KONGRESS, operated by P5 Kongress GmbH, is a German B2B event and media platform serving the real estate industry. Founded by Dr. Dominik Benner (CEO of Benner Holding GmbH) and Dr. Stefan Söhngen, the company launched its inaugural congress in July 2023 in Frankfurt am Main and is positioned as Germany's largest independent (verbandsunabhängig) B2B real estate congress. The core offering is a two-day annual congress at the PSD Bank Arena combining educational masterclasses and workshops across five thematic pillars — Bestand (existing properties), ESG, Finanzierung (financing), Bau (construction), and PropTech — with a differentiated 'Kongress meets Festival' format featuring high-energy networking lounges, a networking garden, live entertainment, and 900+ square meters of exhibition space.

The product portfolio extends beyond the annual congress to include THE PROPERTY Magazine (10,000+ readership), THE PROPERTY Podcast, the P5 Club (an exclusive membership offering international real estate trips), the P5 Newsletter, and the P5 Awards. Revenue is generated primarily through ticket sales, exhibitor/sponsor packages (with 100+ partners in 2025), partnership/media revenue, and P5 Club membership. The company is privately held and backed by Benner Holding GmbH, a family office with significant German real estate holdings, and operates with a lean core team that is supplemented operationally by The Platform Group GmbH & Co. KG.

Name

P5 THE PROPERTY KONGRESS

Legal name

P5 Kongress GmbH

Website

https://p5.immo

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

P5 THE PROPERTY KONGRESS operates Germany's largest independent B2B real estate congress, combining masterclasses and festival-style networking for family offices, developers, institutional investors, and PropTech firms across five industry pillars.

Ownership category

akta.pro rank

Product category

Real Estate Industry Events & Conferences

akta.pro primary industry

Environment, Climate & Sustainability Congresses (THAHAJAH)

Keywords

• Real estate congress
• B2B property events
• Real estate networking
• Property masterclasses
• Real estate media platform

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales

Revenue model

1. Ticket Sales: Revenue is primarily generated through the sale of tickets to the annual P5 congress. Ticket categories include day tickets (single-day access) and multi-day tickets (full two-day congress access). Ticket pricing is visible on the website but specific price points are not publicly disclosed in full detail. A newsletter subscription discount of €15 is offered for ticket purchases. Print@Home and Mobile/Wallet tickets are issued.
2. Exhibitor and Sponsor Fees: A significant revenue stream comes from exhibitor booths and sponsorship packages. The 2025 congress featured over 900 square meters of exhibition space and more than 100 partners. Sponsorship tiers include various visibility packages across the congress venue, program materials, and digital channels.
3. Partnership and Media Revenue: Additional revenue derived from media partnerships, the P5 Club (exclusive membership with real estate trips and events), and potentially magazine/podcast sponsorship associated with THE PROPERTY media brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

P5 THE PROPERTY KONGRESS organizes Germany's largest independent B2B congress for the real estate industry, combining educational masterclasses and workshops across five core themes (Bestand, ESG, Finanzierung, Bau, PropTech) with festival-style networking. The annual two-day event takes place at the PSD Bank Arena in Frankfurt and is complemented by year-round media assets including THE PROPERTY Magazine, THE PROPERTY Podcast, a newsletter, the exclusive P5 Club, and the P5 Awards.

Product overview

P5 THE PROPERTY KONGRESS operates as a unified event and media platform for the German real estate industry. The core offering is the annual P5 Kongress, Germany's largest property congress combining conference sessions with festival-style networking. This is supported by THE PROPERTY Magazine and THE PROPERTY Podcast, which extend content engagement year-round. The P5 Club adds exclusivity through members-only events and trips. Together, these products serve Family Offices, asset holders, developers, and PropTech companies across the five P5 themes: Bestand (existing properties), ESG, Finanzierung (financing), Bau (construction), and PropTech.

Differentiator

Problem solved

Functional benefit

Brands

• P5 Kongress Festival: Festival-style format combining professional congress elements with networking events, entertainment, and exclusive lounges.

Products and services

• P5 The Property Kongress (Annual Congress) Annual two-day B2B congress for the German real estate industry held at the PSD Bank Arena in Frankfurt, bringing together 3,000+ (2025) and targeting 4,000 (2026/2027) decision-makers including family offices, institutional investors, property holders, developers, PropTech companies, and professional advisors. Includes 70+ masterclasses, workshops, keynotes, exhibition space, and curated networking lounges across the five P5 themes.
• THE PROPERTY Magazine

Quantifiable outcome

• Attendance grew from 1,000+ (2023) to 1,500+ (2024) to 3,000+ (2025) — demonstrating consistent and strong market traction
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core and minor.

• Adler GroupcoreGTM or Marketing Partner · 1 January 2025Adler Group is a flagship sponsor for P5 Kongress 2025 and 2026. Dr. Karl Reinitzhuber (CEO) is a recurring speaker. The partnership positions the congress within the European commercial real estate investment community.
• PSD Bank Arena / FSV Frankfurt 1899coreGTM or Marketing Partner · 1 January 2025The PSD Bank Arena (FSV Frankfurt Stadion) serves as the exclusive venue host for P5 Kongress 2025 and 2026. FSV Frankfurt 1899 is listed as a partner, and the venue provides the stadium infrastructure for the congress's 'festival' atmosphere including outdoor networking areas.
• BarclaysminorGTM or Marketing Partner · 1 January 2025Barclays is listed as a partner for P5 Kongress 2026, reflecting the congress's growing appeal to international financial institutions active in German real estate.
• Drees & SommercoreGTM or Marketing Partner · 1 January 2025Drees & Sommer is a partner at P5 Kongress 2025, with multiple representatives contributing as speakers on topics including ESG compliance, sustainable construction, and innovation management. Hanna Huber (Head of Innovation Management) is a featured speaker.
• IKB Deutsche IndustriebankminorGTM or Marketing Partner · 1 January 2025IKB Deutsche Industriebank is listed as a participant at P5 Kongress 2025, reflecting the event's relevance to lenders and debt finance providers in the real estate sector.
• gpti (German PropTech Initiative)minorGTM or Marketing Partner · 1 January 2025gpti powers the PropTech Area at P5 Kongress 2025, providing a dedicated zone for technology companies serving the real estate industry. The partnership supports the congress's PropTech pillar.
• UnicefminorOthers · 1 January 2025Unicef is listed as a partner at P5 Kongress 2025, reflecting the congress's engagement with social responsibility and the broader impact of real estate on communities.
• Finfluencer CircleminorGTM or Marketing Partner · 1 January 2025Finfluencer Circle (financial influencer community) is a partner at P5 Kongress 2025, connecting the congress with the retail investor and financial content creator community in Germany.
• Frankfurt Digital FinanceminorGTM or Marketing Partner · 1 January 2025Frankfurt Digital Finance is a partner at P5 Kongress 2025 and 2026, bridging the fintech and real estate finance communities and supporting sessions on digital finance and PropTech.
• ING GermanycoreGTM or Marketing Partner · 1 January 2023ING Germany is a flagship sponsor and partner of the P5 Kongress. ING representatives, including Carsten Brzeski (Global Head of Macro Research), have spoken at the congress, providing economic and real estate market outlooks. ING's involvement positions the congress within the financial services and lending community.
• KPMGcoreGTM or Marketing Partner · 1 January 2023KPMG is a recurring sponsor and partner of the P5 Kongress (2024 and 2025 editions). KPMG representatives contribute as speakers on topics including ESG, digital transformation, and management consulting in real estate. The partnership enhances the congress's professional services credibility.
• SavillscoreGTM or Marketing Partner · 1 January 2023Savills (Immobilien Beratungs-GmbH) is a flagship sponsor and partner at P5 Kongress 2024 and 2025. Savills contributes speakers on market trends, investment analysis, and commercial real estate topics, enhancing the congress's market intelligence offering.
• Westbridge AdvisorycoreGTM or Marketing Partner · 1 January 2023Westbridge Advisory is a recurring sponsor and partner across P5 Kongress 2023, 2024, and 2025. The firm contributes speakers and expertise on transaction advisory and market trends, maintaining consistent visibility with the German real estate investment community.
• Signal IdunaminorGTM or Marketing Partner · 1 January 2023Signal Iduna, a major German insurance group with real estate investment activities, is a partner at P5 Kongress 2023. The partnership connects the congress with the insurance and institutional investment community.
• Allianz Real EstateminorGTM or Marketing Partner · 1 January 2023Allianz Real Estate (part of Allianz Group) is listed as a partner for P5 Kongress 2023 and 2026. Their participation signals institutional investor presence at the congress.
• Deutsche BankcoreGTM or Marketing Partner · 1 January 2023Deutsche Bank AG was a founding partner of the P5 Kongress 2023, marking the congress's establishment in the German financial community. The partnership brought significant credibility to the inaugural event.
• EBS Universität für Wirtschaft und RechtcoreGTM or Marketing Partner · 1 January 2023EBS Universität is an academic partner across P5 Kongress 2023, 2024, and 2025. In 2025, EBS and P5 co-presented the 'EBS P5 Mietindex' (rental index), a joint research product demonstrating the congress's academic value. Prof. Nikolas Müller from EBS is a regular contributor.
• IREBS Immobilienakademie (Universität Regensburg)coreGTM or Marketing Partner · 1 January 2023IREBS is an academic partner for P5 Kongress. Prof. Dr. Tobias Just (IREBS Scientific Director) is one of the most prominent recurring speakers, providing market outlooks and research-backed insights. The partnership strengthens the congress's academic rigor.
• Technische Universität DarmstadtminorGTM or Marketing Partner · 1 January 2023TU Darmstadt is an academic partner of P5 Kongress 2023 and 2024, with Prof. Dr. Andreas Pfnür (Chair of Real Estate Management and Construction Business Administration) contributing as a speaker on topics including ESG and real estate economics.
• Thomas DailycoreGTM or Marketing Partner · 1 January 2023Thomas Daily is a media partner of P5 Kongress from 2023 onward. As a leading German real estate news platform, Thomas Daily provides editorial coverage and audience amplification for the congress, extending its reach to a dedicated real estate professional readership.
• W5 GroupcoreGTM or Marketing Partner · 1 January 2023W5 Group (Family Office of Ralph Winter) is a recurring sponsor and partner of P5 Kongress 2024 and 2025. Celine Winter (Head of Business Development) serves as a co-host/moderator and speaker, providing a transatlantic real estate investment perspective with a focus on US residential markets.
• 777 CapitalcoreGTM or Marketing Partner · 1 January 2023777 Capital (Thomas Landschreiber, Founder) is a recurring sponsor and speaker at P5 Kongress 2023, 2024, and 2025. The firm contributes expertise on real estate transactions and alternative investment strategies, reinforcing the congress's investor community.
• Industria ImmobilienminorGTM or Marketing Partner · 1 January 2023Industria Immobilien AG is a partner for P5 Kongress 2025 and 2026. The partnership connects the congress with Germany's open-ended real estate fund (OGAW) community.
• Bayerische Hausbau / SchücominorGTM or Marketing Partner · 1 January 2023Schüco International (building envelope solutions) and related entities are partners at P5 Kongress, contributing to discussions on sustainable building and energy efficiency in the context of ESG.
• Stadt Frankfurt am MaincoreGTM or Marketing Partner · 1 January 2023The City of Frankfurt am Main is listed as a partner and supporter of the P5 Kongress, recognizing the congress's role in positioning Frankfurt as Germany's leading real estate and financial hub. Mayor Mike Josef (Oberbürgermeister) is a speaker at the congress.
• CBREcoreGTM or Marketing Partner · 1 January 2023CBRE is a partner at P5 Kongress 2024 and 2025. CBRE Germany representatives contribute to discussions on market trends, commercial real estate, and PropTech, enhancing the congress's market research credibility.
• proptech powerhouseminorGTM or Marketing Partner · 1 January 2023PropTech Powerhouse is a partner at P5 Kongress 2025, supporting the congress's PropTech track and contributing to the digital transformation of real estate discussions.
• RICS (Royal Institution of Chartered Surveyors)coreGTM or Marketing Partner · 1 January 2023RICS is a partner across P5 Kongress 2023, 2024, and 2025. Susanne Eickermann-Riepe (RICS Europe Chair) is a recurring speaker on topics including ESG, valuation standards, and market analysis. The partnership reinforces professional standards and international perspective at the congress.
• GdW Bundesverband deutscher Wohnungs- und ImmobilienunternehmencoreGTM or Marketing Partner · 1 January 2023GdW (German Federation of Housing and Real Estate Companies) is a partner and association supporter of P5 Kongress. Ingeborg Esser (GdW CEO) is a recurring speaker, particularly on topics related to residential real estate, affordable housing, and housing policy.
• IVD (Immobilienverband Deutschland)minorGTM or Marketing Partner · 1 January 2023IVD (German Association of Real Estate Professionals) is a partner at P5 Kongress. Jeanette Kuhnert (Managing Partner) has spoken on residential market analysis and housing policy topics.
• gif (Gesellschaft für Immobilienwirtschaftliche Forschung)minorGTM or Marketing Partner · 1 January 2023gif is a partner at P5 Kongress, contributing research expertise and standards to the congress's academic and market analysis sessions.
• BIIS (Bundesverband der Immobilien-Investment-Sachverständigen)minorGTM or Marketing Partner · 1 January 2023BIIS is a partner at P5 Kongress 2023 and 2024, bringing expertise in real estate valuation and investment analysis to the congress program.
• Bundesverband Smart City e.V.minorGTM or Marketing Partner · 1 January 2023Bundesverband Smart City (German Smart City Association) is a partner at P5 Kongress 2023 and 2024, supporting sessions on digitalization and smart city concepts relevant to real estate development.
• Metropolregion Rhein-NeckarminorGTM or Marketing Partner · 1 January 2023Metropolregion Rhein-Neckar is a partner at P5 Kongress 2024 and 2025, connecting the congress with the Rhine-Neckar metropolitan area's real estate and business community.
• bii (Bund Institutioneller Investoren e.V.)minorGTM or Marketing Partner · 1 January 2023bii (Federation of Institutional Investors) is a partner at P5 Kongress, providing a direct channel to institutional capital allocators in the German real estate market.
• Frauen in der Immobilienwirtschaft e.V.minorGTM or Marketing Partner · 1 January 2023The association 'Frauen in der Immobilienwirtschaft' (Women in Real Estate) is a partner at P5 Kongress 2023 and 2026, supporting diversity and inclusion in the industry programming.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MIPIM (Reed Midem): World's leading international real estate event held annually in Cannes. Broader geographic scope than P5 but directly competes for the same tier-1 sponsors, speakers, and decision-maker attendance.
• ZIA Zentraler Immobilien Ausschuss: Germany's central real estate federation representing the industry at federal policy level. Runs policy events, Jahresgutachten, and member gatherings that overlap with P5's convening role in the German real estate ecosystem.
• Handelsblatt Real Estate Forum (EUROFORUM): Business media-driven real estate conferences organized by Handelsblatt / EUROFORUM in Germany. Operates established B2B summits in the same investor and developer segment with a comparable content-plus-events value proposition.
• Urban Land Institute (ULI) Europe: Global real estate research and education organization with major European summits and chapter events. Competes for institutional and senior decision-maker attendance, and operates a comparable content-plus-events model.

Direct peers

• Immobilien Manager Verlag (ImV): German B2B media company for the real estate industry, publishing Immobilien Manager magazine and running the Real Estate Brand Award. Closest German competitor operating a content-and-events hybrid targeting the same professional audience.
• EXPO REAL (Messe München): Germany's largest established B2B real estate trade fair held in Munich. Direct competitor for the same audience of investors, developers, PropTechs and financial sponsors in the German-speaking market.
• IRE|BS Immobilienakademie: Real estate academy at the University of Regensburg running academic conferences and certificate programs for German real estate professionals. Already a P5 partner but independently runs competing high-quality content events for the same audience.
• PEI Media (PERE / Private Equity Real Estate): Global PE-focused real estate media business hosting forums, awards, and investor events. Targets the same LP/GP and family office audience that P5's investor and family office segments attract.
• Real Estate Arena (Deutsche Messe): Newer B2B real estate trade fair launched in Hannover by Deutsche Messe. Competes with P5 for the same German investor, developer, and PropTech audience with a similar trade-fair-plus-conference hybrid format.

Emerging players

• BISNOW: US-headquartered real estate media and events company running hyper-local newsletters, podcasts, and conferences. Direct analog of P5's media-plus-event business model, though operating at a different scale and stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@P5ThePropertyKongress
• LinkedInlinkedin.com/company/p5-property-kongress
• Instagraminstagram.com/p5.kongress

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P5 THE PROPERTY KONGRESS