Paca Loca Costa Rica

What Paca Loca Costa Rica does

Paca Loca is a Costa Rica-based e-commerce retailer of second-hand branded clothing, founded in 2003 and operating from a warehouse/distribution center in Barreal de Heredia. The company sells curated, brand-name used apparel—ZARA, H&M, Nike, Adidas, Primark, Levi's, Puma, and 50+ other brands—at approximately 50% off original retail prices. Its online catalog contains over 2,100 SKUs across women's, men's, girls', boys', and accessories categories, supported by a 107-person operation and a WordPress/WooCommerce storefront on pacaloca.com.

The business runs on a dual-channel model. On the B2C side, individual items are sold direct to cost-conscious Costa Rican consumers, with nationwide delivery through Correos de Costa Rica and customer service via WhatsApp Business. On the B2B side, the company sells bulk clothing bundles (pacas of 50 and 100 lbs) and full shipping containers (20 and 40 feet) for international resale buyers. Customer acquisition is driven primarily through Instagram and Facebook with a link-in-bio funnel, while payments are processed through Banco Nacional de Costa Rica. No AI, no proprietary technology, no outside funding, and no public financial disclosures are associated with the company.

Name

Paca Loca Costa Rica

Legal name

Paca Loca

Website

https://pacaloca.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Paca Loca is a Costa Rica-based e-commerce retailer selling second-hand branded clothing at approximately 50% discounts to cost-conscious domestic consumers, while also offering bulk wholesale (pacas and containers) to international resellers.

Ownership category

akta.pro rank

Product category

Secondhand Branded Apparel Retail and Wholesale

NAICS

Clothing and Clothing Accessories Retailers (458110), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Off-Price Accessories & Handbags Retailers (CRAEABAD)

Keywords

• Secondhand clothing retail
• Wholesale clothing bales
• Thrift e-commerce
• Used apparel wholesale
• Branded clothing resale

Headquarters

HQ city

Heredia

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Clothing Sales: Direct-to-consumer sales of second-hand branded clothing through their e-commerce platform. Individual items are sold at discounted prices (typically 50% off original retail), targeting cost-conscious consumers in Costa Rica who seek quality branded fashion at affordable prices.
2. Wholesale Bulk Clothing (Pacas): Bulk sales of used clothing in bales (pacas) of 50 and 100 lbs, and shipping containers of 20 and 40 feet for international wholesale buyers. This B2B revenue stream targets resellers and retailers both domestically and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paca Loca sells second-hand branded clothing and accessories through an e-commerce store at pacaloca.com, offering individual items at roughly 50% off original retail prices across categories for women, men, girls, boys, and accessories. In parallel, the company runs a wholesale operation selling bulk used-clothing bales (pacas) of 50 and 100 lbs and full shipping containers of 20 and 40 feet to domestic and international resellers.

Product overview

Paca Loca is a Costa Rican online thrift and secondhand clothing store operating as a virtual tienda (e-commerce platform). The business sells high-quality, brand-name secondhand clothing and accessories for women, men, girls, and boys, sourced primarily from well-known international brands including ZARA, H&M, Nike, Adidas, Puma, Levi's, and others. The product portfolio consists of individual clothing items organized by gender category (Mujer, Hombre, Niña, Niño) and accessories, plus a wholesale division offering bulk clothing bundles (pacas) in 50 and 100 pound sizes and full shipping containers of 20 and 40 feet for international export. The company ships throughout Costa Rica via Correos de Costa Rica and accepts credit/debit card payments through Banco Nacional de Costa Rica.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights10 records

Direct peers

• Beyond Retro: Beyond Retro is an inventory-led retailer specializing in curated vintage and secondhand fashion. Its retail merchandising and discount-value model closely resemble Paca Loca's individual-item business.
• Poshmark: Poshmark is a social-commerce marketplace for new and preowned fashion, apparel, and accessories. Its social discovery and branded-fashion focus are closely comparable to Paca Loca's social-led online assortment.
• thredUp: thredUp is a large online resale platform for secondhand branded apparel with consumer and business resale operations. Paca Loca is smaller and inventory-led, but both monetize access to discounted branded fashion online.
• Vestiaire Collective: Vestiaire Collective operates a global online marketplace for authenticated preowned fashion and accessories. It is comparable through its international reach, branded secondhand inventory, and resale focus, though it is more luxury-oriented.
• Depop: Depop is a community-driven online marketplace for secondhand and independent fashion. It overlaps with Paca Loca in branded secondhand apparel and social-led discovery, despite operating through third-party sellers.
• Privalia: Privalia is an online flash-sale retailer offering discounted branded fashion to value-conscious consumers, with a significant presence in selected Latin American markets. It is a close price-led apparel and e-commerce comparator, although its merchandise is primarily new rather than secondhand.
• Vinted: Vinted operates a global online marketplace centered on secondhand clothing and accessories. It is a direct category peer to Paca Loca, although Vinted uses a peer-to-peer marketplace model rather than owning its retail inventory.

Broad incumbents

• Dafiti: Dafiti is a Latin American online fashion retailer carrying branded apparel and accessories across multiple categories. It is a broader incumbent comparable to Paca Loca in target customers, online apparel merchandising, and regional e-commerce positioning.
• Carousell: Carousell operates mobile-first online marketplaces for used consumer goods, including clothing and accessories. It is a broader resale incumbent with product-category overlap but a less fashion-specialized marketplace model.
• eBay: eBay is a global online marketplace with an extensive used-apparel and resale category. It competes for value-conscious secondhand shoppers and offers international scale beyond Paca Loca's current Costa Rica-focused DTC footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/paca-loca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paca Loca Costa Rica