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Pacific Business Inc.

Full company profile

uuid0052dbp

Namestring
Pacific Business Inc.
Legal namestring
株式会社パシフィックビジネス
Company typeenum
Private
Founded yearint
1994
Descriptiontext

Pacific Business Inc. (株式会社パシフィックビジネス) is a privately held Tokyo-based international media representation firm founded on August 8, 1994, that acts as the exclusive Japan advertising sales agent for more than 200 overseas media titles spanning 23 countries. The firm represents six distinct media categories on behalf of foreign publishers: economic/business publications (Handelsblatt, Wirtschafts Woche, L'USINE NOUVELLE, Il Sole 24 Ore, Mint, Vedomosti, Caixin Weekly, Bisnis Indonesia, Valor Economico, MEED, Arabian Business), general news media (DIE ZEIT, DER SPIEGEL, Hindustan Times, Bangkok Post, The Jakarta Post, KOMPAS), travel publications (Lonely Planet, Smithsonian, Travel Trade Gazette), MICE industry titles (TTG Mice, Successful Meeting, AMI), industrial and technical trade publications (Hydrocarbon Processing, Aviation Week, CONTROL, Machine Design, Electronic Design, Automotive Engineering, T&D World, Engineering News-Record), and inflight media across 35+ global airlines including Delta, United, ANA, Lufthansa, Singapore Airlines, Emirates, and Qatar Airways.

The company's core technology is a relationship-and-exclusivity platform rather than a software product: a curated portfolio of bilateral exclusive advertising representation contracts, supported by a multilingual 5-person specialist team operating from Toyo Building 3F in Nihonbashi, Chuo-ku, Tokyo (relocated April 24, 2024). Service offerings are professional in nature — media planning, advertorial and branded content production, commercial film coordination, event management, and inbound tourism promotion support — delivered through direct sales engagement and via Japanese advertising agency partners including Dentsu, Hakuhodo, McCANN, ADK, and Nikkeisha.

The business model is professional services / commission-based media representation, with quote-based pricing tailored to client, media, and campaign scope. Customer segments comprise three primary groups: major Japanese corporations (Toyota, Panasonic, Canon, Hitachi, NEC, Mitsubishi Electric, MUFG, Nippon Steel, JFE Steel, ANA, Mitsubishi Estate, Astellas) purchasing global branding campaigns; Japanese government ministries and agencies (Cabinet Office, METI, MAFF, JNTO/Japan Tourism Agency, regional governments) running inbound tourism and nation-branding initiatives; and Japanese advertising agencies coordinating overseas media buys for their clients. The firm is founder-led by Representative Director Yoshinori Ikeda (池田 義範) with no external investors, no public listing, and no subsidiaries, operating as a stable, low-headcount specialist intermediary rather than a scaling platform.

Short descriptiontext

Pacific Business Inc. is a privately held Tokyo-based international media representative, founded in 1994, that holds exclusive Japan advertising rights for 200+ overseas media titles across 23 countries, serving Japanese corporations, government ministries, and advertising agencies seeking global branding campaigns.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTokyo, Japan
HQ citystring
Tokyo
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
international media representation, overseas advertising representation, global branding campaigns, cross-border media planning, inflight media advertising
Industry2 codes
1Media Barter & Trade Media Buying
CodeBPAFABALPrimaryYes
2Syndication, Licensing & Content Partnerships (Columns, Features, Photos)
CodeMPAJADAIPrimaryNo
NAICS code3 codes
  • Media Representatives541840
  • Media Representatives54184
  • Media Buying Agencies541830
Product category
International Media Representation Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1International Media Advertising Representation
TypeProfessional Services
Description

Revenue generated from representing overseas media publishers (newspapers, magazines, websites, television) as their exclusive advertising representative in Japan. Services include media planning, advertorial coordination, branded content production, commercial film production, and event management for Japanese companies seeking global branding.

pacific-business.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Pacific Business Inc. operates as Japan's exclusive international media representative, connecting Japanese advertisers with more than 200 overseas media titles spanning newspapers, business magazines, general news publications, travel guides, MICE industry journals, industrial/technical journals, and airline inflight media across 23 countries. The company delivers end-to-end advertising representation services including media planning, advertorial coordination, branded content production, commercial film production, and event management for Japanese corporates, government tourism agencies, and advertising agencies.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pacific Business Inc. is Japan's leading international media representative company that connects Japanese advertisers with overseas media publishers. With over 30 years of experience and a portfolio of over 50 media brands spanning 23 countries, the company operates as a unified service offering rather than a modular platform. The core offering consists of media representation services across six main categories: Economic/Business Media (business decision-maker publications like Handelsblatt, Mint, II Sole 24 Ore), General News Media (publications like DIE ZEIT, DER SPIEGEL, Bangkok Post), Travel Media (including Lonely Planet, Smithsonian), MICE Media (industry-specific publications like TTG Mice), Industrial/Technical Media (sector publications covering oil & gas, aviation, electronics, automotive, etc.), and Inflight Media (magazines and video across 35+ airlines). The company supports these media representation services with complementary service offerings including global branding campaign management, inbound tourism promotion, advertorial production, media planning, branded content and commercial film production, event management, and market survey arrangements. With 5 employees and headquarters in Tokyo, Pacific Business serves major Japanese corporations, government ministries and agencies, and advertising agencies.

Product and service1 record
1Economic/Business Media Representation
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership81 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Official Japanese advertising sales representative for Lonely Planet, the world's most beloved travel guidebook brand with 40-year history. Handles tourism promotion campaigns and promotional video production for Japanese clients targeting inbound tourists.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Collaborates with Mint, India's rapidly growing economic newspaper, for executive interview advertorials and branded content campaigns targeting Indian business decision-makers.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Germany's only national daily economic newspaper, Handelsblatt, which has been providing essential business decision-maker information for over 70 years.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Germany's only weekly business magazine with a global editorial team of over 100 people covering business activities centered on the German market.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for France's leading business monthly magazine analyzing core business strategy around manufacturing and industrial production.

6II Sole 24 Ore (Italy)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Italy's largest daily economic newspaper, essential reading for business professionals, entrepreneurs, and executives.

pacific-business.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Russia's leading economic newspaper, partnered with FT and WSJ, highly trusted by urban business elites.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Russia's first daily business newspaper, one of the most authoritative and influential publications for Russian decision-makers.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for China's prestigious news magazine continuing investigative journalism under principles of independence, objectivity, and fairness, receiving worldwide recognition.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for China's economic newspaper that has consistently reported on Chinese industrial trends since its founding in January 2001.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for China's national newspaper trusted by business leaders, management executives, financial investment professionals, and policy makers.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Indonesia's only daily economic newspaper delivering high-quality domestic and international news, with 97% of readers being regular subscribers.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for Brazil's only daily economic newspaper, partnering with WSJ, FT and other major media outlets for article collaboration.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for the Middle East's most authoritative economic magazine, an essential information source for top management.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representative for the highly regarded Middle East weekly business magazine analyzing news about the Arab region and international affairs.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the oil and gas downstream publication covering refining, petrochemical, gas processing and LNG industry trends from technical perspectives.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the biweekly magazine focusing on global aviation, aerospace, and defense industries, providing award-winning content.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the only professional magazine covering the global process automation market.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the design engineer-focused publication reaching product designers and parts procurement managers across industries.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the electronics engineer-focused publication providing reliable information for engineers and managers responsible for electronic device design and development.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Pan-European largest electronics magazine, targeting electronics engineers and managers as primary readership.

22China Electronics News (中国電子報)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for China's most authoritative electronics industry newspaper that has greatly contributed to China's electronic information industry development since founding in 1984.

pacific-business.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the automotive industry-focused publication targeting design engineers and managers involved in product design and parts procurement.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the publication specialized in automotive electronics targeting engineers and managers, providing deeper information through special issues.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the turbomachinery pioneer magazine founded in 1960, targeting energy industry executives and senior engineers worldwide.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the industrial publication focusing on manufacturing, process industry, and industrial equipment, perfectly understanding dealer and distributor needs.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Transmission & Distribution World covering power industry corporate strategy, government policies, market trends, technology development, and new products.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the water-focused publication providing timely analysis and forecasting of enterprise product development, technology trends, and legal interpretation across various water-related sectors.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the American weekly providing construction industry news, analysis, data, and opinions globally, widely considered one of the most authoritative construction publications.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the B2B professional magazine broadly covering logistics, supply chain, and distribution of capital goods and production goods for manufacturing and non-manufacturing sectors.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the magazine published by Smithsonian Institution with 51% editorial content focused on travel and culture, reaching intellectually curious and active readers.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the international travel industry publication compactly summarizing the latest travel industry information and meeting reader needs centered on travel agencies.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Asia Pacific's largest MICE industry professional magazine, serving as an important information source for industry key persons.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the North American MICE publication providing analysis, reports on efficient MICE arrangement, success examples, and regional features.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for the international publication targeting decision-makers from international organizations, European institutions, academic societies, associations, and PCOs who regularly host meetings abroad.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Germany's prestigious quality newspaper covering politics, economy, and arts, analyzing comprehensive changes and new developments through professional and interdisciplinary knowledge.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Europe's largest-circulation German news weekly magazine, progressive media that takes strong editorial stances against incumbent governments.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Brazil's historic national daily newspaper broadcasting from São Paulo, the center of business and consumption, to all of Brazil.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Brazil's national daily newspaper broadcasting from Rio de Janeiro to all of Brazil, highly regarded for article quality and read by business professionals.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for India's historic influential newspaper with roots in India's independence movement, highly evaluated for editorial quality and unique reporting perspective.

41The Star (Malaysia)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Malaysia's leading comprehensive news newspaper providing essential domestic and international news and business information.

pacific-business.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Thailand's largest English-language national newspaper with over 300 journalists providing economic, social, and political knowledge and insight, known for high editorial quality.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Indonesia's largest English-language newspaper, strongly supported by corporate leaders, decision-makers, and business persons.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive Japanese representation for Indonesia's largest national newspaper with overwhelming presence, covering politics, economy, business, society, and culture.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Delta Air Lines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for United Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for American Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for British Airways as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Iberia Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Lufthansa as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Air France as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for KLM as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines (Blue Wings), inflight video, lounge promotions, and airport signage for Finnair as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for SAS as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Garuda Indonesia as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines (Shubh Yatra), inflight video, lounge promotions, and airport signage for Air India as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Air China as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for China Southern Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for China Eastern Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Korean Air as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles Asiana's official inflight magazine and inflight TV, with over 30% of international routes being Japan-Korea flights.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for China Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for EVA Air as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for STARLUX Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Cathay Pacific as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Singapore Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Malaysia Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Thai Airways as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Vietnam Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Philippine Airlines as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Qantas as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Emirates as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Etihad Airways as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Qatar Airways as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles Aeroflot's official inflight magazine and inflight video as Russia's flagship carrier.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles Skylife inflight magazine for Turkish Airlines, Turkey's flagship carrier.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Scoot LCC as part of their global inflight and aviation media portfolio.

78Hong Kong Airlines (LCC)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Hong Kong Airlines LCC as part of their global inflight and aviation media portfolio.

pacific-business.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Juneyao Airlines LCC as part of their global inflight and aviation media portfolio.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for VietJet Air LCC as part of their global inflight and aviation media portfolio.

81Cebgo (LCC)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Handles inflight magazines, inflight video, lounge promotions, and airport signage for Cebgo LCC as part of their global inflight and aviation media portfolio.

pacific-business.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global business and financial media company with an active Japan commercial team. Operates publisher-direct advertising sales that compete with Pacific Business's represented publishers (Handelsblatt, Caixin) for Japanese advertiser budgets in the international business news category.

TypeBroad incumbent
Description

Major Japanese advertising agency group that lists Pacific Business as an advertising agency partner. Competes with PB for international advertising budgets from the same Japanese corporate and government clients by offering in-house international media buying capabilities.

TypeDirect peer
Description

US-based international news publisher that operates its own Japan sales presence. Several titles represented by Pacific Business (Vedomosti partnered with FT and WSJ, Valor Economico partnering with WSJ) cite the same publishers that compete directly with WSJ's own Japanese ad sales.

TypeBroad incumbent
Description

Japan's second-largest advertising agency group, also listed as a partner of Pacific Business. Competes as an incumbent by offering integrated media planning/buying including international placements, giving Japanese advertisers an alternative to engaging an external rep like Pacific Business.

TypeDirect peer
Description

UK-based international business newspaper that operates its own Japan sales office; some of its peer publications (Handelsblatt, II Sole 24 Ore) compete with FT for the same advertiser and are represented in Japan by Pacific Business. FT selling direct represents the alternative publisher model Pacific Business competes against for Japanese advertising spend.

TypeRegional player
Description

One of Japan's largest national newspapers with its own international edition and direct advertising sales. Operates in a parallel role as a Japanese publisher with international commercial activity, sharing the same Japanese advertiser pool as Pacific Business in adjacent rather than directly competitive media.

TypeDirect peer
Description

Large Japanese B2B publisher with direct advertising sales across business and technology publications, competing for a portion of Japanese corporate international branding budgets. Closest Japanese peer to the publisher-direct model that Pacific Business mirrors on the international side.

TypeBroad incumbent
Description

Japan's largest advertising agency group with media buying, creative, and representation capabilities serving the same Japanese advertisers as Pacific Business. Listed as a partner that buys international media through PB, but also acts as an incumbent at the broader Japanese advertiser level where advertisers can choose to keep international buying in-house at Dentsu instead of using an external rep.

TypeDirect peer
Description

Japanese news agency that itself sits in the international news/exchange business and handles international media partnerships. Operates a structurally similar role to Pacific Business on the Japanese side, serving as an intermediary for international content and commercial partnerships.

TypeDirect peer
Description

International news wire and media brand with Japan presence and direct advertising sales. Sits in the same international general-news category as several Pacific Business titles (Bangkok Post, The Jakarta Post, O Estado de S.Paulo) and competes for Japanese corporate and government international branding budgets.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers51 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pacific Business Inc.

International Media Representation Servicespacific-business.com

Pacific Business Inc. is a privately held Tokyo-based international media representative, founded in 1994, that holds exclusive Japan advertising rights for 200+ overseas media titles across 23 countries, serving Japanese corporations, government ministries, and advertising agencies seeking global branding campaigns.

What Pacific Business Inc. does

Pacific Business Inc. (株式会社パシフィックビジネス) is a privately held Tokyo-based international media representation firm founded on August 8, 1994, that acts as the exclusive Japan advertising sales agent for more than 200 overseas media titles spanning 23 countries. The firm represents six distinct media categories on behalf of foreign publishers: economic/business publications (Handelsblatt, Wirtschafts Woche, L'USINE NOUVELLE, Il Sole 24 Ore, Mint, Vedomosti, Caixin Weekly, Bisnis Indonesia, Valor Economico, MEED, Arabian Business), general news media (DIE ZEIT, DER SPIEGEL, Hindustan Times, Bangkok Post, The Jakarta Post, KOMPAS), travel publications (Lonely Planet, Smithsonian, Travel Trade Gazette), MICE industry titles (TTG Mice, Successful Meeting, AMI), industrial and technical trade publications (Hydrocarbon Processing, Aviation Week, CONTROL, Machine Design, Electronic Design, Automotive Engineering, T&D World, Engineering News-Record), and inflight media across 35+ global airlines including Delta, United, ANA, Lufthansa, Singapore Airlines, Emirates, and Qatar Airways.

The company's core technology is a relationship-and-exclusivity platform rather than a software product: a curated portfolio of bilateral exclusive advertising representation contracts, supported by a multilingual 5-person specialist team operating from Toyo Building 3F in Nihonbashi, Chuo-ku, Tokyo (relocated April 24, 2024). Service offerings are professional in nature — media planning, advertorial and branded content production, commercial film coordination, event management, and inbound tourism promotion support — delivered through direct sales engagement and via Japanese advertising agency partners including Dentsu, Hakuhodo, McCANN, ADK, and Nikkeisha.

The business model is professional services / commission-based media representation, with quote-based pricing tailored to client, media, and campaign scope. Customer segments comprise three primary groups: major Japanese corporations (Toyota, Panasonic, Canon, Hitachi, NEC, Mitsubishi Electric, MUFG, Nippon Steel, JFE Steel, ANA, Mitsubishi Estate, Astellas) purchasing global branding campaigns; Japanese government ministries and agencies (Cabinet Office, METI, MAFF, JNTO/Japan Tourism Agency, regional governments) running inbound tourism and nation-branding initiatives; and Japanese advertising agencies coordinating overseas media buys for their clients. The firm is founder-led by Representative Director Yoshinori Ikeda (池田 義範) with no external investors, no public listing, and no subsidiaries, operating as a stable, low-headcount specialist intermediary rather than a scaling platform.

Pacific Business Inc. firmographics

Firmographics
Name
Pacific Business Inc.
Legal name
株式会社パシフィックビジネス
Website
https://pacific-business.com
Company type
Private
Founded year
1994
Operating status
Operating
Headcount range
1–10 employees
Short description
Pacific Business Inc. is a privately held Tokyo-based international media representative, founded in 1994, that holds exclusive Japan advertising rights for 200+ overseas media titles across 23 countries, serving Japanese corporations, government ministries, and advertising agencies seeking global branding campaigns.
Ownership category
akta.pro rank

Pacific Business Inc. industry classification

Industry
Product category
International Media Representation Services
NAICS
Media Representatives (541840), Media Representatives (54184), Media Buying Agencies (541830)
akta.pro primary industry
Media Barter & Trade Media Buying (BPAFABAL)
akta.pro secondary industry
Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

  • International media representation
  • Overseas advertising representation
  • Global branding campaigns
  • Cross-border media planning
  • Inflight media advertising

Where Pacific Business Inc. is headquartered

Location

Headquarters

HQ city
Tokyo
HQ country
Japan
HQ region
Asia

Offices1 record

Markets served

Pacific Business Inc. business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. International Media Advertising Representation: Revenue generated from representing overseas media publishers (newspapers, magazines, websites, television) as their exclusive advertising representative in Japan. Services include media planning, advertorial coordination, branded content production, commercial film production, and event management for Japanese companies seeking global branding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Pacific Business Inc. product offering

Product offering

Core offering

Pacific Business Inc. operates as Japan's exclusive international media representative, connecting Japanese advertisers with more than 200 overseas media titles spanning newspapers, business magazines, general news publications, travel guides, MICE industry journals, industrial/technical journals, and airline inflight media across 23 countries. The company delivers end-to-end advertising representation services including media planning, advertorial coordination, branded content production, commercial film production, and event management for Japanese corporates, government tourism agencies, and advertising agencies.

Product overview

Pacific Business Inc. is Japan's leading international media representative company that connects Japanese advertisers with overseas media publishers. With over 30 years of experience and a portfolio of over 50 media brands spanning 23 countries, the company operates as a unified service offering rather than a modular platform. The core offering consists of media representation services across six main categories: Economic/Business Media (business decision-maker publications like Handelsblatt, Mint, II Sole 24 Ore), General News Media (publications like DIE ZEIT, DER SPIEGEL, Bangkok Post), Travel Media (including Lonely Planet, Smithsonian), MICE Media (industry-specific publications like TTG Mice), Industrial/Technical Media (sector publications covering oil & gas, aviation, electronics, automotive, etc.), and Inflight Media (magazines and video across 35+ airlines). The company supports these media representation services with complementary service offerings including global branding campaign management, inbound tourism promotion, advertorial production, media planning, branded content and commercial film production, event management, and market survey arrangements. With 5 employees and headquarters in Tokyo, Pacific Business serves major Japanese corporations, government ministries and agencies, and advertising agencies.

Differentiator

Problem solved

Functional benefit

Products and services

  • Economic/Business Media Representation

Companies that use Pacific Business Inc.

Customer profile

Named customers51 records

Segments3 records

Ideal customer profiles3 records

Pacific Business Inc. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pacific Business Inc. partnerships and signals

Strategic signal

Partnerships

81 partnerships are on record, tiered core.

  • Lonely PlanetcoreChannel Partner/ Reseller/ DistributorOfficial Japanese advertising sales representative for Lonely Planet, the world's most beloved travel guidebook brand with 40-year history. Handles tourism promotion campaigns and promotional video production for Japanese clients targeting inbound tourists.
  • Mint (India)coreChannel Partner/ Reseller/ DistributorCollaborates with Mint, India's rapidly growing economic newspaper, for executive interview advertorials and branded content campaigns targeting Indian business decision-makers.
  • Handelsblatt (Germany)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Germany's only national daily economic newspaper, Handelsblatt, which has been providing essential business decision-maker information for over 70 years.
  • Wirtschafts Woche (Germany)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Germany's only weekly business magazine with a global editorial team of over 100 people covering business activities centered on the German market.
  • L'USINE NOUVELLE (France)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for France's leading business monthly magazine analyzing core business strategy around manufacturing and industrial production.
  • II Sole 24 Ore (Italy)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Italy's largest daily economic newspaper, essential reading for business professionals, entrepreneurs, and executives.
  • Vedomosti (Russia)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Russia's leading economic newspaper, partnered with FT and WSJ, highly trusted by urban business elites.
  • Kommersant (Russia)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Russia's first daily business newspaper, one of the most authoritative and influential publications for Russian decision-makers.
  • Caixin Weekly (財新周刊, China)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for China's prestigious news magazine continuing investigative journalism under principles of independence, objectivity, and fairness, receiving worldwide recognition.
  • 21st Century Business Herald (21世紀経済報道, China)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for China's economic newspaper that has consistently reported on Chinese industrial trends since its founding in January 2001.
  • Yicai Daily (第一財経日報, China)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for China's national newspaper trusted by business leaders, management executives, financial investment professionals, and policy makers.
  • Bisnis IndonesiacoreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Indonesia's only daily economic newspaper delivering high-quality domestic and international news, with 97% of readers being regular subscribers.
  • Valor Economico (Brazil)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for Brazil's only daily economic newspaper, partnering with WSJ, FT and other major media outlets for article collaboration.
  • MEED (Middle East)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for the Middle East's most authoritative economic magazine, an essential information source for top management.
  • Arabian BusinesscoreChannel Partner/ Reseller/ DistributorExclusive Japanese representative for the highly regarded Middle East weekly business magazine analyzing news about the Arab region and international affairs.
  • Hydrocarbon ProcessingcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the oil and gas downstream publication covering refining, petrochemical, gas processing and LNG industry trends from technical perspectives.
  • Aviation WeekcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the biweekly magazine focusing on global aviation, aerospace, and defense industries, providing award-winning content.
  • CONTROL MagazinecoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the only professional magazine covering the global process automation market.
  • Machine DesigncoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the design engineer-focused publication reaching product designers and parts procurement managers across industries.
  • Electronic DesigncoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the electronics engineer-focused publication providing reliable information for engineers and managers responsible for electronic device design and development.
  • eeNews (Europe)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Pan-European largest electronics magazine, targeting electronics engineers and managers as primary readership.
  • China Electronics News (中国電子報)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for China's most authoritative electronics industry newspaper that has greatly contributed to China's electronic information industry development since founding in 1984.
  • Automotive EngineeringcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the automotive industry-focused publication targeting design engineers and managers involved in product design and parts procurement.
  • HANSER automotivecoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the publication specialized in automotive electronics targeting engineers and managers, providing deeper information through special issues.
  • TurbomachinerycoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the turbomachinery pioneer magazine founded in 1960, targeting energy industry executives and senior engineers worldwide.
  • New Equipment DigestcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the industrial publication focusing on manufacturing, process industry, and industrial equipment, perfectly understanding dealer and distributor needs.
  • T&D WorldcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Transmission & Distribution World covering power industry corporate strategy, government policies, market trends, technology development, and new products.
  • World WatercoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the water-focused publication providing timely analysis and forecasting of enterprise product development, technology trends, and legal interpretation across various water-related sectors.
  • Engineering News-RecordcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the American weekly providing construction industry news, analysis, data, and opinions globally, widely considered one of the most authoritative construction publications.
  • Logistics MANAGEMENTcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the B2B professional magazine broadly covering logistics, supply chain, and distribution of capital goods and production goods for manufacturing and non-manufacturing sectors.
  • Smithsonian Magazine (USA)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the magazine published by Smithsonian Institution with 51% editorial content focused on travel and culture, reaching intellectually curious and active readers.
  • Travel Trade GazettecoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the international travel industry publication compactly summarizing the latest travel industry information and meeting reader needs centered on travel agencies.
  • TTG MicecoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Asia Pacific's largest MICE industry professional magazine, serving as an important information source for industry key persons.
  • Successful MeetingcoreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the North American MICE publication providing analysis, reports on efficient MICE arrangement, success examples, and regional features.
  • AMI (International)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for the international publication targeting decision-makers from international organizations, European institutions, academic societies, associations, and PCOs who regularly host meetings abroad.
  • DIE ZEIT (Germany)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Germany's prestigious quality newspaper covering politics, economy, and arts, analyzing comprehensive changes and new developments through professional and interdisciplinary knowledge.
  • DER SPIEGEL (Germany)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Europe's largest-circulation German news weekly magazine, progressive media that takes strong editorial stances against incumbent governments.
  • O Estado de S.Paulo (Brazil)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Brazil's historic national daily newspaper broadcasting from São Paulo, the center of business and consumption, to all of Brazil.
  • O GLOBO (Brazil)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Brazil's national daily newspaper broadcasting from Rio de Janeiro to all of Brazil, highly regarded for article quality and read by business professionals.
  • Hindustan Times (India)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for India's historic influential newspaper with roots in India's independence movement, highly evaluated for editorial quality and unique reporting perspective.
  • The Star (Malaysia)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Malaysia's leading comprehensive news newspaper providing essential domestic and international news and business information.
  • Bangkok Post (Thailand)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Thailand's largest English-language national newspaper with over 300 journalists providing economic, social, and political knowledge and insight, known for high editorial quality.
  • The Jakarta Post (Indonesia)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Indonesia's largest English-language newspaper, strongly supported by corporate leaders, decision-makers, and business persons.
  • KOMPAS (Indonesia)coreChannel Partner/ Reseller/ DistributorExclusive Japanese representation for Indonesia's largest national newspaper with overwhelming presence, covering politics, economy, business, society, and culture.
  • Delta Air LinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Delta Air Lines as part of their global inflight and aviation media portfolio.
  • United AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for United Airlines as part of their global inflight and aviation media portfolio.
  • American AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for American Airlines as part of their global inflight and aviation media portfolio.
  • British AirwayscoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for British Airways as part of their global inflight and aviation media portfolio.
  • Iberia AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Iberia Airlines as part of their global inflight and aviation media portfolio.
  • LufthansacoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Lufthansa as part of their global inflight and aviation media portfolio.
  • Air FrancecoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Air France as part of their global inflight and aviation media portfolio.
  • KLM Royal Dutch AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for KLM as part of their global inflight and aviation media portfolio.
  • FinnaircoreChannel Partner/ Reseller/ DistributorHandles inflight magazines (Blue Wings), inflight video, lounge promotions, and airport signage for Finnair as part of their global inflight and aviation media portfolio.
  • SAS (Scandinavian Airlines)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for SAS as part of their global inflight and aviation media portfolio.
  • Garuda IndonesiacoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Garuda Indonesia as part of their global inflight and aviation media portfolio.
  • Air IndiacoreChannel Partner/ Reseller/ DistributorHandles inflight magazines (Shubh Yatra), inflight video, lounge promotions, and airport signage for Air India as part of their global inflight and aviation media portfolio.
  • Air ChinacoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Air China as part of their global inflight and aviation media portfolio.
  • China Southern AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for China Southern Airlines as part of their global inflight and aviation media portfolio.
  • China Eastern AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for China Eastern Airlines as part of their global inflight and aviation media portfolio.
  • Korean AircoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Korean Air as part of their global inflight and aviation media portfolio.
  • Asiana AirlinescoreChannel Partner/ Reseller/ DistributorHandles Asiana's official inflight magazine and inflight TV, with over 30% of international routes being Japan-Korea flights.
  • China Airlines (Taiwan)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for China Airlines as part of their global inflight and aviation media portfolio.
  • EVA AircoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for EVA Air as part of their global inflight and aviation media portfolio.
  • STARLUX AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for STARLUX Airlines as part of their global inflight and aviation media portfolio.
  • Cathay PacificcoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Cathay Pacific as part of their global inflight and aviation media portfolio.
  • Singapore AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Singapore Airlines as part of their global inflight and aviation media portfolio.
  • Malaysia AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Malaysia Airlines as part of their global inflight and aviation media portfolio.
  • Thai AirwayscoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Thai Airways as part of their global inflight and aviation media portfolio.
  • Vietnam AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Vietnam Airlines as part of their global inflight and aviation media portfolio.
  • Philippine AirlinescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Philippine Airlines as part of their global inflight and aviation media portfolio.
  • QantascoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Qantas as part of their global inflight and aviation media portfolio.
  • EmiratescoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Emirates as part of their global inflight and aviation media portfolio.
  • Etihad AirwayscoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Etihad Airways as part of their global inflight and aviation media portfolio.
  • Qatar AirwayscoreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Qatar Airways as part of their global inflight and aviation media portfolio.
  • AeroflotcoreChannel Partner/ Reseller/ DistributorHandles Aeroflot's official inflight magazine and inflight video as Russia's flagship carrier.
  • Turkish AirlinescoreChannel Partner/ Reseller/ DistributorHandles Skylife inflight magazine for Turkish Airlines, Turkey's flagship carrier.
  • Scoot (LCC)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Scoot LCC as part of their global inflight and aviation media portfolio.
  • Hong Kong Airlines (LCC)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Hong Kong Airlines LCC as part of their global inflight and aviation media portfolio.
  • Juneyao Airlines (LCC)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Juneyao Airlines LCC as part of their global inflight and aviation media portfolio.
  • VietJet Air (LCC)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for VietJet Air LCC as part of their global inflight and aviation media portfolio.
  • Cebgo (LCC)coreChannel Partner/ Reseller/ DistributorHandles inflight magazines, inflight video, lounge promotions, and airport signage for Cebgo LCC as part of their global inflight and aviation media portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Pacific Business Inc. competitors and assessment

Company assessment

Direct peers

  • Bloomberg Media: Global business and financial media company with an active Japan commercial team. Operates publisher-direct advertising sales that compete with Pacific Business's represented publishers (Handelsblatt, Caixin) for Japanese advertiser budgets in the international business news category.
  • Dow Jones / Wall Street Journal: US-based international news publisher that operates its own Japan sales presence. Several titles represented by Pacific Business (Vedomosti partnered with FT and WSJ, Valor Economico partnering with WSJ) cite the same publishers that compete directly with WSJ's own Japanese ad sales.
  • Financial Times: UK-based international business newspaper that operates its own Japan sales office; some of its peer publications (Handelsblatt, II Sole 24 Ore) compete with FT for the same advertiser and are represented in Japan by Pacific Business. FT selling direct represents the alternative publisher model Pacific Business competes against for Japanese advertising spend.
  • Nikkei BP (Nikkei Business Publications): Large Japanese B2B publisher with direct advertising sales across business and technology publications, competing for a portion of Japanese corporate international branding budgets. Closest Japanese peer to the publisher-direct model that Pacific Business mirrors on the international side.
  • Kyodo News: Japanese news agency that itself sits in the international news/exchange business and handles international media partnerships. Operates a structurally similar role to Pacific Business on the Japanese side, serving as an intermediary for international content and commercial partnerships.
  • Reuters: International news wire and media brand with Japan presence and direct advertising sales. Sits in the same international general-news category as several Pacific Business titles (Bangkok Post, The Jakarta Post, O Estado de S.Paulo) and competes for Japanese corporate and government international branding budgets.

Broad incumbents

  • ADK Holdings (Asatsu-DK): Major Japanese advertising agency group that lists Pacific Business as an advertising agency partner. Competes with PB for international advertising budgets from the same Japanese corporate and government clients by offering in-house international media buying capabilities.
  • Hakuhodo DY Holdings: Japan's second-largest advertising agency group, also listed as a partner of Pacific Business. Competes as an incumbent by offering integrated media planning/buying including international placements, giving Japanese advertisers an alternative to engaging an external rep like Pacific Business.
  • Dentsu Group: Japan's largest advertising agency group with media buying, creative, and representation capabilities serving the same Japanese advertisers as Pacific Business. Listed as a partner that buys international media through PB, but also acts as an incumbent at the broader Japanese advertiser level where advertisers can choose to keep international buying in-house at Dentsu instead of using an external rep.

Regional players

  • Asahi Shimbun: One of Japan's largest national newspapers with its own international edition and direct advertising sales. Operates in a parallel role as a Japanese publisher with international commercial activity, sharing the same Japanese advertiser pool as Pacific Business in adjacent rather than directly competitive media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Pacific Business Inc. social profiles

Digital presence

Pacific Business Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pacific Business Inc. leadership team

Management profile

Number of profiles

Profiles1 record

Pacific Business Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pacific Business Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Business Inc.

What does Pacific Business Inc. do?

Pacific Business Inc. operates as Japan's exclusive international media representative, connecting Japanese advertisers with more than 200 overseas media titles spanning newspapers, business magazines, general news publications, travel guides, MICE industry journals, industrial/technical journals, and airline inflight media across 23 countries. The company delivers end-to-end advertising representation services including media planning, advertorial coordination, branded content production, commercial film production, and event management for Japanese corporates, government tourism agencies, and advertising agencies.

Is Pacific Business Inc. a public or private company?

Pacific Business Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pacific Business Inc. founded?

Pacific Business Inc. was founded in 1994. It employs 1 to 10 people.

Where is Pacific Business Inc. based?

Pacific Business Inc. is headquartered in Tokyo, Japan, in the Asia region.

How does Pacific Business Inc. make money?

One revenue line is on record: international Media Advertising Representation.

Who are Pacific Business Inc.'s main competitors?

Direct peers on record are Bloomberg Media, Dow Jones / Wall Street Journal, Financial Times, Nikkei BP (Nikkei Business Publications), Kyodo News and Reuters. Broad incumbents are ADK Holdings (Asatsu-DK), Hakuhodo DY Holdings and Dentsu Group. Asahi Shimbun is listed as a regional player.

Does Pacific Business Inc. have an API?

No public API is recorded for Pacific Business Inc..

What industry is Pacific Business Inc. in?

Pacific Business Inc.'s product category is International Media Representation Services. Its primary akta.pro industry code is BPAFABAL, Media Barter & Trade Media Buying, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 541840.

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