Pacific Hearing, Inc.

What Pacific Hearing, Inc. does

Pacific Hearing, Inc. is a privately held audiology and hearing care practice headquartered at 11645 Wilshire Blvd in Los Angeles, California. The firm operates a single clinical site that delivers a comprehensive hearing and balance service portfolio: comprehensive hearing assessments, prescription hearing aid dispensing and fitting, hearing aid repairs, tinnitus treatment (including Lenire Sound Therapy and The Listening Pillow Sleep System), cochlear implant candidacy evaluation and ongoing support, balance/vertigo care (including BPPV management), and Vestibular Evoked Myogenic Potential (VEMP) diagnostic testing. Clinical delivery is supported by a team of 10 Doctors of Audiology — anchored by founder Dr. Gregory Frazer (AuD, PhD, CCC-A), who has practiced for over 40 years — plus office management and reception staff, for a total headcount of 14. The practice sells, fits, and services prescription hearing aids from 13 manufacturers (Oticon, Phonak, ReSound, Signia, Starkey, Unitron, Widex, Lyric, Persona, Rexton, Sivantos, Audina, Audibel), giving patients brand-neutral device choice and giving the practice multi-vendor service capability.

The underlying technology is a mix of clinical audiology instrumentation (hearing assessment, VEMP vestibular diagnostics) and third-party hardware/software: each manufacturer brand sold carries its own AI-assisted features (e.g., Starkey's acoustic environment AI and fall detection, Widex's Fluid Sound Analyzer machine learning, Signia's on-device deep neural network, Phonak and ReSound Bluetooth connectivity and remote-support apps). Pacific Hearing itself does not develop proprietary AI models, software platforms, or mobile apps — its differentiator is clinical process ('Hear as Good as You'll Ever Hear' guarantee, methodical test-drive workflow) rather than technology ownership.

The revenue model combines three streams: (1) professional services fees for assessments, consultations, and VEMP testing; (2) hearing aid hardware sales with manufacturer-set unit pricing plus fitting fees; and (3) insurance reimbursements. Repair pricing is transparent: $55-$95 per office visit and $400-$850 for out-of-warranty manufacturer repairs. The practice is in-network with Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, HealthNet, MultiPlan, Oscar, Tricare West, and Medicare. Go-to-market is direct-to-consumer: walk-ins, website callback requests, online scheduling, and physician referrals, supported by content marketing (blog articles on hearing health, downloadable patient handouts, English/Spanish registration forms). The customer base is fragmented individual patients concentrated in the LA metro, with institutional credibility drawn from physician, hospital, and university referrals rather than enterprise contracts.

Name

Pacific Hearing, Inc.

Legal name

Pacific Hearing, Inc.

Website

https://pacifichearinginc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Hearing, Inc. is a privately held, single-location audiology practice in Los Angeles that dispenses prescription hearing aids from 13 manufacturers and delivers diagnostic, rehabilitative, and vestibular care through a team of 10 Doctors of Audiology to individual patients in the LA market.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Audiology services
• Hearing assessments
• Prescription hearing aids
• Tinnitus treatment
• Balance vestibular therapy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Audiology Services: Professional audiology services including comprehensive hearing assessments, tinnitus treatment, balance/vertigo care, cochlear implant evaluations, and VEMP testing. Services billed through insurance or direct patient payment.
2. Hearing Aid Sales and Repairs: Sale, fitting, and repair of prescription hearing aids from multiple manufacturers including Oticon, Phonak, ReSound, Signia, Starkey, Unitron, Widex, and others. Repairs include office visits ($55-$95) and manufacturer repairs ($400-$850 for out-of-warranty devices).
3. Insurance Billing: Direct insurance billing for covered services including Medicare and major commercial insurers such as Blue Cross, Blue Shield, Cigna, Aetna, United Healthcare, HealthNet, MultiPlan, St. John's, Oscar, and Tricare West.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pacific Hearing, Inc. is a Los Angeles-based audiology practice that delivers comprehensive hearing and balance care, including comprehensive hearing assessments, prescription hearing aid sales/fitting/repairs from 13+ manufacturers, tinnitus management, cochlear implant candidacy evaluation and support, balance/vestibular care, and advanced VEMP diagnostic testing. The practice operates under a "Hear as Good as You'll Ever Hear" guarantee and a methodical best-practices test-drive process delivered by a team of 10 Doctors of Audiology.

Product overview

Pacific Hearing, Inc. is an audiology practice offering a comprehensive suite of hearing and balance services centered around a 'Hear as Good as You'll Ever Hear' guarantee and test drive process. The core service portfolio includes Comprehensive Hearing Assessments, Prescription Hearing Aids (from 13 manufacturer brands including Oticon, Widex, Phonak, ReSound, Signia, Starkey, Unitron, and others), Hearing Aid Repairs, Tinnitus Treatment, Cochlear Implants, Balance/Vestibular Services, and VEMP Testing. The practice also provides patient resources including handouts, online registration, and insurance/billing assistance. The company sells, fits, and repairs advanced prescription hearing aids from major manufacturers, offering both traditional and rechargeable models with connectivity features including smartphone apps for remote programming, troubleshooting, and counseling support.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Hearing Assessments Professional hearing exams that detect subtle changes in hearing, providing valuable information, reassurance, and early intervention opportunities for adult patients.
• Prescription Hearing Aids Advanced prescription hearing technology that is small, discreet, and in some cases invisible, provided through a methodical best-practices process with a 'Hear as Good as You'll Ever Hear' guarantee and thorough test drive process.
• Hearing Aid Repairs Full evaluation, deep cleaning, and necessary repairs for hearing aids with electroacoustic analysis, moisture and debris removal, and in-house maintenance including receiver, dome, wax guard, and earmold tube replacement. Office visit fees $55-$95 plus out-of-warranty manufacturer repair charges of $400-$850.
• Tinnitus Treatment Comprehensive tinnitus assessments and personalized management plans including hearing aids with tinnitus-masking features, Lenire Sound Therapy, The Listening Pillow Sleep System, and counseling support for patients with ringing in the ears.
• Cochlear Implant Services

Quantifiable outcome

• 61% lower risk of dementia for hearing aid users under 70 (JAMA Neurology 2025 study)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability10 records

Feature1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• OticoncoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. sells, fits, and repairs Oticon prescription hearing aids. Oticon is a leading manufacturer known for Brain Hearing technology that supports the brain's natural ability to process sound.
• PhonakcoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. offers Phonak hearing aids including Lyric extended wear devices. Phonak, founded in Switzerland in 1947, is known for innovations including Bluetooth integration and water-resistant technology.
• ReSoundcoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. sells and services ReSound hearing aids featuring Organic Hearing technology that works with the unique anatomy of the ear for natural sound delivery.
• SigniacoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. provides Signia hearing aids known for OVP sound processing that makes the wearer's own voice sound more natural, plus AI-powered environment adaptation.
• StarkeycoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. offers Starkey hearing aids featuring AI sound processing technology that automatically adjusts to the acoustic environment for improved speech intelligibility.
• UnitroncoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. sells Unitron hearing aids featuring technologies like AntiShock, SmartFocus, SoundNav, and SpeechZone 2 for refined sound quality and speech preservation.
• WidexcoreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. offers Widex hearing aids including the Moment platform known for producing more natural sound through synchronized processing, favored by musicians worldwide.
• Lyric (Phonak)coreChannel Partner/ Reseller/ DistributorPacific Hearing Inc. fits the Lyric extended wear hearing aid - the world's first invisible, 100% maintenance-free hearing device worn continuously for up to 120 days.
• PersonaminorChannel Partner/ Reseller/ DistributorPacific Hearing Inc. sells Persona hearing aids featuring SpeechPro, the world's first automated real ear fitting system, and VCOM voice recognition programming.
• RextonminorChannel Partner/ Reseller/ DistributorPacific Hearing Inc. provides Rexton hearing aids with proven technology, durable construction, Voice Ranger speech technology, and integrated motion sensors.
• SivantosminorChannel Partner/ Reseller/ DistributorPacific Hearing Inc. offers Sivantos hearing aids featuring Binax processing with eight-microphone network simulating binaural hearing for enhanced speech clarity.
• AudinaminorChannel Partner/ Reseller/ DistributorPacific Hearing Inc. sells Audina hearing instruments featuring P2i water resistance technology using nano-polymer coating and lithium-ion rechargeable batteries.
• AudibelminorChannel Partner/ Reseller/ DistributorPacific Hearing Inc. offers Audibel hearing aids powered by Starkey technology, known for wireless connectivity and media streaming capabilities.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor insurance provider accepted by Pacific Hearing Inc. for covered audiology services and hearing aids.
• CignacoreChannel Partner/ Reseller/ DistributorMajor insurance provider accepted by Pacific Hearing Inc. for covered audiology services with long-standing relationships for insurance verification support.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor insurance provider accepted by Pacific Hearing Inc. for covered audiology services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor insurance provider accepted by Pacific Hearing Inc. for covered audiology services.
• HealthNetcoreChannel Partner/ Reseller/ DistributorInsurance provider with coverage details explained through Pacific Hearing Inc. patient resources.
• MultiPlan (PCHS)coreChannel Partner/ Reseller/ DistributorNetwork provider that collaborates with various insurers to offer discounted rates through Pacific Hearing Inc.
• OscarcoreChannel Partner/ Reseller/ DistributorTech-driven insurance provider available through Covered California, with Pacific Hearing Inc. providing guidance on coverage options.
• Tricare WestcoreChannel Partner/ Reseller/ DistributorMilitary health coverage program serving uniformed service members, retirees, and families in the western US including Los Angeles.
• MedicarecoreChannel Partner/ Reseller/ DistributorFederal health insurance program accepted by Pacific Hearing Inc. for covered audiology services. Note: Traditional Medicare does not cover hearing aids.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HearUSA: HearUSA is one of the largest audiology clinic networks in the US, offering hearing assessments, prescription hearing aids, and tinnitus/balance care — directly overlapping Pacific Hearing's clinical service mix and revenue model, but at significantly greater geographic scale.
• Miracle-Ear: Miracle-Ear operates one of the largest US franchise networks of audiology and hearing aid clinics, competing head-to-head with Pacific Hearing for LA-area patients through multi-brand fittings, hearing assessments, and ongoing service contracts.
• Beltone: Beltone is a major US hearing care franchise network owned by GN Hearing (ReSound's parent), offering hearing assessments, prescription devices, and repairs in a clinic model directly comparable to Pacific Hearing's service offering.

Broad incumbents

• Amplifon: Amplifon is the world's largest hearing care retailer, operating branded clinics globally. It is comparable to Pacific Hearing as a multi-brand audiology clinic operator, though at vastly greater scale and with proprietary retail brands (Miracle-Ear in the US).
• Costco Hearing Aid Centers: Costco Hearing Aid Centers represent a large-scale retail channel offering discounted prescription hearing aids with on-site audiologists — directly competing with Pacific Hearing on price-sensitive patients in the broader Los Angeles market.

Others

• Demant (Oticon parent): Demant owns Oticon, one of Pacific Hearing's flagship brands, and also operates Oticon-branded retail audiology. Like Sonova and GN, Demant is comparable as both an essential product supplier and a clinic-channel competitor in the same category.
• Sonova (Phonak parent): Sonova owns Phonak and Lyric — both of which Pacific Hearing fits — and operates its own branded retail audiology stores globally. It is comparable as a vertically integrated competitor-supplier whose clinic ambitions could pressure Pacific Hearing's manufacturer relationships.
• GN Hearing (ReSound / Beltone parent): GN Hearing manufactures ReSound hearing aids and owns the Beltone franchise network. Pacific Hearing fits ReSound devices while competing with Beltone clinics — making GN a meaningful both-supplier-and-competitor peer.
• Starkey: Starkey is a US-based hearing aid manufacturer that also operates its own branded hearing clinics and sells through Audibel. Pacific Hearing fits Starkey and Audibel devices, making Starkey a partial competitor on retail and a key supplier on product.
• WS Audiology (Widex / Signia / Sivantos): WS Audiology manufactures Widex, Signia, and Sivantos — three of Pacific Hearing's core brands — and is also expanding owned retail audiology clinics. It is comparable as both a critical supplier and a vertically integrating competitor in the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-hearing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Hearing, Inc.