PAGAQUI
PAGAQUI is a Mexico-based payment aggregation platform that serves 85,000+ micro and small merchants through a network offering 300+ digital products, POS terminals, QR payments, credit cards, and embedded lending.
- Company typePrivate
- Founded2014
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PAGAQUI does
PAGAQUI (legal entity TA3 S.A. de C.V.) is a Mexico-based payment aggregation and digital services platform founded in 2014 and headquartered in Mexico City. The company operates as a brand within Quom, a holding company focused on telecommunications and digital finance. Its platform aggregates more than 300 digital products—including mobile airtime recharges for all major Mexican carriers (Telcel, AT&T, Movistar, Unefon, Virgin Mobile, Bait), bill payments for over 100 domestic services, and electronic entertainment pins (Netflix, Google Play, Xbox, Six Flags)—and is accessible via web, iOS/Android mobile apps, the proprietary Pagaqui Max2 POS terminal, QR code payments, and an API/Web Service integration.
The platform serves primarily micro and small Mexican merchants (tiendas de barrio, abarrotes, internet cafés, cell phone retailers, stationery shops) as well as some chains and distributors, with a multi-level partner network of 85,000+ businesses and 20,000+ physical locations. PAGAQUI generates revenue through payment transaction processing fees, commissions on digital product sales, POS hardware sales ($1,199 MXN per Max2 terminal), the PagaquiCard guaranteed credit product (issued under MasterCard license by Dock Tec de México), and personal loan referral fees from partners Kubo Financiero and Kueski.
The go-to-market is a hybrid of self-serve product-led onboarding (web/app), an internal sales force, and a channel/MLM partner network that recruits new merchants via the "Quiero ser socio" program. Distribution is purely domestic (Mexico), with presence across all states, and the company positions around next-day fund deposits, no monthly fees or forced contracts, and 24/7 support. In 2024 the company extended into consumer credit (PagaquiCard) and embedded lending, and in 2025 parent Quom migrated infrastructure to Google Cloud to support scalability.
PAGAQUI firmographics
Firmographics- Name
- PAGAQUI
- Legal name
- TA3 S.A. DE C.V.
- Website
- https://pagaqui.mx
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PAGAQUI is a Mexico-based payment aggregation platform that serves 85,000+ micro and small merchants through a network offering 300+ digital products, POS terminals, QR payments, credit cards, and embedded lending.
- Ownership category
- akta.pro rank
PAGAQUI industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
- akta.pro secondary industries
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG), Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where PAGAQUI is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
PAGAQUI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Transaction Processing: PAGAQUI charges merchants transaction fees for processing card payments (credit, debit, vouchers, wallets) through its POS terminals and QR payment system. Merchants receive next-day deposits directly to their bank accounts.
- POS Hardware Sales: PAGAQUI sells its Max2 POS terminal hardware to merchants. The terminal is priced at $1,199 MXN as a one-time purchase with a 6-month warranty.
- Digital Product Sales Commissions: Merchants earn commissions on each sale of digital products (airtime recharges, bill payments, electronic pins) processed through the platform. PAGAQUI facilitates transactions for over 300 digital products.
- PagaquiCard Credit Services: Pagaqui Card is a guaranteed credit card operated by Dock Tec de Mexico under MasterCard license, generating revenue from credit usage and associated fees.
- Personal Loan Referrals: PAGAQUI refers customers seeking personal loans to partner financial institutions Kubo Financiero and Kueski, earning referral fees or commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pagaqui Max2 POS Terminal - One-time purchase |
| Freemium | Pay-as-you-go | Platform Access - No fees |
| Unit Pricing | Pay-as-you-go | Electronic Pins - Starting price |
| Other | Pay-as-you-go | Personal Loans via Partners - Range |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
PAGAQUI product offering
Product offeringCore offering
PAGAQUI operates a unified digital transaction platform that aggregates more than 300 digital products including mobile airtime recharges for all Mexican carriers, bill payments for over 100 domestic services, and electronic entertainment pins. The company provides card payment acceptance through its Pagaqui Max2 POS terminals and QR code payments, serves as a payment aggregator connecting micro-merchants with multiple service providers, and extends into adjacent financial services via the PagaquiCard credit product (issued under MasterCard license) and personal loan referrals to partner institutions.
Product overview
PAGAQUI operates as a unified digital transaction platform designed for the Mexican micro and small business market. The platform aggregates over 300 digital products including mobile airtime recharges (covering Telcel, AT&T, Movistar, Unefon, Virgin Mobile, Bait), bill payment services (over 100 services including electricity, water, gas, internet), and electronic pins for entertainment (Netflix, Google Play, Xbox, Six Flags). The core platform is accessible via web, mobile app (iOS/Android), and integrates with physical terminals (Pagaqui Max2 TPV) and QR code payments. Add-on financial products include Pagaqui Card (guaranteed credit card under MasterCard license), personal loans (via Kubo Financiero and Kueski partnerships), and Pagaqui TV streaming service. Promotional programs include La Hora Pagaqui and La Hora Feliz. SIM card sales for all major carriers are also offered. The ecosystem connects over 85,000 merchant partners across Mexico through direct sales force and multinivel networks.
Differentiator
Problem solved
Functional benefit
Products and services
- PAGAQUI Platform A unified digital transaction platform that aggregates over 300 digital products including mobile airtime recharge, bill payment services, and electronic pins. The platform connects direct merchants and indirect networks across Mexico, serving as the central hub for all PAGAQUI services.
- Terminales Pagaqui (Max2 POS Terminal)
Quantifiable outcome
- Merchants can accept payments from all major card networks (Visa, MasterCard, Carnet, American Express), vouchers, and digital wallets
- +2 more outcomes
Companies that use PAGAQUI
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PAGAQUI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
PAGAQUI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MasterCardcoreMasterCard provides licensing for the PagaquiCard guaranteed credit card product, operated by Dock Tec de Mexico S.A. de C.V. under the MasterCard brand, enabling worldwide card acceptance.
- Kubo FinancierominorKubo Financiero is a partner financial institution providing personal loans to PAGAQUI users. PAGAQUI refers customers seeking loans to Kubo Financiero through its platform.
- KueskiminorKueski is a partner financial institution providing personal loans to PAGAQUI users. PAGAQUI refers customers seeking loans to Kueski through its platform.
- Dock Tec de Mexico S.A. de C.V.coreDock Tec de Mexico S.A. de C.V. is the issuing entity for PagaquiCard under MasterCard license, handling the guaranteed credit card product operations and management.
- QuomcorePAGAQUI is part of Quom, a holding company specializing in disruptive technological solutions in telecommunications and digital finance. PAGAQUI operates as the payment solutions brand within the Quom ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PAGAQUI competitors and assessment
Company assessmentDirect peers
- Sr. Pago: Mexican fintech offering POS terminals and digital payment solutions to micro and small businesses. Comparable to PAGAQUI in target customer (tiendas de barrio), POS hardware model, and emphasis on financial inclusion.
- Clip: Mexico-based POS and payment acceptance provider targeting small and mid-sized merchants with card readers and digital payments. Closest direct competitor to PAGAQUI's Max2 TPV and QR payment offerings in the Mexican SMB segment.
- Conekta: Mexican online payment gateway and processing platform serving merchants with card acceptance and APIs. Comparable to PAGAQUI on payment processing infrastructure and merchant acquisition model.
- NetPay: Mexican payment processor and POS terminal provider serving small merchants. Comparable to PAGAQUI in offering integrated card acceptance, digital products, and merchant services in the Mexican market.
Regional players
- MODO: Argentine QR-based payment network backed by major local banks, expanding across Latin America. Comparable to PAGAQUI's QR payment offering as a contactless acceptance solution for SMBs in Latin America.
Broad incumbents
- Mercado Pago: Latin American payments giant with strong Mexican presence offering QR, POS, credit, and wallet services. Competes with PAGAQUI across card acceptance, QR payments, and merchant credit while leveraging MercadoLibre's ecosystem.
- Banco Azteca: Large Mexican retail bank targeting unbanked and underbanked populations through Elektra stores. Competes with PAGAQUI in serving tienda de barrio merchants with payments, deposits, and consumer credit.
Emerging players
- Kubo Financiero: Mexican P2P lending platform serving individuals and small businesses. Direct partner of PAGAQUI for personal loan referrals and overlapping customer base of underbanked Mexican consumers.
- Konfío: Mexico-based digital lending platform focused on SMBs and entrepreneurs. Comparable to PAGAQUI on the financial inclusion thesis and overlap with Kubo Financiero's lending partnerships.
- Kueski: Mexican online consumer and SMB lender offering installment credit. Direct partner of PAGAQUI for personal loan referrals and competitor in serving the same underbanked Mexican customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PAGAQUI social profiles
Digital presencePAGAQUI financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAGAQUI leadership team
Management profileNumber of profiles
Profiles1 record
PAGAQUI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAGAQUI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAGAQUI
What does PAGAQUI do?
PAGAQUI operates a unified digital transaction platform that aggregates more than 300 digital products including mobile airtime recharges for all Mexican carriers, bill payments for over 100 domestic services, and electronic entertainment pins. The company provides card payment acceptance through its Pagaqui Max2 POS terminals and QR code payments, serves as a payment aggregator connecting micro-merchants with multiple service providers, and extends into adjacent financial services via the PagaquiCard credit product (issued under MasterCard license) and personal loan referrals to partner institutions.
Is PAGAQUI a public or private company?
PAGAQUI is a private company. It is classified as corporate owned and is currently operating.
When was PAGAQUI founded?
PAGAQUI was founded in 2014. It employs 11 to 50 people.
Where is PAGAQUI based?
PAGAQUI is headquartered in Mexico City, Mexico, in the Latin America region.
How does PAGAQUI make money?
Five revenue lines are on record. Payment Transaction Processing is the primary driver. The others are POS Hardware Sales, digital Product Sales Commissions, pagaquiCard Credit Services and personal Loan Referrals.
Who are PAGAQUI's main competitors?
Direct peers on record are Sr. Pago, Clip, Conekta and NetPay. MODO is listed as a regional player. Broad incumbents are Mercado Pago and Banco Azteca. Emerging players are Kubo Financiero, Konfío and Kueski.
Does PAGAQUI have an API?
Yes. PAGAQUI offers a Web Service solution that allows businesses to sell directly from their own system connected to PAGAQUI servers. The "WEB SERVICE" is presented as one of the multiple sales methods available to partners, enabling system-to-system connectivity for transactions.
What industry is PAGAQUI in?
PAGAQUI's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms), with a secondary code of FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants). Its NAICS code is 52232 and its SIC code is 6141.