Pan De Manila
Pan de Manila is a Philippine bakery chain founded in 1999, selling freshly baked pandesal, breads, pastries, spreads, beverages, and desserts through owned stores, Merienda cafés, online ordering, and delivery to Filipino households and casual diners.
- Company typePrivate
- Founded1999
- HeadquartersManila, Metro Manila, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pan De Manila does
Pan De Manila is a privately held Philippine bakery chain founded in 1999 and headquartered in San Juan, Metro Manila. It produces pandesal and other breads, pastries, spreads, beverages, and desserts from scratch using traditional bakery methods; the supplied product descriptions state that the products are free from preservatives, artificial colors, and artificial flavors. The company serves Filipino households buying daily bread, casual-dining customers through Merienda by Pan De Manila, and school groups participating in the Lakbay Aral cultural workshop.\n\nPan De Manila generates revenue primarily through one-time retail and café sales, with online ordering and delivery facilitated through GrabFood and FoodPanda as additional channels. It operates a full-service restaurant café concept, while Lakbay Aral is separately priced at PHP 800 per participant and requires a minimum of 25 participants. It also offers limited-edition anniversary merchandise and local-artist collaborations, while most product pricing, revenue, branch count, funding, and detailed production technology are not disclosed. The disclosed operating geographies are Metro Manila and Negros Occidental, including a November 2024 Bacolod branch.
Pan De Manila firmographics
Firmographics- Name
- Pan De Manila
- Legal name
- Pan de Manila
- Website
- https://pandemanila.com.ph
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pan de Manila is a Philippine bakery chain founded in 1999, selling freshly baked pandesal, breads, pastries, spreads, beverages, and desserts through owned stores, Merienda cafés, online ordering, and delivery to Filipino households and casual diners.
- Ownership category
- akta.pro rank
Pan De Manila industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
- akta.pro secondary industry
- DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where Pan De Manila is headquartered
LocationHeadquarters
- HQ city
- Manila, Metro Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
Pan De Manila business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Direct sales of freshly baked breads, pastries, and bakery products through company-owned retail branches and the Merienda by Pan de Manila restaurant cafe concept.
- Food Delivery Services: Sales facilitated through third-party delivery platforms GrabFood and FoodPanda, enabling customers to order products for home delivery.
- Lakbay Aral Workshop Program: Educational workshop program for children featuring hands-on pandesal making, storytelling, and cultural education. Priced at PHP 800 per participant with minimum 25 participants required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lakbay Aral Workshop - PHP 800 per participant |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pan De Manila product offering
Product offeringCore offering
Pan de Manila is a Filipino bakery chain that produces and sells freshly baked traditional pandesal, specialty breads, pastries, spreads, beverages, and ice cream through its own retail branches across Metro Manila and Bacolod. The company also operates the Merienda by Pan de Manila full-service restaurant cafe concept, offers educational workshops through the Lakbay Aral program, and distributes limited-edition merchandise such as the 25th anniversary dinnerware set.
Product overview
Pan de Manila is a Filipino bakery brand offering a unified product portfolio centered on freshly baked bread and pastries. The core offering includes signature pandesal and specialty breads (mamon, cheese sticks, donuts, rolls, tarts), complemented by spreads and jams (peanut butter, coco jam, herb cream cheese, garlic butter, fruit jams), beverages (matcha latte, cafe con leche, cafe con crema, soy drinks, popsicles), and ice cream. The sub-brand Merienda by Pan de Manila provides a full-service restaurant café experience. Limited-edition merchandise includes anniversary dinnerware and holiday shopping bags featuring commissioned Filipino art. Educational experiences such as the Lakbay Aral workshop program extend the brand into community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Pandesal (Pan de Sal) Signature freshly baked Filipino bread roll made from scratch with no preservatives, artificial colors, or flavors. Sold to retail customers and via delivery apps.
- Specialty Breads and Pastries Assorted baked goods including donuts, savory pies, sweet rolls, sponge cake (mamon), coconut-filled bread (pan de coco), banana loaf, almond tarts, and cheese sticks for retail customers and delivery orders.
- Spreads and Palaman Assortment of peanut butter, coco jam, herb cream cheese, garlic butter, and fruit jams designed to pair with the bakery's breads.
- Matcha Latte Creamy matcha green tea beverage available hot or iced, in single-serve cups and multi-sachet boxes, made with natural ingredients free from artificial flavors and preservatives.
- Cafe Beverages (Cafe con Leche, Cafe con Crema, Signature Soy Drinks, Popsicles) Homegrown coffee blends and dairy-free soy drinks, plus fruit and creamy popsicles, sold at retail branches and via delivery apps.
- Ice Cream Ice cream products carried as part of the broader bakery, beverage, and dessert assortment for retail customers.
- Merienda by Pan de Manila Full-service restaurant cafe serving Filipino favorites alongside the bakery's classic breads, drinks, spreads, and desserts. Wholly owned sub-brand of Pan de Manila.
- Lakbay Aral Hands-On Pandesal Workshop for Kids Educational workshop program for children and school groups providing hands-on pandesal-making, cultural storytelling, and behind-the-scenes bakery tours at PHP 800 per participant, inclusive of meal, apron, and certificate. Minimum 25 participants per session.
- Casa Juan 25th Anniversary Limited Edition Dinnerware Set Limited-edition bone china dinnerware set featuring artwork by Filipino artist Mia de Lara, distributed via select Pan de Manila branches, Merienda by Pan de Manila locations, and Kultura Filipino Heritage Stores.
- Christmas Premium Paper Bag (Artist Collaboration) Holiday-themed premium paper bag featuring commissioned Filipino artist artwork, distributed with bakery purchases during the Christmas season.
Companies that use Pan De Manila
Customer profileSegments3 records
Ideal customer profiles3 records
Pan De Manila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Pan De Manila partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Krissie PheecoreFilipino artist Krissie Phee was commissioned as Pan de Manila's 2024 Artist of the Year to create holiday shopping bag artwork depicting scenes of Filipino Christmas traditions. Her two paintings feature Old Manila nostalgia and modern BGC cityscape, carrying the tagline 'Sa bawat panahon, Paskong Pinoy laging naroon.'
- Casa JuancoreCasa Juan collaborated with Pan de Manila to create the 25th Anniversary Limited Edition Dinnerware Set featuring artwork 'Kay Sarap Balikan, Ating Nakaraan' by Filipino artist Mia de Lara. These commemorative plates celebrate Filipino heritage and are available at select Pan de Manila outlets, all Merienda branches, and Kultura stores.
- Mia de LaracoreFilipino artist Mia de Lara created the artwork 'Kay Sarap Balikan, Ating Nakaraan' featured on Pan de Manila's 25th Anniversary Limited Edition Dinnerware Set created in partnership with Casa Juan.
- Kultura (Filipino Heritage Stores)minorKultura Filipino Heritage Stores serve as retail distribution channels for Pan de Manila's 25th Anniversary Limited Edition Dinnerware Set in select locations.
- GrabFoodcoreGrabFood serves as a food delivery partner enabling Pan de Manila customers to order freshly baked products for home delivery through the Grab app.
- FoodPandacoreFoodPanda serves as a food delivery partner enabling Pan de Manila customers to order freshly baked products for home delivery through the FoodPanda app.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Pan De Manila competitors and assessment
Company assessmentDirect peers
- Goldilocks: Goldilocks is the most iconic Filipino bakery chain, offering cakes, breads, and ready-to-eat meals across a nationwide network of stores. It is the closest direct competitor to Pan de Manila in product mix, retail footprint, and Filipino household targeting, though it operates at significantly larger scale.
- Gardenia Bakeries Philippines: Gardenia is the dominant mass-market packaged bread brand in the Philippines, producing sliced bread, buns, and pandesal at industrial scale for supermarket channels. It represents the industrial-scale competitor that Pan de Manila's fresh, preservative-free positioning is differentiated against.
- Mr. Donut: Mr. Donut is a Filipino donut and bakery chain offering sweet baked goods and coffee. Its product overlap (donuts, pastries, beverages) and neighborhood retail model make it a direct competitor, especially in the snack and merienda occasion.
- Julie's Bakeshop: Julie's is a Filipino bakery franchise with broad provincial coverage and affordable breads, pastries, and meals. It competes for the same mass-market Filipino household consumer as Pan de Manila, particularly outside Metro Manila.
- Red Ribbon: Red Ribbon is a major Filipino bakery chain known for cakes, pastries, and breads with nationwide branch coverage. Its product portfolio and café-style dining model directly overlap with Pan de Manila's retail bakery and Merienda concept.
Emerging players
- BreadTalk: BreadTalk is an Asian specialty bakery chain with locations in the Philippines, known for premium artisan breads and pastries. It competes for the more aspirational Filipino bakery consumer and represents the modern, international-style bakery threat.
- Wildflour Café + Bakery: Wildflour is a well-known Manila-based café and bakery concept combining Western comfort food with artisan baked goods. It competes with Merienda by Pan de Manila for the café-dining occasion among urban Filipino consumers.
- Common Ground Food Hall: Common Ground is a Manila-based multi-concept food hall featuring bakery and café offerings. It represents a more modern, experiential competitor that overlaps with Pan de Manila's Merienda café positioning for the urban dining market.
Broad incumbents
- Jollibee Foods Corporation: Jollibee Foods Corporation is the parent of both Goldilocks and Red Ribbon, making it the dominant Filipino bakery/restaurant conglomerate. As a broad incumbent, JFC sets industry benchmarks for scale, supply chain, and franchise economics that Pan de Manila must compete against.
Regional players
- The Coffee Bean & Tea Leaf Philippines: Coffee Bean & Tea Leaf Philippines operates café locations offering baked goods and beverages. While primarily a beverage-led concept, its café format and beverage portfolio overlap with Pan de Manila's Merienda and Matcha Latte launches for urban Filipino consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Pan De Manila social profiles
Digital presencePan De Manila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pan De Manila leadership team
Management profileNumber of profiles
Pan De Manila subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pan De Manila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pan De Manila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pan De Manila
What does Pan De Manila do?
Pan de Manila is a Filipino bakery chain that produces and sells freshly baked traditional pandesal, specialty breads, pastries, spreads, beverages, and ice cream through its own retail branches across Metro Manila and Bacolod. The company also operates the Merienda by Pan de Manila full-service restaurant cafe concept, offers educational workshops through the Lakbay Aral program, and distributes limited-edition merchandise such as the 25th anniversary dinnerware set.
Is Pan De Manila a public or private company?
Pan De Manila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pan De Manila founded?
Pan De Manila was founded in 1999. It employs 51 to 100 people.
Where is Pan De Manila based?
Pan De Manila is headquartered in Manila, Metro Manila, Philippines, in the Asia region.
How does Pan De Manila make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are food Delivery Services and lakbay Aral Workshop Program.
Who are Pan De Manila's main competitors?
Direct peers on record are Goldilocks, Gardenia Bakeries Philippines, Mr. Donut, Julie's Bakeshop and Red Ribbon. Emerging players are BreadTalk, Wildflour Café + Bakery and Common Ground Food Hall. Jollibee Foods Corporation is listed as a broad incumbent. The Coffee Bean & Tea Leaf Philippines is listed as a regional player.
Does Pan De Manila have an API?
No public API is recorded for Pan De Manila.
What industry is Pan De Manila in?
Pan De Manila's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of AFAIANAF, DTC Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 5812.