What Papel Pintado does

Papel Pintado Barcelona is a specialty retail company specializing in decorative wall coverings, including wallpaper, murals, and decorative vinyls. Founded in 2011, the company operates a hybrid physical-and-digital retail model with two owned storefronts in Catalonia, the main store at C/Bailén 226 in Barcelona and a second location at C/Prudencio Comellas 48 in Manresa, supplemented by an online storefront at papelpintadoonline.com that ships throughout Spain and internationally with 24-48h delivery for in-stock items. The company carries curated collections from over 20 international manufacturers including Vallila (Finland), Marburg (Germany), Casadeco and Casamance (France), Arthouse and Scion (UK), and Caselio (Spain), spanning Nordic, industrial, Mediterranean, children's, and contemporary design styles.

The core product portfolio is anchored by three categories: traditional wallpaper (papel pintado), large-format murals (fotomurales) including custom-made and digitally-printed options, and self-adhesive decorative vinyls (vinilos decorativos). The company provides custom vinyl production and made-to-measure murals, enabling customers to submit designs or specify non-standard dimensions. Complementing these core products are add-on categories including decorative mouldings and cornices (notably the Gaudí collection), decorative borders (cenefas), children's stickers, wooden letters, and wallpaper adhesives. Products are priced by unit, with standard vinyl rolls from 29.90€ and specialty papers reaching 37.50€, and decorative borders priced at 31.50€ per roll.

The business model is direct-to-consumer retail with a primary customer base of residential homeowners, supplemented by interior designers/decorators and parents seeking children's room designs. The company relies on professional advisory services in-store and word-of-mouth referrals from local wallpaper installers (empapeladores) rather than offering installation services directly. Distribution is multi-channel, combining physical retail, e-commerce, content marketing through a blog and social media presence (Facebook, Twitter/X, Instagram, Pinterest, YouTube), and SEO. Papel Pintado Barcelona is a privately held, founder/owner-operated business with no disclosed external investment, no parent company, and no institutional ownership.

Name

Papel Pintado

Legal name

Papel Pintado Barcelona

Website

https://papelpintadobarcelona.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Papel Pintado Barcelona is a specialty retailer of wallpaper, murals, and decorative vinyls, operating two physical stores in Catalonia plus an online store. It serves residential homeowners and interior designers with curated collections from over 20 international manufacturers.

Ownership category

akta.pro rank

Product category

Wallcoverings Retail

NAICS

Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL)

Keywords

• Decorative wallcoverings
• Wallpaper retail
• Wall murals
• Decorative vinyls
• Home interior decoration

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wallpaper and Mural Sales: One-time sales of wallpaper rolls, murals, and decorative vinyl products through physical retail stores and online platform. Products sold per roll (standard 10m x 53cm) or as individual murals. Fast delivery 24-48h for in-stock items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Papel Pintado Barcelona retails decorative wallcovering products including traditional and designer wallpaper rolls, large-format wall murals (fotomurales), and self-adhesive decorative vinyls, alongside accessories such as borders, moldings, cornices, children's stickers, wooden letters, and wallpaper adhesives. The company sources products from more than 20 international manufacturers and offers custom-sized murals and bespoke vinyl production, selling both through its physical stores in Barcelona and Manresa and through its online store.

Product overview

Papel Pintado Barcelona is a specialty retail store for wall decoration products, operating both physical stores in Barcelona and Manresa and an online store. The company offers a unified portfolio centered on wallpaper (papel pintado), murals (fotomurales), and decorative vinyls (vinilos decorativos) as core products, complemented by add-on items including decorative mouldings and cornices (Gaudí collection), decorative borders, children's stickers, wooden letters, and adhesives. The product ecosystem features multiple branded collections from international manufacturers including Vallila (Finland), Marburg (Germany), Arthouse, Casadeco, Caselio, Casamance (France), Rasch (Germany), Scion, Ugépa, Studio 465, Andrew Martin, and Komar. The 2025 lineup includes seven featured collections: Jaipur (Indian-inspired), Eclipse (light/shadow effects), Sintesi (3D geometric), Ritus by Marburg (industrial luxury), Top Stripes (linear designs), Mediterráneo (Mediterranean coastal), and Mini Me (children's). Products are available in-store with professional advice and online with delivery throughout Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper (Papel Pintado) Traditional and decorative wallpaper rolls (standard 10m x 53cm) in patterns including flowers, stripes, geometric, stars, butterflies, tropical, brick, and wood textures, offered in Nordic, industrial, Mediterranean, and children's styles; sold per roll from approximately 29.90€ to 37.50€.
• Wall Murals (Fotomurales) Large-format photographic, artistic, and custom-made wall murals covering nature, animals, cities, abstract, children's themes, and bespoke dimensions, available from manufacturers such as Komar, Walltastic, and Digitalwalls.
• Decorative Vinyls (Vinilos Decorativos) Self-adhesive decorative vinyl films for walls and furniture in modern, floral, children's, kitchen, and Christmas designs, including digital print and customizable sizes, with options such as dishwasher-applicable vinyl.
• Decorative Borders (Cenefas) Decorative border strips in modern, geometric, juvenile, children's, Disney, kitchen, and bathroom designs, available as pre-pasted paper (13cm x 10m) or self-adhesive textured vinyl (5m length).
• Decorative Mouldings and Cornices (Molduras y Cornisas) Decorative mouldings and cornices including the Gaudí collection, supplied by Orac Decor, for wall trim and architectural finishing touches.
• Children's Stickers (Stickers Infantiles) Decorative stickers for children's rooms including Disney-themed designs.
• Wooden Letters (Letras de Madera) Decorative wooden letters for personalized wall messaging and names.
• Wallpaper Adhesives (Colas) Wallpaper adhesives and pastes sold alongside wallcovering products for installation.
• Jaipur Collection (2025) 2025 wallpaper collection inspired by the Pink City of India, featuring exotic patterns, rich colors, and an artisanal aesthetic with floral, chevron, and palm designs.
• Eclipse Collection (2025) 2025 collection featuring elegant designs balancing light and shadow, with 3D scale, worn textures in silver tones, and retro-modern curved patterns in gold.
• Sintesi Collection (2025) 2025 collection featuring 3D geometric designs simulating interlocking cubes with natural wood grain finishes, creating modern and sophisticated aesthetics.
• Ritus Collection by Marburg (2025) 2025 collection by German firm Marburg, combining industrial character with contemporary luxury through bold geometries, 3D effects, and metallic finishes in gold, copper, and pearl gray tones.
• Top Stripes Collection (2025) 2025 collection celebrating linear design with subtle textured stripes and bolder graphic compositions, exploring visual harmony and linear design versatility.
• Mediterráneo Collection (2025) 2025 collection inspired by Mediterranean coastal landscapes featuring soft sand tones, deep sea blues, stone and linen textures, and golden sunlight tones with organic forms.
• Mini Me Collection (2025) 2025 children's collection featuring soft colors, charming illustrations, and playful aesthetics with animal motifs and geometric shapes designed to stimulate creativity.
• Custom Mural Production (Made-to-Measure) Custom-sized mural production to fit specific wall dimensions, including self-adhesive vinyl options for specialized applications such as dishwashers, based on customer specifications.
• Custom Vinyl Fabrication Custom vinyl designs manufactured to customer specifications, available in custom sizes and colors, where customers can submit their own designs for fabrication.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• VallilacoreOthersFinnish wallpaper brand specializing in Nordic-style decorative wallpapers. Multiple sub-collections including Vallila Horisontti and Vallila Sarastus available in-store.
• RaschcoreOthersGerman wallpaper manufacturer known for quality decorative wallpapers. Available at the Barcelona store.
• CasadecocoreOthersFrench wallpaper brand offering diverse decorative collections including Spaces, Oxyde, and Instant. Popular for both adult and children's room designs.
• CasamancecoreOthersPremium French wallpaper manufacturer. Products include the Espirit Boudoir collection available at liquidation prices.
• ArthousecoreOthersUK-based wallpaper brand featuring decorative collections including Bloom, Journeys, and Texturas Naturales.
• CaseliocoreOthersSpanish wallpaper brand offering modern designs including Jungle, Curiosity, and Swing collections. Available in-store and online.
• KomarminorOthersGerman mural manufacturer. Products include Munich Design collection, Disney-themed murals, Star Wars murals, and Star Wars-themed designs.
• MarburgcoreOthersGerman premium wallpaper manufacturer. Designer collection Ritus available featuring industrial-modern designs with metallic finishes.
• Orac DecorminorOthersMoldings and decorative cornice supplier. Products include Gaudí decorative moldings and cornices available in-store.
• ScionminorOthersUK wallpaper brand with contemporary designs available at the store.
• UgépaminorOthersFrench wallpaper manufacturer available in-store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AKI Bricolaje: Spanish home improvement and DIY chain carrying wallpaper and decorative products. Overlaps with Papel Pintado's residential renovation customer base but does not specialize in designer wallcoverings.
• Wayfair: Global online home furnishings marketplace with a sizable wallpaper and wall décor category. Competes on selection, price, and logistics for the same residential customer, with significant scale advantages.
• Leroy Merlin: Spain's leading home improvement and DIY retailer with significant wallpaper and wallcovering assortments. Comparable as a competing channel for the same end consumer, but offers wallcoverings as part of a much broader portfolio rather than as a specialty focus.
• Maisons du Monde: Pan-European home décor retailer with stores and e-commerce across multiple countries including Spain. Comparable as a destination for decorative wall products, though wallcoverings sit within a much broader furniture and décor assortment.
• Amazon: Spain's largest online marketplace, including wallpaper, murals, and vinyl décor from third-party sellers and major brands. Competes directly on price and delivery speed for branded wallcovering SKUs carried by Papel Pintado.

Direct peers

• York Wallcoverings: North American wallpaper manufacturer and brand owner with direct consumer sales and broad retail distribution. Comparable as a branded wallcovering specialist with deep assortment and curated design collections.
• I Love Wallpaper: UK-based online retailer specializing in branded wallpapers and murals, including designer and children's collections. Directly comparable in product mix, online-first GTM, and multi-brand assortment strategy.
• Brewster Home Fashions: US wallpaper manufacturer and retailer operating multi-brand collections and direct-to-consumer sales. Comparable in combining proprietary and licensed brand wallpaper with a multi-channel retail approach.
• Graham & Brown: UK-based wallpaper specialist offering a broad multi-brand and own-brand wallcovering catalog online and via retailers. Highly comparable as a dedicated wallpaper/wallcovering retailer with similar multi-brand merchandising model.
• Wallpaperdirect: UK online specialist retailer of branded wallcoverings from major European manufacturers (Casamance, Cole & Son, Harlequin, etc.). Closely comparable as a curated multi-brand e-commerce wallcovering retailer serving a similar premium-segment customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/papelespintados
• YouTubeyoutube.com/@papelpintadoonline
• Facebookfacebook.com/papelpintado
• Instagraminstagram.com/papelpintadoonline
• Pinterestes.pinterest.com/papelpintadodecoracion
• LinkedInlinkedin.com/company/papel-pintado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papel Pintado