What Parham does

Parham Baghestani operates as a solo Product Designer and Design Engineer based in San Francisco, California, running an independent practice under a sole proprietorship rather than a corporate entity. He builds and ships multiple software products across design tooling, personal productivity, and live sports, all developed independently without a team. His core products are Flowdium (a Figma-connected design documentation platform that uses AI to generate acceptance criteria and exposes projects as MCP servers for AI coding tools such as Claude Desktop and Cursor), Logbook (an AI-powered personal logbook for iOS and web that converts voice notes into a structured, searchable timeline of people, places, activities, and expenses), and Shot (a live football product with real-time scores, an AI match assistant, and an admin panel spanning web and mobile). Supporting products include Thumb Zone (a mobile user testing platform) and experimental tools such as a Capture Kit Chrome extension, Microinteractions Gallery, SVG to Figma Figma plugin, and Edge Cases resource.

The underlying technology stack spans Next.js and Supabase for web backends, OpenAI API for AI features, SwiftUI for native iOS (Logbook), Expo and React Native for cross-platform mobile (Shot), Fastify and BullMQ on Railway for scheduled crawlers, Redis for caching, AWS S3 for image storage, React Flow for canvas workflows, Vercel for deployment, and Stripe for payments. Several products integrate with external APIs and model providers, notably API-Football for live sports data and RevenueCat for subscription management.

Monetization is structurally simple: Logbook generates subscription revenue via RevenueCat across iOS and web; Shot is built on an advertising revenue model across web and mobile; Flowdium uses Stripe for payments with no public pricing disclosed. Distribution is self-serve and product-led, via direct product URLs (thumbzone.ai, flowdium.com, logbook.ing, shot.football), the Figma Community plugin marketplace, the Chrome Web Store, and TestFlight for iOS betas. Customer segments are mixed and segmented per product: design and engineering teams for Flowdium, individual consumers for Logbook, football fans for Shot, and mobile developers for Thumb Zone. Past enterprise design engagements include Blue Shield of California. The business operates without external funding or institutional ownership.

Name

Parham

Legal name

Parham Baghestani

Website

https://parhamb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Parham Baghestani is a San Francisco-based solo Product Designer and Design Engineer who independently builds and ships multiple software products, including Flowdium (AI-powered design-to-engineering handoff), Logbook (AI personal logbook), and Shot (live football platform for fans).

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Logbook Subscription: AI-powered personal logbook app with subscription-based revenue model, managed through RevenueCat for mobile (iOS) and web platforms.
2. Shot Advertising: Live sports product for football fans with advertising-based revenue model across web and mobile platforms.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Parham is a solo Product Designer & Design Engineer based in San Francisco who independently builds and ships a portfolio of software products. The core offerings include Flowdium (a design handoff platform connecting Figma to engineering with AI-generated acceptance criteria), Logbook (an AI-powered personal logbook for daily thinking), and Shot (a live sports product for football fans). These are complemented by experimental tools such as Thumb Zone, Capture Kit, SVG to Figma, and Microinteractions Gallery.

Product overview

Parham Baghestani's portfolio comprises several distinct products spanning design engineering, personal productivity, and live sports. The core offerings include Flowdium (design handoff platform with AI-powered acceptance criteria and MCP server exposure), Logbook (AI-powered personal logbook for daily thinking with voice analysis), and Shot (live sports product with real-time football data and AI assistant). Supporting these are experimental tools including Capture Kit (Chrome extension), Microinteractions Gallery, SVG to Figma plugin, and Edge Cases resource. Thumb Zone represents a mobile user testing platform case study. The products collectively demonstrate capabilities in design engineering, AI-powered data extraction, and multi-platform product development.

Differentiator

Problem solved

Functional benefit

Brands

• ThumbZone: Mobile user testing platform that connects app developers with real users to gather feedback and improve their apps.
• Flowdium
• Logbook
• Shot
• Expentory
• Shot AI Design System
• Capture Kit
• Microinteractions Gallery
• SVG to Figma

Products and services

• Flowdium Design documentation platform that connects Figma designs to engineering teams through AI-powered handoff. Features include Figma sync, AI-generated acceptance criteria, annotation cards, and MCP server exposure for AI coding tools such as Claude Desktop and Cursor.
• Logbook AI-powered personal logbook that consolidates scattered life data (people, places, activities, expenses, photos, thoughts) into a single searchable timeline. Uses voice analysis AI to extract structured memories from unstructured capture.
• Shot Live sports product delivering real-time football scores, news, editorial content, and AI-powered match insights across web and mobile platforms. Features include live match centers, personalized team following, and an AI football assistant.
• Thumb Zone Mobile user testing platform that connects app developers with real users to gather feedback and improve their applications through structured testing workflows.
• Capture Kit Google Chrome browser extension for capturing design components and interactions directly from web pages.
• SVG to Figma Figma plugin enabling conversion of SVG files directly into Figma format for design workflows.

Quantifiable outcome

• 80% faster design-to-dev handoff
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• FigmacoreTechnology or IntegrationFlowdium integrates with Figma through a native plugin that syncs live frames into shared canvas. Figma is the single source of truth for designs synced to Flowdium.
• API-FootballcoreTechnology or IntegrationShot uses API-Football to pull live scores, news, match data, player stats, and league information. Processes 20,000+ daily requests.
• OpenAIcoreTechnology or IntegrationLogbook uses OpenAI API for AI-powered voice note analysis, entity extraction (people, places, mood, expenses), and structured memory generation.
• Claude Desktop / Cursor (MCP)coreTechnology or IntegrationFlowdium exposes projects as MCP servers readable by Claude Desktop and Cursor AI coding tools, enabling direct interaction with design screens and cards.
• Supabase / Vercel / RediscoreTechnology or IntegrationShot uses Supabase for database, Vercel for deployment, and Redis on Railway for caching and real-time data management.
• SupabasecoreTechnology or IntegrationLogbook uses Supabase for database schema, authentication flow, flexible data model, user management, and real-time data synchronization.
• RevenueCatcoreTechnology or IntegrationLogbook uses RevenueCat for subscription revenue management across iOS and web platforms.
• Expo / React NativecoreTechnology or IntegrationShot mobile app built with Expo and React Native for cross-platform mobile development.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FotMob: Live football scores, statistics, lineups, and match insights across mobile and web. Comparable to Shot's live match center and AI football assistant positioning.
• Journey: Cross-platform digital journal app with photo, video, and location support on iOS, Android, and web. Comparable to Logbook's cross-platform personal timeline, though without the AI voice-extraction layer.
• Day One (Journal): Consumer personal journaling app with subscription revenue and rich media capture. Comparable to Logbook's consumer subscription model and personal-timeline structure, though Day One does not yet offer voice-to-structured-AI extraction.
• OneFootball: Live football scores, news, and personalized team-following across web and mobile — the scaled incumbent whose feature set Shot directly mirrors (real-time match centers, personalized notifications, editorial content).
• Avocode: Design hand-off and inspection tool that converts design files into developer-friendly specs, assets, and code. Closely comparable to Flowdium's design-to-engineering bridge, though Flowdium adds MCP and AI-acceptance-criteria layers.
• Anima: Figma-to-code handoff and design-to-React tool with AI-assisted component generation. Directly comparable to Flowdium's positioning around AI acceptance criteria and bridging design to engineering output.
• Zeplin: Design-to-development handoff platform that bridges Figma/Sketch designs and engineering specs. Directly comparable to Flowdium's core value proposition around design clarity, annotations, and developer handoff.
• Reflect: AI-augmented note-taking and personal knowledge management app with linked notes and GPT integration. Comparable to Logbook's AI-enhanced personal memory capture and subscription monetization.

Broad incumbents

• UserTesting: Enterprise user-research and usability-testing platform. Comparable to Thumb Zone's mobile user-testing positioning at a much larger, scaled, enterprise incumbent level.
• Figma: The dominant collaborative design platform that Flowdium integrates with via plugin. Comparable as the upstream ecosystem in which Flowdium operates, and a potential competitive incumbent as Figma expands Dev Mode handoff features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parham

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parham